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  • Brands As Publishers: Building Multi-Channel Publishing Programs that Work

    Event Recaps   October 16, 2018  

    Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.

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  • How Autodesk Went from Pilot to Powerhouse in Content Marketing

    Event Recaps   October 16, 2018  

    Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.

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  • Managing Agencies Globally in a Decentralized Org

    Event Recaps   October 11, 2018  

    In this session, Ed Symington, director of global marketing procurement at McDonald's Corporation, will share how they tackle managing a global roster of agencies. This can be difficult to accomplish without global stakeholder support in a decentralized organization. McDonald's will share how they do it and how they provide subject-matter expert knowledge from the center to the marketing teams around the world.

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  • The Agency Compensation Equalizer

    Event Recaps   October 11, 2018  

    Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

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  • Leveraging Neuroscience to Optimize Creative

    Event Recaps   October 11, 2018  

    Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights and real-world examples to demonstrate the role neuroscience can plays in developing and optimizing creative.

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  • Humanizing B2B in the Age of the Machine

    Event Recaps   October 4, 2018  

    Georgia Bradley, Director of Strategy at gyro, discussed the feelings that drive B2B relationships forward and how to be the catalyst of positive emotions.

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  • Networks and Narratives: Authentic Storytelling in the Digital Age

    Event Recaps   October 4, 2018  

    David Rabkin with American Express' Global Commercial Services division discussed how digital storytelling takes place in a world made up of networks and the implications of living in a time where being connected is everything.

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  • Why Creativity Matters More Than Ever in B2B

    Event Recaps   October 4, 2018  

    Learn how to get the most out of your brand's creative core and your investments in marketing technology.

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  • Measurement and Brand Building in the Digital Age

    Event Recaps   October 4, 2018  

    Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

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  • B2B Customer Experience with BNY Mellon

    Event Recaps   October 4, 2018  

    Martin Lange with BNY Mellon provided a perspective from the role of a marketer on strategies for a company on their way to become client-experience driven.

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  • Best Practices for Compliant Influencer Marketing

    Event Recaps   October 3, 2018  

    Join the FTC, NAD, and brand advertising lawyers to learn the latest rules of the road governing influencer marketing.

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  • Building Meaningful Connections in the Digital Era: Inspiring a Community of Millennial Moms

    Event Recaps   October 3, 2018  

    Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • The GDPR and Digital Advertising

    Event Recaps   October 2, 2018  

    Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it.

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  • Capitalizing on an Agile Marketing Mentality

    Event Recaps   October 2, 2018  

    JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

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  • What’s Your Heresy? Nine Provocative Questions to Prompt Innovation

    Event Recaps   October 2, 2018  

    Joseph Jaffe of Evol8tion asked organizations to undertake a number of thought experiments to help them reflect on their capacities to reinvent themselves.

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  • State Farm: Colorfully Connecting with African-American Women

    Event Recaps   September 27, 2018  

    State Farm shared how the company launched the “Color Full Lives” campaign to reach out to African-American women.

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  • MINI USA: Driving Hope

    Event Recaps   September 27, 2018  

    MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

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  • New York Racing Association Caters to Fans Old and New at the Belmont Stakes

    Event Recaps   September 27, 2018  

    To maintain its relationships with established horse racing fans and to welcome millennials into the fold of the sport, the New York Racing Association (NYRA) leveraged traditional media, digital technology, and on-site activations at its biggest race of the year, Belmont Stakes.

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  • Developing a Campaign for Curious Travelers

    Event Recaps   September 27, 2018  

    Inspired by scientific evidence and promoted through influencers’ social media platforms, Hilton developed a quiz to help travelers discover their “curiosity type.”

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