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  • Experian: Bringing Broadcast Advertising In-House

    Event Recaps   May 21, 2019  

    Daren Levis, director of brand advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful three-year run of internal broadcast production. He will be joined by Ellen Utrecht of MikeTeevee, who will explain how decoupled production works. They may even inspire some of you to take tackle TV production on your own.

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  • Roar: Rebranding an In-House Agency & a New Retainer Model

    Event Recaps   May 21, 2019  

    Earlier this year, MGM Resorts' in-house agency launched its new branded self: ROAR Communications. Hear why and how the branding decision was made, including aspects of the launch and reception. We'll also dive into their new retainer model for billing!

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  • DIGITAS: Exploring AI-Born Creativity

    Event Recaps   May 9, 2019  

    New technologies are rapidly expanding our known universe of creativity. New models of participatory storytelling, new forms of digital grammar, and mind-bending new tools are available to us. In this session, Adam Buhler, SVP/Experiential Lead at Digitas North America, will lay out a vision for the possibilities of A.I. as an art form and a creative tool. We’ll examine three facets of this technology landscape: participatory immersion, the mirrorverse, and generative AI. The session will close by weaving these three strands into a whole, exploring what this new technology means for the content that brands can create.

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  • St. Jude's Children's Research Hospital/ALSAC

    Event Recaps   May 9, 2019  

    In this session, Evelyn Homs Medero, Vice President, Multicultural Marketing shares how St. Jude Children's Research Hospital/ALSAC is reaching multicultural consumers.

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  • Harness the Power of AI by Uniting Adtech and Martech

    Event Recaps   May 9, 2019  

    In this session, learn how to breakdown AdTech and MarTech data silos, exchange data across platforms in real time to personalize every customer experience, and optimize your ad spend and impact by leaning into your data with AI.

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  • ANA Privacy Update

    Event Recaps   May 9, 2019  

    ANA's Dan Jaffe detailed the efforts of the Privacy for America coalition that is dedicated to passing strong federal privacy and data security legislation to protect consumers' legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.

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  • Atlanta Braves

    Event Recaps   May 9, 2019  

    In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

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  • Customer Data Platforms (CDPs): A Primer

    Event Recaps   May 9, 2019  

    Winterberry Group explained the basics of customer data platforms.

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  • Organizing for Data and Brand Safety: Johnson & Johnson’s Approach

    Event Recaps   May 9, 2019  

    Johnson and Johnson described the role it has created to address data privacy and brand safety concerns.

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  • Using AI Chatbot Technology to Improve Customer Experience

    Event Recaps   May 7, 2019  

    Learn how American Family Insurance is leveraging deep-learning analytics that will translate into agile improvements to chatbot content and functionality.

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  • An Introduction to “Privacy for America”

    Event Recaps   May 7, 2019  

     

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  • Live Nation’s Tips for Segmentation Success

    Event Recaps   May 7, 2019  

    Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.

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  • Dollar Shave Club’s Secret to Success

    Event Recaps   May 7, 2019  

    Dollar Shave Club, a razor subscription service, provided insights into how the company remains “disruptive” and shared some secrets to its success.

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  • Smart Future: Deloitte at CES 2019

    Event Recaps   May 7, 2019  

    Kristin Martin, Marketing Leader for the Tech, Media and Telecom industry at Deloitte, will share how over 25 unique practices showed-up together at the world’s largest technology show to make the firm’s biggest—and smartest—impact to date.

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  • From Meh to Magic: A Few Ideas on How Brands Can Delight Humans

    Event Recaps   May 7, 2019  

    In this presentation, learn about four ways your brand can improve the customer experience.

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  • How Land O’ Lakes Builds Loyalty with Customer Experience

    Event Recaps   May 7, 2019  

    Tim Scott, Senior Vice President and Chief Marketing Officer at Land O'Lakes, shared how the brand has built its fiercely-loyal customers by creating a consumer journey centered around authenticity.

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  • Using Journey Mapping to Drive Customer-Focused Change

    Event Recaps   May 7, 2019  

    Learn the best practices in journey mapping, and how the YMCA of the Greater Twin Cities used these best practices to learn more about their members and increase retention.

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  • Rice Krispies Treats Launches "Love Note" Braille Stickers

    Event Recaps   May 2, 2019  

    A special feature on Kellogg's Rice Krispies Treats is making it more accessible for people who are vision-impaired. In this session, Emily Minardi, will share insights into launch of the "Love Note" Braille stickers and recordable audio boxes for its Rice Krispies Treats and how they wove that into their broader commercial message.

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  • Trunk Club's Content Marketing Strategy

    Event Recaps   May 2, 2019  

    A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Kyle Donash and Meghan Hurley, will discuss the evolution of their content strategy and how they are leveraging content to create deeper engagement with new and existing customers.

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  • Understand Your Consumer with NLP and Machine Learning

    Event Recaps   May 2, 2019  

    More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.

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