Search Marketing Knowledge Center

Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies

Conference Sessions November 18, 2022

As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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Addressable Enters the Mainstream

Webinars November 17, 2022

The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.

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Unifying Marketing Performance Data for Faster, Smarter Decision Making

Webinars November 17, 2022

In this webinar, Andy Hasselwander, Chief Analytics Officer at MarketBridge, discussed the best practices for building and maintaining reproducible, unified marketing performance data to better diagnose issues and predict outcomes and progress on marketing goals.

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It’s Time to Challenge the Status Quo! 2023 Innovations in Fundraising!

Webinars November 16, 2022

Challenging the status quo means exploring alternative ideas on how your fundraising organization works. In this webinar, industry experts discussed 2022 data trends while looking to 2023.

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Groundbreaking Outcomes, Data Quality, and Attribution Standard

Webinars November 16, 2022

In this webinar, learn about the spectrum of metrics, data, and decisions required for delivering groundbreaking outcomes and data quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments.

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Leading with Purpose: Creating a Positive Impact for Clients

Conference Sessions November 16, 2022

In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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Measuring the Power of Social Advertising with Location Technology

Conference Sessions November 16, 2022

In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.

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Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims

Webinars November 15, 2022

In this webinar, learn how consumer products and mobile apps can easily (and, often times, inadvertently) become FDA-regulated medical devices solely based on their advertising claims and get “tips and tricks” on how to word-smith claim language to help reduce the risk of FDA oversight.

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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams

Podcast Shorts November 15, 2022

Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.

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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues

Podcast Shorts November 9, 2022

Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.

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Driving Diverse Marketing Talent Through HBCU Partnerships

Webinars November 9, 2022

In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.

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How Principal Financial Group Successfully Uses Behavioral Science

Webinars November 9, 2022

In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.

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Banner Health on Being Representative and Inclusive in Healthcare Communications

Conference Highlights November 8, 2022

For Banner Health, listening and responding are critical to building trust with diverse communities.

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Best of the B2 Awards — Part II

Conference Sessions November 8, 2022

In this session, Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.

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Driving Brand Growth Through Cultural Effectiveness Measures

Conference Highlights November 8, 2022

Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.

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Target: Growing the Circle Wider

Conference Highlights November 8, 2022

Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.

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Best of the B2 Awards — Part I

Conference Sessions November 8, 2022

In this video, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.

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