Search Results for All Content (access may be restricted)

Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.

The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.

The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.

The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.

ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.

The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.

The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.