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ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

In this video, Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.

Crocs reinvigorated its brand by making self-expression and clog reference its North Star.

OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.

In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.

In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.

In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.

In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

The core of H&R Block’s brand marketing strategy is building community confidence by mitigating uncertainty.

Marketers should put storytelling on the same pedestal as data to build brand loyalty and adoption.

To drive brand growth, marketers need standout storytelling that blends human and artificial intelligence.

Nesquik leveraged platforms and partners to be relevant to its new target audience.

In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.

In this video, Caterpillar shared how it built an enduring brand by embracing the power of “and.”

ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.

In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

In this video, Russell Stover shared its experience with refreshing its brand.