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  • Back to a Future...Where Relationships Matter

     Knowledge Partners   July 22, 2021  

    Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.

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  • International FMCG/CPG Report 2021: Consumer Goods in a Crisis

     Knowledge Partners   July 14, 2021  

    In this report YouGov, an international research, data and analytics company, examines how COVID-19 impacted consumer behavior.

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  • Global Gaming and eSports

     Knowledge Partners   July 9, 2021  

    YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.

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  • International Omni-Channel Retail Report 2021

     Knowledge Partners   July 9, 2021  

    In a survey that was fielded the week of January 11th through the week of February 22nd, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.

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  • Cannes Condensed: Crisis Shapes Character and Fuels Creativity

     Knowledge Partners   June 30, 2021  

    A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.

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  • Marketing Cloud Best Practices for Publishers

     Knowledge Partners   June 30, 2021  

    This article from Theorem summarizes best practices for publishers using marketing cloud technologies.

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  • How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place

     Knowledge Partners   June 27, 2021  

    This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.

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  • The State of CTV Advertising

     Knowledge Partners   June 27, 2021  

    This report spotlights Innovid and Digiday’s research findings about the CTV advertising journey, as well as what brand marketers are prioritizing to reach viewers through CTV.

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  • An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying

     Knowledge Partners   June 26, 2021  

    In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.

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  • Q1 2021 Video Benchmarks from Extreme Reach

     Knowledge Partners   June 25, 2021  

    This report provides an industry-wide snapshot and identifies additional trends across performance metrics for video advertising.

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  • Innovative Strategies for Modern Marketing Success

     Knowledge Partners   June 23, 2021  

    In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.

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  • The “Pandemic Effect” on the American Shopper

     Knowledge Partners   June 22, 2021  

    COVID-19 and the subsequent governmental responses have affected shopping behavior globally, severely disrupting how people shop, what they buy, and the retail landscape at large. YouGov’s global retail report offers insights into these developments, with a focus on the U.S.

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  • Introducing Evidence-Based Metrics

     Knowledge Partners   June 19, 2021  

    This guide from Adelaide covers why using an evidence-based approach to determine media KPIs is so crucial, while providing tips, insights, and real-world examples to help your team do so.

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  • MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data

     Knowledge Partners   June 16, 2021  

    Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.

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  • How Insights Drive Customer Experience and Personalization

     Knowledge Partners   June 16, 2021  

    In this article from Theorem, read how today’s customers want a personalized experience.

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  • MightyHive Helps Sprint Shine a Light and Take Control

     Knowledge Partners   June 15, 2021  

    Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.

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  • B2B Virtual Events, Re-Imagined

     Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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  • Neutronian Quality Index

     Knowledge Partners   June 3, 2021  

    Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.

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  • The Essential Guide to Signal Loss for Digital Marketers

     Knowledge Partners   June 1, 2021  

    VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.

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  • The Three Paths to Marketing Operations Maturity

     Knowledge Partners   May 28, 2021  

    BrandMaker explains how marketing operations maturity can afford marketers greater agility.

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