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A guide from Optizmo on how advertisers can use an email affiliate marketing program.

Extreme Reach’s latest video benchmarks report reveals that video ad impressions on CTV tripled in just two years, and highlights the rapid transformation of digital advertising driven by streaming and ad supported video on demand.

A guide to explore some of the key metrics that email marketers have at their disposal when planning, executing, and measuring campaign performance.

Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

An infographic on how advertisers can use email affiliate marketing.

When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.

As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.

Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.

CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.

The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.

VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.

Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.

Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).

BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.

VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.

VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.