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MediaSense shares insights, informed by interviews and surveys of over 100 global marketers, to help brands adopt to the evolution of media usage and marketing technology.

Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.

The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.

Entercom and Claritis shared insights on how to leverage the audio/podcast landscape to engage consumers.

In this report Burke, Inc., in partnership with Seed Strategy, identifies and describes eight distinct consumer behaviors and attitudes during the COVID-19 pandemic, as well as each segment’s expectations for the post-pandemic world.

Pattern89’s artificial intelligence analyzed its unparalleled advertiser data set to find the latest marketing trends to engage audiences moving forward.

This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.

Agency Mania Solutions touted the advantages of automation.

Claritas shares real-world tips from more than 300 client acquisition email campaigns — including what metrics provide a true measure of a campaign’s success.

Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.

In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.

Adelaide has developed The Attention Pathway model to help measure how media and creative work in tandem to capture attention and drive outcomes.

This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.

Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.

Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.

In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.

Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).

There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.

This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.