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  • 32 Hot Creative Ideas to Heat up Your Fundraising Results

    Event Recaps   February 14, 2019  

    Unfreeze your imagination and see why creative really matters when you are looking to achieve break-through results for your organization.

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  • The Art and Science of High-Touch, Mid-Level Giving

    Event Recaps   February 14, 2019  

    Planned Parenthood showed how they use industry resources such as database scores, donor attributes, and segmentation to isolate patterns of giving that indicate donor loyalty and financial strength.

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  • From Giving to Givebacks: Keep Donors Coming Back for More

    Event Recaps   February 14, 2019  

    Leaders from Anne Lewis Strategies and partners at the Bill & Melinda Gates Foundation unpacked the whys and hows of developing and executing a digital strategy that keeps your supporters clicking, opening, liking, sharing, and coming back for more.

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  • The Long Game: Growth and Impact Planning — What, Why, And How

    Event Recaps   February 14, 2019  

    This panel walked through key elements of marketing and media planning, using "scenario builders" to get where you need to go in order to deliver true impact for your organization's business outcomes.

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  • Opening Keynote: Humans Not Donors

    Event Recaps   February 14, 2019  

    Douglas Van Praet explored the most brilliant and revolutionary concepts from cognitive science and applied them to how we market, advertise, and raise funds in the modern digital age.

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  • Know Me! Segmentation Made to Talk to Me Like We're Besties

    Event Recaps   February 14, 2019  

    Explore different donor behavior, demographics, and lifestyle selects bundled into eleven donor personas that are excited to hear from you in a way that shows you know them and that you want to get to know them even better.

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  • Novo Nordisk: Media Case Study

    Event Recaps   February 14, 2019  

    Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in driving change to defeat diabetes and other serious chronic conditions. Headquartered in Denmark and with over $16B in annual turnover, NovoNordisk is focused on the affecting change throughout the world through The Triple Bottom Line. In this session, Barry Kull, Commercial Spend Portfolio Lead will discuss how ecosystems are the key to success in reducing complexity and increasingly visibility in media services spend. He will share his experience, the good and the bad, in improving media performance via ecosystems.

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  • From Saturation to Success: Acquisition Breakthroughs!

    Event Recaps   February 14, 2019  

    Hear from non profits who opened up new markets and improved their prospecting with new acquisition creative.

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  • Kiss My Ask! Testing Unconventional Ask Methodologies

    Event Recaps   February 14, 2019  

    This session provided non-profits with a new arsenal of ask strategies to test and to shake up your current fundraising programs.

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  • No Kids, No Dogs: How to Create Emotional Fundraising

    Event Recaps   February 14, 2019  

    Get inspired by examples from health, environmental, cultural, and other "non-sexy" orgs that have tested and broken through with great creative in their emails and ads.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   February 14, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around OTT/CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you’ll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Turning an Iconic Event into a Fundraising Machine

    Event Recaps   February 14, 2019  

    TrueSense Marketing and Ronald McDonald House New York provided three key takeaways highlighting how an annual event was built into a multi-channel direct-response fundraising machine.

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  • Tyson Foods: Advanced TV Case Study

    Event Recaps   February 14, 2019  

    Tyson Foods, Inc. is one of the world's largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. In this session, Courtney Ballantini, Sr Director Media & Consumer Engagement at Tyson Foods will share how the brand is tackling the challenges in the video landscape and their strategies for both digital video and OTT spaces.

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  • Mid-Level: Modeling, Messaging, and Magic — Oh My!

    Event Recaps   February 14, 2019  

    Experienced leaders of midlevel programs shared the critical success factors that built their programs and discussed what new innovations and tests they are embarking on now.

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  • Mapping the Donor Journey

    Event Recaps   February 14, 2019  

    Brian Crimmins, Global Managing Partner of ONE HUNDRED, and Dave Strauss, Director of Global Membership of The Nature Conservancy, discussed how an organization can more effectively and more efficiently maximize the donor journey through the integration of branding, marketing, and fundraising.

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  • Building Trust in Dairy Through Cows and Communities

    Event Recaps   February 13, 2019  

    There's a ton great about dairy, but misinformation is everywhere. That's why The Innovation Center for U.S. Dairy launched "Undeniably Dairy", a campaign created to remind people of all that's good about dairy starting at the farm and ending with the delicious foods people know and love. With an emphasis on digital content and key power partners like the Food Network and Cooking Channel to help spotlight trust-affecting issues like animal care, sustainability and nutrition, "Undeniably Dairy" has created a platform and assets for the entire dairy community – from farmer to processor to retailer to QSR – to share their own dairy stories. In this session, Serena Schaffner, senior vice president of communications at Dairy Management Inc., will share the insights and successes that continue to drive this multi-stakeholder, multi-year campaign.

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  • Your Purpose + Prof. Development = Organizational Success

    Event Recaps   February 13, 2019  

    The need for talent cultivation within the nonprofit sector is at a critical point, and growing the future leaders and drivers of our programs must be a daily practice. In this session, learn how to balance the polarity of your role responsibilities and your personal development and purpose.

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  • The Best Branded Bots

    Event Recaps   February 13, 2019  

    From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.

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  • Making the Magic — Getting the Most out of a Relationship

    Event Recaps   February 13, 2019  

    Learn what the key ingredients are for both charities and agencies in order to make the magic — and how that can drive the best thinking and the most opportunities.

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  • National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility

    Event Recaps   February 13, 2019  

    National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the UK and northeast US, it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund–National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.

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