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  • Quick Bits for the Week of May 27, 2019

    ANA Magazine   May 27, 2019  

    What marketers need to know this week: Women-led brands speak out on abortion, the Justice Department moved to block the merger of T-Mobile and Sprint, and more.

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  • How to Make the Most of Stories on Social Media

    ANA Magazine   May 24, 2019  

    If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

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  • Inclusiveness Is Key to Spurring Diverse Talent

    ANA Magazine   May 21, 2019  

    Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.

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  • Quick Bits for the Week of May 20, 2019

    ANA Magazine   May 20, 2019  

    What marketers need to know this week: Disney takes control of Hulu, the real winner of the latest influencer feud, and more.

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  • Constructing a 21st Century Brand

    ANA Magazine   May 17, 2019  

    The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Quick Bits for the Week of May 13, 2019

    ANA Magazine   May 13, 2019  

    What marketers need to know this week: Ride-share drivers go on strike, Google increases privacy on Chrome, and more.

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  • Purposeful People Series: Nancy Frates

    ANA Magazine   May 10, 2019  

    After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

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  • Quick Bits for the Week of May 6, 2019

    ANA Magazine   May 6, 2019  

    What marketers need to know this week: the City of New York bans alcohol ads on most of its properties, Facebook will redesign its app, and more.

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  • The Power of Nostalgic Marketing

    ANA Magazine   May 3, 2019  

    A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

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  • Quick Bits for the Week of April 29, 2019

    ANA Magazine   April 29, 2019  

    What marketers need to know this week: McDonald’s teams up with AARP, AT&T sets the date for its streaming service, and more.

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  • Brands Doing Good Series: Hello Products

    ANA Magazine   April 26, 2019  

    Craig Dubitsky, founder of Hello, says the oral care products company is in the love business and lives its purpose every day.

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  • Quick Bits for the Week of April 22, 2019

    ANA Magazine   April 22, 2019  

    What marketers need to know this week: mourning in a GoT graveyard, biting into a CBD-infused burger, and more.

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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • Quick Bits for the Week of April 15, 2019

    ANA Magazine   April 15, 2019  

    What marketers need to know this week: Amazon Alexa is moving into healthcare, Apple axes iTunes, and more.

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  • Purposeful People Series: Houston Cowan

    ANA Magazine   April 12, 2019  

    A 1991 article in <em>SKI</em> magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

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  • Quick Bits for the Week of April 8, 2019

    ANA Magazine   April 8, 2019  

    What marketers need to know this week: Hulu puts a cap on ad pod length, the Whopper goes meatless, and more.

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  • How to Extend the CMO Lifecycle

    ANA Magazine   April 5, 2019  

    When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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