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Use this Microsoft PowerPoint template to define your business model.

MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

Use this Lean Startup Process Diagram to understand and communicate the major phases for starting up a new business, including Concept, Problem/Solution Fit, Product/Market Fit, Growth Hacking, and Scale.

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

A benchmark report on content personalization trends and best practices.

Use this template for any corporate product investment and as a formal communication document.

Use this tool to analyze customer experience management (CEM) maturity in your organization.

Use this Microsoft Excel template to define your business model.

Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.

ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

Use this to create a graphical representation of the duration of your marketing initiatives over a time period.

A checklist with links to tools and best practices for increased focus on customers.

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Use this to determine which stage of the product lifecycle each of your products falls under.

Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.

A matrix to assess new products that are proposed or currently in development.

Use this tool if you're a Nonprofit and want to evaluate your marketing program maturity.

A form that allows staff to explain and justify why they would like to spend money.

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation, and other key results.

Use this to compare actual sales vs. planned sales for each product.