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The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

The ANA Marketing Futures CMO Trend Brief on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

The ANA Marketing Futures CMO Trend Brief on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures CMO Trend Brief on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.

The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

A Forrester report commissioned by ANA’s Data Analytics Center shows the importance of having an “analytics culture” to drive business growth.

A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

The ANA/DMA Business Report provides the data and marketing community with a twice per year review that tracks the growth of data-driven marketing (DDM) across four key indicators – expenditures, revenues, marketing channel mix and prevailing business priorities.

The ANA Marketing Futures Report on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

The ANA Marketing Futures Report on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.