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  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

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  • Quick Bits for the Week of July 15, 2019

    ANA Magazine   July 15, 2019  

    What marketers need to know this week: Instagram takes steps to prevent bullying, Kohl’s bets big on Amazon returns, and more.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

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  • BMW Is Getting Extra Mileage Out of Pre-Owned Ads

    ANA Magazine   July 10, 2019  

    BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

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  • Quick Bits for the Week of July 8, 2019

    ANA Magazine   July 8, 2019  

    What marketers need to know this week: Facebook cracks down on quacks, Aquafina ditches plastic bottles, and more.

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  • Purposeful People Series: Helena Barbour

    ANA Magazine   July 5, 2019  

    Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • Quick Bits for the Week of July 1, 2019

    ANA Magazine   July 1, 2019  

    What marketers need to know this week: Political ad spend will reach record heights in 2020, Arby’s makes carrots out of meat, and more.

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  • Four Modern Skills Every Marketer Should Train In

    ANA Magazine   June 28, 2019  

    Marketers need to keep their skills sharp and relevant in the ever-evolving digital age. Here are four areas where they can focus their learning.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Quick Bits for the Week of June 24, 2019

    ANA Magazine   June 24, 2019  

    What marketers need to know this week: Sustainable brands are outpacing competitors, Facebook unveils its new cryptocurrency, and more.

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  • Seeing the Big Picture for Out-of-Home Advertising

    ANA Magazine   June 21, 2019  

    While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

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  • Quick Bits for the Week of June 17, 2019

    ANA Magazine   June 17, 2019  

    What marketers need to know this week: Viacom launches a BET streaming service, social commerce picks up steam, and more.

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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • Brand Affinity and the Need for an Outside Perspective

    ANA Magazine   June 12, 2019  

    Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

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  • Quick Bits for the Week of June 10, 2019

    ANA Magazine   June 10, 2019  

    What marketers need to know this week: Apple introduces new data security features, Sephora shuts down for inclusivity training, and more.

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  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Quick Bits for the Week of June 3, 2019

    ANA Magazine   June 3, 2019  

    What marketers need to know this week: Pizza Hut changes a decades-old recipe, Ikea brings iconic TV living rooms to life, and more.

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  • Purposeful People Series: George McKerrow

    ANA Magazine   May 31, 2019  

    The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

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