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Marketing is in the midst of a paradigmatic shift — with a new, unified focus on audience identity emerging as the linchpin of business insight, measurement and attribution, media optimization, and the delivery of better customer experience. What are today’s top marketers doing to embrace this shift, and how do your efforts compare?

Agency Mania Solutions offered brands advice for improving their approach to agency management and turning what is often treated as an operational function into a valuable element of their marketing strategy.

AARM shares four key steps to successfully implementing and managing direct labor based remuneration systems.

In the first half of 2018, industry leaders have made bold moves to secure top digital talent through acquisitions.

Humana bolstered its “Human Element” campaign through partnerships with celebrity golfers.

The Southeast Produce Council (SEPC) created a two-day golf event to bring its membership together and create stronger relationships within the produce industry.

This research report from Omobono explores the challenges of B2B marketers.

Ebiquity’s research analyses 2,500 campaigns over three years representing $375 billion in global ad spend, and the study is the first global estimate of profit opportunity as a direct result of better optimized channel allocation.

Cella and The BOSS Group reported on the latest trends and areas of interest such as agile, account and project management practices, and emerging technologies.

CMI released its 2018 LGBTQ community survey results in a study.

Consumers respond positively to opt-in or “rewarded” advertising that awards special offers in exchange for watching an ad.

This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

The Shipyard discussed the best practices to follow for companies deciding to make a large investment.

Erinn Newman, VP, Director of Insight at Mower, shared how leading financial institutions are leveraging content marketing to drive revenue and business growth.

Video is the world’s fastest growing advertising format, according to a recent study by Zenith. How do consumer habits compare globally, and what are the implications for advertisers?

Mower shared data on the changing B2B buying process so brands could better understand how their customers were searching for and consuming information.

Consumer confusion regarding streaming service options contributes to "cord-keeping" behavior.

This guide from The Drum and Branded Entertainment Network explores what makes integration effective, how measurement continues to evolve, and the influencer space.

A Forrester report found most agencies have integrated programmatic and traditional media-buying teams; the two groups had previously been organized as discrete entities.

Unilever’s brand Dove continues its mission to build women’s self-esteem through authentic advertising, and the brand will use a mark to indicate digital filters have not been applied to still images.