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  • Data-Driven Marketing: How Data and Technology Can Keep Marketers Relevant

    Event Recaps   September 12, 2019  

    During this session, SAS explained how marketing teams can and should use data and technology to be more efficient while still maintaining authentic human connection.

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  • Connecting Technology with Creative

    Event Recaps   September 12, 2019  

    Finding creative applications for technologies is both rewarding and challenging. This session covered lessons learned working in research and development, sharing the fruits of “experiments” with others, in three different industries.

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  • The Fabric Of Our Lives™: A New Era of Brand Engagement

    Event Recaps   September 12, 2019  

    Learn how Cotton Incorporated is using a diversified portfolio to reach Millennials and Gen Z to change awareness and influence sales.

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  • How A Small Brand Dominated the Super Bowl Conversation

    Event Recaps   September 12, 2019  

    Join Avocados From Mexico’s Head of Digital Marketing for a dive into the digital and social experiences that have elevated the brand to trailblazer status in its category and beyond.

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  • Driving Innovation into Your Brand (and Your Company)

    Event Recaps   September 12, 2019  

    Lenovo is poised to launch the largest brand-building effort in the history of the company. Go behind the scenes to understand how this effort came to life and the five factors that were absolutely critical to driving this change.

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  • Ally Financial’s Test and Learn Approach to Innovation and Technology

    Event Recaps   September 12, 2019  

    Hear how the Ally Marketing Innovation team used a test and learn approach with location-based technology and some early lessons learned.

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  • Mccormick's Analytics, Marketing Mix and In-Flight Optimization Program Evolution

    Event Recaps   September 11, 2019  

    Ramesh Moorthy, Director, NA Business Analytics, Consumer and Market Insight, and Giovanna DiLegge, Senior Marketing Manager, Marketing Strategy and Communications, discussed McCormick’s foundational work in the analytics space as a smaller company trying to navigate the most efficient use of resources, and progress in accelerating ROI application and improvement.

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  • From Insights to Marketing in a Non-Profit Environment

    Event Recaps   September 11, 2019  

    Learn how insights have shaped American Cancer Society’s brand marketing strategy and streamlined its marketing communication.

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  • Where the States Stand on Privacy

    Event Recaps   September 11, 2019  

    ANA’s Chris Oswald discussed what’s been going on in the states on the privacy issue.

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  • The Mandatory Disclosure Muddle and More

    Event Recaps   September 11, 2019  

    Dan Jaffe discussed ANA’s lawsuit against the Department of Health and Human Services regarding price disclosures in prescription drug ads, as well as developments in mandatory ad disclosure cases.

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  • Privacy for America: An Update

    Event Recaps   September 11, 2019  

    Stu Ingis discussed how the industry has been working on developing legislative language and educating policymakers on Privacy for America, the industry’s major effort to push for federal privacy legislation.

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  • How Coke Is Connecting Digitally with Its Offline Consumers

    Event Recaps   September 10, 2019  

    Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.

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  • From Cookies to Context: New Opportunities for Meaningful Engagement

    Event Recaps   September 10, 2019  

    Your target buyers will not be forced into a segment or a stereotype. Valassis offered digital marketing approaches to effectively engage with this active, demanding, evolving consumer.

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  • ANA Privacy Update

    Event Recaps   September 10, 2019  

    Privacy and data security are currently ANA’s number one government relations issue. ANA provided an update on the status of these issues and projection of likely further developments.

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  • Creating Human Connections with Pepper the Robot

    Event Recaps   September 10, 2019  

    Pepper, the humanoid robot, is slowly making inroads in the way US marketers are connecting with customers. Hear how DSM has implemented this cutting edge technology and the results they've achieved.

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  • Edible Arrangements: Content Marketing Case Study

    Event Recaps   September 10, 2019  

    With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. In this session, Edible Arrangements will share the innovative work they're doing in content marketing with key lessons learned for marketers.

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  • The MRC Cross Media Standard — Completed, Now Moving to Implement

    Event Recaps   September 10, 2019  

    George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.

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  • Audio Storytelling at Scale: Resonance & Receptivity in Audio

    Event Recaps   September 10, 2019  

    Marketers are witnessing a massive technological shift. A new age of connectivity. An audio revolution. In today's media rich environment, where consumer touch points are increasingly screenless, there is no question that sound is fast becoming a primary driver of brand identity and storytelling. How will brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes? In this session, learn why audio resonates and how contextually relevant ads drive receptivity during everyday moments – whether it be through relevant mindsets or personalized ad experiences. As Pandora walks you through success stories, marketers will leave thinking about how to harness the power of audio for their own brands and make meaningful connections to tell stories that resonate in this new age of connectivity.

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  • The Mechanics of Building an In-House Marketing Technology Stack and Analytics

    Event Recaps   September 10, 2019  

    Discover how Dollar Shave Club, a leading direct to consumer razor subscription service provider, forged a CIO-CMO collaboration and built a strong MarTech stack to track and capture the details of every consumer interaction.

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  • Vanity Fair Napkins: Digital & Social Case Study

    Event Recaps   September 10, 2019  

    Vanity Fair created a fully integrated campaign designed to drive awareness for the recent launch of their innovative Vanity Fair Extra Absorbent Napkins, which uniquely offers the absorbency of a paper towel with the softness of a Vanity Fair Napkin. In this session, Vanity Fair Napkins will share details of this recent digital and social campaign, how they were able to capture consumer's attention in a declining category and key lessons learned for marketers launching new product innovations.

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