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Smart Technology Makes Nonprofits Smarter
Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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Brand Activation Legal Committee: July 2022
Conference Sessions July 21, 2022For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.
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Overview of the 2022 ANA Digital & Social Media Conference
Conference Highlights July 20, 2022In this video, get a two-minute overview of the 2022 ANA Digital & Social Media Conference.
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Pursuing Gender Equality in Esports and Gaming
Conference Sessions July 20, 2022In this video, Verizon shared some of its approaches to elevating women in the field of esports.
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ANA's Influencer Marketing Measurement Guidelines
Conference Sessions July 20, 2022This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.
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Transforming Social Platforms into Launchpads
Conference Sessions July 20, 2022In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.
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The Retail Media Phenomenon: Shiny Object or the Next Big Thing?
Conference Sessions July 20, 2022In this video, Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.
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Transforming Social Platforms into Launchpads
Conference Highlights July 20, 2022Chipotle’s digital strategies for supercharging brand fandom include thinking culture first and moving beyond the expected.
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Across the Airwaves — A Journey Through Media's Digital Transformation
Conference Sessions July 20, 2022Google’s JonPaul Rexing recounts the media journey from radio, to cable, to podcasting and beyond, and shares data-driven insights on how the video revolution is trailblazing new possibilities for marketers everywhere.
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Pursuing Gender Equality in Esports and Gaming
Conference Highlights July 20, 2022Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.
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Cultural Moments: Defining a New Era for the Lexus Brand
Conference Sessions July 20, 2022In this video, learn how Lexus is actively harnessing the equity it has built over 15 years of multicultural marketing to infuse its identity into cultural advertising at it looks to reinvent its brand.
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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues
Conference Sessions July 20, 2022In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.
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Denny’s Feeds a New Generation of Creators
Conference Highlights July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Conference Highlights July 19, 2022Takeaway: Marriott entered the metaverse space with an “optimize for today but build for tomorrow” philosophy.
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Denny’s Feeds a New Generation of Creators
Conference Sessions July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Why the Metaverse Matters for Multicultural Audiences
Conference Sessions July 19, 2022In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
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The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy
Conference Sessions July 19, 2022In this video, Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition."
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Conference Highlights July 19, 2022To take advantage of Super Bowl buzz, Molson Coors set its sights on creating the first big beer brand in the metaverse.
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Why the Metaverse Matters for Multicultural Audiences
Conference Highlights July 19, 2022Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.
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Advertising Winners and Losers: A Wall Street Perspective
Conference Sessions July 19, 2022In this video, Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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