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  • Purposeful People Series: Leigh "Perk" Perkins

    ANA Magazine   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

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  • Quick Bits for the Week of March 18, 2019

    ANA Magazine   March 18, 2019  

    What marketers need to know this week: Facebook suffers its longest-ever outage, esports advertising projected to top $200 billion in 2020, and more.

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  • How Brands Weather the Next Recession

    ANA Magazine   March 15, 2019  

    After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

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  • Esports Catching Marketers’ Attention

    ANA Magazine   March 13, 2019  

    Meta description: Brands are projected to invest $694 million in the esports industry in 2019 — and for good reason. The global audience for esports is nearing 400 million and growing at a double-digit rate. Here’s how brands like Turtle Wax and Brisk Mate are engaging athletes and fans alike.

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  • Quick Bits for the Week of March 11, 2019

    ANA Magazine   March 11, 2019  

    What marketers need to know this week: Amazon closes its pop-ups, Buzzfeed crosses over to print, and more.

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  • Five Ways to Make Your Marketing More Purposeful

    ANA Magazine   March 8, 2019  

    For modern brands looking to get ahead of the competition, it is crucial to have a purpose designed to elevate communities and make the world a better place. These five practical tips will allow marketers to start injecting purpose into their brand's messaging and campaigns, raising ROI along the way.

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  • Quick Bits for the Week of March 4, 2019

    ANA Magazine   March 4, 2019  

    What marketers need to know this week: Coscto outpaces Amazon in customer satisfaction, Facebook announces “clear history” feature, and more.

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  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

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  • Quick Bits for the Week of February 25, 2019

    ANA Magazine   February 25, 2019  

    What marketers need to know this week: Brands are boycotting YouTube, KFC has hired RoboCop, and three others news items from the past week.

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  • The Budding Business of Cannabis

    ANA Magazine   February 22, 2019  

    Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

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  • Quick Bits for the Week of February 18, 2019

    ANA Magazine   February 18, 2019  

    What marketers need to know this week: JPMorgan launches its own cryptocurrency, influencer fraud continues to hurt marketing budgets, and more.

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  • Purposeful People Series: Lisa Sherman

    ANA Magazine   February 15, 2019  

    In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.

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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • Quick Bits for the Week of February 11, 2019

    ANA Magazine   February 11, 2019  

    What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • Quick Bits for the Week of February 4, 2019

    ANA Magazine   February 4, 2019  

    What marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.

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  • Purposeful People Series: Frank O’Brien-Bernini

    ANA Magazine   January 31, 2019  

    A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.

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  • Quick Bits for the Week of January 28, 2019

    ANA Magazine   January 28, 2019  

    What marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.

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  • Adding a Little of That Human Touch

    ANA Magazine   January 25, 2019  

    How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.

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  • Quick Bits for the Week of January 21, 2019

    ANA Magazine   January 21, 2019  

    What marketers need to know this week: Gillette believes in the best in men, Skittles will stage a Broadway musical, and more.

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