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Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

In this report, Innovid examines the shift in viewership from linear to connected TV.

Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.

Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.

In this report, RRD Marketing Solutions examines the impact of over-emailing customers.

Equifax discusses data with innovative business leaders: how to think about it, how to use it and how it can help us all make smarter business decisions every day. Topics covered will touch on analytics, marketing, personalization, artificial intelligence, machine learning, optimization, and more.

Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.

This report demonstrates how impressions break down across devices, ad lengths, and other key metrics for both Q4 and all of 2020.

COVID-19 continues to impact America — from both a health and economic angle. Simultaneously, the country continues to grapple with a history of racism as well as the fallout from a tumultuous election cycle. It’s clear that things cannot simply “return to normal".

2021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.

In this report, VAB examines how marketers can find nearly $4 trillion in untapped buying power by evolving to an audience-first buying approach.

SeeHer, in collaboration with Dentsu, conducted a study to understand consumers’ attitudes around gender equality.

SeeHer and Dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.

Over the past 20 years, Analytic Partners has proven that there is great value and often untapped growth potential by leveraging data and analytics to inform and guide decisions. In celebration of Analytic Partners’ 20th anniversary, the company compiled 20 insights from its experience of turning data into expertise.

In this report, RRD discusses how the pandemic deepened concerns marketers had in relation to data management, artificial intelligence (AI) and machine learning (ML), and authentically connecting with customers.

In this article, dentsu shares how developing branded experiences that engage consumer on different multi-sensory levels drive impact.

Today’s business environment is radically different to that of ten years ago, and the pace of change has increased exponentially within the last year. Find out what these changes mean.

Metrics from Extreme Reach’s AdBridge platform for Q3 2020 show the stability of CTV’s share of impressions and the continued dominance of 30-second ads.