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  • 5 Ways the Media Landscape Will Transform Post COVID-19

    Webinars   August 12, 2020  

    A PR pro with over a decade of experience, Annie Scranton, shared her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.

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  • How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs

    Webinars   August 3, 2020  

    In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.

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  • Writing Copy with a Psychologist

    Webinars   July 30, 2020  

    Social psychologist Otis Fulton explained how to write copy using all of the tools of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.

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  • Ensuring Marketing Continuity for Sustainable Growth

    Webinars   July 28, 2020  

    In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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  • Strategies and Insight from EEC Email Marketer Pollard Award Winner

    Webinars   July 28, 2020  

    In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

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  • The Future Is Now: How the Commerce Marketing Ecosystem Is Transforming at Breakneck Speed

    Webinars   July 24, 2020  

    This webinar explored how marketers are adapting to life under COVID-19 and how the convergence of retail, e-commerce, social, and digital will create future opportunities for them.

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  • How Marketers Must Adjust to the New Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • BIC’s Journey to Global Digital Acceleration

    Webinars   July 22, 2020  

    In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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  • A Guide to Growth Marketing During COVID-19

    Webinars   July 20, 2020  

    In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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  • Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19

    Webinars   July 16, 2020  

    In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.

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  • Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

    Webinars   July 15, 2020  

    In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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  • Post Pandemic Litigation Outlook

    Webinars   July 14, 2020  

    This panel brought together attorneys to discuss the significant number of case filings stemming from COVID-19-related business disputes.

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  • Conducting Agency Search and Pitch Sessions During a Pandemic

    Webinars   July 13, 2020  

    In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.

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  • The State of Sponsorship and Experiential Marketing: Where to Next?

    Webinars   July 10, 2020  

    In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.

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  • Learnings from Crisis-Mode (Things to Take Forward)

    Webinars   July 9, 2020  

    Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.

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  • Designing a Sustainable, Scalable Organizational Structure for In-House Teams

    Webinars   July 9, 2020  

    In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.

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  • How Purpose Powers B2B Growth (B2B Marketing Series)

    Webinars   July 8, 2020  

    In this webinar, Carol Cone examined the growing influence of purpose in B2B companies, a trend driven by fundamental shifts in society, the marketplace, and people’s expectations.

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  • The Evolution and Outlook for Identity in a Privacy-First Post-Cookie World

    Webinars   July 8, 2020  

    Winterberry Group Senior Managing Partner Bruce Biegel shared the ins-and-outs of the rapidly evolving market segment of identity, including its current state and future outlook in marketing and advertising.

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  • Using TikTok to Increase Your Return on Influencers

    Webinars   July 7, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.

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  • Reputation, Relevancy, and Response: Adjusting Advertising in 2020

    Webinars   July 6, 2020  

    In this webinar, Angela Laubmeier Schema, vice president of advertising and sponsorships at Lincoln Financial Group, shared how Lincoln has combated budget cuts and bold moves by big-name competitors to maintain awareness and protect corporate reputation in response to the COVID-19 crisis.

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