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  • Quick Bits for the Week of December 17, 2018

    ANA Magazine   December 17, 2018  

    What marketers need to know this week: The ANA and the 4A’s promote Ad-ID, Hulu will launch a programmatic marketplace, and more.

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  • The FOMO Phenomenon

    ANA Magazine   December 12, 2018  

    Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

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  • Quick Bits for the Week of December 10, 2018

    ANA Magazine   December 10, 2018  

    What marketers need to know this week: the Marketing Word of the Year is “Brand Purpose,” Samsung outspends P&G, and more.

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  • Marketers Must Prepare for a Tidal Wave of Privacy Regulation

    ANA Magazine   December 7, 2018  

    The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • Quick Bits for the Week of December 3, 2018

    ANA Magazine   December 3, 2018  

    What marketers need to know this week: Eight charged in a massive ad fraud bust, China boycotts Dolce & Gabbana, and more.

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  • The 10 Best Quotes from ANA Masters of Marketing Week

    ANA Magazine   November 30, 2018  

    With a speaking agenda packed with marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. These were our favorite quotes.

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  • Avoiding Communication Breakdown

    ANA Magazine   November 28, 2018  

    Marketing is busy and fast-paced. Miscommunications between teams or external vendors can have dire consequences for a brand’s bottom line. Here’s what marketing organizations, agencies, and industry experts say helps to keep communication flowing free and clear.

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  • Quick Bits for the Week of November 26, 2018

    ANA Magazine   November 26, 2018  

    What marketers need to know this week: Remembering Jane Maas, Nike’s new retail experience, and more.

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  • Rebate Marketing Basics

    ANA Magazine   November 23, 2018  

    A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

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  • That's a Wrap

    ANA Magazine   November 21, 2018  

    Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

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  • Quick Bits for the Week of November 19, 2018

    ANA Magazine   November 19, 2018  

    What marketers need to know this week: the ANA launches its Center for Brand Purpose, Victoria’s Secret CEO steps down, and more.

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  • The Five Jobs with the Most Earning Potential in Each Marketing Vertical

    ANA Magazine   November 16, 2018  

    Does your current marketing role maximize your earning power? Using data from The Creative Group 2019 Salary Guide, this presentation takes a look at a number of salaries across the marketing industry to determine the jobs with the highest earning potential.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • Quick Bits for the Week of November 12, 2018

    ANA Magazine   November 12, 2018  

    What marketers need to know this week: Alexa joins Butterball’s turkey hotline, the ad industry still struggles with diversity, and more.

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  • The Rewards of Taking Risks

    ANA Magazine   November 9, 2018  

    Breaking through the status quo requires learning how to take risks. Here’s how marketers at the U.S. Navy, Carbonite, CenturyLink, and other brands build risk-taking teams that know how to fail forward.

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  • Quick Bits for the Week of November 5, 2018

    ANA Magazine   November 5, 2018  

    What marketers need to know this week: holiday spending is set to increase, apps for kids are filled with questionable ads, and more.

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  • Popularity Contest

    ANA Magazine   October 31, 2018  

    Once considered a reliable method of leveraging mommy bloggers, DIY experts, foodies, and hobbyists on channels such as Pinterest and Facebook to reach enthusiast audiences, influencer marketing has created not just a viable coveted profession, but a cultural touchpoint as well.

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  • Quick Bits for the Week of October 29, 2018

    ANA Magazine   October 29, 2018  

    What marketers need to know this week: Meredith joins forces with #SeeHer, McDonald’s introduces a new breakfast sandwich, and more.

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  • A Seat at the Table

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Alicia Curley has made a big impact as Atlantic Coast regional marketing leader at the Philadelphia office of Grant Thornton. In this Q&A, she talks about the next generation of marketers and the direction of the industry.

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