Search Results for All Content (access may be restricted)

Search returned: 1969 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • ANA Virtual Supplier Diversity Fair: Meet Asian-American Owned Companies

    Session Videos   May 18, 2022  

    In celebration of Asian Pacific American Heritage Month, May’s Virtual Supplier Diversity Fair highlights Asian-American owned companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.

    view
  • More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships

    Session Videos   May 13, 2022  

    The typical “insert show title” sponsored by “insert brand sponsor” only goes so far in the eyes of the viewer. In this video, hear how brands are embracing Roku Original content to better reach their consumers and to better engage their own brand.

    view
  • The Art (and Science) of Advertising and Audience in the Age of Converged TV

    Session Videos   May 13, 2022  

    In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.

    view
  • TV and Video Through a Generational Lens

    Session Videos   May 13, 2022  

    In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.

    view
  • Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals

    Session Videos   May 13, 2022  

    In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.

    view
  • The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape

    Session Videos   May 13, 2022  

    In this video, Spectrum explores the five key factors contributing to disruption in the media buying landscape and provides actionable insights that can help you evolve and future proof your marketing strategies.

    view
  • Winning the War for Talent Through Purpose

    Session Videos   May 12, 2022  

    In this video, Google discussed how to integrate purpose with the everyday work lives of employees.

    view
  • OREO Showcases Long-Time Allyship

    Session Videos   May 12, 2022  

    In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

    view
  • Driving Purpose as a Core Business Strategy

    Session Videos   May 12, 2022  

    In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.

    view
  • How Mailchimp Activates Purpose Across Communities

    Session Videos   May 12, 2022  

    In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.

    view
  • Data-Driven Success in an Environment of Rapid Consumer Behavior Change

    Session Videos   May 12, 2022  

    Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.

    view
  • Scaling Business through Data Driven Relationship Deepening

    Session Videos   May 12, 2022  

    In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.

    view
  • Elevating Your ABX Strategy

    Session Videos   April 26, 2022  

    In this video, Merkle B2B's Sarah Doughty shared some insights into what exactly account-based experience (ABX) is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.

    view
  • Brand Activation Legal Committee: April 2022

    Session Videos   April 21, 2022  

    For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.

    view
  • Machine Learning Applications

    Session Videos   April 21, 2022  

    In this video, Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.

    view
  • Innovations in Marketing Mix Modeling

    Session Videos   April 21, 2022  

    In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards. Learn how recent innovations are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.

    view
  • ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies

    Session Videos   April 20, 2022  

    April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.

    view
  • Highlights: ANA 2022 Media Conference

    Session Videos   April 19, 2022  

    Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.

    view
  • Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow

    Session Videos   April 19, 2022  

    In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.

    view
  • New Directions for Marketers to Take Media In

    Session Videos   April 19, 2022  

    In this video, Bob Liodice welcomed marketers to the second ANA Global Day of Learning, and Marc Pritchard urged marketers to pursue five critical measures in the realm of media.

    view