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  • Sanofi Media Agency Search - Lessons Learned Pitching Through A Pandemic

    Event Recaps   April 15, 2021  

    In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Dana Bhargava, Head of Experience Planning at Sanofi CHC and David Strome, Client Director at MediaSense will share what they learned through the process, how they managed to effectively conduct the review remotely, and key learnings that can be applied for the future. They will also provide further insights into the interaction and collaboration among Sanofi stakeholders across multiple business units and departments.

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  • From Authenticity To Accountability: A DE&I Media Investment Framework

    Event Recaps   April 15, 2021  

    The events of 2020, from a global pandemic to the social unrest fueled by moments of profound systemic racism, lead the world's largest companies and their media partners to accelerate the critical work of supporting diverse-owned media companies as part of their supply chain partnerships. Additionally, companies strove to deliver messaging that connected with audiences in authentic and meaningful ways. In this session, Amplifi will discuss how they worked with clients to deliver a media investment framework rooted in DE&I, the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

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  • MEASUREMENT HAS GONE TO THE CLOUD

    Event Recaps   April 13, 2021  

    It’s no secret – everything has gone to the cloud. So what does that mean for your marketing campaign measurement? Measurement has moved beyond your typical end-of-campaign dashboards and is now a checkpoint along the campaign lifecycle. And that gives marketers and analysts the power to gain insights, assess performance and optimize their strategies in real-time. The cloud brings out of the box powerhouse tools for all levels of users, and is giving us new ways to think about data strategies and approaches for cross-platform and omnichannel measurement. Join us for a discussion about how the cloud should change your measurement strategy.

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  • BUILDING THE DATA & ANALYTICS ORGANIZATION OF THE FUTURE

    Event Recaps   April 13, 2021  

    In this session, Michael Harrison, Managing Partner of Winterberry Group, will provide a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.

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  • "SO NOW WHAT?" A COLLECTIVE APPROACH TO THE COOKIE CONUNDRUM

    Event Recaps   April 13, 2021  

    Join Scott Kozub, Head of Audience Product at Oracle Advertising, for a fresh perspective around the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.

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  • CROSS-CHANNEL ATTRIBUTION WITH FEDERATED DATA

    Event Recaps   April 13, 2021  

    The Walled Garden data monopolies have either released, or are in beta, with data hub products. These data hubs enable advertisers, and select partners, to access data through user-privacy preserving aggregation screens. Typically, these screens require a query from the data hub to aggregate 30 to 50, or more, users. Data hubs also allow an advertiser to inject outside data into the hub and join the data within before aggregating the data out of the hub. Some data hubs will allow advertisers to federate distributed restricted access data, but not in a manner required for market-representative cross-channel measurement and attribution. The good news is that data can be extracted at a micro-aggregate level.

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  • INCREASE REVENUE AND CONVERSION WITH ADVANCED MICRO-SEGMENTATION

    Event Recaps   April 13, 2021  

    Join brand marketing expert Ericka Podesta McCoy, Resonate CMO, to learn how to take your segmentation game to the next level – and drive increased revenue and conversion.

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  • CONSUMER VS CUSTOMER: A PARADIGM SHIFT FOR DATA IN CPG

    Event Recaps   April 13, 2021  

    In this session, Josh Blacksmith, Senior Director of Global Consumer Relationships and Engagement at Kimberly-Clark – the CPG company behind brands that include Huggies and Kleenex – will share key ways that data ownership is under pressure and highlight examples of where this creates tension in the CPG business model. The bottom line? Neither manufacturers nor retail customers exist without the consumer – together, we must evolve to meet the ever-changing expectations of our consumers in an environment that’s experiencing disruption like never before.

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  • CREATING A COMMON LANGUAGE AROUND DATA

    Event Recaps   April 13, 2021  

    Great marketing requires cross-functional cooperation. But the reality is, most departments across an enterprise collect data, run analyses, and report findings very differently. Adobe uses not only data and analytics to inform decisions, but to surface the most important success metrics and create a single source of truth. Join this session to learn more about Adobe’s agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.

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  • Saying Goodbye To Cookies

    Event Recaps   April 13, 2021  

    Last year, Google announced its plan to end support for third-party tracking cookies in its browser by 2022. Apple already blocks third-party cookies in its browser by default. What impact will this have on advertisers? Will recent identity changes from Google complicate digital advertising further? In this session, we'll dive into cookies, why they're going away, and what might replace them.

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  • TURNING DATA INTO ACTION WITH REAL-TIME INSIGHTS

    Event Recaps   April 13, 2021  

    How can a shift to Agile Learning empower a brand to make better data-driven decisions in real time? Join Analytic Partners in conversation with Colgate-Palmolive to find out how they worked together to evolve a holistic measurement program capable of delivering the actionable insights brands need for success in a time of disruption.

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  • USING FAMILAR DATA TO ERASE TRANSFORMATION

    Event Recaps   April 13, 2021  

    Diving into unfamiliar lines of business can be challenging for an established brand -- particularly when that line of business has traditionally been a competitor to the Brand’s core product line. For the Postal Service, digital marking channels were long perceived as a threat to Direct Mail advertising. Developing digital channels was viewed as antithetical to mail itself by both the Postal Service and customers who relied primarily on Direct Mail as a marketing channel. With the development of the Postal Service’s Informed Delivery feature, metrics for success had to be carefully selected – and shared – to resonate with concepts of success for existing products. This talk will discuss establishing existing measures for success and the evolution of those metrics to be in line with expectations for new products.

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  • FROM CHAOS TO HARMONY: TRANSFORMING DATA & ANALYTICS FOR BETTER BUSINESS OUTCOMES

    Event Recaps   April 13, 2021  

    Does your brand spend too much time struggling with data deprecation, battling data silos, and worrying about privacy? In today's chaotic, ever-changing world, you need quality data and robust tools to see the best business outcomes. Brett House, VP, Marketing Solutions at Neustar shares how unified identity and analytics is helping marketers drive better customer experiences, significantly boost ROI, unlock incremental revenue gains, and more.

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  • Update On SAG-AFTRA Commercials Contract And New Influencer Contract

    Event Recaps   April 13, 2021  

    The Joint Policy Committee represents advertisers and advertising agencies who have authorized them to collectively bargain on their behalf with SAG-AFTRA. In this session, we'll hear an update on schedule and process for the next SAG-AFTRA Commercials Contract, the new influencer contract and waiver, and additional updates.

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  • PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA - AN INDUSTRY UPDATE

    Event Recaps   April 13, 2021  

    In this session, the ANA's Group Executive Vice President and Executive Director of PRAM, Bill Tucker, Venable LLC's Chairman, Stu Ingis and the IAB Tech Lab's President, Dennis Buchheim will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group AND technical standards developed by IAB Tech Lab.

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  • GEORGIA-PACIFIC: EXECUTING AND INNOVATING WITH AN AGILE ADVANCED ANALYTICS CAPABILITY

    Event Recaps   April 13, 2021  

    In this talk Dr. Ali Kefeli will offer an engineer’s view into the world of marketing as he discusses how critical “speed to insight” has been for Georgia-Pacific during COVID. He will cover how he champions the use of data-driven insights by first democratizing available data through technology, and then using an Agile approach to deliver in-house machine learning and marketing mix models. You will hear how this approach allows Georgia-Pacific to make better, faster, and more holistic commercial decisions across product, portfolio, pricing, channel, marketing and innovation.

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  • Clubhouse: Social Media's Hottest Club

    Event Recaps   April 9, 2021  

    Clubhouse, an invitation-only audio-chat networking app available only on iOS, is taking social media by storm. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, R3's Co-Founder and Principal, Greg Paull, will share how Clubhouse has combined key social platform trends to create the app for the next generation. Greg will also discuss the growth potential for the app, what this means for marketers, and how it stacks up against competitors like TikTok, Snapchat and Instagram.

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  • Make Your Social Sweeter: Using Life Moments To Connect With Your Audience

    Event Recaps   April 9, 2021  

    Reaching your audience is one thing but how does a marketer inspire? Connecting the dots between various audiences, your brand, and their daily lives, to have it all come together requires special social storytelling that touches on life moments. Maximizing these opportunities involves agency and brand partnerships that work cohesively together. In this session, hear from digital and social media experts, Jeff Pearson, and Splenda's Matt Thompson, as they speak to the strategies behind creating successful brand social development and execution to make your life a bit "sweeter".

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  • Cox Communications, Inc. How Employee Resource Groups (ERGs) Can Help Drive DE&I

    Event Recaps   April 7, 2021  

    Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

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  • Heineken: How Employee Resource Groups (ERGs) Can Help Drive DE&I

    Event Recaps   April 7, 2021  

    Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

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