Search Results for All Content (access may be restricted)

Search returned: 4303 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • How These Brands Helped People During COVID-19

    Event Recaps   August 6, 2021  

    The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

    view
  • Business to Business? Think 'Brand' to 'Build'

    Event Recaps   October 15, 2020  

    This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.

    view
  • Unlock Growth Through Loyalty

    Event Recaps   October 15, 2020  

    Hear Rob Markey's thoughts on what B2B brands need to do to build loyalty.

    view
  • We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica is Taking the First Step

    Event Recaps   October 15, 2020  

    In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.

    view
  • Account-Based Marketing: New Insights and Best Practices

    Event Recaps   October 14, 2020  

    Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.

    view
  • FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS

    Event Recaps   October 14, 2020  

    n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory

    view
  • MARKETING WITH A PURPOSE: PRACTICAL WAYS TO WALK THE WALK

    Event Recaps   October 14, 2020  

    In this session, Matthew will discuss concrete ways for marketers to live their purpose. Key takeaways include: Understanding what the “purpose gap” (skepticism around corporate values) is costing organizations Seeing data on what consumers and employees want to see (or hear) from organizations to believe in their purpose Understanding how a diverse workforce and deliberate inclusion efforts drive better outcomes — and how to build diverse, inclusive marketing teams Learning marketing strategies that are especially effective in communicating and inspiring values Seeing common technology mistakes that hold back purpose initiatives and how to do better

    view
  • Leadership and Opportunity - Marketing Digital Transformation - The Case of Microsoft

    Event Recaps   October 14, 2020  

    Join Caroline Keene for an engaging discussion on her experience leading during Microsoft's digital transformation.

    view
  • OPENING REMARKS

    Event Recaps   October 14, 2020  

     

    view
  • THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY

    Event Recaps   October 14, 2020  

    Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.

    view
  • Marketing Leaders Panel: Bridging to 2021

    Event Recaps   October 14, 2020  

    Each will share candid perspectives on their challenges and priorities, including how they intend to navigate and grow as we turn the corner on a seemingly endless 2020 and head toward an uncertain 2021.

    view
  • IN SEARCH OF THE EQL (OR, HOW ‘IDEAS WITH VALUE’ MAKE B2B MARKETING MATTER MORE)

    Event Recaps   October 14, 2020  

    At this session, you’ll gain: • A framework to apply both emotional and rational value to develop ‘Ideas With Value’ • How emotional and rational value should be weighted differently at different buyer journey stages • How martech reaches new levels of impact and ROI when powered by ‘Ideas With Value’

    view
  • Connected TV Research Update

    Event Recaps   October 13, 2020  

    The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

    view
  • Driving Action To Fuel Change

    Event Recaps   October 13, 2020  

    Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.

    view
  • Programmatic Media; Improving Your Bottom Line

    Event Recaps   October 7, 2020  

    This session, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.

    view
  • The Cost of Losing Creativity

    Event Recaps   October 7, 2020  

    Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.

    view
  • Global Business Trends to Watch

    Event Recaps   October 7, 2020  

    This session will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.

    view
  • Lessons Brands Can Learn From Politics

    Event Recaps   October 7, 2020  

    In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.

    view
  • The Business Case for Client/Agency Relationship Management

    Event Recaps   October 7, 2020  

    Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

    view
  • Supplier Diversity: A Call to Action

    Event Recaps   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view

1234567 >>  Last (50)