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  • Your Quick Guide to Driving Strategy Using Analysis and Insights

     Knowledge Partners   August 12, 2022  

    Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.

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  • Metaverse and Media

     Knowledge Partners   August 10, 2022  

    Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.

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  • 2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

     Knowledge Partners   August 10, 2022  

    ICF Next shared travel and hospitality trends addressing increased demand in 2022, despite uncertainty around COVID-19.

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  • The Future of Content

     Knowledge Partners   August 10, 2022  

    The Future of Content report by Variety Intelligence Platform offers a big-picture perspective of the massive landscape that is the convergence of the media and technology industries.

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  • How to Design with Inclusivity in Mind

     Knowledge Partners   August 8, 2022  

    Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.

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  • Going Beyond Points for the Ultimate Loyalty Program

     Knowledge Partners   August 8, 2022  

    ICF Next shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.

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  • The Rise of Programmatic Attention Metrics

     Knowledge Partners   August 3, 2022  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • Leveraging Technology to Take Your In-Store Experiences to the Next Level

     Knowledge Partners   August 1, 2022  

    ICF Next’s Bindu Gupta shares tips on how marketers can leverage technology to surprise and delight customers in store.

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  • The State of CTV Advertising Mid-Year 2022 Report

     Knowledge Partners   July 27, 2022  

    TVision’s state of CTV advertising report provides statistics on major CTV platforms and discusses what companies like Netflix and Disney+ adding ad-supported tiers of service could mean for advertisers.

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  • The What, When, Why, and How of a Brand Refresh

     Knowledge Partners   July 26, 2022  

    The agency VShift defined a brand refresh, distinguishing it form a rebrand, and shared tips for how to make it successful.

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  • Media Inflation Outlook: 2022 and 2023

     Knowledge Partners   July 25, 2022  

    AduitStar and Cortex Media created a media inflation forecast that covers the Americas, Europe, and Asia Pacific.

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  • Powerfully Inclusive Marketing Visuals

     Knowledge Partners   July 21, 2022  

    MediaMonks created an inclusive imagery tip sheet for marketers looking to drive diversity, equity, and inclusion throughout their marketing.

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  • Radically Inclusive Marketing Research

     Knowledge Partners   July 21, 2022  

    Looking for ways to make your marketing more diverse, equitable and inclusive? MediaMonks recommends starting at the beginning with your research practices.

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  • Using A Data-Driven Media Strategy to Elevate Your Brand

     Knowledge Partners   July 15, 2022  

    As the digital landscape continues to evolve, media and analytics teams need to work together in sharing knowledge and expertise to reach goals and deliver on customer expectations.

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  • 100 Stories of Women and Girls from Russia’s War Against Ukraine, Part II

     Knowledge Partners   July 14, 2022  

    The second edition of 100 Stories by Ukrainian Marketing Association compiled more accounts from women and girls about their struggles during the Russian war against Ukraine.

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  • 100 Stories of Women and Girls from Russia’s War Against Ukraine, Part I

     Knowledge Partners   July 14, 2022  

    The Ukrainian Marketing Association compiled more than 100 stories from Women and Girls about their struggles during the Russian war against Ukraine.

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  • Creating a Foundation of Trust to Deliver Personalized Experiences

     Knowledge Partners   July 13, 2022  

    In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships?

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  • Inclusion’s Next Wave

     Knowledge Partners   July 12, 2022  

    Wunderman Thompson Intelligence released a new report exploring emerging trends in inclusion, revealing a powerful role for brands.

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  • Modernize Your MMM with Attention Metrics

     Knowledge Partners   July 8, 2022  

    Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.

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  • Rising Tides: How MOCEAN Cultivates Creative Talent

     Knowledge Partners   July 8, 2022  

    MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.

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