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Search returned: 39 document(s).

  • Marketing to People with Disabilities

    Insight Briefs   May 31, 2021  

    This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.

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  • Marketers Turn and Face the Change

    Insight Briefs   April 30, 2021  

    Being inclusive and promoting messages of unity and equality is a function of external messaging, corporate culture, and hiring. Inclusivity, and achieving racial justice, means representation, and most important, instilling priorities that meets everyone’s needs.

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  • Keep Calm and Pivot

    Insight Briefs   April 16, 2021  

    In this Insight Brief, learn how brands pivoted their marketing strategies to respond to dramatic changes in consumer behavior during the COVID-19 pandemic.

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  • Content Marketing Moves to the Core

    Insight Briefs   March 23, 2021  

    This Insight Brief discusses the wide variety of ways that marketers are approaching content marketing and examines case studies from industries that include finance, agriculture, and technology.

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  • Marketing in the Age of Working Remotely

    Insight Briefs   March 9, 2021  

    This insight brief discusses how companies can best adapt to the new work-from-home norm, even post-pandemic, and make the most out of a hybrid business model that is here to stay.

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  • Deep Connections Through Purpose

    Insight Briefs   December 15, 2020  

    Learn how the COVID-19 pandemic, social unrest, and an economic crisis present marketers with an opportunity to support communities in a way that builds brand affinity and drives business growth.

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  • In-House Agencies Ascend Amid COVID-19

    Insight Briefs   November 4, 2020  

    With businesses shuttered and budgets cut during the COVID-19 pandemic, brands have put a greater dependence on their salaried marketing teams that can perform comparable work to that of an external agency.

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  • Shopping for Marketing Success

    Insight Briefs   October 31, 2020  

    The coronavirus pandemic has altered everything, and shopping for the holidays is no exception.

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • Experiential Marketing Amid COVID-19

    Insight Briefs   September 4, 2020  

    This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

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  • Consumer Data Privacy: Promise and Peril for Marketers

    Insight Briefs   May 9, 2020  

    This Insight Brief discusses how marketers can maintain compliance with regulations that govern consumer data privacy.

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  • Experts on Bringing Brand Culture to Life

    Insight Briefs   May 2, 2020  

    This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.

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  • The Best Advice on Building a Real Brand Purpose

    Insight Briefs   April 8, 2020  

    In this Insight Brief, learn the ways in which brands implement purpose-based marketing campaigns.

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  • Is AI the Cherry on Top of the Marketing Cake?

    Insight Briefs   February 6, 2020  

    AI isn’t just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It’s also an increasingly vital tool for brand marketers.

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  • What the Future of Retail Marketing Has in Store

    Insight Briefs   December 7, 2019  

    Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Despite the increasing clout of social media and digital market­ing, physical retail stores aren’t a thing of the past but a vital window into how marketing will be practiced in the future.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • Brands Raise the Dial on Podcasts

    Insight Briefs   October 8, 2019  

    This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

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  • Influencer Marketing

    Insight Briefs   September 18, 2019  

    This Insight Brief discusses everything influencer marketing, including how to measure it and remain compliant and best practices. It also includes case studies from Turtle Wax and Kohl’s.

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