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  • Seven Lessons for Employer Branding

    Event Recaps   December 12, 2018  

    In this presentation, learn seven employer branding lessons that will help you save time and avoid pitfalls, the impact of employer branding in today's talent climate, and more.

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  • Beyond Tactics and Technology: How the USG Marketing Team Strengthened Its Value to the Firm

    Event Recaps   December 12, 2018  

    Jeff White shared the story of how USG’s marketing organization repositioned itself to be a stronger partner in its company’s success.

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  • How B2 Award Winner Beneficial Bank Made "Regional" Matter

    Event Recaps   December 12, 2018  

    Brent Bouchez, Founder and CEO of BouchezPage, told the story of how Beneficial Bank built an approach and offering specifically suited to local businesses, making its regional roots and values stand apart from the big national players.

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  • The Trends Shaping B2B Marketing in 2019

    Event Recaps   December 12, 2018  

    Stefan Tornquist, Vice President, Research at Econsultancy, revealed the most important developments, trends, and innovations in B2B marketing that you need to know about in the coming year.

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  • Culture as a Marketing Differentiator

    Event Recaps   December 12, 2018  

    John Harmeling examined some aspects of how Grant Thornton has explored culture as a differentiator, and how it has taken it to market.

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  • How Campari & Wild Turkey are Reintroducing Bourbon to America

    Event Recaps   December 10, 2018  

    In 2016, Wild Turkey named Matthew McConaughey their new Creative Director and "Chief Storyteller." More than just a brand spokesperson, McConaughey's involvement includes reintroducing bourbon to the American public. In this session, Dominic Alcocer, Brand Marketing, Whiskey – Campari America will share more about this new version of storytelling, presenting work for Wild Turkey that they are extremely proud of, including some of our most recent highlights giving back to First Responders in Houston who helped with Hurricane Harvey.

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  • Reimagining Influencer ROI with a Reimagined Hotel Brand

    Event Recaps   December 7, 2018  

    Get an overview of an evolved approach to calculating influencer ROI that better reflects the changing ways influencer marketing serves brands throughout their lifecycle.

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  • Social Influence — Leveraging the Power of Influencers to Build Brand Advocacy

    Event Recaps   December 7, 2018  

    Learn how Frito-Lay’s in-house D3 digital team works with the various brands to identify social influencers with whom to partner and evaluates how brand campaign ideas are best brought to life across channels.

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  • Wow No Cow — Launching a New Segment in a High-Growth Category with Oatly

    Event Recaps   December 7, 2018  

    Mike Messersmith, General Manager, US at Oatly, shared insights into how the company approached their brand launch in the US market by seeding quality trial and a distinctive brand positioning within a hyper-competitive, high-growth CPG category.

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  • Why THINX Is Changing the Way We Think About Periods

    Event Recaps   December 7, 2018  

    THINX discussed the provocative nature of its “People with Periods” campaign, which shed light on the importance of society’s perspective regarding the menstrual experience.

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  • The Evolving Shopper Landscape: Insights and Trends to Watch

    Event Recaps   December 6, 2018  

    Learn what’s driving product discovery, trial, and loyalty across a range of categories, who is influencing purchase decisions, and how to put these insights to action for your brands.

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  • Experience, Digital Transformation, and Brand Delivery: How the Digitization of Business Impacts Brand

    Event Recaps   December 6, 2018  

    Learn about the intersection of brand and experience and how to optimize both to transform the performance of business.

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  • Managing Retail Headwinds and Driving Shoppers into Store

    Event Recaps   December 6, 2018  

    Matt Vitris and Ike Anyanwu from Heineken compared and contrasted the channel strategy and shopper marketing programs in large format accounts vs. small format accounts.

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  • Active Consideration on Pinterest: A Multi-Method Approach to Understanding and Predicting Consumer

    Event Recaps   December 5, 2018  

    Vanessa Hensler shared Pinterest's original research which investigates Pinners' path of wedding planning and includes a comparison between people actively planning a wedding versus those just interested in weddings, and an understanding of the emotional/cognitive correlates of the various stages leading up to the big day.

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  • Understanding Generation Alpha

    Event Recaps   December 5, 2018  

    How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation and how brands will be able to reach them in the future. But what about right now? New findings address the parents of Generation Alpha across the world to understand what they make of their kids' use of technology and the impact it has on family life – along with what that means for marketers today. Join this session to uncover the findings.

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  • Building an In-House Analytics Team

    Event Recaps   December 5, 2018  

    Clorox shared its successes in building out an in-house analytics team that is respected both within and outside the company.

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  • Advertising Attribution @ Techstyle: Zooming Out, Zooming In, and Connecting the Dots…

    Event Recaps   December 5, 2018  

    Danielle Ragan, Director, Media Measurement and Analytics at TechStyle Fashion Group, explained how they spend time digging deep into every individual channel to understand what strategies are driving performance.

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  • The Continued Rise of the In-House Agency

    Event Recaps   December 4, 2018  

    Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload. In this session, we’ll walk through the survey results and share the more interesting data points from the survey.

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  • The Agency Compensation Equalizer

    Event Recaps   December 4, 2018  

    Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

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  • Johnson & Johnson: Agency Compensation Case Study

    Event Recaps   December 4, 2018  

    In this session, Connie Pincus, senior business manager at Johnson & Johnson, will share their approach to agency compensation. Their case study will share their current model, lessons learned, and factors to consider when looking to change your agency compensation model.

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