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  • ABM Metrics Dashboard

     Tools   November 15, 2020  

    Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  • Ultimate Guide to ABM

     Tools   November 15, 2020  

    In this report, learn more about account-based marketing (ABM) and how to implement it in your organization.

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  • ABM Program Budget Template

     Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Framework

     Tools   November 15, 2020  

    Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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  • ABM Platform Evaluation Template

     Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Buying Committee Diagram

     Tools   November 15, 2020  

    Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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  • Account and Product Mapping Template

     Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Ideal Customer Profile Template

     Tools   November 15, 2020  

    You need to describe the type of company that would benefit the most from your products or solutions.

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  • ABM Account Plan Canvas

     Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • ABM Roles Matrix

     Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Content Plan Worksheet

     Tools   November 15, 2020  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • Account Scoring Template

     Tools   November 15, 2020  

    An analysis tool to evaluate corporate accounts based on 6 key criteria.

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  • The State of the ABM Tech Stack

     Tools   November 15, 2020  

    Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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  • ABM Tiers Worksheet

     Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • Decision Maker Influencer Map

     Tools   November 15, 2020  

    Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

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  • ABM Strategy Playbook

     Playbooks   November 15, 2020  

    Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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  • ABM Campaign Plan and Checklist

     Tools   November 15, 2020  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • Business Strategy Plan Template

     Tools   October 1, 2020  

    Use this template to quickly document your strategic plan.

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  • Trade Promotions Evaluation Matrix

     Tools   October 1, 2020  

    A matrix to evaluate potential trade promotion campaigns.

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  • Share of Profit Calculator

     Tools   October 1, 2020  

    Use this to help you allocate profits among your team in a fair and logical manner.

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