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  • Behind the Campaign: Inner Nature

    Research Reports   January 25, 2021  

    Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

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  • Artificial Intelligence Report, 2021 Edition

    Research Reports   January 25, 2021  

    Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

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  • Future of Programmatic Report, 2021 Edition

    Research Reports   January 18, 2021  

    Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

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  • Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach

    Research Reports   December 19, 2020  

    Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.

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  • Behind the Campaign: Greetings from the Blockchain

    Research Reports   December 19, 2020  

    Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.

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  • Behind the Campaign: Fire Safety VR Experience

    Research Reports   December 18, 2020  

    ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.

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  • Behind the Campaign: Ask Troy-Bilt

    Research Reports   December 18, 2020  

    Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.

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  • The State of Influence: Challenges and Opportunities in Influencer Marketing

    Research Reports   December 8, 2020  

    The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.

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  • A Diversity Report for the Advertising/Marketing Industry (2020)

    Research Reports   November 17, 2020  

    This report from AIMM concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.

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  • Consumer Neuroscience Report, 2020 Edition

    Research Reports   November 16, 2020  

    Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

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  • Extended Reality Report, 2020 Edition

    Research Reports   October 21, 2020  

    The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

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  • 2020 Best Practice Guidelines for Agency Search Consultants

    Research Reports   August 10, 2020  

    Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.

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  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

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  • The Television Upfront: For Media Practitioners

    Research Reports   May 19, 2020  

     

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  • Data Sources for Media: A Buyer’s Guide

    Research Reports   May 11, 2020  

     

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