Search Results for All Content (access may be restricted)

The Digital Advertising Alliance’s executive director, Lou Mastria, showed what’s involved in the CCPA and how the DAA is assisting in compliance.

Washington is currently consumed by the dual storylines of impeachment and the Democratic presidential primary. Despite this, there may be oxygen left in the room for action on federal privacy legislation — and possibly more — this year before everyone heads to the campaign trail.

This session covered the CCPA compliance measures that are most relevant to the advertising industry, including how to meet the “do not sell” requirements of the CCPA, and the impact that the CCPA has on sweepstakes and loyalty programs.

In this session, learn about the top three trends and insights marketers leveraged in 2019.

Learn how to put your energy into higher-value work and start predicting and shaping the future with the speed and power of AI.

In this webinar, a panel explored the latest COPPA, CARU, State AG, and Congressional actions that will impact the children's industry in 2020.

A reality show about the behind-the-scenes workings of the Mohegan Sun helped the casino and resort connect with guests in new ways.

Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.

The Instagram platform is changing, and brands are forced to adapt. An agency senior leader shared tips for content marketing in a “post-like world.”

Sabra promoted its hummus product with a three-pronged integrated campaign.

OtterBox described its approach to promoting a new product in a crowded marketplace while the dating app Hinge and Ally Bank described their distinctive approaches to evaluating the effectiveness of their own marketing efforts.

STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.

Three key principles have helped legacy brand National Geographic maintain relevance.

The Lexus approach to influencers generally falls into one or more of these three objectives: Reach, Content Creation, and Talent. This discussion covered examples of work in each area, the results, and candid learnings.

Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.

Mary Rodgers, director of marketing and communications at Cuisinart, explored strategies in which the sophisticated use of analytics led to dramatic improvements in consumer connections.

Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.

Maggie Gross Head of Strategy at New York Heat + Deloitte Digital, discussed their tried and true approach to rapid insight development and engagement planning and showed case studies that bring it to life.

In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.

Whether to go in-house or stay with an external agency has been a popular debate for a long time for marketers.