Search Results for All Content (access may be restricted)

Search returned: 3220 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Brand Activation Legal Committee: December 2018

    Event Recaps   December 13, 2018  

    Loeb & Loeb LLP provided a federal and state regulatory update; discussed recent federal false advertising cases; and reviewed recent NAD, ERSP, and CARU cases.

    view
  • HP is Reinventing Mindsets

    Event Recaps   December 13, 2018  

    HP is proud of its strong diversity legacy. From hiring some of the first female engineers to launching the first LGBTQ resource group in Silicon Valley, HP is a company of action and continues to reinvent its efforts in diversity and inclusion (D&I). Having a meaningful impact on the planet, its people and its communities is not just a moral imperative – it's a business one as well. HP is taking action through a range of programs to help transform the world. In this session, Tom Suiter will share insights behind their Reinvent Mindsets campaign that focused on unconscious bias in today's hiring environment to help cultivate a future talent pool. The message is simple yet powerful: HP is hiring and talent is our only criteria.

    view
  • How the Canadian Down Syndrome Society Turned Sorry into Congratulations

    Event Recaps   December 13, 2018  

    Every baby deserves a warm welcome. But for parents of a newborn with Down Syndrome, they hear "I'm sorry" not "Congratulations. A hurtful comment that implies they should be pitied. CDSS had one goal - to ensure none of these parents ever heard "Sorry" again. In this session, Nancy Crimi-Lamanna, Chief Creative Officer of FCB Toronto and Ben Tarr, Board Director at the Canadian Down Syndrome Society and father of Leo the Lion, his son who lives with Down Syndrome, will explain how they turned "sorry" into a bad word - not only because of the damaging effect it had on parents, but because it was reflective of the stigma and unequal standing that people with Down syndrome still experience. These insights made "Anything but Sorry" Grand Prize winner at the 2018 ANA Multicultural Excellence Awards.

    view
  • #Hispanic Twitter is Happening

    Event Recaps   December 13, 2018  

    Twitter is where the conversation is happening and connects you to the most valuable audiences when they're most receptive. It is also where Hispanics turn to connect with news, celebrities, friends & brands. In fact, 60% Hispanics are actively using Twitter to post/participate with content. Marco Botero, Head of US Hispanic will share research and insights on the impact of the Hispanic audience on Twitter. He will also touch on how brands have been (and should be) engaging with Hispanics on Twitter.

    view
  • Type with Pride

    Event Recaps   December 13, 2018  

    In 1978, artist and activist Gilbert Baker created the rainbow flag, one of the world's most powerful cultural symbols. In 2017, he sadly passed away. To honor his memory the Ogilvy Design team partnered with NewFest to create 'Gilbert', a free font inspired by the design language of his iconic symbol of pride. In this session, the Ogilvy and NewFest team will share insights behind this award winning campaign.

    view
  • Nine Trends Critical for B2B Marketers in 2019

    Event Recaps   December 12, 2018  

    Econsultancy identified emerging developments likely to affect the work of business marketers in the coming year.

    view
  • Beyond Tactics and Technology: How the USG Marketing Team Strengthened Its Value to the Firm

    Event Recaps   December 12, 2018  

    Jeff White shared the story of how USG’s marketing organization repositioned itself to be a stronger partner in its company’s success.

    view
  • Seven Lessons for Employer Branding

    Event Recaps   December 12, 2018  

    In this presentation, learn seven employer branding lessons that will help you save time and avoid pitfalls, the impact of employer branding in today's talent climate, and more.

    view
  • Using Business Values as a Key Differentiator

    Event Recaps   December 12, 2018  

    Grant Thornton shared some of the print and TV ads that it used to distinguish itself from its competitors in the tax, audit, and advisory category.

    view
  • How B2 Award Winner Beneficial Bank Made "Regional" Matter

    Event Recaps   December 12, 2018  

    Brent Bouchez, Founder and CEO of BouchezPage, told the story of how Beneficial Bank built an approach and offering specifically suited to local businesses, making its regional roots and values stand apart from the big national players.

    view
  • The Continued Rise of the In-House Agency

    Event Recaps   December 11, 2018  

    Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload. In this session, we'll walk through the survey results and share the more interesting data points from the survey.

    view
  • Shopper Marketing’s Emerging Technologies and Obstacles

    Event Recaps   December 11, 2018  

    Google identified some of the opportunities and challenges presented by emerging marketing technologies.

    view
  • SEI: Fostering Creativity in a Corporate Environment

    Event Recaps   December 11, 2018  

    In some industries, it can be hard to ensure your in-house agency has the creativity and culture needed to thrive. Jennifer Pouchot, VP digital and creative at SEI, will share how their in-house agency has been able to overcome the barriers to creativity in a corporate environment.

    view
  • Brand Activation Legal Webinar: December 2018

    Event Recaps   December 11, 2018  

    Learn from a leading expert in the field the latest about compliance for cause-marketing programs, including in social media.

    view
  • Engineering the Creative Workflow

    Event Recaps   December 11, 2018  

    Attendees will participate in an interactive discussion as they are guided through the various phases of a workflow engineering and receive tips on navigating dependencies, managing stakeholders, and more. We'll discuss strategies to keep projects on track in spite of common challenges and be able to measure results, explore the phases of a workflow reengineering, and learn a framework that can help you build your own project plan.

    view
  • Experiential and Social Media Marketing for Charity: A KitchenAid Case Study

    Event Recaps   December 11, 2018  

    KitchenAid partnered with Susan G. Komen for the Cure to raise money to fight breast cancer.

    view
  • Verizon 140: New In-House on the Block

    Event Recaps   December 11, 2018  

    In-house agencies can take on many different shapes and sizes and can often change in scope. In this session, we'll get an in-depth look at Verizon 140, their new in-house agency. They'll share how they built their first in-house agency, the approach they took and why, and lessons learned.

    view
  • How Campari and Wild Turkey Are Reintroducing Bourbon to America

    Event Recaps   December 10, 2018  

    Campari America shared insights on how to use celebrity influencers to tell stories.

    view
  • How this Nonprofit Shares Its Brand Story

    Event Recaps   December 10, 2018  

    Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.

    view
  • This Is How You Can Tell Your Brand Story

    Event Recaps   December 10, 2018  

    S&P Global discussed how it built its branding frameworks to ensure a consistent voice across communications and to continue its role as a leading place for investors to gather information.

    view

1234567 >>  Last (50)