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Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.

Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.

In this session, Ed Symington, director of global marketing procurement at McDonald's Corporation, will share how they tackle managing a global roster of agencies. This can be difficult to accomplish without global stakeholder support in a decentralized organization. McDonald's will share how they do it and how they provide subject-matter expert knowledge from the center to the marketing teams around the world.

Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights and real-world examples to demonstrate the role neuroscience can plays in developing and optimizing creative.

Georgia Bradley, Director of Strategy at gyro, discussed the feelings that drive B2B relationships forward and how to be the catalyst of positive emotions.

David Rabkin with American Express' Global Commercial Services division discussed how digital storytelling takes place in a world made up of networks and the implications of living in a time where being connected is everything.

Learn how to get the most out of your brand's creative core and your investments in marketing technology.

Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

Martin Lange with BNY Mellon provided a perspective from the role of a marketer on strategies for a company on their way to become client-experience driven.

Join the FTC, NAD, and brand advertising lawyers to learn the latest rules of the road governing influencer marketing.

Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it.

JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

Joseph Jaffe of Evol8tion asked organizations to undertake a number of thought experiments to help them reflect on their capacities to reinvent themselves.

State Farm shared how the company launched the “Color Full Lives” campaign to reach out to African-American women.

MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

To maintain its relationships with established horse racing fans and to welcome millennials into the fold of the sport, the New York Racing Association (NYRA) leveraged traditional media, digital technology, and on-site activations at its biggest race of the year, Belmont Stakes.

Inspired by scientific evidence and promoted through influencers’ social media platforms, Hilton developed a quiz to help travelers discover their “curiosity type.”