Search Results for All Content (access may be restricted)

The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.

Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.

Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.

Ted Prince, EVP and President at Neustar, will discuss the implications of these tectonic shifts for global brands, media publishers, and the consumers they serve, and share a vision for the path forward.

Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.

Businesses need to reconnect their brands to what matters to consumers today, meet them where they are (as rapidly as that changes) and transform now for future growth.

This panel will address the necessity of achieving cross-media measurement from a global and local perspective. The panel will review the business case for a cross-media measurement solution, the work of the WFA to establish global cross-media measurement principles and how this approach is now being applied by the ANA to create a U.S. system of cross-media measurement.

In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.

In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.

Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.

This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.

In this session, Comscore will be joined by our partners at LiveRamp to explore the challenges brands are facing in today's evolving marketplace, and discuss why an always-on cross-screen attribution tool powered by best-in-class data is necessary to the future of media planning and buying.

Cookies are on their way out. Privacy regulation is disrupting how we monitor online ad exposure. And a pandemic has significantly changed consumer behavior. Is this the end of marketing measurement and MTA as we know it?

This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.

This session will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.

A look at taking macro trends and incorporating into design implementation. How kids can help design products for the future and create change by listening to them. Using qualitative insights to capture highly sensitive nature and confidential material in a world that revolves around big data.

In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.

Kerux Group examined the latest demographic data and fundraising intelligence on the rapidly growing Hispanic market.