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  • Inspired by Service

    Event Recaps   August 4, 2021  

    In this session, learn how Unilever brands, including Dove, Love, Beauty & Planet, and Vaseline, are using service and action as a way to inspire the people that they serve.

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  • Life Is Good®: Optimism Over Adversity

    Event Recaps   August 4, 2021  

    Michelle Bender, Life is Good’s Director of Content, discussed how the 27-year-old brand changed its business model the moment quarantine started to speak more closely to consumers, tap into our shared cultural experiences, and ultimately deliver on the mission to spread the power of optimism.

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  • Using Human Truths in Brand Building

    Event Recaps   August 4, 2021  

    This session looks at how Pearle Vision challenged and continues to win in a hyper-promotional category through leaning into the power of small but meaningful human truths.

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  • Inspiration from the Outside In

    Event Recaps   August 3, 2021  

    In this session, learn how BraunAbility has united and given voice to the mobility disability community to make real change.

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  • Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact

    Event Recaps   August 3, 2021  

    In this session, learn how Kia transformed the platform of the Super Bowl from an awareness and entertainment-focused communications tool into the launchpad for the brand’s “Accelerate the Good” corporate social responsibility initiatives to aid the youth of America.

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  • Leveraging Influencers to Establish Brand Values

    Event Recaps   August 3, 2021  

    Audiences care about investing in brands that align with their personal values more than ever before. By increasing your social mentions and establishing your brand as a thought leader, you can control the values you want your brand to be associated with.

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  • Driving Business Growth by Seizing 2021's Best TV Video Innovation

    Event Recaps   August 3, 2021  

    In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.

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  • Making the World Smile Through Better Moments

    Event Recaps   August 3, 2021  

    In this session, Sarah Long, Chief Marketing Officer of Mars Wrigley North America, shared how putting purpose into action can drive meaningful change and business performance.

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  • The Purpose Advantage: Using Brand Actions to Create Emotional Connections with Consumers

    Event Recaps   August 2, 2021  

    In this session, learn how brand purpose — the 5th P — which the ANA defines as a brand's reason to exist beyond profit, is playing an increasing role in the decision-making of modern consumers.

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  • Finding the Higher Purpose at SAP

    Event Recaps   July 23, 2021  

    April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.

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  • B2 Awards: Live! The Science of "Why": How Brand Purpose Powers Business Performance at Thermo Fisher Scientific

    Event Recaps   July 23, 2021  

    Senior marketing leaders from one of the world’s largest life sciences companies, Thermo Fisher Scientific, and its agency partner Retina, the ANA 2020 B2B Agency of the Year, discussed the global transformation of Thermo Fisher Scientific’s Gibco brand.

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  • Marketing Is Half of Strategy

    Event Recaps   July 23, 2021  

    Jonathan Knowles, CEO at Type 2 Consulting, and Tom Hunsaker, professor at Arizona State University’s Thunderbird School of Global Management, shared how concepts such as purpose, employee engagement, and brand have become key drivers of business value for B2B marketers.

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  • The Art of Selling in a Digital First World

    Event Recaps   July 23, 2021  

    In this session, the authors of "The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World" share practical and actionable advice and insights on what B2B marketers need to do right now to win and succeed.

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  • Building Brand Health with Purpose

    Event Recaps   July 23, 2021  

    Bloomberg Media Global CMO Anne Kawalerski and Bloomberg Media Global Head of Data Science and Insight Michelle Lynn provided new insight on how purpose influences brand leadership for the long term.

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  • B2B Branding Tenets Across the Customer Experience

    Event Recaps   July 23, 2021  

    What makes a strong and lasting brand? And why is crafting and maintaining a powerful brand critical even in the days of data-driven marketing? eMarketer answers these questions by walking through the blueprint for B2B branding.

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  • Marketers Are Our Next Generation of Business Leaders

    Event Recaps   July 23, 2021  

    Amy Summy, CMO at Labcorp, shares the story of how her team transformed itself from a support function to a team that’s driving revenue and profit growth, and advancing Labcorp’s strategy and mission to improve health and improve lives.

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  • Are B2B Marketers Ready to Be Growth Drivers? The Debut of B2B’s First-Ever Growth Marketing Maturity Index

    Event Recaps   July 22, 2021  

    In this session, Stein IAS and The Effectiveness Partnership (TEP) reveal the findings of a major Growth Marketing Maturity study.

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  • Cultivating Creativity to Grow B2B Impact

    Event Recaps   July 22, 2021  

    In this session, Kim McNeil-Downs, Director of the Green Dot Agency at Deloitte, shares the seeds to success from investing in talent, strategy, and teaming across the globe to delivering impactful, strategic campaigns.

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  • Customer Valuation Finally Comes of Age

    Event Recaps   July 22, 2021  

    In a talk delivered at the 2021 ANA Masters of B2B Marketing Conference, the Wharton School’s Peter Fader strove to demystify customer lifetime value.

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  • Marketing to Small Businesses in a Post-Pandemic World

    Event Recaps   July 22, 2021  

    Join Richard Russey, SVP and Publisher, Inc. Media, and Dan Gliatta, Founder, Cargo, as they discuss the current and future state of small business (SMBs). Seismic shifts in consumer, workstyle, and operating behaviors have forever transformed the small business landscape.

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