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ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Use this to create a graphical representation of the duration of your marketing initiatives over a time period.

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

A form that documents requests for exemptions to the graphic use policy.

A template to quickly document the role and responsibilities for this position.

Use this tool to define, track, and report on your key marketing automation performance metrics.

A form that allows staff to explain and justify why they would like to spend money.

Use this template for any corporate product investment and as a formal communication document.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Use this Microsoft Excel template to define your business model.

Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

We created the Time Management Tool to help you categorize and track your tasks/activities each week.

Use this to compare actual sales vs. planned sales for each product.

A matrix to assess new products that are proposed or currently in development.

A comprehensive template for creating a sustainability report.

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Use this template to define your business model.

Demand Metric and Demandbase partnered to research how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment.