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In this video, Liquid-Plumr explained how to work with influencers to create original content that engages consumers.

In this video, a business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.

In this video, Volvo shared the tactical components of its influencer marketing strategy.

In this video, get a two-minute overview of the 2019 Influencer Marketing Conference.

Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.

In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.

Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

Comments, shares, saves, and swipe-ups will replace likes and followers as the key metrics for influencer marketing.

In this video, Steve Ellis of Viacom Ad Solutions offered advice to influencer marketers about working with talent and distributing their handiwork.

Best practices for building an influencer program include having a social presence and never stop learning.

Marketers need to establish clear guidelines for influencers and make sure content is aligned with their consumers’ interests.

Liquid-Plumr is using influencer-created content to drive its overall advertising efforts.

In this video, Kroll, a corporate investigations and risk consulting firm based in New York City, discussed real-world examples to show the range of influencer risks that brands face.

Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.

In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.

Marketers should have diligence strategies to mitigate the risks of using social media influencers.

Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.

Fullscreen’s Chris Bower delivered a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.

A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.

In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.