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  • U.S. Multicultural Media Forecast 2019 — Executive Summary

    Research Reports   August 8, 2019  

    This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources

    Research Reports   August 8, 2019  

    PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

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  • U.S. Multicultural Media Forecast 2019

    Research Reports   August 8, 2019  

    The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • Managing In-House Agency Creative Content and Legal Concerns

    Research Reports   July 16, 2019  

    ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.

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  • CMO Trend Brief: Chatbots, 2019 Edition

    Research Reports   July 3, 2019  

    This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

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  • Chatbots Infographic, 2019 Edition

    Research Infographics   July 3, 2019  

    Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

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  • Chatbots Report, 2019 Edition

    Research Reports   July 3, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

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  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

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  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

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  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

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  • CMO Trend Brief: Augmented Reality, 2019 Edition

    Research Reports   June 28, 2019  

    This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

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  • Augmented Reality Infographic, 2019 Edition

    Research Infographics   June 28, 2019  

    Review the unique benefits AR avails to marketers and understand what three steps every brand leveraging this tech should take.

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  • Augmented Reality Report, 2019 Edition

    Research Reports   June 28, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

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  • CMO Trend Brief: Blockchain, 2019 Edition

    Research Reports   June 6, 2019  

    This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.

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  • Blockchain Infographic, 2019 Edition

    Research Infographics   June 6, 2019  

    Understand ways blockchain technology can benefit the marketing industry, and review recommendations for brands considering adopting this emerging trend.

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  • Blockchain Report, 2019 Edition

    Research Reports   June 6, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.

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  • Future of Retail Infographic, 2019 Edition

    Research Infographics   June 4, 2019  

    Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

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  • Future of Retail Report, 2019 Edition

    Research Reports   June 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies on the ways brands are delivering buying experiences to the modern consumer.

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  • CMO Trend Brief: Future of Retail, 2019 Edition

    Research Reports   June 4, 2019  

    This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.

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  • 2018-2019 Bot Baseline: Fraud in Digital Advertising

    Research Reports   April 30, 2019  

    Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.

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