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Join Neustar VP, Marketing Solutions, Marc Vermut to learn about how to build an agile, analytics framework that will help you and your business to move forward, with confidence, and thrive.

Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.

In this session, you’ll see how a series of cutting-edge analytical exercises informed the 2019 Marketing plan and drove outstanding results.

Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.

Hear from VP Sponsorships Jim McCoy on how Nationwide has elevated this unique platform with the NFL to amplify the efforts of NFL players past and present.

Join Marissa Solis, Frito-Lay SVP, to learn how the company and its brands have brought joy and relief to consumers during the pandemic through purpose-driven activations, while prioritizing authenticity.

Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.

Join Marissa Solis, Frito-Lay SVP, to learn how the company and its brands have brought joy and relief to consumers during the pandemic through purpose-driven activations, while prioritizing authenticity.

Kristin Hallenga is coming over the pond to share their out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness to get it diagnosed at the earliest stage possible.

This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.

Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.

This session will address the inherent challenges of influencer marketing to enable you to realize the full potential of this powerful marketing channel. You can expect to learn about a three-pronged approach to influencer marketing

Join Global Head of Brand Marketing at Uber Eats, DyShaun Muhammad, as he explains how and why they deliberately avoided the tropes of traditional celebrity endorsement in launching their global creative platform, ‘Tonight, I’ll be Eating…’. In their quest to build a truly culture-up brand, Uber Eats uses the power of influence not just to reflect the culture-scape around them, but to shape it.

Kristin Hallenga is coming over the pond to share their out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness to get it diagnosed at the earliest stage possible.

Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.

Join Josh Hackbarth and hear how Warner Bros continues to keep this “Wascally Wabbit” (and the rest of the Looney Tunes) top-of-mind through elevated and innovative approaches to content, experiences, product collaborations and influencer partnerships.

In this video, White Castle shared some of the notable marketing tactics it has been using recently.

In this video, Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.