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This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.

The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.

Live video is growing in popularity, especially among millennials and gen Z. Follow these three steps to get the most out of your brand’s live video executions.

The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.

The nature of work, the worker, and the workspace are all evolving thanks to technology advancements and cultural shifts. The marketing industry is sure to be swept up in this wave of change.

Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skill sets, workspaces, and more are transforming to stay competitive.

This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.

Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”

Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.

Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.

The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.

This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.

The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.