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Today marks the beginning of an exciting new chapter in the ANA’s 108-year history. With the acquisition of the Data & Marketing Association now official, members will enjoy a variety of enriched benefits.

This panel covered two topics — Brand: lessons learned on how to be relevant and different when launching new brands or amplifying existing ones; and Empowering women in B2B marketing – what was important (or inhibiting) in your journey to the CMO role? What is your approach in coaching others?

To be effective storytellers, B2B marketers have to make sure their messaging is easily repeatable and understood.

Authenticity, thought leadership, and fan engagement are key criteria for Constellation’s partnership with professional golf.

In this video, get an overview of the 2018 Masters of B2B Marketing Conference.

To stand out in its category, Equipment Depot put its management through Branding 101 to get buy-in for transformative marketing.

In this video, Equipment Depot, one of America’s largest independent material handling and rental businesses, shared how the company transformed from a low-interest, unassuming brand into a more sophisticated and emotionally-driven company.

Humans are communal by nature. In this video, learn how this insight can be applied to business-to-business marketing strategy.

Conduent was formed after Xerox divested its business services division. In this video, learn how the new company’s top marketers built the Conduent brand from the ground up.

In this video, CA Technology and Stein IAS laid out the path forward for marketers seeking to master modern marketing and step ahead into B2B marketing’s post-modern age.

In this video, hear the “Why,” the “What,” and the “So What” of Xerox’s innovative omnichannel marketing initiative that is all about content, communication, and creativity.

Xerox brought its B2B brand perception into the digital age with visions of the modern workplace from noted authors and artists.

In this video, learn how Kingspan tied business goals to its marketing efforts with a one-sheet marketing measurement framework which bolstered opportunities for success as the brand expanded into the U.S. market.

In this video, learn about the Uncornered campaign, a truly integrated campaign with video, on-line, experiences, events, and press.

In this video, Comcast Business offered seven performance-enhancing recommendations to business-to-business organizations.

Stanley Black & Decker is building growth by focusing on purpose, people, and passion.

In making the transformation to the new digital landscape, marketers need to invest in consumer-friendly content, analytics and insights, and martech stacks.

In this video, Cisco explained the five pillars of its approach to digital marketing.

In this video, Sentry Insurance shared four lessons that it learned in the course of rebranding itself.

ANA CEO Bob Liodice delivered the opening remarks at the 2018 Masters of B2B Marketing Conference.