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Agency Mania Solutions shared advice for how to improve client/agency collaborations.

The Video Advertising Bureau provides an overview of the esports ecosystem in this report.

RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.

RPA shared 10 takeaways on Gen Z for marketers, part of its larger “Identity Shifters” report.

The Xandr Relevance Report studied both consumer behavioral trends and advertiser spend and strategy to determine the most effective methods of consumer engagement.

National Geographic Media is the first brand to have over 100 million Instagram followers, and the company continues to build on this success through social advertising partnerships and high quality content creation.

Hookit created a report looking back at the most successful brand sponsorships in 2018.

Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

Hookit shares which metrics connect most closely with effective sponsorships for brands.

Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

Hulu experiments with a new ad format.

Yahoo engages Super Bowl fans with an experiential campaign.

This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.

While TV film marketing remained flat in 2018, box office revenue grew.

A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

Marketing technology company Spectrum Reach created this guide to growing brands through advertising.

YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.