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Search returned: 502 document(s).
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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences
Webinars January 13, 2022In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.
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Maryland Digital Tax Compliance
Webinars January 11, 2022Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.
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Why Winning Matters: How Awards Programs Drive Business Growth
Webinars January 5, 2022Creative industries value the celebration of award programs. Beyond the spotlight, the photographer's lens, and the shiny hardware lies the opportunity for business growth. In this webinar, learn where to even start and how you can truly drive your business forward with the help of awards.
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The New Marketer Must-Have: The Creative Stack
Webinars December 16, 2021In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.
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Creating a Complementary — and Results-Driven — Approach with Addressable and CTV
Webinars December 9, 2021In this webinar, learn how advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and measure the results of their cross-screen campaigns.
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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change
Webinars December 1, 2021Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.
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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey
Webinars November 17, 2021In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.
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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers
Webinars November 11, 2021Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.
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Developing an Internal Agency Winning Team Culture
Webinars November 10, 2021In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.
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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Webinars November 4, 2021In this webinar, learn how understanding multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.
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The State of the Audio Landscape and How to Engage New Audiences
Webinars October 28, 2021In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.
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Agency Management as a Risk Mitigation Tool
Webinars October 28, 2021Brands usually implement agency-management initiatives with two goals in mind: rationalizing and elevating agency relationships, and driving cost efficiencies to optimize spend. This panel discussion demonstrated how enterprise agency management tools can mitigate risk related to a number of issues.
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What’s Old is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency
Webinars October 27, 2021Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.
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Customer Reviews and Influencer Marketing: Is Your Company on the FTC Notice of Penalty Offenses Naughty List?
Webinars October 21, 2021In this webinar, learn more about a notice the FTC sent to over 700 companies warning them that they could incur significant civil penalties if they use endorsements in ways that run counter to prior FTC administrative cases.
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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance
Webinars October 21, 2021In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.
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Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM
Webinars October 20, 2021In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.
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Holiday Email Tips to Radically Increase ROI
Webinars October 13, 2021Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.
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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital
Webinars October 13, 2021In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.
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Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy
Webinars October 7, 2021Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?
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The Next Revolution: Customer Value
Webinars October 6, 2021In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.
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