Search Results for All Content (access may be restricted)
Search returned: 474 document(s).
-
How to Monetize Influencer Marketing Campaigns
Webinars September 15, 2021In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.
view -
Top Five Ways a CDP Can Better Your Marketing
Webinars September 9, 2021In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.
view -
Creative Personalization in the New TV and Video Landscape
Webinars September 9, 2021The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.
view -
A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers
Webinars September 2, 2021Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.
view -
The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities
Webinars September 1, 2021In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.
view -
What People Really Want from Brands in This Post-Pandemic Moment
Webinars August 26, 2021In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.
view -
Collaborate to Win: How Brand and Performance Marketing Work Together
Webinars August 26, 2021In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.
view -
How Clorox is Embedding Sustainability into the Heart of its Business
Webinars August 25, 2021In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.
view -
PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinars August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
view -
Using Attention Metrics to Outperform the Market
Webinars August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
view -
Strategies and Perspectives on Marketing to Small Businesses in 2022
Webinars August 19, 2021In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.
view -
How to Measure and Optimize Sustainability-Focused Brand Messaging
Webinars August 18, 2021In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.
view -
Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing
Webinars August 11, 2021What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.
view -
Protecting Your Brand from Online Disinformation through Contextual Intelligence
Webinars August 11, 2021In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
view -
Brand Activation Legal Webinar: August 2021
Webinars August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
view -
Partnership for Responsible Addressable Media: Community Update
Webinars August 6, 2021In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.
view -
Recruiting and Onboarding in a Virtual or Hybrid Environment
Webinars August 5, 2021In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
view -
How Marketers Can Lead the DE&I Business Transformation Journey
Webinars August 4, 2021Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. In this webinar, learn how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.
view -
ANA Legal Webinar: Are You Prepared for a Cookieless Future?
Webinars July 29, 2021In this webinar, members of Squire Patton Boggs’ global Data Privacy & Cybersecurity team discussed what a “cookieless future” really means and the implications for your business.
view -
See What Sticks: "Test and Learn" Your Way to Growth
Webinars July 29, 2021In this webinar, learn how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.
view