Search Results for All Content (access may be restricted)

Analytics is driving McCormick’s media-first approach to boosting marketing ROI through in-flight optimization.

In this video, Ramesh Moorthy and Giovanna DiLegge discussed McCormick’s foundational work in the analytics space as a smaller company trying to navigate the most efficient use of resources, and progress in accelerating ROI application and improvement.

In this video, get a two-minute overview of the 2019 Data & Measurement Conference.

Insights from donor analytics and consumer research helped revitalize the American Cancer Society’s messaging and branding.

In this video, discover how Dollar Shave Club, a leading direct to consumer razor subscription service provider, forged a CIO-CMO collaboration and built a strong MarTech stack to track and capture the details of every consumer interaction.

ANA CEO Bob Liodice and Bill Tucker, Group Executive Vice President at ANA, delivered the opening remarks of the 2019 Data & Measurement Conference.

As a start-up, Dollar Shave Club recognized that developing an organizational data plan was the key to its growth.

An industry initiative led by ANA is taking steps to bring national consistency to privacy regulation.

Privacy and data security are currently ANA’s number one government relations issue. In this video, ANA provided an update on the status of these issues and projection of likely further developments.

In this video, Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.

To mine insights from massive amounts of consumer data, Coca-Cola uses behavioral segmentation and alternative algorithms.

As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.

In this video, Marc Vermut and Kevin Wachholz discussed the value of unified measurement, including what kinds of business questions it can answer and how it differs from separate marketing mix modeling (MMM) and multi-touch attribution (MTA) solutions.

In this video, Cadent addressable COO Jamie Power explored how marketers can identify the right households, send messages only to those high-value audiences, and later, measure each campaign’s impact against a chosen KPI, informing future campaign planning.

In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.

In this video, United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.

In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.

In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.