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  • The DAA’s New CCPA Opt-Out Tool

    Event Recaps   January 22, 2020  

    The Digital Advertising Alliance’s executive director, Lou Mastria, showed what’s involved in the CCPA and how the DAA is assisting in compliance.

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  • ANA Government Relations and Legal Updates — 2020 Outlook

    Event Recaps   January 22, 2020  

    Washington is currently consumed by the dual storylines of impeachment and the Democratic presidential primary. Despite this, there may be oxygen left in the room for action on federal privacy legislation — and possibly more — this year before everyone heads to the campaign trail.

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  • The CCPA Is Here — Now What?

    Event Recaps   January 22, 2020  

    This session covered the CCPA compliance measures that are most relevant to the advertising industry, including how to meet the “do not sell” requirements of the CCPA, and the impact that the CCPA has on sweepstakes and loyalty programs.

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  • Money Slide — 2019 ANA Members Top Three Trends for B2B in 2020: Round Table Discussion

    Event Recaps   December 17, 2019  

    In this session, learn about the top three trends and insights marketers leveraged in 2019.

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  • Tapping into and Leveraging AI Right Now

    Event Recaps   December 17, 2019  

    Learn how to put your energy into higher-value work and start predicting and shaping the future with the speed and power of AI.

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  • Brand Activation Legal Webinar: December 2019

    Event Recaps   December 17, 2019  

    In this webinar, a panel explored the latest COPPA, CARU, State AG, and Congressional actions that will impact the children's industry in 2020.

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  • Branded Content Series: Advertising Without Advertising

    Event Recaps   December 12, 2019  

    A reality show about the behind-the-scenes workings of the Mohegan Sun helped the casino and resort connect with guests in new ways.

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  • Leveraging Black Twitter to Catapult Content

    Event Recaps   December 12, 2019  

    Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.

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  • Content in a Post-Like World

    Event Recaps   December 12, 2019  

    The Instagram platform is changing, and brands are forced to adapt. An agency senior leader shared tips for content marketing in a “post-like world.”

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  • The Hummus Revolution

    Event Recaps   December 12, 2019  

    Sabra promoted its hummus product with a three-pronged integrated campaign.

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  • Promoting a New Product and New Ways of Measuring Performance

    Event Recaps   December 12, 2019  

    OtterBox described its approach to promoting a new product in a crowded marketplace while the dating app Hinge and Ally Bank described their distinctive approaches to evaluating the effectiveness of their own marketing efforts.

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  • Digital Transformation in Three Phases at STANLEY Healthcare

    Event Recaps   December 12, 2019  

    STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.

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  • How a Legacy Brand Stays Relevant

    Event Recaps   December 12, 2019  

    Three key principles have helped legacy brand National Geographic maintain relevance.

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  • How Lexus Drives Influencer Marketing

    Event Recaps   December 10, 2019  

    The Lexus approach to influencers generally falls into one or more of these three objectives: Reach, Content Creation, and Talent. This discussion covered examples of work in each area, the results, and candid learnings.

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  • Anheuser-Busch’s Innovation Journey

    Event Recaps   December 10, 2019  

    Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.

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  • Cuisinart: Leveraging Analytics to Build Brand Love

    Event Recaps   December 10, 2019  

    Mary Rodgers, director of marketing and communications at Cuisinart, explored strategies in which the sophisticated use of analytics led to dramatic improvements in consumer connections.

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  • How Gravity Products Pushes its Weight

    Event Recaps   December 10, 2019  

    Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.

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  • It Doesn't Have to Be So Hard

    Event Recaps   December 10, 2019  

    Maggie Gross Head of Strategy at New York Heat + Deloitte Digital, discussed their tried and true approach to rapid insight development and engagement planning and showed case studies that bring it to life.

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  • Scotts Miracle-Gro: Integrated Digital Evolution

    Event Recaps   December 10, 2019  

    In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.

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  • An In-Depth Look at a Hybrid In-House Agency Model

    Event Recaps   December 10, 2019  

    Whether to go in-house or stay with an external agency has been a popular debate for a long time for marketers.

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