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Search returned: 3638 document(s).
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How Influencers Are Helping The Fresh Market Become One of America's Most Loved Brands
Event Recaps March 24, 2023A major part of The Fresh Market's marketing strategy is to leverage a portfolio of 300 influencers to drive new product launches, create more store awareness, and scale its brand. Learn the strategy of how The Fresh Market manages its portfolio of influencers and measures the results of its efforts.
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Breakthrough Strategies for the Metaverse
Event Recaps March 24, 2023More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about ecommerce, executives from SuperAwesome and PMG explored how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
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Ford and MAX: Accelerating Cultural Relevance and Measurability
Event Recaps March 24, 2023Ford shared how its partnership with Music Audience Exchange (MAX) is helping to solve the challenge of creating a consistent national brand message that ultimately converts brand awareness into leads, test drives, and sales.
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The World’s Most Moving Advertising: How Coldwell Banker Real Estate Uses Emotion to Make People Move
Event Recaps March 23, 2023Learn how Coldwell Banker Real Estate’s industry-leading advertising campaigns appeal to the emotional and rational aspects of home buying and selling through powerful connection to what matters most to their audience.
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Ally's Agile Framework for Building an In-House Agency
Event Recaps March 23, 2023Ally set out to move different digital buying capabilities in-house late in 2020 and was ready to execute with its own programmatic trading seats in late 2021. In this session, learn about their team structure and scope, as well as some of the tech components and sourcing hurdles they encountered.
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Compliance and Risk Management in the New Privacy Environment
Event Recaps March 23, 2023Consumer data privacy regulations have been proliferating across the U.S., with the CCPA having led the way and new statutes in many states having more recently been passed. The ANA’s Legal Affairs Committee convened a panel to help marketers and their partners respond to this raft of legislation and its implications for dealing with vendors.
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göt2b Hair Brand Celebrates Unapologetic Self-Expression
Event Recaps March 23, 2023Research from the the göt2b brand has uncovered that social media is a leading contributor towards low self-esteem and poor body image. Learn how göt2b works to authentically identify with its consumers and educate them on the importance of kindness and accepting others.
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How the Industry Can Better Market Marketing
Event Recaps March 23, 2023Learn how AEF's “You Might Be a Marketer” campaign on campuses is showing that the skills students need for a successful career aren't totally unfamiliar to them.
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ESPN: A Journey at the Top of Sports Media
Event Recaps March 23, 2023Learn how ESPN has cultivated a relationship with sports fans through the years.
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Mini: The Only Car That Comes Standard with Friends
Event Recaps March 23, 2023MINI fosters a community around events, rallies, and owner videos. Learn how MINI has built a strong brand personality which makes “fun” the #1 reason for purchase.
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We Are the New York Liberty: Recognize What Makes Us L.O.U.D.
Event Recaps March 23, 2023The New York Liberty’s language is designed to perfectly balance form and function. They empower the fan by informing them. They empower the player by putting them in spotlight. In this session, learn how the New York Liberty use storytelling to drive impact.
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“Retail Media Network” Study and “Cost of Agency Pitching” Preview
Event Recaps March 22, 2023In this session, ANA staff provided updates on published and upcoming industry reports on retail media networks (RMNs) and the RFP process.
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The Data That Proves the Need for a Relationship Marketing Strategy
Event Recaps March 22, 2023In this session, learn about some of the most important stats to help bolster your relationship marketing strategy and hear how brands such as Starbucks, American Airlines, and HGTV are succeeding in building deeper connections with their total addressable audience.
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Building Brand Growth with Diverse Creators
Event Recaps March 22, 2023Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Humanizing Tech: For People, About People, With People
Event Recaps March 22, 2023In this session, learn how Publicis Sapient is putting real people at the center of technology to showcase how digital can help improve their lives through the launch of Impact Films, short documentary films directed by Academy Award-winning director Ben Proudfoot.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Event Recaps March 22, 2023AARP is leading change in how the country responds to the crime of fraud. Kathy Stokes outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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New Compensation Structure for Commercial Productions and Renewals
Event Recaps March 22, 2023A new SAG-AFTRA Commercials Contract went into effect on January 1, 2023. The agreement includes some changes for advertisers, so ReedSmith’s Michael Isselin provided a rundown of new provisions in the contract, including changes to compensation structures for commercial productions and renewals.
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Taking Sports and Gaming to the Next Level
Event Recaps March 22, 2023BetMGM shared how it is pioneering the online gaming industry by employing an omnichannel approach that has helped grow and retain their market leader position, driving customer engagement through all product verticals.
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How Akamai Rediscovered the "Why" of its Business
Event Recaps March 22, 2023Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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Maintaining Brand Strength with an Ever-Changing Consumer Base
Event Recaps March 22, 2023BabyBjörn shared insights and techniques practiced and honed over the years that have helped make it the top of mind brand in its space and one of the baby products most recommended by parents to parents.
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