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  • California Consumer Privacy Act: What It Means for Modern Marketers

    Knowledge Partners   September 22, 2020  

    This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.

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  • Decoding Data Dynamics: Digital Society Index 2020

    Knowledge Partners   September 22, 2020  

    The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.

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  • Content For Everyone, Everywhere They Go

    Knowledge Partners   September 21, 2020  

    In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.

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  • The Foundation for Experience-Driven Success

    Knowledge Partners   September 21, 2020  

    In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.

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  • The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic

    Knowledge Partners   September 21, 2020  

    In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.

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  • The Power of Data: An Adobe Report on the State of Consumer Data

    Knowledge Partners   September 21, 2020  

    Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.

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  • One Platform to Rule Them All: Enjoy the Advantages of a Single Platform

    Knowledge Partners   September 21, 2020  

    In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

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  • Q2 2020 Video Benchmarks from Extreme Reach

    Knowledge Partners   September 14, 2020  

    As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach.

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  • Airlines and Hospitality: The Values of Loyalty in a Crisis

    Knowledge Partners   September 14, 2020  

    The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.

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  • Open for Business

    Knowledge Partners   September 11, 2020  

    This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.

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  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

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  • Modernizing Measurement

    Knowledge Partners   September 4, 2020  

    This whitepaper focused on why and how marketing measurement should be modernized.

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  • The Programmatic Promise

    Knowledge Partners   September 4, 2020  

    In this whitepaper, brands and agencies from around the world were asked about their programmatic strategies: what they’re getting right, what they’re struggling with, and what support they needed to get closer to the ideal future state of programmatic omnichannel.

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  • The Future Consumer

    Knowledge Partners   September 4, 2020  

    This survey gathered opinions of more than 5,000 consumers around the world on a range of topics such as smart cities, digital finance, health care and shopping.

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  • Bridging the Gap Between TV and Digital

    Knowledge Partners   September 4, 2020  

    This whitepaper explained what advanced TV re-targeting is, the importance of a connected approach, and how to plan a unified TV and digital campaign.

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  • Social Advertising Trends in Retail: A 2020 Perspective

    Knowledge Partners   August 27, 2020  

    In this report from Smartly.io, readers can learn why retailers from various sectors are succeeding with their social advertising campaigns and how they intend to spend their ad dollars in 2020.

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  • How Brands Should Navigate Social Advertising After COVID-19

    Knowledge Partners   August 27, 2020  

    In this whitepaper from Smartly.io, global consumers were surveyed on what they like to see on social media and how social advertising impacts the way they view brands after COVID-19.

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  • Pinterest Creative Agency Advertising Guide

    Knowledge Partners   August 21, 2020  

    The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.

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  • Understanding and Serving Consumer Needs During COVID-19 and Beyond

    Knowledge Partners   August 14, 2020  

    Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.

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  • Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer

    Knowledge Partners   August 13, 2020  

    Deloitte Digital’s research identified three primary “clusters” that demonstrate the ways consumers respond to risk and specifically to the COVID-19 pandemic. Marketers should consider these insights when developing messaging and experiences during this tumultuous time.

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