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Search returned: 59 document(s).

  • Consumer Data Privacy: Promise and Peril for Marketers

    Insight Briefs   May 9, 2020  

    This Insight Brief discusses how marketers can maintain compliance with regulations that govern consumer data privacy.

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  • Cultivating Brand Culture

    Insight Briefs   May 2, 2020  

    This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.

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  • The Imperative of Purpose-Based Marketing

    Insight Briefs   April 8, 2020  

    In this Insight Brief, learn the ways in which brands implement purpose-based marketing campaigns.

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  • Is AI the Cherry on Top of the Marketing Cake?

    Insight Briefs   February 6, 2020  

    AI isn’t just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It’s also an increasingly vital tool for brand marketers.

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  • What the Future of Retail Marketing Has in Store

    Insight Briefs   December 7, 2019  

    Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Despite the increasing clout of social media and digital market­ing, physical retail stores aren’t a thing of the past but a vital window into how marketing will be practiced in the future.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • Content Marketing Rules

    Insight Briefs   November 10, 2019  

    This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

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  • Brands Raise the Dial on Podcasts

    Insight Briefs   October 8, 2019  

    This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

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  • Influencer Marketing

    Insight Briefs   September 18, 2019  

    This Insight Brief discusses everything influencer marketing, including how to measure it and remain compliant and best practices. It also includes case studies from Turtle Wax and Kohl’s.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Sponsorships and Event Marketing Major Boon for Diversity

    Insight Briefs   August 3, 2019  

    Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

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  • Neuroscience: The Marketing Lab of the Future Takes Shape

    Insight Briefs   July 16, 2019  

    Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an evolving digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • The Emergence of Artificial Intelligence

    Insight Briefs   January 23, 2019  

    This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

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  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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