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Search returned: 551 document(s).
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Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse
Webinars June 22, 2022In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.
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How Challenger Brands Can Make a Big Market Impact with Online Brand Communities
Webinars June 15, 2022In this webinar, learn why winning as a challenger brand means winning at shared values and creating a sense of belonging and collective identity.
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Innovating Marketing Automation at Scale
Webinars June 15, 2022In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.
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NFTs and the Metaverse: Key Claim Substantiation and Brand Protection Issues to Watch Out For
Webinars June 14, 2022Presenters from the law firm Finnegan, Henderson, Farabow, Garrett & Dunner LLP discussed a number of issues related to NFTs and the Metaverse including comparative claims, contract negotiations implicating multiple rightsholders, counterfeiting, and more.
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Twitter Trends 2022: Billions of Tweets Reveal Tomorrow's Big Movements
Webinars June 9, 2022Analyzing billions of Tweets over a two-year period, this webinar breaks down three must-know trends about to go big and what it means for brands across industries.
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IBM on AI and Ethics: From Principles to Practice
Webinars June 8, 2022Can you trust the decisions made by an AI? This webinar provides very tangible (and holistic) steps that organizations can take to best leverage this technology to your advantage WHILST mitigating the risks.
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Content as Means of B2B Connection
Webinars June 2, 2022In this webinar, an NBCUniversal thought leader presented a multifaceted strategy to effectively engage your target audience.
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How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset
Webinars June 2, 2022In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, presented key findings from the 2022 dentsu CMO Navigator — an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.
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It’s All About the Data! Strategies for Maximizing the Quality and Effectiveness of Marketing Data
Webinars June 1, 2022Your first step to running an effective and efficient campaign is ensuring you have the right data. In this webinar, experts shared best practices anda data hygiene strategies to help maximize data quality and improve the effectiveness of direct marketing data.
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Harnessing the Power of MarTech: Best Practices to Achieve Objectives and Enhance Customer Experience
Webinars May 25, 2022Developing a MarTech Strategy is hard. Developing a MarTech Strategy that actually delivers on your business and customer experience goals is even harder. In this webinar, discover three ways to develop a better marketing technology strategy (even if you’re not a MarTech expert).
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The Ins and Outs of ANA Genius Awards
Webinars May 19, 2022Are you using marketing analytics and measurement to deliver growth and ROI for your brand? In this session, Marc Vermut, VP at The Knowledge Lab, presented an overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics.
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Meet the Future Majority
Webinars May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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Identity 101: Everything You Need to Know about Identity in Measurement
Webinars May 18, 2022The application of identity is constantly changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them. This webinar covers the ins and outs of identity and its impact on measurement.
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Resilience: Why Face-to-Face Moves from Strength to Strength
Webinars May 18, 2022In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
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Marketing Sustainability in a High Inflation Economy
Webinars May 11, 2022In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.
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Growth IQ: Getting on the Path to Growth
Webinars May 4, 2022In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.
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CMO Career Path: The AAPI Executive
Webinars May 4, 2022To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.
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Targeting Doesn’t Work...Except When it Does
Webinars April 28, 2022In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.
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2021 U.S. Advertising Year in Review, and a Look Ahead
Webinars April 27, 2022In this webinar, Standard Media Index provided a 2021 analysis of the ad industry and trends ahead for 2022.
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Up Your Game: A Data Deep Dive into Sponsorship Trends and How to Measure the Impact for Your Brand
Webinars April 7, 2022In this webinar, KORE Software CEO Jason Fletcher and Hookit CEO Scott Tilton shared their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.
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