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  • How Toyota Targets Multicultural Consumers

    Session Videos   May 22, 2020  

    In this video, Toyota shared its overall multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • TD Ameritrade’s Leap Into WeChat: Helping Chinese-American Investors Get Smarter

    Session Videos   May 22, 2020  

    In this video, TD Ameritrade already having an established presence in Singapore and Hong Kong, TD Ameritrade focused its sights on the domestic Chinese consumer. With a refreshed general market focus of empowered investors, the Chinese diaspora became a logical extension of the strategy.

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  • R/GA: Perception vs. Impact

    Session Videos   May 22, 2020  

    In this video, R/GA Global Executive D&I Director, Carl Desir, presented ideas about how agencies can make a true impact, particularly as COVID-19 creates uncertainty around live events.

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  • How Multicultural Marketers Are Navigating Covid-19

    Session Videos   May 22, 2020  

    In this video, ANA’s Alliance for Multicultural & Inclusive Marketing shared recent survey results on how marketers are confronting the challenges of marketing to all in the COVID-19 era and how they are planning to rebound in Q3-4.

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  • The Macallan Edition No. 5: Telling the Story Behind the Art & Science of Whiskey

    Session Videos   May 12, 2020  

    In this video, Sam Leotta, The Macallan Brand Director for the Americas, will share the strategy and results behind this multiple award-nominated campaign.

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  • Kick-Starting The Alcohol-Free Beer Category In USA

    Session Videos   May 12, 2020  

    In this video, Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.

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  • Spartan: Creating A Global Community Content Platform

    Session Videos   May 12, 2020  

    In this video, Spartan, the global leader in extreme wellness and endurance, shared how they recently pivoted from live events to creating daily content that connects and inspires its 10 million strong community.

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  • Brand Building in a Recession

    Session Videos   May 12, 2020  

    In this video, Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

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  • ANA's Best of Email Evolution

    Public Videos   April 24, 2020  

    ANA CEO Bob Liodice joins Matthew Vernhout, director of privacy and industry relation at Validity, Kait Creamer, CRM marketing manager at Framer, and many more in these highlights from previous Email Evolution Conference sessions.

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  • ANA's Best of Brand Activation

    Public Videos   April 24, 2020  

    ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.

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  • ANA's Best of Media Leadership

    Public Videos   March 23, 2020  

    ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

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  • Adapt or Be Ignored

    Public Videos   March 6, 2020  

    Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.

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  • Overview of the 2020 ANA Brand Masters Conference

    Public Videos   March 6, 2020  

    In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Public Videos   March 6, 2020  

    OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Session Videos   March 6, 2020  

    In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • Adapt or Be Ignored

    Session Videos   March 6, 2020  

    In this video, Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.

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  • Brand Value Measurement — Opportunities and Challenges

    Session Videos   March 6, 2020  

    In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

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  • The Crocs Renaissance

    Public Videos   March 6, 2020  

    Crocs reinvigorated its brand by making self-expression and clog reference its North Star.

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  • 2020 ANA Brand Masters Conference — Opening Remarks

    Session Videos   March 5, 2020  

    ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.

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  • Reviving the Nesquik Brand for a New Generation

    Session Videos   March 5, 2020  

    In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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