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Search returned: 1617 document(s).
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No Bore. No Snore. A B2B Podcast That Works.
Session Videos September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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Strengthening Sales and Marketing Alignment Through Purpose
Session Videos September 14, 2021In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
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Pave the Way for a Cookie-Less World
Session Videos August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Session Videos August 27, 2021To target a custom audience of potential online donors, Defenders of Wildlife and Data Axle created a CTV ad to drive brand awareness and a display retargeting ad with similar creative and messaging. Learn more in this video.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Public Videos August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Keynote Presentation: Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Public Videos August 27, 2021A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.
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Keynote Presentation: Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Session Videos August 27, 2021In this video, learn how President and CEO Angela F. Williams is putting the spotlight on issues that impact the lives of the people, families, and communities served by Easterseals through earned media, thought leadership, and strategic partnerships.
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Examples of Exceptional Donor Experiences in Direct Response
Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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Overview of the 2021 ANA Nonprofit Federation Summer Conference
Public Videos August 27, 2021In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.
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Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference
Session Videos August 27, 2021In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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Nonprofit Organization of the Year Award Celebration
Session Videos August 26, 2021In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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Brand Activation Legal Committee: August 2021
Session Videos August 26, 2021For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.
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Keynote Panel: Making DEI a Journey, Not a Destination
Session Videos August 26, 2021Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.
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Opening Remarks of the 2021 ANA Nonprofit Federation Summer Conference
Session Videos August 26, 2021In this video, Senny Boone and Elizabeth Nielsen delivered the opening remarks at the 2021 ANA Nonprofit Federation Summer Conference.
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Keynote Panel: Making DEI a Journey, Not a Destination
Public Videos August 26, 2021For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Session Videos August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. In this video, learn why now is the time for collaboration across the divide.
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Digital Transformation: Building a Program for the Road Ahead
Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Session Videos August 26, 2021In this video, industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68%.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Session Videos August 26, 2021In this video, speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.
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