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Search returned: 617 document(s).
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinars March 22, 2023In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.
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Navigating High Anxiety: What Marketers Need to Know About Gen Z and Millennial Moms
Webinars March 15, 2023In this webinar, Everyday Health Group's Dominique De Lope, senior manager of trade insights, shared the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies.
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Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements
Webinars March 14, 2023In this webinar, Squire Patton Boggs Partner Kyle Fath and Senior Associate Niloufar Massachi offered practical guidance for brands in respect to analyzing common digital advertising use cases and complying with the contracting obligations under the 2023 state privacy laws.
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MarTech Implementations with Purpose — How to Achieve Mutual Success Deploying Technology
Webinars March 9, 2023For decades business professionals have sought out third-party software solutions to help their business function more efficiently and effectively. Speakers from Decideware discussed the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage.
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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement
Webinars March 8, 2023In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.
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Maximizing the Value of Media Investments: Complementing Free Donated Media with Other Media
Webinars March 8, 2023Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. In this webinar, our panel of industry experts discussed the importance of PSA media in conjunction with other media forms to maximize results.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinars March 2, 2023In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.
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The Promise of Hyper-Personalization Realized
Webinars March 1, 2023In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.
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Hitting Pause: Why Streaming Depends on New Ad Formats
Webinars February 23, 2023In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Webinars February 22, 2023The use of tactile printing is becoming more and more common in direct marketing. Allstate shared a test showing that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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2023 Global Trends in Martech
Webinars February 22, 2023In this webinar, Scott Brinker presents the latest data and insights on how marketing technology is evolving — and how you can manage it effectively in this environment of continuous change.
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Unify Advertising in a Cross-Platform TV World
Webinars February 16, 2023The shift to “converged TV” (linear + CTV + digital) is having a transformative effect on how advertisers reach and engage with audiences. In this webinar, Innovid's Jessica Hogue looks at ways to bring “unity” to converged TV campaigns today.
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What's Shaping Agency Partnerships and Compensation in 2023
Webinars February 15, 2023In this webinar, R3's Principal and Co-founder Greg Paull talked about best practices for evaluating future-fit partnership and compensation solutions and trends that are shaping client-agency relationships.
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“One of the Most Important Documents You’ll Read:” The FTC’s 2022 Health Products Compliance Guidance
Webinars February 14, 2023In this webinar, John Feldman and Keri Bruce of Reed Smith, LLP explained their take on why FTC veteran Lesley Fair dubbed the FTC’s Health Products Compliance Guidance “one of the most important documents you’ll read in 2022.”
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The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing
Webinars February 9, 2023In this webinar, Patrice Moore and Dr. Valerie Williams-Sanchez discussed how to reframe multicultural thinking at retail and extend beyond cultural holidays. They also shared activations that work.
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The Changing State of Ad Tech
Webinars February 2, 2023The day-to-day of a digital marketer can feel remarkably chaotic, with various forces transforming the digital media environment. In this webinar, John Piccone and Devon MacDonald discussed how companies can take back the advantage and restore their power in the face of the changing state of digital advertising.
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CES 2023: Recap and Trends for Marketers
Webinars January 25, 2023Stagwell is back for an eighth year to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, they unpacked what the latest tech innovations mean for marketers, consumers, and the brands that speak to them from the world’s largest consumer electronics show.
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Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Webinars January 19, 2023In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).
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Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy
Webinars January 18, 2023Which products should a brand keep in the assortment next year? Which metric(s) lead to the best outcomes? In this session, Colony's IMS introduced its own Product Score, a product selection model that uses Machine Learning to optimize decision-making.
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Breakthrough Strategies for the Metaverse
Webinars January 11, 2023More than 20 retail brands launched into the gaming metaverse in 2022. Join executives from SuperAwesome (part of Epic Games) and PMG in this session to explore how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
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