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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Companies (Part 2)
Event Recaps June 30, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our June event on highlighting Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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The ARF’s Perspective on Attention Metrics
Event Recaps June 29, 2022The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps June 29, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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Including “Attention” in the Media Measurement Stack
Event Recaps June 29, 2022In this session, Mars shares how and why they are actively attempting to integrate attention into its holistic media measurement stack.
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How Attention Impacts Behavioral Outcomes, Including Search
Event Recaps June 29, 2022This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.
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Dove Self Esteem Project: How Optimizing Creative for Attention Can Turbocharge the Impact of Your Message
Event Recaps June 29, 2022In this session, Unilever/Dove and Teads showcase how the Brand, Creative, Data, and Insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.
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Carl's Jr. and Hardee's Drive Value Through Rewards
Event Recaps June 21, 2022CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.
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ASICS on Data and Loyalty
Event Recaps June 21, 2022Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Event Recaps June 17, 2022Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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Smart Strategy for a Smart Skincare Line
Event Recaps June 17, 2022Learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Event Recaps June 17, 2022At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Event Recaps June 17, 2022According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Event Recaps June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Trends in the Data Science Job Market and What Employers Want
Event Recaps June 16, 2022Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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Diageo Helps Shoppers Navigate How Spirits Fit into Emerging Mindful Lifestyles
Event Recaps June 16, 2022Now more than ever, consumers are living a more "mindful" lifestyle — seeking beverages that are low calorie, low carb, clean or made with natural ingredients. Learn how Diageo Spirits developed a unique and ownable portfolio solution that showcases how they fit within the mindful movement.
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Driving PC Shopper Simplification Through In-Store Digital Transformation
Event Recaps June 16, 2022Finding a new PC to buy can be a daunting and complex shopper journey for shoppers. Intel's challenge was to deliver experiences for in-store shoppers that help to simplify their shopper journey enabled by digital innovation.
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Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach
Event Recaps June 15, 2022In this presentation, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.
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Are You Ready for What's Next?
Event Recaps June 15, 2022Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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Building a Meaningful Measurement Plan
Event Recaps June 15, 2022Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Future Forces
Event Recaps June 15, 2022Faith Popcorn, world renowned Futurist and founder/CEO of Faith Popcorn's BrainReserve, shared key Future Forces that will effect your business now and in the Future.
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