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  • An Advertiser’s Guide to Utilizing an Email Affiliate Program

    Knowledge Partners   March 26, 2020  

    A guide from Optizmo on how advertisers can use an email affiliate marketing program.

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  • Q4 and Full Year 2019 Video Benchmarks Report from Extreme Reach

    Knowledge Partners   March 24, 2020  

    Extreme Reach’s latest video benchmarks report reveals that video ad impressions on CTV tripled in just two years, and highlights the rapid transformation of digital advertising driven by streaming and ad supported video on demand.

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  • A Guide to Email Marketing Metrics

    Knowledge Partners   March 19, 2020  

    A guide to explore some of the key metrics that email marketers have at their disposal when planning, executing, and measuring campaign performance.

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  • What’s Your Risk Profile?

    Knowledge Partners   March 18, 2020  

    Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

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  • An Advertiser’s Email Affiliate Guide

    Knowledge Partners   March 12, 2020  

    An infographic on how advertisers can use email affiliate marketing.

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  • When Brand Equity Isn’t Enough: The New Rules of Growing Market Share

    Knowledge Partners   February 24, 2020  

    When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.

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  • TVB Valentine’s Day 2020 Study

    Knowledge Partners   February 10, 2020  

    As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.

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  • Mastering Agency Relationships

    Knowledge Partners   January 24, 2020  

    Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

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  • Left to Your Own Devices: Understanding Consumption in Today’s Connected World, Q2 2019

    Knowledge Partners   January 23, 2020  

    In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.

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  • WMxCES Key Themes and Takeaways 2020

    Knowledge Partners   January 23, 2020  

    CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.

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  • The Universal Ad-ID Guide

    Knowledge Partners   January 16, 2020  

    The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

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  • Q3 2019 Video Benchmarks Report from Extreme Reach

    Knowledge Partners   December 20, 2019  

    Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.

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  • Brands in Crisis: Changing Perceptions Through TV Advertising

    Knowledge Partners   December 20, 2019  

    VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

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  • A Matter of Principle: The Disconnect Between Proven Marketing Tenets and Marketing Behavior

    Knowledge Partners   November 26, 2019  

    VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.

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  • Putting CX Measurement into Action

    Knowledge Partners   November 21, 2019  

    Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.

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  • The Ultimate Payoff

    Knowledge Partners   November 6, 2019  

    Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

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  • Q2 2019 Video Benchmarks Report from Extreme Reach

    Knowledge Partners   November 6, 2019  

    Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).

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  • The State of Local Marketing Report 2019

    Knowledge Partners   November 1, 2019  

    BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.

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  • Open Innovation

    Knowledge Partners   October 19, 2019  

    VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.

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  • D2C DNA

    Knowledge Partners   October 18, 2019  

    VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

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