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The outcomes we are pursuing are growth and value for the global industry and for society.

Hershey is refreshing its approaches to branded content creation and monetization in the digital landscape.

With the help of Wired Consulting and the world’s leading neuroscientists, educators, and cultural commentators, Hotwire has uncovered how technology is affecting brain development of Generation Alpha, the trends that will define this generation, and how brands will be able to reach them in the future.

In this video, learn how The Hershey Co. embarked on two distinct paths, creating an in-house branded content studio and using content to transcend the physical boundaries of its experiences in Hershey, Pa.

To meet its recruiting goals among centennial prospects, the U.S. Navy transitioned to digital marketing strategies.

In this video, get a three-minute overview of the 2018 ANA Masters of Marketing Week.

In this video, learn how the Navy is harnessing media and technology (such as augmented reality, video, social, and podcasts) to drive deeper connections with a new generation and, ultimately, shift brand perception.

Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

Consumer-centricity and redefined segmentation have transformed Keurig from an appliance company into a coffee experience brand.

In this video, learn how 140, the in-house agency for Verizon, debunked the six most common in-house agency myths.

We will take actions that drive industry growth and societal good.

In this video, IBM's Michelle Peluso discussed what it takes to create a data-driven and client-centric culture, fostered by a nimble, agile workplace, where change is the only constant.

To make your brand purpose a force for good, it’s critical to have a shared culture with consumers.

In this video, learn why the GDPR and its offspring are a concern of every marketer, and how to make this legal maze manageable in a world of walled gardens, conflicts of interests, and regulatory investigations.

In this video, learn how the King’s Hawaiian marketing team has embraced the brand’s unconventional approach and appetite for taking risks.

Content marketing versus performance marketing are fighting for companies’ growth agendas and marketing dollars. In this video, hear stories of each of these paths to growth, as well as lessons learned through the lens of Clorox’s two recent acquisitions in the vitamin, mineral, and supplements category.

In this video, CMO Elizabeth Rutledge discussed American Express’ vision to provide the world’s best customer experience.

Innovation stems from driving growth through optimal decision-making fueled by robust, high-quality data-driven marketing, analytics, and technology.

Marketers need to infuse the “personal” of personalization in everything they do.

Rodan + Fields has disrupted the beauty industry with a consumer-connected model powered by social media and millennial/Gen Z advocates.