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  • Culture of Streaming

    Knowledge Partners   April 18, 2021  

    In this evolving streaming landscape, content is all about personal control. Asynchronous viewing patterns allow people to stream what they want, when they want it—and this has only accelerated during COVID-19. Read this report to learn more about the latest streaming trends.

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  • OAAA OOH Case Study: Facebook

    Knowledge Partners   April 15, 2021  

    In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

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  • OAAA OOH Case Study: McDonalds

    Knowledge Partners   April 14, 2021  

    McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.

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  • Beyond the Cookie: The Future of Advertising for Marketers and Publishers

    Knowledge Partners   April 14, 2021  

    Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

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  • The Year Streaming Went Supernova: Global Omni-Channel Benchmarks Report

    Knowledge Partners   April 13, 2021  

    In this report, Innovid examines the shift in viewership from linear to connected TV.

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  • Why Creatives Can Make or Break Your Marketing Strategy

    Knowledge Partners   April 12, 2021  

    Because today’s consumers want authentic and relatable messaging tailored to them, leveraging dynamic, data-driven creatives in your marketing strategy is a must.

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  • The Adelaide Privacy and Identity Playbook: Using Quality Metrics to Navigate a Changing Media Landscape

    Knowledge Partners   April 9, 2021  

    Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

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  • OAAA OOH Case Study: Georgetown University School of Continuing Studies

    Knowledge Partners   April 8, 2021  

    In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.

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  • COVID-19 Vaccine Education Initiative Playbook

    Knowledge Partners   April 7, 2021  

    An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.

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  • OAAA OOH Case Study: Hope Not Handcuffs

    Knowledge Partners   April 7, 2021  

    Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

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  • Addressing Biases in Multicultural and Inclusive Identity Data

    Knowledge Partners   April 3, 2021  

    Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.

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  • Insights for Calculating Automation ROI

    Knowledge Partners   April 1, 2021  

    This article covers the costs and long-terms gains of an automation process.

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  • OAAA OOH Case Study: Eaze

    Knowledge Partners   April 1, 2021  

    In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.

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  • Balancing the Human and Machine Elements of Automation

    Knowledge Partners   March 16, 2021  

    This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.

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  • OAAA OOH Case Study: World Out of Home Organization #SendingLove

    Knowledge Partners   March 15, 2021  

    The World Out of Home Organization opened billboard spaces to the general public and enabled people to share their personalized messages of love.

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  • OAAA OOH Case Study: TriNet

    Knowledge Partners   March 8, 2021  

    TriNet capitalized on OOH marketing to promote awareness of its Human Resources support services.

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  • How to Avoid Email Fatigue: Four Steps to Determine the Cost of Over-Contacting Customers

    Knowledge Partners   March 8, 2021  

    In this report, RRD Marketing Solutions examines the impact of over-emailing customers.

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  • Equifax’s Data Dialogues Podcast Shares Data-Driven Insights for Smarter Business Decisions

    Knowledge Partners   March 4, 2021  

    Equifax discusses data with innovative business leaders: how to think about it, how to use it and how it can help us all make smarter business decisions every day. Topics covered will touch on analytics, marketing, personalization, artificial intelligence, machine learning, optimization, and more.

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  • 2020 Q4 and Full-Year Video Benchmarks Report

    Knowledge Partners   March 3, 2021  

    This report demonstrates how impressions break down across devices, ad lengths, and other key metrics for both Q4 and all of 2020.

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  • Brave New Normal: Creative Trends 2021

    Knowledge Partners   March 3, 2021  

    Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.

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