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  • Email Marketing in Sensitive Times - New Approaches for 2020 Summer Season

    Event Recaps   June 30, 2020  

    This session focuses on the best email marketing techniques to utilize during this period of unease.

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  • THE FUTURE OF CUSTOMER EXPERIENCE

    Event Recaps   June 25, 2020  

    In this discussion, you’ll learn how listening, understanding and acting on the needs of customers, especially in times of uncertainty, helped Crichlow and SAP deliver exceptional customer experiences, value and outcomes.

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  • Customer Experience in the Post-COVID-19 Era

    Event Recaps   June 25, 2020  

    Rishi Dave from Vonage, a global business cloud communications firm, discussed the customer experience in the post-COVID-19 environment, including how enterprises can leverage technology to manage new operational challenges like remote collaboration while increasing productivity.

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  • HOW ENTERTAINMENT DELIVERS MEMORIES

    Event Recaps   June 24, 2020  

    In this session, learn how national brand partners have activated on the local level at the parks to bring relevancy and brand impact to their programs.

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  • LASSOING THE S'MORES OPPORTUNITY AT HEB

    Event Recaps   June 24, 2020  

    Join for an overview of the 2020 REGGIE Award-winning “How Texas Does S’mores” program and learn how Hershey not only reinvigorated the occasion, but found growth.

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  • ONE STOP FOR LOCAL MARKETING KEEPS BRANDS GOING

    Event Recaps   June 24, 2020  

    Hear how a one stop option for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand.

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  • BRAND IMPACT THROUGH MUSIC SPONSORSHIP

    Event Recaps   June 24, 2020  

    In this presentation, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.

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  • THE FAMILY PARADOX: WHERE HAVE ALL THE FAMILIES GONE?

    Event Recaps   June 24, 2020  

    In this session we'll explore how putting family first will reveal where to reach this coveted audience.

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  • An Evolving Approach to Experiential: Converting Physical to Virtual

    Event Recaps   June 23, 2020  

    During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.

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  • Media Mix Modeling: A Case Study in Optimizing Digital and Direct Mail Spend

    Event Recaps   June 23, 2020  

    Pluris Marketing Chief Strategy Officer Mark Voboril used a case study to show how media mix modeling drives changes in digital investments and direct mail, leading to higher sales and marketing ROI.

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  • Finance Alternatives For In-House Agencies

    Event Recaps   June 18, 2020  

    American Express examined the benefits that paying for ad buys with a credit card might yield for an in-house agency.

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  • Building the Cruise Brand Purposefully

    Event Recaps   June 18, 2020  

    Learn how Cruise codified its brand purpose and identity system as it works toward a future that is all electric, self-driven, and shared.

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  • How Brita Activates a Purpose-Driven Brand

    Event Recaps   June 18, 2020  

    In this session, learn about Brita’s journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose in challenging times like these.

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  • What Drives Purpose and the Behavioral Impact

    Event Recaps   June 18, 2020  

    Inspired by unique data and insights from the 2020 Global RepTrak study based on more than 250,000 individual ratings, this session will explore what it takes for companies to effectively differentiate on purpose.

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  • Aetna's In-House Agency

    Event Recaps   June 18, 2020  

    Aetna described some of the features and work of its in-house agency.

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  • Designing A Sustainable, Scalable Organizational Structure

    Event Recaps   June 18, 2020  

    Cella offered advice about how to structure and staff an in-house agency.

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  • How BD Innovates on Purpose to Change the World

    Event Recaps   June 18, 2020  

    Learn how BD, named to Fortune's Change the World list three times since 2015, has evolved and activated its purpose over 120 years, driving innovation and creating shared value.

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  • The Reimaging of BraunAbility's Purpose

    Event Recaps   June 18, 2020  

    In this session, BraunAbility will explain how it has reimagined its purpose through the lens of its customers and employees.

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  • Clorox: Winning With Influencer Marketing

    Event Recaps   June 17, 2020  

    Clorox and Reach Agency recently won a REGGIE Award for their influencer marketing campaign, "Will It Clog?" In this session, hear how Clorox and Reach Agency worked together on their influencer marketing plan and produced award-winning content.

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  • Conducting Agency Search And Pitch Sessions During A Pandemic

    Event Recaps   June 17, 2020  

    In this session, we'll hear from Joanne Davis, an ANA faculty member, on best practices to conduct an agency search and vetting during a pandemic and social distancing. Joanne will also discuss how to best run an agency pitch session virtually.

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