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Search returned: 593 document(s).
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Unifying Marketing Performance Data for Faster, Smarter Decision Making
Webinars November 17, 2022In this webinar, Andy Hasselwander, Chief Analytics Officer at MarketBridge, discussed the best practices for building and maintaining reproducible, unified marketing performance data to better diagnose issues and predict outcomes and progress on marketing goals.
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Addressable Enters the Mainstream
Webinars November 17, 2022The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Webinars November 16, 2022In this webinar, learn about the spectrum of metrics, data, and decisions required for delivering groundbreaking outcomes and data quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments.
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It’s Time to Challenge the Status Quo! 2023 Innovations in Fundraising!
Webinars November 16, 2022Challenging the status quo means exploring alternative ideas on how your fundraising organization works. In this webinar, industry experts discussed 2022 data trends while looking to 2023.
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Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Webinars November 15, 2022In this webinar, learn how consumer products and mobile apps can easily (and, often times, inadvertently) become FDA-regulated medical devices solely based on their advertising claims and get “tips and tricks” on how to word-smith claim language to help reduce the risk of FDA oversight.
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Driving Diverse Marketing Talent Through HBCU Partnerships
Webinars November 9, 2022In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.
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How Principal Financial Group Successfully Uses Behavioral Science
Webinars November 9, 2022In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.
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Linking Buying Situations to Sales
Webinars November 3, 2022If you believe most buyer behavior starts with memory, it then follows that the primary job of marketing is not to generate clicks, but instead to generate memories. In this webinar, learn about building brand-relevant memories and how to use Category Entry Points to link brand advertising to brand sales.
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Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change
Webinars November 2, 2022In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.
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Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder
Webinars November 2, 2022Through an iconic ad man and some soon-to-be-famous dogs, see how the WARC-endorsed "Big Long Idea" framework enables brands to develop creative ideas that climb higher on the B2B Effectiveness Ladder.
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The Attention Movement: How to Achieve Success Through Programmatic Activation
Webinars October 27, 2022As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.
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50 Years on the Frontlines of Agency Compensation and What's New in 2022
Webinars October 26, 2022This webinar provided an overview of major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?
Webinars October 26, 2022In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a gameshow model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?
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The Transformational Opportunity for Social Video
Webinars October 20, 2022The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. In this session, learn the best practices for scaling video assets effectively.
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Vision 2030: Preparing for the Marketplace of Tomorrow
Webinars October 19, 2022Marketing is transforming at an unprecedented rate. In this webinar, Marian Smith, Director of Research & Insights at Mastercard, discussed the future dynamics that will shape advertising in 2030 and beyond.
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Going Beyond the Transaction: Trust Is More than a Five-Letter Word to ASICS
Webinars October 19, 2022In this webinar, learn how ASICS, a global footwear and apparel company, goes beyond the transaction and fosters trust between their consumers and their brand.
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Five Things You Didn’t Know You Could Do with a Co-op
Webinars October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it. In this webinar presented by Data Axle, uncover the best practices, strategies, and tips you need to know to maximize the effectiveness of your marketing program.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinars October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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SeeHer Predictive Drivers for Gender Equality Success in Advertising
Webinars October 12, 2022In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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ANA Legal Webinar Series: October 2022 — Machine Learning
Webinars October 11, 2022When automated processing involves personal data, privacy laws impose different obligations depending on the types of personal data processed. A team from Squire Patton Boggs discussed automated processing case studies focusing on legal guardrails to protect businesses from unwanted legal consequences.
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