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Search returned: 436 document(s).

  • Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

    Webinars   June 9, 2021  

    In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.

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  • How Better Cybersecurity Creates Better Customer Experiences

    Webinars   June 9, 2021  

    In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, shared how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.

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  • Account Based Marketing Is Alive and Well. Here’s How to Make It Work!

    Webinars   June 2, 2021  

    In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.

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  • How Brand Experiences Drive Customer Experience with First-Party Data

    Webinars   June 2, 2021  

    In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

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  • Brand Activation Legal Webinar: June 2021

    Webinars   June 1, 2021  

    The FTC just held a workshop on Dark Patterns, including manipulative user interface design, intentional or unintentional, on web site sites and mobile apps. In this webinar, learn about what laws, rules, or norms these involve and how they will be regulated going forward.

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  • How Unilever is Using Technology to Drive Brand Through Conversion

    Webinars   May 26, 2021  

    In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.

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  • The Early Bird Catches the Worm — Readying Your Holiday Email Strategy!

    Webinars   May 26, 2021  

    In this webinar, learn from differing brands’ perspectives and get advice and best practices for how to navigate and prepare email marketing campaigns for the 2021 holidays.

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  • How to Overcome Today’s Data and Measurement Challenges

    Webinars   May 20, 2021  

    In this webinar, Analytic Partners and Twitter discussed how a holistic approach transformed Twitter’s ability to quantify influences on brand and business outcomes, and how other brands can apply Commercial Mix Analytics to their strategies to uncover new opportunities for sustained growth.

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  • From Insight to Action: Key Issues of Gender Equality in the U.S. and How Marketers Can Make an Impact

    Webinars   May 20, 2021  

    In this webinar, learn about results of a study by dentsu and ANA’s SeeHer surveying consumers’ perception of the state of gender equality. The study finds that men and women have divergent viewpoints, that Black, Hispanic and Latinx women face compounded barriers, and that Gen Z feels a unique urgency to act.

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  • How Marketers Can Bridge the Creative/Media Divide

    Webinars   May 19, 2021  

    Creative and Media teams must work together, but they are not always aligned. In this webinar, learn about the challenges, strategies, and solutions that work to bridge gaps in collaboration and communication as the pace of marketing requires ever more agility.

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  • 2021 Giving Season: Readying Your Year-End Strategy and Maximizing Your Donations

    Webinars   May 19, 2021  

    From Giving Tuesday through December 31, studies show approximately 30% of all nonprofit giving happens during the last month of the year. It is never too early to prepare for the Giving Season. In this webinar, fundraising experts shared trends, tips, and strategies for readying your organization.

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  • New and Emerging Platforms: How Advertisers Reach Their Audience on TikTok, Clubhouse, and More

    Webinars   May 18, 2021  

    In this webinar, industry experts explored legal, regulatory, and compliance considerations applicable to new and emerging platforms including those involving influencer advertising, promotions, and user-generated content.

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  • How to Create Shoppable Moments Everywhere

    Webinars   May 13, 2021  

    According to IAB, quarantine accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. Consumers can go from browsing to shopping in just a few finger taps. In this webinar, get a breakdown of the opportunities in shoppable media.

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  • Privacy Sandbox for Advertisers: What You Need to Know

    Webinars   May 13, 2021  

    In this webinar, Google introduced the key concepts of the Privacy Sandbox — a series of privacy-preserving APIs to support business models that fund the open web in the absence of tracking mechanisms like third-party cookies — and discussed its important developments and milestones.

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  • Ford’s Journey in Automating their Agency Management Process

    Webinars   May 13, 2021  

    In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.

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  • Launching B2B Marketing and Sales Programs in a Virtual World

    Webinars   May 12, 2021  

    The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.

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  • “It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing Is Now

    Webinars   May 12, 2021  

    Connected TV may seem like the wild, wild west for nonprofits, but the streaming renaissance is real and it’s here. CTV is not only effective at reaching donors where they are, but it’s also cost effective.

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  • ANA Legal Webinar: Non-Fungible Tokens

    Webinars   May 6, 2021  

    In this webinar, speakers from Crowell & Moring LLP explored legal and regulatory considerations applicable to NFTs including those involving money transmission, securities, commodities, advertising and media, corporate, tax, consumer protection, intellectual property, and cybersecurity and privacy law.

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  • Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers

    Webinars   May 5, 2021  

    Brian Rowley with Panasonic System Solutions Company of North America discussed the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile.

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  • Ensuring a Return on Purpose

    Webinars   May 5, 2021  

    In this webinar, three purpose champions discussed the role of brand purpose, examples of purpose in action, and how to measure return on purpose.

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