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MarTech Implementations with Purpose — How to Achieve Mutual Success Deploying Technology
Webinars March 9, 2023For decades business professionals have sought out third-party software solutions to help their business function more efficiently and effectively. Speakers from Decideware discussed the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage.
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Maximizing the Value of Media Investments: Complementing Free Donated Media with Other Media
Webinars March 8, 2023Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. In this webinar, our panel of industry experts discussed the importance of PSA media in conjunction with other media forms to maximize results.
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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement
Webinars March 8, 2023In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.
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Four Tips for Discovering Your Own Brand Purpose
Podcast POVs March 8, 2023Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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Why Balancing the Marketing Mix is Critical During Economic Uncertainty
Podcast Clips March 7, 2023Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.
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Three Ways Marketers Can Level Up Their Video Game Advertising
Podcast POVs March 4, 2023Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinars March 2, 2023In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.
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The Promise of Hyper-Personalization Realized
Webinars March 1, 2023In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.
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Hitting Pause: Why Streaming Depends on New Ad Formats
Webinars February 23, 2023In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.
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2023 Global Trends in Martech
Webinars February 22, 2023In this webinar, Scott Brinker presents the latest data and insights on how marketing technology is evolving — and how you can manage it effectively in this environment of continuous change.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Webinars February 22, 2023The use of tactile printing is becoming more and more common in direct marketing. Allstate shared a test showing that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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ABM and the Cure to the Marketing Silo
Conference Sessions February 22, 2023In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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Here’s What Everyone Gets Wrong About Brand Love
Podcast Clips February 21, 2023Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why.
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Has the Word "Authenticity" Lost All Meaning in Marketing?
Podcast Clips February 21, 2023Neuro-Insight CEO Pranav Yadav argues that words like “authenticity” and “storytelling” have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust.
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Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Highlights February 17, 2023Marketers will elevate the quality of their media strategies when they put humans first.
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Conference Sessions February 17, 2023In this video, Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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Media Is the Flywheel of Marketing Integration
Conference Sessions February 17, 2023In this session, Forrester's Jay Pattisall shared how dramatic shifts in consumer behavior over the past two years, and the collision of media and commerce in nearly every industry, requires a media-first reset for brands and agencies to optimize holistic marketing management.
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You’re Innovating Wrong
Podcast POVs February 17, 2023Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Conference Sessions February 17, 2023In this video, a panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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