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Search returned: 48 document(s).

  • Neuroscience: The Marketing Lab of the Future Takes Shape

    Insight Briefs   July 16, 2019  

    Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • The Emergence of Artificial Intelligence

    Insight Briefs   January 23, 2019  

    This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

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  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • Media Buying

    Insight Briefs   November 23, 2018  

    Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

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  • Influencer Marketing

    Insight Briefs   October 17, 2018  

    In this insight brief, the ANA highlighted how brands are leveraging influencer marketing for brand growth, and how it can be integrated into marketing strategies.

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  • Marketing Organization

    Insight Briefs   August 7, 2018  

    Employees acting as brand advocates can amplify marketing efforts, and this Insight Brief discusses opportunities for marketers to empower their colleagues to spread the word.

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  • In-House Agency

    Insight Briefs   June 18, 2018  

    This Insight Brief discusses the challenges brands have when building In-House Agencies and how they’re solving them.

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  • Total Market

    Insight Briefs   May 5, 2018  

    This Insight Brief focuses on the importance of multicultural marketing and explains how the ANA is strengthening multicultural marketing efforts and helping brands achieve greater diversity with AIMM, the Alliance for Inclusive & Multicultural Marketing.

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  • Innovation

    Insight Briefs   April 8, 2018  

    Innovation is disrupting the marketing landscape, and this Insight Brief discusses opportunities for marketers as the industry embraces changes in technology, consumer behavior, and trends.

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  • Agency Relations

    Insight Briefs   March 6, 2018  

    This Insight Brief discusses the agency landscape and the future of client-agency relationships in a digital world.

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  • CMO Agenda: Driving Growth

    Insight Briefs   February 9, 2018  

    This Insight Brief discusses pillars of the ANA Masters Circle agenda to empower CMOs to collaborate as a community to ensure brand and business growth.

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  • Marketing Accountability

    Insight Briefs   December 29, 2017  

    In most organizations, marketing is uniquely positioned to lead companies into the future, and drive growth in a constantly changing ecosystem. However, to assert that type of leadership, marketers must be able to prove their efforts are not just building the brand, but positively contributing to the bottom line. Through data analytics, marketers can connect strategies and tactics to sales and market share growth, and earn a “seat at the table.”

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • Mobile

    Insight Briefs   October 15, 2017  

    This Insight Brief discusses how marketers can ensure mobile success and shares the latest trends, research, and case studies around mobile marketing.

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