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  • Account and Product Mapping Template

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • ABM Campaign Plan and Checklist

    Tools   November 15, 2020  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • The State of the ABM Tech Stack

    Tools   November 15, 2020  

    Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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  • Ideal Customer Profile Template

    Tools   November 15, 2020  

    You need to describe the type of company that would benefit the most from your products or solutions.

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  • ABM Buying Committee Diagram

    Tools   November 15, 2020  

    Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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  • ABM Metrics Dashboard

    Tools   November 15, 2020  

    Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  • Decision Maker Influencer Map

    Tools   November 15, 2020  

    Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

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  • Account Scoring Template

    Tools   November 15, 2020  

    An analysis tool to evaluate corporate accounts based on 6 key criteria.

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  • ABM Content Plan Worksheet

    Tools   November 15, 2020  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • ABM Framework

    Tools   November 15, 2020  

    Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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  • ABM Account Plan Canvas

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • ABM Roles Matrix

    Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Tiers Worksheet

    Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • Ultimate Guide to ABM

    Tools   November 15, 2020  

    In this report, learn more about account-based marketing (ABM) and how to implement it in your organization.

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  • ABM Platform Evaluation Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Program Budget Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • Department Goals Template

    Tools   October 1, 2020  

    A template to help you document organizational goals and objectives.

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  • Marketing Operations Manager Job Description

    Tools   October 1, 2020  

    A template to quickly document the role and responsibilities for this position.

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  • Employee Holiday Calendar 2021

    Tools   October 1, 2020  

    Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.

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  • The State of Video Marketing 2017 Benchmark Report

    Tools   October 1, 2020  

    Vidyard and Demand Metric have researched the state of video marketing on an annual basis since 2014. This report summarizes the results of the 2019 research survey, which examines what marketers are doing with video and how it is performing.

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