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  • The 411 on Navigating Experiential Contracts

    Event Recaps   May 27, 2020  

    Sponsorship and Experiential Marketing activations have become a tried and true staple for brands to directly and creatively interact with consumers. However, many events scheduled for 2020 have been left in the lurch amid the current climate. In this session, our lawyer from Reed Smith will address how brands, agencies and rightsholders can best interpret and navigate contract negotiations, understand insurance policy coverage, salvage sponsorships and events with creative makegoods, and more. Included will be updated insights to the legal guide Reed Smith created for ANA, The Impact of COVID-19 on Brand Advertising and Marketing.

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  • The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

    Event Recaps   May 27, 2020  

    We’re living in an unprecedented time of public gathering restrictions, canceled events and pivoted experiential strategies. But with these changes comes the opportunity for brands and organizations to better prepare for the new world of experiential. In this session, experts not only pose the questions that should be considered given the current state of affairs — but also equip others with the tools to create an actionable plan to shift from an IRL activation to a digital presence. Speakers: Yadira Harrison, Co-Founder - Verb. Shannon Jones, Co-Founder - Verb.

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  • How Toyota Targets Multicultural Consumers

    Event Recaps   May 22, 2020  

    Toyota shared its overall multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • R/GA: Perception vs. Impact

    Event Recaps   May 22, 2020  

    R/GA Global Executive D&I Director, Carl Desir, presented ideas about how agencies can make a true impact, particularly as COVID-19 creates uncertainty around live events.

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  • TD Ameritrade’s Leap Into WeChat: Helping Chinese-American Investors Get Smarter

    Event Recaps   May 22, 2020  

    Already having an established presence in Singapore and Hong Kong, TD Ameritrade focused its sights on the domestic Chinese consumer. With a refreshed general market focus of empowered investors, the Chinese diaspora became a logical extension of the strategy.

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  • How Multicultural Marketers Are Navigating Covid-19

    Event Recaps   May 22, 2020  

    ANA’s Alliance for Multicultural & Inclusive Marketing shared recent survey results on how marketers are confronting the challenges of marketing to all in the COVID-19 era and how they are planning to rebound in Q3-4.

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  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Hear from 2020 REGGIE Award Winner in the Innovative Commerce Category, Campbell’s as they demonstrate how they drove sales and coveted real estate at Walmart during the most competitive time of the year – the holidays.

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  • The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

    Event Recaps   May 21, 2020  

    Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

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  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • Creativity Built On 5G

    Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • Brand Humanity In The Digital Age

    Event Recaps   May 21, 2020  

    Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

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  • 2020 Vision: Trends To Define The Next Decade & Guide Content Marketing

    Event Recaps   May 19, 2020  

    Microsoft's Geoff Colon shared trends that will help to define the next decade – updated based upon COVID-19 – and how those trends may impact content marketing strategies.

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  • Twitch in 2020

    Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • How to Create a Successful Influencer Program

    Event Recaps   May 19, 2020  

    Working with meticulously picked influencer talent, Finish Detergent was able tap-into a cultural insight and authentically integrate into a Hispanic woman’s household story; thereby evolving mindsets and driving proven sales from the influencer effort.

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  • Using Influencers to Celebrate Life’s Moments

    Event Recaps   May 19, 2020  

    Bosch Automotive Aftermarket group and Bailey Lauerman teamed up in a campaign for the brand’s high-performance windshield wipers. The campaign called “No Rain Checks” celebrates the people who go out and experience life’s important moments, whatever the weather and was supported through a broadcast, radio, digital and social media plan. Learn how Bosch shifted its national messaging from product feature to lifestyle-focused to better address its audience - and hear from Bailey Lauerman’s influencer marketing experts on what it took to speak authentically to the brand’s followers.

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  • Leveraging Local Relationships to Spark Broader Cultural Relevance

    Event Recaps   May 14, 2020  

    Hear from Matthew Shukaitis, Marketing Manager @ MINI USA (formerly MINI USA Regional Director) and RQ's founder, Brian Salzman, as they break down the process of identifying your core regional creators, establishing creative trust and empowerment, and building a program that has the opportunity to amplify brand awareness, customer engagement, and cultural relevance beyond a specific region.

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  • Leverage Mobile Wallet to Amplify Brand Experience

    Event Recaps   May 14, 2020  

    Laillah Rice, CRM and marketing analytics leader at Godiva, explained how Godiva used a mobile wallet initiative to meet key engagement KPIs and amplify the brand.

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  • NewAge Beverages Corporation: Tips for Data-Guided Marketing

    Event Recaps   May 14, 2020  

    Linda Palus of NewAge Beverages offered marketers an array of tips on how best to manage and capitalize on data.

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  • Intel's Social Media Response Plan For COVID-19

    Event Recaps   May 14, 2020  

    Intel shared its approach to social media in the midst of the COVID-19 pandemic.

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  • Washington & The States in the Time of COVID-19

    Event Recaps   May 13, 2020  

    Both the federal and state governments have been consumed with the response to coronavirus, and yet many of the issues facing the ad community only have intensified. The virus has raised unique privacy issues and the California Consumer Privacy Act enforcement date comes ever closer, so will this spur Congress to finally act on comprehensive privacy legislation? We’re continuing to respond to the developing CCPA regulations, as well as confronting new ad tax issues in both Maryland and New York state and restrictions on advertising in Michigan. We also are actively responding to challenges to the use of third party cookies.

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