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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • Experiential Marketing Amid COVID-19

    Insight Briefs   September 4, 2020  

    This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

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  • Consumer Data Privacy: Promise and Peril for Marketers

    Insight Briefs   May 9, 2020  

    This Insight Brief discusses how marketers can maintain compliance with regulations that govern consumer data privacy.

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  • Cultivating Brand Culture

    Insight Briefs   May 2, 2020  

    This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.

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  • The Imperative of Purpose-Based Marketing

    Insight Briefs   April 8, 2020  

    In this Insight Brief, learn the ways in which brands implement purpose-based marketing campaigns.

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  • Is AI the Cherry on Top of the Marketing Cake?

    Insight Briefs   February 6, 2020  

    AI isn’t just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It’s also an increasingly vital tool for brand marketers.

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  • What the Future of Retail Marketing Has in Store

    Insight Briefs   December 7, 2019  

    Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Despite the increasing clout of social media and digital market­ing, physical retail stores aren’t a thing of the past but a vital window into how marketing will be practiced in the future.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • Content Marketing Rules

    Insight Briefs   November 10, 2019  

    This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

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  • Brands Raise the Dial on Podcasts

    Insight Briefs   October 8, 2019  

    This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

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  • Influencer Marketing

    Insight Briefs   September 18, 2019  

    This Insight Brief discusses everything influencer marketing, including how to measure it and remain compliant and best practices. It also includes case studies from Turtle Wax and Kohl’s.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Sponsorships and Event Marketing Major Boon for Diversity

    Insight Briefs   August 3, 2019  

    Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

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  • Neuroscience: The Marketing Lab of the Future Takes Shape

    Insight Briefs   July 16, 2019  

    Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an evolving digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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