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Search returned: 45 document(s).

  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • The Emergence of Artificial Intelligence

    Insight Briefs   January 23, 2019  

    This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

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  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • Media Buying

    Insight Briefs   November 23, 2018  

    Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

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  • Influencer Marketing

    Insight Briefs   October 17, 2018  

    In this insight brief, the ANA highlighted how brands are leveraging influencer marketing for brand growth, and how it can be integrated into marketing strategies.

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  • Talent and Recruitment

    Insight Briefs   August 23, 2018  

    In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

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  • Marketing Organization

    Insight Briefs   August 7, 2018  

    Employees acting as brand advocates can amplify marketing efforts, and this Insight Brief discusses opportunities for marketers to empower their colleagues to spread the word.

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  • In-House Agency

    Insight Briefs   June 18, 2018  

    This Insight Brief discusses the challenges brands have when building In-House Agencies and how they’re solving them.

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  • Total Market

    Insight Briefs   May 5, 2018  

    This Insight Brief focuses on the importance of multicultural marketing and explains how the ANA is strengthening multicultural marketing efforts and helping brands achieve greater diversity with AIMM, the Alliance for Inclusive & Multicultural Marketing.

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  • Innovation

    Insight Briefs   April 8, 2018  

    Innovation is disrupting the marketing landscape, and this Insight Brief discusses opportunities for marketers as the industry embraces changes in technology, consumer behavior, and trends.

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  • Agency Relations

    Insight Briefs   March 6, 2018  

    This Insight Brief discusses the agency landscape and the future of client-agency relationships in a digital world.

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  • CMO Agenda: Driving Growth

    Insight Briefs   February 9, 2018  

    This Insight Brief discusses pillars of the ANA Masters Circle agenda to empower CMOs to collaborate as a community to ensure brand and business growth.

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  • Marketing Accountability

    Insight Briefs   December 29, 2017  

    In most organizations, marketing is uniquely positioned to lead companies into the future, and drive growth in a constantly changing ecosystem. However, to assert that type of leadership, marketers must be able to prove their efforts are not just building the brand, but positively contributing to the bottom line. Through data analytics, marketers can connect strategies and tactics to sales and market share growth, and earn a “seat at the table.”

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • Mobile

    Insight Briefs   October 15, 2017  

    This Insight Brief discusses how marketers can ensure mobile success and shares the latest trends, research, and case studies around mobile marketing.

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  • Brand Building

    Insight Briefs   August 30, 2017  

    This Insight Brief discusses the ways marketers and advertisers are investing in brand building to rise above the competition and ensure long-term success.

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  • Experiential Marketing

    Insight Briefs   August 17, 2017  

    Today, everything is about experiences. In this insight brief, the ANA curated the top Experiential Marketing campaigns of 2017 to identify emerging trends and best practices.

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  • Agency Compensation

    Insight Briefs   July 19, 2017  

    This insight brief discusses best practices and new research on agency compensation practices, including a case study from Ford Motor Co.

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  • Global Marketing

    Insight Briefs   June 19, 2017  

    This Insight Brief discusses how brands are connecting with consumers globally and upcoming regulations that every marketer should be aware of.

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