Search Results for All Content (access may be restricted)

Search returned: 1712 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Leveraging Analytics to Enhance Consumer Experience

    Session Videos   July 29, 2020  

    In this video the lead analytic data engineer for Cox will discuss how text analytics for technical support calls relating to self installations help to cluster issue topics in order to identify commonly accruing keywords that provide key insights and pain points marketers can use to better handle the overall customer journey.

    view
  • ANA's CMO Master's Circle in Conversation with IBM

    Session Videos   July 29, 2020  

    In this video with Nick Primola from ANA’s CMO Master Circle, George Hammer, Chief Content Officer of IBM will share how the organization has responded to the COVID-19 crisis, and what processes have changed as a result.

    view
  • Embrace (Disruptive) Trends & Supercharge Your Data

    Session Videos   July 29, 2020  

    This video will provide an example eco-system of how this can be orchestrated at an enterprise level with a focus on data in tandem with process, people and technology.

    view
  • New Innovations Delivering Audiences with Precision

    Session Videos   July 29, 2020  

    In this video, learn how solutions such as data-driven linear and addressable technology are enabling the modern marketer to navigate this fragmented audience landscape.

    view
  • Understanding Today's Consumers with Quality Data

    Session Videos   July 29, 2020  

    This video will discuss how marketers can revamp their company’s approach to data to ensure they are moving into the new decade with accurate, rich, and stable data.

    view
  • Pandora: Extraordinary Times Call For Extraordinary Thinking

    Session Videos   July 29, 2020  

    Let’s sit down with top marketers and see how they’ve been applying extraordinary thinking during these extraordinary times.

    view
  • The World Has Changed - Have Your Analytics?

    Session Videos   July 29, 2020  

    In this video, EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.

    view
  • ROCKING THE DIGITAL & PHYSICAL WORLD

    Session Videos   July 28, 2020  

    In this session, learn how the Rock Hall pivoted during the pandemic to connect people of all backgrounds and beliefs to the music we love through engaging content, exhibits, and experiences that make life just a little bit better.

    view
  • Walker & Company Brands: Bringing Brand Purpose to Life

    Session Videos   July 28, 2020  

    In this video, VP of Marketing, Tia Cummings, will share how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.

    view
  • THE (NEAR) FUTURE OF EXPERIENCES

    Session Videos   July 28, 2020  

    In this session, Nelson Kunkel, Chief Design Officer at Deloitte Digital, will outline the opportunities on the horizon and share a few examples of how these new places are taking shape.

    view
  • MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC

    Session Videos   July 27, 2020  

    In this video, get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens

    view
  • REOPENING AMERICA: TRACKING DATA ON WHERE U.S. CONSUMERS STAND TODAY

    Session Videos   July 27, 2020  

    In this video, Ericka Podesta McCoy, Chief Marketing Officer at Resonate will share dynamic consumer intelligence from March, April and May that answer important consumer questions including: Which consumers are ready to travel by plane or train –– and who is willing to travel stateside or internationally? Who is willing to step foot back in a mass gathering of hundreds, or even thousands –– and, for those who aren’t, what would it take for them to feel secure? Which sports fans are eagerly awaiting a return to the field –– and which fans will tune in to watch teams play in front of empty stadiums? When and how to pivot your messaging to capture audiences who are returning and which messages will put their anxieties at ease

    view
  • THE GENERAL INSURANCE: DRIVING GROWTH THROUGH COORDINATED MEDIA STRATEGIES AND RELEVANT CELEBRITY PARTNERSHIPS

    Session Videos   July 23, 2020  

    In this video, hear how The General Insurance is breaking through the crowded insurance landscape by staying true to their customer and elevating the brand.

    view
  • PEPSICO STRATEGY IN REACHING THE HEARTLAND CUSTOMER

    Session Videos   July 23, 2020  

    In this video, best practices in marketing to the Heartland will be explored. Paul Jankowski, CEO at New Heartland Group, and Angela Topel, Senior Director of Marketing, at PepsiCo, will share new research and examples of ways to reach one of the most powerful cultural segments in the U.S.

    view
  • HOW NISSAN USES PRECISION MARKETING TO BUILD THEIR BRAND

    Session Videos   July 23, 2020  

    In this video hear how Nissan USA developed its approach to Precision Marketing and uses it to support new model launches.

    view
  • TD BANK: REIMAGINING BRAND DURING A PANDEMIC

    Session Videos   July 23, 2020  

    In this video, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.

    view
  • How Turtle Wax 'Broke the Internet' with Influencer Marketing

    Session Videos   July 21, 2020  

    The Turtle Wax team will discuss how it proved that success is possible in a changing marketplace with the launch of their new Hybrid Solutions product line.

    view
  • HOW AMERICAN FAMILY INSURANCE WON BIG AS A CHALLENGER BRAND

    Session Videos   July 21, 2020  

    This session will highlight how a creative campaign focused on dreams not uncertainty and hopes for the future over fears won American Family Insurance a Silver REGGIE Award in the 2020 Challenger Brand category.

    view
  • CONNECT WITH CONSUMERS THROUGH MESSAGING

    Session Videos   July 21, 2020  

    You will learn how to use conversational commerce as a tool for virtual product consultations, driving product trial, and tying promotions to real-time events.

    view
  • #SMORESSATURDAY

    Session Videos   July 21, 2020  

    This session will show how Hershey’s not only turned an occasional treat into a ritual with #SmoresSaturday, but also inspired neighbors to become friends.

    view

1234567 >>  Last (50)