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  • Content Marketing Trends to Watch in 2022

    Event Recaps   January 21, 2022  

    Ruth Stevens, President of eMarketing Strategy, discussed a dozen trends in B2B marketing and the directions where these trends will likely lead our content marketing for success in 2022.

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  • Sustainable Brands

    Event Recaps   January 21, 2022  

    Etienne White, VP — Brands for Good at Sustainable Brands, discussed how content marketing can uniquely position brands to align business and society while driving brand innovation, value creation, and positive impact.

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  • Top Trends in Digital and Social for 2022

    Event Recaps   January 20, 2022  

    Find out what Insider Intelligence predicts will be the biggest trends in social media in 2022 and what marketers should do to capitalize on the changes.

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  • 20 Years of LGBTQ+ Marketing and Community Engagement with Target 10

    Event Recaps   January 19, 2022  

    Target 10 is a leading independent and certified queer-owned LGBTQ+ marketing firm for major advertisers. In this session, learn from Target 10’s two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.

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  • Aveeno Raises Visibility and Offers Solutions to the Underdiagnosis of Eczema in Black Skin

    Event Recaps   January 19, 2022  

    Aveeno's Suzanne Goldstein discussed how the brand tapped into its rich scientific legacy to bring together a roster of dermatologists, skin health advocates, eczema sufferers, and celebrities to drive conversation around the skin condition's disproportionate impact on the Black community.

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  • Mobile Advertising: Are You Losing Millions to Fraud?

    Event Recaps   December 16, 2021  

    Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.

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  • New Frontiers for Marketers and Agencies

    Event Recaps   December 15, 2021  

    As we head into 2022, the agency R3 considered the ways marketers are changing, the ways they are approaching the task of making their marketing materials, and how agencies are reacting. R3 concluded by offering several action steps for marketers.

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  • Nestlé’s Supplier Diversity Program

    Event Recaps   December 15, 2021  

    Nestlé’s Jonathan Stine described the launch of an Employee Resource Group (ERG) and how it influenced the organization’s approach to supplier diversity.

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  • How Brands Are Using Experiences to Drive a First-Party Data Strategy

    Event Recaps   December 14, 2021  

    In this session, Daniel Yaffe, co-founder and COO of AnyRoad, shares how leading brands like Budweiser, Dick’s Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.

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  • Pinterest Predicts 2022: The Art + Science of Trendspotting

    Event Recaps   December 14, 2021  

    In this session, Pinterest’s Talia Parnass and Jenna Landi walk through 35 predictions for the year ahead and the details behind those claims.

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  • Marketing Across the Metaverse

    Event Recaps   December 14, 2021  

    In this session, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

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  • YouTube Originals Presents the Game Theory $1 Million Challenge for St. Jude, Brought to You by State Farm

    Event Recaps   December 14, 2021  

    Learn how St. Jude partnered with celebrated YouTube personalities The Game Theorists to bring to life a modern-day telethon livestream, The Game Theory $1 Million Challenge for St. Jude, on one of the biggest giving days of the year.

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  • The Future of the Always-On Influencer in 2022

    Event Recaps   December 14, 2021  

    In this session, Brandon Perlman, founder and CEO of influencer marketing AOR Social Studies, discusses how the influencer marketing landscape has evolved and shares trends, predictions, and opportunities for 2022.

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  • 2021 and Beyond: Year in Review and What’s Next in Commerce

    Event Recaps   December 10, 2021  

    Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.

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  • Using Digital Tools to Solve In-Store Challenges

    Event Recaps   December 10, 2021  

    Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.

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  • Ferrara Case Study: Treating DE&I As the Critical Business Issue It Is

    Event Recaps   December 10, 2021  

    In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. To succeed, Ferrara needed to treat DE&I as the critical business issue that it is.

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  • Kimberly-Clark Case Study: Leading with Inclusion to Drive Change Through the Marketing Ecosystem

    Event Recaps   December 10, 2021  

    In this session, learn how the urgency of racial justice galvanized Kimberly-Clark to do more, move faster, and enable change both inside its walls and externally with consumers.

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  • Creating Memorable Virtual Experiences

    Event Recaps   December 9, 2021  

    In this presentation, learn how to differentiate your brand through innovative digital experiences and how to incorporate digital experiences into offline events to extend audience engagement past one interaction.

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  • Keeping Standards High

    Event Recaps   December 9, 2021  

    In this session, the Media Rating Council (MRC) discussed the progress of their most recent standard regarding outcomes, attribution, and associated data quality.

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  • How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership

    SoundBites   December 9, 2021  

    Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.

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