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In this video, chief brand officer John Dillon shared insights and inside perspective on how positioning the brand for today’s America is giving Denny’s a front row seat to the multicultural revolution.

In this video, Pepper Miller and Reginald Osborne explored how brands can play a role in addressing social justice issues in the Black American community while driving brand engagement, loyalty, and sales.

Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.

To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.

In this video, get a two-minute overview of the 2019 Multicultural Marketing & Diversity conference.

In this video, learn how the Human Rights Campaign helped shape and create a digital movement that amassed into million-dollar fundraising brand partnerships and an unforgettable digital brand, and educated a generation about inequalities and the power they have to do something about it.

In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.

This session described the motivations behind the creation of PepsiCo’s Hispanic Business Unit and how efforts to become culture forward across our organization have led to a new birth in Hispanic engagement.

Hear about how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be culturally relevant.

Putting diversity at the core of its marketing vision has unlocked brand growth opportunities for Ulta Beauty.

To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.

Key to multicultural growth at McDonalds’ is leveraging behavioral insights and measurement.

Leo Kivijarv, executive vice president of research at PQ Media, shared results from a landmark study, which provides a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

In this video, hear how Ulta is an inclusive beauty brand on a journey to empower its customers and celebrate diversity.

In this video, Marc Pritchard, P&G Chief Brand Officer shared how P&G is building multicultural marketing into the fabric of their brand building efforts to close a gap that has the potential to grow sales by up to $1 billion and contribute to substantial market growth.

P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

In this video, apanel of lawyers and marketers discussed how marketers can leverage legal support and increase consciousness in developing multicultural campaigns.

Storm Smith is an African-American creative at BBDO, and also happens to be deaf. In this video, hear why she is a believer in the business opportunity for accessibility and inclusion, and a passionate advocate who shines a positive light on critical societal issues.

Marketers’ business imperative is to build diverse teams that represent the communities they serve.

ANA CEO Bob Liodice delivered the opening remarks at the 2019 Multicultural Marketing & Diversity Conference.