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Extreme Reach’s latest report reveals a shift in the share of video ads served to CTV (vs. mobile, tablet and desktop) and takes an early look at CTV share of impressions for Q2.

ListenFirst released a report that analyzes the global social media impact of coronavirus on home furnishing brands.

Sullivan shares the different ways financial marketers can communicate with clients in response to COVID-19 the pandemic.

Sullivan Resource Center shared how to build connections with employees and consumers and keep people at the center of the conversation during the pandemic.

Sullivan discusses why brand engagement matters more than ever during times of uncertainty.

As 2020 sets in, the dawn of digital advertising seems like a distant memory. But the original idea was simple. People would see fewer ads because every ad would be more personalized and more relevant to their interests. Only it didn’t quite work out that way.

Brands are utilizing these three concepts to maintain the success of their influencer marketing programs during the coronavirus crisis.

Consider these tips when leveraging influencer marketing during times of crisis, such as during the coronavirus pandemic.

The programmatic digital media supply chain is incredibly – and often unnecessarily – complex. In certain areas, it has become this way almost by design. It's no wonder that many marketers struggle to understand how it works.

Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.

Agency Mania Solutions shared advice regarding to role of metrics in managing agencies.

TVB commissioned Dynata to conduct a study to determine the coronavirus pandemic’s impact on people’s attitudes about and consumption of media.

This guide covers the basics of attention metrics, some of the ways attention metrics can improve digital media, and responsible attention data usage.

From the stock market to record unemployment claims, we know that the impact of COVID-19 on personal finance is substantial. Learn who is the most anxious about personal finance issues, including 401K withdrawal, unemployment, and bankruptcy.

Adobe shared advice for negotiating the turmoil caused by COVID-19.

The drive to reduce agency costs is often seen as a hallmark of marketing procurement success. That’s wrong and Aprais has the data that shows why.

Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.

RPA offered advice to brands trying to respond to consumer needs and attitudes as those needs and attitudes evolve in response to the COVID-19 pandemic.

Agency Mania Solutions described a number of the benefits of using e-training methods to onboard agency personnel.

A guide from Optizmo on how advertisers can use an email affiliate marketing program.