Search Marketing Knowledge Center

How to Launch an Always-Ready OOH Campaign

Session Videos May 27, 2021

In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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How to Go Beyond Organic with Influencers

Session Videos May 26, 2021

In this session, hear how to leverage influencers beyond their feeds to add value across paid media, online commerce, sweepstakes, ongoing ambassador relationships, and more.

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Maximizing Relationships with Influencers to Drive Relevance

Session Videos May 26, 2021

In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.

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Which Data Points Most Move the Needle on Influencer Campaigns?

Session Videos May 26, 2021

In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.

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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing

Session Videos May 26, 2021

People expect more from their favorite brands. In this video, learn why, in addition to quality, value, and a good experience, they also want brands to support diversity, equality, and sustainability — beyond mere policies and promises.

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Overview of the 2021 ANA Influencer Marketing Conference

Public Videos May 26, 2021

In this video, get a two-minute overview of the 2021 ANA Influencer Marketing Conference.

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Maximizing Relationships with Influencers to Drive Relevance

Public Videos May 26, 2021

Playfulness and collaboration are key to unlocking the full potential of OREO’s influencer partnerships.

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Leveraging TikTok Influencers to Generate Massive Virality

Session Videos May 26, 2021

In this video, Julie Roy, Interim CMO at DSW, and Geoffrey Goldberg, co-founder and CCO of Movers+Shakers creative agency, explore best practices when working with TikTok influencers.

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Influencer Contract Must-Haves

Session Videos May 26, 2021

In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.

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Tecate: Redefining What It Means to Be Unapologetically Mexican-American

Public Videos May 26, 2021

Tecate’s influencer marketing program is designed to drive a new narrative about Mexican-American culture.

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Tecate: Redefining What It Means to Be Unapologetically Mexican-American

Session Videos May 26, 2021

In this video, learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.

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Olay's Transformation: The Influencer Effect

Session Videos May 26, 2021

In this video, learn how Olay redefined its influencer strategy, pivoting away from quantity to focus on quality.

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How to Go Beyond Organic with Influencers

Public Videos May 26, 2021

Brand marketers can learn from influencers by being receptive to their feedback.

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How Influencers Helped New York #FightCOVIDNYC

Session Videos May 26, 2021

In this video, learn how NYC Health + Hospitals was able to connect with diverse audiences through trusted messengers they actively follow to incentivize action for the public good.

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Lexus Influencers Engage Young and Fiercely Authentic Customers

Session Videos May 25, 2021

In this video, learn how the latest sport sedan campaign from Lexus celebrates the shared passion of their target consumers for going all in on their unique hobbies and interests and the brand's authentic commitment to create an all-in sport sedan.

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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology

Session Videos May 25, 2021

In this session, dig into how the right strategy, the right partnerships, and the right technology can elevate and strengthen relationships across all stakeholders and ultimately drive more intention and outcomes from influencer marketing.

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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"

Public Videos May 25, 2021

For LG appliances, enthusiasm and engagement are more important factors than reach when recruiting celebrity influencers.

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How the Nation's Largest Lender Won the Super Bowl

Public Videos May 25, 2021

When working with influencers, you have to give them control in their universes.

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Using Storytelling and Talent Partnerships to Create Socially Effective Content

Session Videos May 25, 2021

In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

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