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  • ANA Legislative Update on Data Privacy

     Event Recaps   September 28, 2023  

    In this session, Chris Oswald, EVP Law, Ethics and Government Relations at the ANA, provided a fast-paced and comprehensive update of the hot issues confronting marketers in Washington, D.C. and statehouses across the country.

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  • Defining a Modern CDP: Closing the Gap Between Expectation and Reality

     Event Recaps   September 28, 2023  

    In this session, learn how to set realistic expectations for your CDP, recognize and navigate common challenges of CDPs, and apply practical buying recommendations when you're ready to purchase a CDP.

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  • Navigating the Customer Information and Privacy Landscape in Marketing

     Event Recaps   September 28, 2023  

    Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, explored how data, privacy, and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before.

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  • Agile Data Science Strategies for Marketing Measurement

     Event Recaps   September 28, 2023  

    Kimberly-Clark’s Ali Kefeli covered how the journey of championing the use of data-driven insights starts by democratizing data through technology, supplemented by an agile approach to deliver in-house AI/ML.

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  • Why Data Quality and Identity Matter — Sort the Good from the Bad

     Event Recaps   September 28, 2023  

    Ron Pinelli from the Media Rating Council (MRC) explained best practices for using first-party data sets, identity information, and supplementary third-party data as well as aspects of non-sampling error and bias you should be considering.

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  • Solitude and Seclusion of Data

     Event Recaps   September 28, 2023  

    People have spoken, and they want some peace and quiet (as well as a sense of security) when it comes to marketers using their data. In this session, learn about some alternatives to how data is applied to individual constituents and beyond have taken hold in the non-profit sector.

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  • How General Mills Is Innovating on Data Collection and Implementation

     Event Recaps   September 28, 2023  

    Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.

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  • ANA AIMM: LGBTQ+ Inclusivity Perceptions Study

     Event Recaps   September 28, 2023  

    Earlier this year, ANA AIMM released a new study that covers the U.S. perception of inclusivity in advertising, particular to LGBTQ, and assesses consumers’ expectations of brands. In this session, ANA AIMM shared the results of the survey and what it means for brands.

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  • Revry: Changing the Streaming World

     Event Recaps   September 28, 2023  

    Revry is a global streaming network launched in 2016 that focuses on queer content and creators. In this session, dive into Revry’s successes and challenges, as well as what is planned for the LGBTQ-owned media network.

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  • Transforming Pernod’s Performance Through Advanced Analytics

     Event Recaps   September 27, 2023  

    In this session, learn how Pernod Ricard created a performance-driven culture while digitizing its business and maintaining its strong culture of conviviality.

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  • Speed Up Your Insights

     Event Recaps   September 27, 2023  

    Leaders from TransUnion and Meta discussed how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.

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  • A Starter Guide to Data and Product Ownership

     Event Recaps   September 27, 2023  

    In this session, hear about lessons learned and the advantages gained through data ownership and the development of a data product that has transformed the way Georgia-Pacific works.

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  • How AI-Powered Data Is Transforming the Future of Marketing

     Event Recaps   September 27, 2023  

    Now is the time to tap into the transformative potential of AI to deepen your understanding of consumers and catapult growth. Ericka Podesta McCoy from Resonate talked about how AI is transforming the future of marketing.

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  • Drive Achievable Outcomes Leveraging Data and Analytics

     Event Recaps   September 27, 2023  

    In this session, learn how to operationalize analytics to achieve your objectives and outcomes while also achieving your ROI needs and activating the investments you've made.

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  • How to Clean and Govern Your First-Party Data

     Event Recaps   September 27, 2023  

    Peter Flor from BET demonstrated how RDBMS (relational database management systems) and advanced data architectural patterns can enable organizations to clean and govern first-party data signals in real-time and across changes.

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  • Learn To Stop Worrying and Love AI

     Event Recaps   September 27, 2023  

    When addressing a social-technological challenge like AI, companies must approach it holistically, which means involving people, processes, and tools.

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  • Transunion Announces the 2023 Genius Award Finalists

     Event Recaps   September 27, 2023  

    The ANA Genius Awards showcase the best in data-driven strategies from companies across industry sectors and revenue. Selected by the expert panel of judges, the winning companies have leveraged analytic thinking to address some of their greatest challenges and, above all, fuel bottom-line revenue growth.

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  • Building a Roadmap to Creating the Social Purpose Economy in Canada

     Event Recaps   September 26, 2023  

    In this session, learn how the United Way BC’s Social Purpose Institute (UWBC SPI) has worked closely with over 50 businesses and 155 business leaders across multiple sectors over the last five years to help them pivot to purpose.

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  • Optimize Your Streaming TV Strategy Through Automation

     Event Recaps   September 21, 2023  

    Automation has emerged as a critical capability in the campaign planning process for advertisers of all sizes. In this session, learn how advertisers are streamlining workflows, reaching diverse audiences at national and local levels, and driving sales with flexibility and speed.

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  • Navigating the Future of Marketing and Embracing New Media Models

     Event Recaps   September 21, 2023  

    In this session, Jay Altschuler, senior vice president of global media and agency relations at Mastercard, discussed the evolving media landscape, the possibilities centered around CTV, and the importance of authentic consumer-to-brand relationships.

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