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In this evolving streaming landscape, content is all about personal control. Asynchronous viewing patterns allow people to stream what they want, when they want it—and this has only accelerated during COVID-19. Read this report to learn more about the latest streaming trends.

In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.

Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

In this report, Innovid examines the shift in viewership from linear to connected TV.

Because today’s consumers want authentic and relatable messaging tailored to them, leveraging dynamic, data-driven creatives in your marketing strategy is a must.

Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.

An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.

Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.

This article covers the costs and long-terms gains of an automation process.

In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.

This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.

The World Out of Home Organization opened billboard spaces to the general public and enabled people to share their personalized messages of love.

TriNet capitalized on OOH marketing to promote awareness of its Human Resources support services.

In this report, RRD Marketing Solutions examines the impact of over-emailing customers.

Equifax discusses data with innovative business leaders: how to think about it, how to use it and how it can help us all make smarter business decisions every day. Topics covered will touch on analytics, marketing, personalization, artificial intelligence, machine learning, optimization, and more.

This report demonstrates how impressions break down across devices, ad lengths, and other key metrics for both Q4 and all of 2020.

Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.