Search Results for All Content (access may be restricted)

Search returned: 171 document(s).

  • Media Agency Compensation Practices

    Research Reports   September 16, 2019  

    Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.

    view
  • Internet of Things Report, 2019 Edition

    Research Reports   September 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

    view
  • Internet of Things Infographic, 2019 Edition

    Research Infographics   September 4, 2019  

    Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

    view
  • CMO Trend Brief: Internet of Things, 2019 Edition

    Research Reports   September 4, 2019  

    This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.

    view
  • U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources

    Research Reports   August 8, 2019  

    PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

    view
  • U.S. Multicultural Media Forecast 2019 — Executive Summary

    Research Reports   August 8, 2019  

    This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

    view
  • U.S. Multicultural Media Forecast 2019

    Research Reports   August 8, 2019  

    The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

    view
  • Managing In-House Agency Creative Content and Legal Concerns

    Research Reports   July 16, 2019  

    ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.

    view
  • Chatbots Report, 2019 Edition

    Research Reports   July 3, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

    view
  • Chatbots Infographic, 2019 Edition

    Research Infographics   July 3, 2019  

    Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

    view
  • CMO Trend Brief: Chatbots, 2019 Edition

    Research Reports   July 3, 2019  

    This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

    view
  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

    view
  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

    view
  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

    view
  • Augmented Reality Infographic, 2019 Edition

    Research Infographics   June 28, 2019  

    Review the unique benefits AR avails to marketers and understand what three steps every brand leveraging this tech should take.

    view
  • CMO Trend Brief: Augmented Reality, 2019 Edition

    Research Reports   June 28, 2019  

    This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

    view
  • Augmented Reality Report, 2019 Edition

    Research Reports   June 28, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

    view
  • CMO Trend Brief: Blockchain, 2019 Edition

    Research Reports   June 6, 2019  

    This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.

    view
  • Blockchain Infographic, 2019 Edition

    Research Infographics   June 6, 2019  

    Understand ways blockchain technology can benefit the marketing industry, and review recommendations for brands considering adopting this emerging trend.

    view
  • Blockchain Report, 2019 Edition

    Research Reports   June 6, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.

    view

1234567 >>  Last (9)