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  • Quick Bits for the Week of December 10, 2018

    ANA Magazine   December 10, 2018  

    What marketers need to know this week: the Marketing Word of the Year is “Brand Purpose,” Samsung outspends P&G, and more.

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  • Marketers Must Prepare for a Tidal Wave of Privacy Regulation

    ANA Magazine   December 7, 2018  

    The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.

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  • Four Ways B2B Marketers Can Win This Holiday Season

    B-to-B Marketer   December 6, 2018  

    Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

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  • Quick Bits for the Week of December 3, 2018

    ANA Magazine   December 3, 2018  

    What marketers need to know this week: Eight charged in a massive ad fraud bust, China boycotts Dolce & Gabbana, and more.

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  • The 10 Best Quotes from ANA Masters of Marketing Week

    ANA Magazine   November 30, 2018  

    With a speaking agenda packed with marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. These were our favorite quotes.

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  • Connecting the Data Dots

    B-to-B Marketer   November 29, 2018  

    Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

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  • Avoiding Communication Breakdown

    ANA Magazine   November 28, 2018  

    Marketing is busy and fast-paced. Miscommunications between teams or external vendors can have dire consequences for a brand’s bottom line. Here’s what marketing organizations, agencies, and industry experts say helps to keep communication flowing free and clear.

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  • Quick Bits for the Week of November 26, 2018

    ANA Magazine   November 26, 2018  

    What marketers need to know this week: Remembering Jane Maas, Nike’s new retail experience, and more.

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  • Rebate Marketing Basics

    ANA Magazine   November 23, 2018  

    A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

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  • Right Content at the Right Time

    B-to-B Marketer   November 22, 2018  

    Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

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  • That's a Wrap

    ANA Magazine   November 21, 2018  

    Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

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  • Why Integration Matters in an Omnichannel World

    Forward   November 20, 2018  

    The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.

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  • Quick Bits for the Week of November 19, 2018

    ANA Magazine   November 19, 2018  

    What marketers need to know this week: the ANA launches its Center for Brand Purpose, Victoria’s Secret CEO steps down, and more.

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  • The Five Jobs with the Most Earning Potential in Each Marketing Vertical

    ANA Magazine   November 16, 2018  

    Does your current marketing role maximize your earning power? Using data from The Creative Group 2019 Salary Guide, this presentation takes a look at a number of salaries across the marketing industry to determine the jobs with the highest earning potential.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • Quick Bits for the Week of November 12, 2018

    ANA Magazine   November 12, 2018  

    What marketers need to know this week: Alexa joins Butterball’s turkey hotline, the ad industry still struggles with diversity, and more.

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  • The Rewards of Taking Risks

    ANA Magazine   November 9, 2018  

    Breaking through the status quo requires learning how to take risks. Here’s how marketers at the U.S. Navy, Carbonite, CenturyLink, and other brands build risk-taking teams that know how to fail forward.

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  • Quick Bits for the Week of November 5, 2018

    ANA Magazine   November 5, 2018  

    What marketers need to know this week: holiday spending is set to increase, apps for kids are filled with questionable ads, and more.

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