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  • New Paradigm: The Need for Federal Privacy Legislation That Provides Clear and Consistent Standards

    Event Recaps   March 20, 2019  

    This panel will discuss efforts to enact strong federal privacy legislation that preempts competing state laws, and will outline a new privacy paradigm that is well-suited for today’s consumers and the modern economy.

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  • “If You Want Something Done Right…:” The Promise and Challenges of In-House Agencies

    Event Recaps   March 20, 2019  

    In this session, we will discuss some of the real life challenges that in-house agencies present for overworked in-house legal departments.

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  • Measuring Progress on Measurement

    Event Recaps   March 20, 2019  

    This session will provide a progress report on digital measurement initiatives and highlight key measurement topics from a legal perspective.

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  • McDonald's Transformational Asian Marketing

    Event Recaps   March 20, 2019  

    The fastest growing ethnic group, Asian Americans' consumer buying power has grown to $986 billion, up 257% since 2000, versus 97% for the total U.S. Asian consumers represent a lucrative segment yielding increasing influence. In this session, Steven Hunter, Zone and Field Communications Lead, will share how McDonald's is activating innovative strategies to reach this consumer.

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  • Diversity in Advertising: Should Practitioners Join the Conversation?

    Event Recaps   March 20, 2019  

    From identifying cautionary flags to proactively developing escalation processes, this thought-provoking discussion aims to increase consciousness in the way practitioners support business leaders in a continually diversifying marketplace.

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  • eSSENTIAL Accessibility: Building an Inclusive Digital Experience for People with Disabilities

    Event Recaps   March 20, 2019  

    More than 8 in 10 people with disabilities disregard a business provider because of barriers encountered. Poor web accessibility is one reason cited. If your website is not designed with accessibility in mind, the experience could be very frustrating for these customers. In fact, it is comparable to having a building without wheelchair ramps. In this session, Spiro Papathanasakis, Director - eSSENTIAL Accessibility will discuss how marketers and customer experience professionals can use web accessibility principles to build an inclusive digital experience.

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  • Claims Built on Trust: Made in the U.S.A., Natural And Green

    Event Recaps   March 20, 2019  

    This panel will discuss the state of regulatory enforcement and litigation with respect to credence claims and consider best practices for advertisers to use these claims effectively without undermining trust or inviting legal risk.

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  • AI and Machine Learning — The New Frontier for Advertisers

    Event Recaps   March 20, 2019  

    This panel will provide an overview of how AI is being utilized in the advertising industry and will discuss various issues for attendees to consider when adopting these practices.

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  • Negotiating Contracts with Agencies

    Event Recaps   March 20, 2019  

    This session will explore the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.

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  • Social Media Platforms and Trust

    Event Recaps   March 19, 2019  

    Like the television networks, social media platforms have their own standards which govern the types of advertising they will accept. We will examine these standards, how they are enforced, and discuss why getting it right is critical to building trust with advertisers and consumers.

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  • SAG-AFTRA and the JPC — Commercial Production for a New Era

    Event Recaps   March 19, 2019  

    Get an update from JPC Chief Negotiator Stacy Marcus and SAG-AFTRA Chief Contracts Officer Ray Rodriguez on the status of acontract negotiations and how the union and industry are building a collaborative relationship to bring commercial production into a new era.

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  • Using Content to Build Trust with Customers — Key IP Considerations

    Event Recaps   March 19, 2019  

    In this session, you will learn key legal issues every lawyer should know when advising clients on creating, sourcing, distributing, and in some cases, monetizing its intellectual property used in advertising and marketing.

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  • Who Can You Trust When Working With Others? Affiliate and Influencer Marketing

    Event Recaps   March 19, 2019  

    This session will explore the contractual and practical steps advertisers can take to help minimize risk when working with affiliate marketers and influencers.

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  • Global Advertising in a Turbulent Marketplace

    Event Recaps   March 19, 2019  

    Members of the Global Advertising Lawyers Alliance (GALA) will provide key insights into regions and countries undergoing dramatic change and ways to successfully advertise in a turbulent global marketplace.

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  • Ethics and Innovation in Legal Services

    Event Recaps   March 19, 2019  

    This presentation will compare the relative lack of innovation in law with the record of robust innovation in other fields, and describe how ethics standards restricting the unauthorized practice of law, non-lawyer ownership of law firms, and sharing of legal fees with non-lawyers are holding back innovation.

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  • Compelled Speech and the Evolving Commercial Speech Doctrine

    Event Recaps   March 19, 2019  

    This presentation will examine the law concerning the government’s ability to compel speech, following last term’s Supreme Court decision in National Institute for Family & Life Advocates v. Becerra. It also explores some implications of the California Consumer Privacy Act of 2018, widely touted as the strictest in the nation.

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  • Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims

    Event Recaps   March 19, 2019  

    This panel will discuss trends at NAD, the impact of recent changes to ASRC procedures, proposals for continued improvement, and the advertiser’s responsibility when it comes to building trust in industry self-regulation.

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  • Advertising in the Washington Labyrinth

    Event Recaps   March 19, 2019  

    ANA's Dan Jaffe will provide an update on important advertising and marketing legislative, regulatory, and legal issues.

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  • A Mandate for Inclusion and Diversity

    Event Recaps   March 19, 2019  

    This session, led by a panel of General Counsel who signed a letter encouraging more diversity at law firms, will address critical issues and inform both inside and outside counsel of the commitments we must all make to assure a diverse and inclusive legal marketplace.

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  • What’s Really Going on Behind That Curtain?

    Event Recaps   March 15, 2019  

    A new ANA study concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-housing has impacted the advertising industry.

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