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During this session, SAS explained how marketing teams can and should use data and technology to be more efficient while still maintaining authentic human connection.

Finding creative applications for technologies is both rewarding and challenging. This session covered lessons learned working in research and development, sharing the fruits of “experiments” with others, in three different industries.

Learn how Cotton Incorporated is using a diversified portfolio to reach Millennials and Gen Z to change awareness and influence sales.

Join Avocados From Mexico’s Head of Digital Marketing for a dive into the digital and social experiences that have elevated the brand to trailblazer status in its category and beyond.

Lenovo is poised to launch the largest brand-building effort in the history of the company. Go behind the scenes to understand how this effort came to life and the five factors that were absolutely critical to driving this change.

Hear how the Ally Marketing Innovation team used a test and learn approach with location-based technology and some early lessons learned.

Ramesh Moorthy, Director, NA Business Analytics, Consumer and Market Insight, and Giovanna DiLegge, Senior Marketing Manager, Marketing Strategy and Communications, discussed McCormick’s foundational work in the analytics space as a smaller company trying to navigate the most efficient use of resources, and progress in accelerating ROI application and improvement.

Learn how insights have shaped American Cancer Society’s brand marketing strategy and streamlined its marketing communication.

ANA’s Chris Oswald discussed what’s been going on in the states on the privacy issue.

Dan Jaffe discussed ANA’s lawsuit against the Department of Health and Human Services regarding price disclosures in prescription drug ads, as well as developments in mandatory ad disclosure cases.

Stu Ingis discussed how the industry has been working on developing legislative language and educating policymakers on Privacy for America, the industry’s major effort to push for federal privacy legislation.

Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.

Your target buyers will not be forced into a segment or a stereotype. Valassis offered digital marketing approaches to effectively engage with this active, demanding, evolving consumer.

Privacy and data security are currently ANA’s number one government relations issue. ANA provided an update on the status of these issues and projection of likely further developments.

Pepper, the humanoid robot, is slowly making inroads in the way US marketers are connecting with customers. Hear how DSM has implemented this cutting edge technology and the results they've achieved.

With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. In this session, Edible Arrangements will share the innovative work they're doing in content marketing with key lessons learned for marketers.

George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.

Marketers are witnessing a massive technological shift. A new age of connectivity. An audio revolution. In today's media rich environment, where consumer touch points are increasingly screenless, there is no question that sound is fast becoming a primary driver of brand identity and storytelling. How will brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes? In this session, learn why audio resonates and how contextually relevant ads drive receptivity during everyday moments – whether it be through relevant mindsets or personalized ad experiences. As Pandora walks you through success stories, marketers will leave thinking about how to harness the power of audio for their own brands and make meaningful connections to tell stories that resonate in this new age of connectivity.

Discover how Dollar Shave Club, a leading direct to consumer razor subscription service provider, forged a CIO-CMO collaboration and built a strong MarTech stack to track and capture the details of every consumer interaction.

Vanity Fair created a fully integrated campaign designed to drive awareness for the recent launch of their innovative Vanity Fair Extra Absorbent Napkins, which uniquely offers the absorbency of a paper towel with the softness of a Vanity Fair Napkin. In this session, Vanity Fair Napkins will share details of this recent digital and social campaign, how they were able to capture consumer's attention in a declining category and key lessons learned for marketers launching new product innovations.