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Daren Levis, director of brand advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful three-year run of internal broadcast production. He will be joined by Ellen Utrecht of MikeTeevee, who will explain how decoupled production works. They may even inspire some of you to take tackle TV production on your own.

Earlier this year, MGM Resorts' in-house agency launched its new branded self: ROAR Communications. Hear why and how the branding decision was made, including aspects of the launch and reception. We'll also dive into their new retainer model for billing!

New technologies are rapidly expanding our known universe of creativity. New models of participatory storytelling, new forms of digital grammar, and mind-bending new tools are available to us. In this session, Adam Buhler, SVP/Experiential Lead at Digitas North America, will lay out a vision for the possibilities of A.I. as an art form and a creative tool. We’ll examine three facets of this technology landscape: participatory immersion, the mirrorverse, and generative AI. The session will close by weaving these three strands into a whole, exploring what this new technology means for the content that brands can create.

In this session, Evelyn Homs Medero, Vice President, Multicultural Marketing shares how St. Jude Children's Research Hospital/ALSAC is reaching multicultural consumers.

In this session, learn how to breakdown AdTech and MarTech data silos, exchange data across platforms in real time to personalize every customer experience, and optimize your ad spend and impact by leaning into your data with AI.

ANA's Dan Jaffe detailed the efforts of the Privacy for America coalition that is dedicated to passing strong federal privacy and data security legislation to protect consumers' legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.

In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

Winterberry Group explained the basics of customer data platforms.

Johnson and Johnson described the role it has created to address data privacy and brand safety concerns.

Learn how American Family Insurance is leveraging deep-learning analytics that will translate into agile improvements to chatbot content and functionality.

Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.

Dollar Shave Club, a razor subscription service, provided insights into how the company remains “disruptive” and shared some secrets to its success.

Kristin Martin, Marketing Leader for the Tech, Media and Telecom industry at Deloitte, will share how over 25 unique practices showed-up together at the world’s largest technology show to make the firm’s biggest—and smartest—impact to date.

In this presentation, learn about four ways your brand can improve the customer experience.

Tim Scott, Senior Vice President and Chief Marketing Officer at Land O'Lakes, shared how the brand has built its fiercely-loyal customers by creating a consumer journey centered around authenticity.

Learn the best practices in journey mapping, and how the YMCA of the Greater Twin Cities used these best practices to learn more about their members and increase retention.

A special feature on Kellogg's Rice Krispies Treats is making it more accessible for people who are vision-impaired. In this session, Emily Minardi, will share insights into launch of the "Love Note" Braille stickers and recordable audio boxes for its Rice Krispies Treats and how they wove that into their broader commercial message.

A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Kyle Donash and Meghan Hurley, will discuss the evolution of their content strategy and how they are leveraging content to create deeper engagement with new and existing customers.

More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.