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Search returned: 3212 document(s).
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Privacy Everywhere All at Once
Webinar Rewinds September 27, 2023In this session, learn how to lead your brand as it navigates the new AI frontier in ways that are personalized, scalable, and privacy-compliant.
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Data Privacy is Not Optional — The Ethical and Legal Implications of Digital Data
Webinar Rewinds September 21, 2023Generative AI, metaverse, cookie deprecation, commercial surveillance, data brokers — these current hot topics have important data privacy implications for advertising. In this webinar, speakers unraveled the complex and interwoven world of digital data privacy now.
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Can You See Me Now? Why Adtech MUST Embrace Transparency
Webinar Rewinds September 21, 2023Billions of dollars are spent on advertising each year. Learn why adtech and the media buying industry must embrace transparency, and advertisers and media buying professionals must demand it, in order for each group to maintain credibility.
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Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing
Podcast POVs September 20, 2023Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.
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How to Improve Marketing’s Value Within the Organization
Podcast POVs September 20, 2023Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.
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The State of Marketing Analytics — A Roundtable Discussion
Webinar Rewinds September 20, 2023In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.
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Navigating the Sea of AI Solutions in 2023
Webinar Rewinds September 14, 2023In this webinar, Oliver Embry, Director of Product Innovation at MNTN, navigated the ever-evolving world of Generative AI and cut through the hype to outline what AI solutions you can take advantage of today.
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Three Ways Upper Management Can Build Stronger Employee Relationships
Podcast Clips September 13, 2023Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.
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Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage
Webinar Rewinds September 13, 2023Generative AI is remaking marketing. In this webinar, Greg Verdino, founder of AI marketing consultancy CognitivePath, cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI.
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ANA SeeHer Global Perceptions of Progress in Gender Equality
Webinar Rewinds September 13, 2023SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.
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Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Conference Session Videos September 13, 2023In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Conference Session Videos September 13, 2023In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Conference Session Videos September 13, 2023AI marketing both saves work and creates more work by suggesting new creative stimuli and communication paths to explore, each of which can offer more paths. In this video, Michelle Greenwald shared creative, non-obvious AI data sources, use cases, prompts, and resulting marketing applications.
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#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Conference Session Videos September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this video, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
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Engineering Curiosity in Creativity: How Exploration Fuels Innovation
Conference Session Videos September 13, 2023From sparking curiosity through unexpected communication methods to nurturing it through digital content and offering augmented reality experiences, learn how The Shipyard, San Diego Tourism Authority, and Wanderlab effectively harnessed the power of curiosity to engage and captivate its target audience.
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The Need for Creativity in an Age of Disruption
Conference Session Videos September 13, 2023Creativity is more than just bright colors and artistic expression. In this video, Shutterstock's Allison Sitzman presented a method to redefine our view of what exactly creativity looks and feels like.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Session Videos September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
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Can a New Form of Creativity Help Close the Global Health Equity Gap?
Conference Session Videos September 13, 2023In this video, Havas provides a lively introduction to Welltainment™: a new style of creativity to help bridge the global health equity gap through entertaining experiences that help people build a more authentic relationship with their health.
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The Business Case for Making “Good” Creative Work to Drive Growth
Conference Session Videos September 13, 2023What makes creativity work? WARC shared some of the principles of creative effectiveness, developed from years of research across the world. This session will help you understand why creativity is so powerful, and how to maximize its commercial impact.
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Overview of the 2023 ANA Brand Activation & Creativity Conference
Conference Highlights September 13, 2023In this video, get a two-minute overview of the 2023 ANA Brand Activation & Creativity Conference.
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