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Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

In this report, learn more about account-based marketing (ABM) and how to implement it in your organization.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

You need to describe the type of company that would benefit the most from your products or solutions.

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

An analysis tool to evaluate corporate accounts based on 6 key criteria.

Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

Use this template to quickly document your strategic plan.

A matrix to evaluate potential trade promotion campaigns.

Use this to help you allocate profits among your team in a fair and logical manner.