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In this video, Nationwide discussed how it has been delivering success through the use of data and analytics to help create value for its members and partners.

Staff training, a place to integrate and normalize data, and a distribution mechanism are essential to building a roadmap for organizational analytics.

In this video, learn how the Ann & Robert H. Lurie Children’s Hospital of Chicago developed an analytics roadmap that would direct investments to carry them through their next transformation (reduction of care variability, value-based purchasing, predictive analytics and precision medicine, among other goals).

NASCAR transformed itself into a culture of data-driven decisions by creating a holistic marketing research team and building proprietary research tools.

Kellogg’s is using real-time consumer data monitoring to optimize content strategies and marketing ROI.

In this video, learn why Kellogg’s believes that data and measurement is key to unlocking brand growth. The brand has discovered new ways to partner with data sources to fuel behavior-based insights, product innovation, and consumer experience plans.

With the mission of being a profit center, Nationwide’s analytics team is tracking the value that its projects create for business partners.

In this video, get a three-minute overview of the 2018 ANA Data & Measurement Conference.

In this video, SunTrust shared their experiences of developing models to measure conversion.

In this video, learn how NASCAR uses two proprietary tools to increase its ability to collect and analyze data, leading to more informed marketing decision-making.

ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Data & Measurement Conference.

P&G is keeping its eyes on the consumer and hands on the keyboard to innovatively unlock new insights in a fast-changing marketplace.

In this video, Pearle Vision discussed the role that emotional intelligence plays in guiding its approach to marketing.

An important strategic shift for marketers will be breaking down data silos to unify customer insights.

In this video, Procter & Gamble shared several principles that guide its approaches to collecting and capitalizing on data.

Key to Clorox building a strong in-house analytics team are embedding its analysts in the business and a focus on producing clear narratives.

Pearle Vision has balanced the art and science to data analytics with the insight that consumers make emotional decision before they make rational choices.

In this video, Clorox shared its successes in building out an in-house analytics team that is respected both within and outside the company.

In this video, Peloton shared how it’s leveraging data and technology to create engagement, build community, and optimize user experience.

In this video, Neustar offered advice to measurement and data professionals about how to optimize their work in their organizations.