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How Rain the Growth Agency and Adore Me Collaborated on a Full-Funnel Campaign Approach to Keep the Brand Top-of-Mind and Top-of-Purchase
Event Recaps October 13, 2021Learn how a diverse mix of digital video, OTT, streaming audio, and podcasts, along with linear TV, has allowed Adore Me, an established DTC womenswear brand, to stay ahead of technology and media consumption, while also staying in front of its customer.
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How 19 Crimes and Good Apple Shattered Annual Projections to Make Snoop Cali Red the Wine Innovation of 2020
Event Recaps October 13, 2021In this presentation, 19 Crimes and Good Apple dove into the incredibly successful strategy for the new 19 Crimes product featuring Snoop Dogg, Cali Red, and shared key learnings that helped optimize the campaign throughout the media challenges 2020 posed.
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The HP Way: Supplier Diversity Strategy Within Marketing
Event Recaps October 12, 2021In this session, HP explored their approach to supplier diversity within the marketing space.
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Technology and Data and the Humans at the Center of It All
Event Recaps October 8, 2021Hear how, under the direction of Andrea Brimmer, Ally disrupted the financial services category forever by focusing on data and technology that truly serves its customers.
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How Deloitte Brought Its Purpose to Life Through Marketing
Event Recaps October 8, 2021In this session, CMO Suzanne Kounkel shared examples of how Deloitte is activating against its purpose, lessons and key takeaways learned along the way, and how naming a chief purpose officer has helped Deloitte and its marketing team align and amplify its purpose messaging across the organization.
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The Industry’s Quest to Invest in Minority-Owned Media
Event Recaps October 8, 2021In this session, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
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Accelerating Your Brand’s Sustainability Journey
Event Recaps October 8, 2021Darren Beck from media thinktank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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Delivering What Matters: Linking Purpose with Performance
Event Recaps October 8, 2021In this session, Kevin Warren, CMO at UPS, discussed how the company has met the challenges of change and is working hard to deliver what matters most for its customers and community.
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Sense And Response to Win in the New Consumer Environment
Event Recaps October 7, 2021Learn how Kohl's found a way to navigate the challenges of the pandemic with a revamped strategy, a refreshed brand portfolio, and innovative partnerships with Amazon and Sephora.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Event Recaps October 7, 2021As consumers take note of the compounded media landscape, it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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The Power of Brands to Enact Change
Event Recaps October 7, 2021Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.
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Unlocking Transformational Growth Through a Media-Plus Strategy
Event Recaps October 6, 2021Leveraging the REAL SIMPLE brand with launch distribution at The Container Store, Clorox and Meredith developed a new product line, implemented a cross-media marketing campaign, and established a new, multi-channel distribution plan that helped Clorox expand its portfolio, serve new consumers, and capture market share in the growing natural cleaning product category.
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How McDonald’s Got Its Swagger Back
Event Recaps October 6, 2021In this session, Morgan Flatley, CMO of McDonald's U.S., shared insights into the organization's journey to become a world-class marketing organization.
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Inside, Outside, Systemwide: Driving Growth While Doing Good
Event Recaps October 6, 2021Navigating the sea of change in marketing may seem difficult, but in this session, P&G shared their roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.
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Fertile Ground for Meaningful Change in Our Industry
Event Recaps October 6, 2021Grounded in the belief that DEI must be regarded as a business imperative, Manoj K. Raghunandanan at Johnson & Johnson Consumer Health spoke to driving meaningful change through broad partnership, sustained commitment, and unwavering courage.
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What the World Needs Now
Event Recaps October 6, 2021After a tumultuous 18 months, Unilever's Esi Eggleston Bracey believes that the world needs two things: purpose and positivity. In her session, Ms. Bracey discussed how purpose drives business, people, and brands, and how that purpose ultimately leads to true positive impact.
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AIMM’s Industry Pledge and Progress to Advance DE&I
Event Recaps October 5, 2021In this session, learn more about an industry pledge from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) focused on advancing diversity, equity, and inclusion through increased diversity of marketing teams, adequate multicultural budgets, investments in minority owned/targeted media, and more.
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The Growth of Supplier Diversity
Event Recaps October 5, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year according to ANA research. Speakers in this session shared research results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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Tecate: Re-imagining Mexicanity in the USA
Event Recaps September 30, 2021Learn how Tecate, an iconic beer brand in Mexico, was repositioned to appeal to the new generation of Mexican Americans.
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Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty
Event Recaps September 30, 2021Earlier this year, Ulta Beauty launched MUSE, a platform to Magnify, Uplift, Support and Empower Black voices. This session covered the insights, the journey, and the learnings behind the MUSE platform and launch campaign.
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