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Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.

In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.

Roku remains the leading set-top box/software platform for connected TV sets in the U.S.-- now hitting 41 million devices, according to Strategy Analytics.

Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.

In its latest report, VAB highlighted how TV has been instrumental in driving consumer action across each stage of the purchase funnel for various direct-to-consumer brands.

Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.

This infographic from Valassis, as part of its annual Coupon Intelligence Report, analyzes the evolution of shopping behaviors across traditional consumer packaged goods categories including food, household goods, and health and beauty care products.

Agency Mania Solutions diagnosed the shortcomings of generic agency management software.

Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.

Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.

Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.

A detailed overview of device consumption with a focus on TV viewing and connected device usage.

This infographic from The Creative Group shares findings from new research on open salary policy trends in the creative industry.

This comprehensive, straightforward guide for marketing professionals of all levels provides an in-depth examination of the consumer opportunity within the 50 and over segment.

Agency Mania Solutions shared advice for improving the transparency of the relationships between agencies and advertisers.

Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.

Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.