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Search returned: 3426 document(s).
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An LGBTQ+ Cultural State of the Union for Brands
Event Recaps November 22, 2022This session offered data and insights to help you brands strategic decisions about queer cultural marketing and suggest ways to balance metrics with true community support.
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LGBTQ+ and the Future of Consumer Expectations
Event Recaps November 22, 2022Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. In this conversation, they presented highlights from their findings and explored how we all can further enhance LGBTQ+ marketing inclusion.
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Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies
Event Recaps November 18, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
Event Recaps November 17, 2022When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
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Measuring the Power of Social Advertising with Location Technology
Event Recaps November 16, 2022In this session, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.
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Performance and Purpose Through Content
Event Recaps November 16, 2022In this session, Reckitt U.S. Hygiene Chief Marketing Officer and General Manager, Gary Osifchin, told the story of the iconic Lysol brand and how at a time when the world needed it the most, the brand was truly able to live up to its purpose.
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Leading with Purpose: Creating a Positive Impact for Clients
Event Recaps November 16, 2022Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.
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Brand Engagement 360: Marketing in the Era of ESG and Stakeholder Capitalism
Event Recaps November 15, 2022In this session, learn how to help enhance brand equity, sales, and loyalty by addressing the interests of all stakeholders, not only shareholders, in external and internal marketing, and also by providing brands, travel experiences, and engagement services to the $500 billion engagement marketplace.
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How The Meteoric Expansion of the Retail Media Ecosystem and the Social Commerce Revolution Are Reshaping the Future of Brand Marketing as We Knew It
Event Recaps November 15, 2022In this session, learn how the faces of commerce and brand building are intertwining and driving an unprecedented transformation for which branded commerce media emerges as the biggest digital paradigm shift since programmatic.
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Supplier Diversity in Advertising and Marketing
Event Recaps November 15, 2022The importance of supplier diversity has increased significantly over the past year, as has spending with diverse suppliers. In addition to the challenges, this session explores areas including the benefits, spend, goals, and measurement of supplier diversity with a focus on media.
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CTV: A Massive Transformation That’s Occurring Right Before Our Eyes
Event Recaps November 15, 2022CTV is the buzzy topic of the day, but is the juice worth the squeeze? In this session, learn why CTV is having an outsized impact on the market now.
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Privacy’s Impact on Big Tech and Why It’s Important to Advertisers
Event Recaps November 15, 2022USAA’s Brad Dolian discussed how advertisers must be both proactive and reactive in how they navigate the challenges of privacy and the tech companies.
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In-Housing Programmatic Media
Event Recaps November 15, 2022Programmatic ad spending in the U.S. is projected to be $220 billion in 2022 and grow to $300 billion by 2024. Many marketers now invest more in programmatic — primarily digital display and digital video — than anywhere else. Amy Bartle shared the TaxAct approach to in-housing programmatic media.
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Tap Your In-House Superpowers
Event Recaps November 15, 2022In this session, hear about managing process chaos and how to tap into your in-house agency superpowers. Speakers also discussed how your in-house agency can prioritize projects better and build a better work environment.
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Dorman Products: How Buzzwagon Organizes and Prioritizes
Event Recaps November 15, 2022Dorman Products recently transformed its small creative services department into an in-house creative agency named BuzzWagon. Hear about how the journey has gone so far along with lessons learned in building an entirely new business function for a legacy brand.
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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Event Recaps November 10, 2022This panel combines a first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Event Recaps November 10, 2022This presentation discusses various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and more.
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Advertising Litigation Developments
Event Recaps November 10, 2022This session addresses significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.
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Global Green Marketing Issues
Event Recaps November 9, 2022Members of the Global Advertising Lawyers Alliance explore and discuss the current regulations and enforcement "climate" around the world relating to the marketing of the environmental benefits of various products and services.
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Privacy Enhancing Technologies (PETS)
Event Recaps November 9, 2022Privacy Enhancing Technologies (PETS) are an essential part of the future of personalized advertising. In this session, learn what they are, the current industry efforts in development, and some of the legal and regulatory considerations.
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