Search Results for All Content (access may be restricted)
Search returned: 22 document(s).
-
What's Keeping CMOs Up at Night?
B2B Marketer August 30, 2023The fifth annual "Marketing On My Mind" report from Brand Keys, based on a survey of more than 500 CMOs, offers insight into what's top of mind for marketers facing what the report calls a "perfect storm" of miseries. Inflation and a possible recession, as well as pressure over increased profits/shareholder value, top the list.
view -
The Marketer’s Role in the Fight Against AI Bias
Podcast POVs August 22, 2023This POV from Marketing Futures covers how marketers can combat AI bias through the development, deployment, and monitoring stages.
view -
Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites
Industry Insights August 2, 2023If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”
view -
How Sleep Number Used AR to Win CES 2022
Smarties Awards July 24, 2023Sleep Number won CES 2022 with an augmented reality experience that showed off the various features of its 360 smart bed, wowing media and attendees and positioning the brand as a leader in sleep health technology.
view -
How The Container Store Won Back-to-School with Mobile Wallet
Smarties Awards July 24, 2023To stay ahead of the competition, The Container Store focused on amplifying its digital-first strategy and updating its loyalty program to target college-aged students and their parents during the back-to-school season, leveraging a custom app with mobile wallet compatibility to attract and retain more customers.
view -
Google’s Take on Responsible AI in Digital Advertising
Event Recaps July 20, 2023Google shared its principles for responsible AI, how it implements the technology in its advertising products, and what it believes could be on the horizon for AI regulation.
view -
Three Digital Trends to Watch in the Second Half of 2023
Event Recaps July 19, 2023Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
view -
Three Digital Trends to Watch in the Second Half of 2023
Conference Session Videos July 19, 2023In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
view -
The Marketing Power and Legal Pitfalls of AI
Event Recaps July 18, 2023Two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
view -
The Marketing Power and Legal Pitfalls of AI
Conference Session Videos July 18, 2023In this video, two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
view -
How AI Is Helping Marketers
Knowledge Partners June 6, 2023Think with Google’s Brendon Kraham answers marketers’ most pressing questions about artificial intelligence and its potential effects on the marketing practice.
view -
Are NFTs the Future of Customer Loyalty Programs?
Podcast POVs May 18, 2023Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.
view -
How Marketers Are Using ChatGPT Across Digital and Social Media
Event Recaps April 14, 2023Insider Intelligence’s Zak Stambor outlined some of the ways in which marketers can use generative AI tools right now and discussed a key watch-out for those planning to leverage the technology in their marketing efforts.
view -
Artificial Intelligence Doesn’t Exist… Yet
Podcast POVs April 10, 2023Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.
view -
AI Language Generation and the Marketing Function
Event Recaps March 16, 2023Katrin Ribant, CEO at Multifaktorial, and Michael Berberich, ANA Marketing Futures Committee leader, discussed ChatGPT’s potential to transform the way brands communicate with customers and explored whether AI will ever take marketers’ jobs.
view -
Is Artificial Intelligence Going to Take Your Job?
Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
view -
Opportunities for Small- and Mid-Sized Brands in the Metaverse
Podcast Clips February 15, 2023Infinite Reality's Elliott Jobe shares his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers.
view -
Are Humans Right to be Worried About Microchip Implants?
Podcast Clips February 10, 2023Using the example of knee replacements or pacemakers, futurist Faith Popcorn and Marketing Futures host Michael Berberich offer some comfort to people who may be weary of a future where the human body is bound to technology via something like a microchip being implanted into the brain.
view -
Mastercard’s Raja Rajamannar on the Most Effective Technology of the Next Decade
Soundbites October 26, 2022Raja Rajamannar, chief marketing and communications officer at Mastercard, shares his opinion on which technology will have the biggest impact over the next five to ten years.
view -
Do Marketers Need to Know How to Code?
ANA Magazine July 29, 2022Amid a dizzying amount of change, CMOs who collaborate effectively with their CTOs are likely to generate better returns. Establishing strategic alliances with chief technology officers is fast becoming a cost of entry for marketers who want to ascend in their organization.
view