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  • HOW TO RESEARCH METRICS - THE ATTENTION EDITION

    Session Videos   October 30, 2020  

    Vadim will arm marketers with the tools they need to analyze the litany of metrics they face every day. You’ll experience first-hand the vetting process that metrics should undergo, using attention as an example.

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  • THE THEORY OF EVERYTHING PROGRAMMATIC

    Session Videos   October 30, 2020  

    Diane and Tom will discuss a novel way to use readily available pricing and ad quality data and to optimize campaigns to boost ad effectiveness, measurement accuracy, and cost-efficiency. Do your homework! Read the Programmatic Lemon Market Game.

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  • MEASURING MEDIA QUALITY WITH ATTENTION METRICS

    Session Videos   October 30, 2020  

    This session will cover Microsoft's experience deploying attention metrics to measure digital media quality. From idea to execution you’ll learn about the rationale behind attention metrics and the ways in which they positively impact the campaign lifecycle.

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  • Building Trust Amid Covid-19

    Session Videos   October 23, 2020  

    In this session, learn how Delta is propelling its reputation as a trusted global consumer brand and rebuilding confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

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  • Capitalizing On The CTV Opportunity

    Session Videos   October 23, 2020  

    In this session, Xandr’s Sarah Harms, VP and North American agency platform lead, will discuss the role technology platforms play in connected TV buyers’ decision making, and how that drives greater consistency in both measurement and audience activation.

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  • Embracing Disruption From The Inside Out

    Session Videos   October 23, 2020  

    Join Jahid Mirza and Ben Dumas in this session as they share inspiring ways you can embrace this disruption professionally and drive your corporate and client success.

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  • Personalizing the Campbell’s Message Through Predictive Advertising

    Session Videos   October 23, 2020  

    Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.

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  • United We Move: A Force For Good

    Session Videos   October 23, 2020  

    Through strong internal and agency collaboration, and a need to be a force for good at a time when fear, uncertainty, and doubt were at the heart of consumer’s minds, Planet Fitness was able to quickly pivot and, within 48 hours of gym closures, bring “United We Move” to life – an initiative to offer free daily live digital workouts and help keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.

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  • THE FUTURE OF WORK: HOW TRENDS, MULTIPLE GENERATIONS, AND A PANDEMIC ARE REDEFINING WORK ITSELF

    Public Videos   October 23, 2020  

    In this talk, she will explore different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.

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  • Radical Speed, Learning And Risk Taking In 2020 On Brands Truly And Sam Adams

    Session Videos   October 23, 2020  

    In this session, CMO Lesya Lysyj will talk about some of the critical factors contributing to Boston Beer’s continued growth, including a specific case study of the Sam Adams brand’s investment in the “On Premise” segment of hospitality, at a point when nationwide shutdowns drove restaurant and bar sales down 90 percent – and which resulted in Sam Adams being named by Newsweek Magazine as one of “50 U.S. Businesses that Stood Out During the Pandemic.”

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  • Humanized Data-Led Creativity

    Session Videos   October 22, 2020  

    Because, to effect meaningful change in thoughts, feelings, and actions, marketers must find the “human hidden beneath the data” and first humanize the way they view their audience, customers, and stakeholders.

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  • Marking What Matters: A Conversation With Bob Liodice and Carolyn Everson

    Session Videos   October 22, 2020  

    During this fireside chat with ANA CEO Bob Liodice, Facebook’s VP of global business group, Carolyn Everson, will discuss how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.

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  • From Chaos to Creativity

    Session Videos   October 22, 2020  

    Michelle “MSJ” St. Jacques, chief marketing officer for Molson Coors, will share how she turned moments of total chaos into moments that drove the greatest change. Grab a beer and get ready for a look inside the marketing arm of one of the world’s largest brewers.

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  • Lessons Learned From Altering Marketing Due to COVID Times

    Session Videos   October 22, 2020  

    Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.

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  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Session Videos   October 22, 2020  

    In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

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  • Then & Now: Brand Purpose at General Mills

    Session Videos   October 22, 2020  

    In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

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  • Visa's Marketing Strategies for the New Normal

    Session Videos   October 22, 2020  

    During this 25-minute talk, Visa’s chief marketing and communications officer, Lynne Biggar, will share how Visa pivoted around COVID-19 to enable individuals, businesses, and economies to rebuild and thrive through redesigned and reimagined marketing programs.

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  • Marketing Strategy in the COVID-19 Age (and Beyond)

    Session Videos   October 22, 2020  

    In this video, Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.

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