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The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.

Hear Rob Markey's thoughts on what B2B brands need to do to build loyalty.

In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.

Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.

n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory

In this session, Matthew will discuss concrete ways for marketers to live their purpose. Key takeaways include: Understanding what the “purpose gap” (skepticism around corporate values) is costing organizations Seeing data on what consumers and employees want to see (or hear) from organizations to believe in their purpose Understanding how a diverse workforce and deliberate inclusion efforts drive better outcomes — and how to build diverse, inclusive marketing teams Learning marketing strategies that are especially effective in communicating and inspiring values Seeing common technology mistakes that hold back purpose initiatives and how to do better

Join Caroline Keene for an engaging discussion on her experience leading during Microsoft's digital transformation.

Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.

Each will share candid perspectives on their challenges and priorities, including how they intend to navigate and grow as we turn the corner on a seemingly endless 2020 and head toward an uncertain 2021.

At this session, you’ll gain: • A framework to apply both emotional and rational value to develop ‘Ideas With Value’ • How emotional and rational value should be weighted differently at different buyer journey stages • How martech reaches new levels of impact and ROI when powered by ‘Ideas With Value’

The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.

This session, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.

Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.

This session will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.

In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.

Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”