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A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

Marketing technology company Spectrum Reach created this guide to growing brands through advertising.

YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.

Ebiquity’s study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.

Air travel has evolved from simply being a mode of transportation. Today’s airlines are now considered retailers; booking a flight is akin to signing up for an experience complete with shopping and entertainment. YouGov’s latest data reveals that 48 percent of Americans say they will book a flight at some time in the next year, signifying the market of potential customers.

Global consultancy Prophet shared insight from its latest Brand Relevance Index report.

This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM), and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

Hub Research released findings on TV watching habits in 2018.

The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

Agency Mania Solutions advised organizations on how to identify, eliminate, and, in the future, avoid costly inefficiencies in their work with agencies.

This white paper from R3 explains that top brands are moving their programmatic buying in-house to gain more control and six steps CMOs can take when determining the best model and a digital transparency checklist.

This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

This report form ERDM shares 24 tips for customer experience innovation based on findings from over 16,000 hours of in‐depth research interviews.

This white paper aims to fill the gap in data-driven, deep understanding of the Asian millennial mother.

This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.