Search Marketing Knowledge Center

Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them

Knowledge Partners October 28, 2021

In this episode of The Why Behind The Buy (now The Marketing Insider) podcast, host Monique Ruiz talks with multicultural marketing experts Albert Thompson at Walton Isaacson and Claritas' Ron Cohen about the importance of this loyal and growing consumer segment.

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How to Create a Marketing Playbook

Knowledge Partners October 25, 2021

Learn the ins and outs of how to create a marketing playbook.

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Driving Rapid Business Growth with Shops

Knowledge Partners October 22, 2021

Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, eCommerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.

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Using Segmentation to Win the Privacy Debate

Knowledge Partners October 21, 2021

This episode of The Why Behind The Buy (now The Marketing Insider) podcast answers that question with the help of Claritas’ Al Gadbut. Also, Steve Fuller of the Seattle Times on how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results.

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Beauty and the Social Media Beast

Knowledge Partners October 18, 2021

Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.

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Why Does Marketing Ops Need a Playbook?

Knowledge Partners October 18, 2021

Having a marketing playbook can fuel operational excellence and prevent poor marketing execution.

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Email Marketing Execution: Don’t Just Get in Any Inbox, Get in the Right Inbox

Knowledge Partners October 14, 2021

In this episode of The Why Behind The Buy (now The Marketing Insider), host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.

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Brand Decisions Matter in FinTech Mergers and Acquisitions

Knowledge Partners October 14, 2021

The agency Sullivan shared four keys to success for marketers managing a merger or acquisition.

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How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

Knowledge Partners October 13, 2021

With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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Top Tips for Identifying and Targeting Ideal Audience Segments

Knowledge Partners October 7, 2021

In this article, learn the best ways to optimize your audience identification and targeting strategies in the modern marketing landscape.

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Podcast Marketing and Measurement: Setting the Stage for Future Success

Knowledge Partners October 7, 2021

In this episode of The Why Behind The Buy (now The Marketing Insider), host Monique Ruiz talks with podcast marketing and attribution experts Dana Elmquist at Market Engenuity and Omer Jilani at Claritas about how best to join the world of podcast advertising.

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Why Engaging in Micro-Moments Is Vital for Customer Engagement

Knowledge Partners October 4, 2021

Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement, loyalty, and micro-moments are a surefire way to do so.

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General Mills Brand Integrations Lead to Big Sales Lifts in Study

Knowledge Partners September 30, 2021

Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.

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The 2021 International Telco Report: Consumer Adoption of 5G

Knowledge Partners September 27, 2021

While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.

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2021 Cella Talent Report for Creative, Marketing and Digital Professionals: What Talent Want

Knowledge Partners September 23, 2021

Cella shares insights on how the pandemic changed what creative, marketing, and digital talent want from their workplace.

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Meeting Consumer Demand for Transparent Marketing Practices

Knowledge Partners September 22, 2021

Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.

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2021 In-House Creative Industry Report

Knowledge Partners September 17, 2021

In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.

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The Importance of Omnichannel Marketing in the Modern Landscape

Knowledge Partners September 15, 2021

Theorem shares best practices in developing omni-channel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.

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How Television is Coping with COVID

Knowledge Partners September 14, 2021

“Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.

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