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In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.

In this video, a leading expert on Washington politics and the economy brings you up-to-date on developments in our industry and the country.

In this video, three retail brands shared perspectives on omnichannel marketing, including the strategy’s legal obstacles.

It’s critical that advertising lawyers have the right contract provisions in their tool kits, including talent morals clauses and influencer agreements.

In this video, Frankfurt Kurnit Klein and Selz PC explored how provisions and contracts get negotiated, and what might happen if you forget to include provisions in your contracts.

In this video, Ronald Urbach discusses what “truth” in advertising means today and how to challenge preconceptions about truth and authenticity.

Alternative realities and the quest for truth will significantly impact the future of advertising and marketing and regulatory enforcement.

In this video, get an overview of the 2018 ANA/BAA Marketing Law Conference.

In this video, lawyers for companies that offer peer-to-peer services shared advice for companies with similar business models.

Marketers should be aware of intellectual property, tax, and regulatory issues when collaborating with influencers.

Trust and transparency are the key filters for regulators in weighing challenges to consumer reviews.

ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA/BAA Marketing Law Conference.

Major trends in advertising litigation include non-competitive Lanham Act false ad claims and class action certification.

New technologies, privacy concerns, intellectual property protection, and content creation will require a crossover of legal capabilities for marketers.

In this video, learn about significant 2018 decisions in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).

In this video, Crowell and Moring LLP and Marketing Science Consulting Group shared insights on the media and marketing landscape’s current issues and how they can be addressed.

In this video, learn about how trends and innovation in the marketing industry affect brands, consumers, and the lawyers who protect brands amid the rapidly changing landscape.

Growing media consolidation will transform advertising by reconfiguring content delivery, consumption, and interactivity.

The growing shift to mobile is changing the guidelines for engaging consumers in sweepstakes and contests.

In this video, marketing law experts shared the highlights of the year affecting the marketing industry as well as the strategies and tactics to best deal with today’s key issues, ranging from concerns in sweepstakes to influencers to privacy law.