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This slideshow from The Creative Group shares 2018 marketing salaries.

“Generation Alpha” (those born in 2010 and beyond) will grow up with an unprecedented amount of exposure to technology. Hotwire and Wired Magazine partnered to study the behaviors of this generation, and their implications on marketing.

New research from INTO and Brand Innovators finds that marketers and media agencies today are missing key opportunities to more authentically engage with LGBTQ consumers.

Four warning signs that your organization’s in-house agency needs operational support.

A new report highlights ways for brands to target millennial women by identifying the types of brand relationships they want and need.

Three things marketers should know about protecting consumer data.

AARM discusses brands’ attitudes toward marketing spend.

Compare midpoint starting salaries for creative and marketing positions in different cities.

Get to know these positions — they’re in high demand and earn competitive salaries.

AARM shares a three-step method for marketers to test their risk profile when it comes to programmatic digital media.

This white paper from YouGov examines some of the ways brands use different types of sponsored content.

MediaPost weighs the pros and cons of bringing programmatic media buying capabilities fully in-house.

MediaPost shares an interview with the director of product marketing at Adobe Analytics Cloud about the challenges of blockchain technology.

By threating to pull its substantial annual marketing budget in order to protect consumers, Unilever built affection and trust among consumers, and positioned the brand as a true friend.

Four tips for brands looking to harness the power of identity-driven personalization.

MediaPost shares four key principles for businesses that are preparing to become GDPR compliant.

The founder of Agency Mania Solutions breaks down an example of a client-agency breakup letter.

Univision and Nielsen partnered to conduct a study on the behaviors and attitudes of Hispanic sports fans, better known as “fanaticos.”

MediaPost shares five trends for 2018 that marketers should not ignore.

The New York Times is expanding its journalism so customers can experience it in three dimensions on their iPhone.