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  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

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  • Quick Bits for the Week of July 15, 2019

    ANA Magazine   July 15, 2019  

    What marketers need to know this week: Instagram takes steps to prevent bullying, Kohl’s bets big on Amazon returns, and more.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

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  • Managing Media in the Age of Complexity

    Forward   July 11, 2019  

    The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

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  • BMW Is Getting Extra Mileage Out of Pre-Owned Ads

    ANA Magazine   July 10, 2019  

    BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

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  • Quick Bits for the Week of July 8, 2019

    ANA Magazine   July 8, 2019  

    What marketers need to know this week: Facebook cracks down on quacks, Aquafina ditches plastic bottles, and more.

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  • Purposeful People Series: Helena Barbour

    ANA Magazine   July 5, 2019  

    Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.

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  • With Ample Room for Growth, ABM Inches Forward

    B-to-B Marketer   July 3, 2019  

    Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • Quick Bits for the Week of July 1, 2019

    ANA Magazine   July 1, 2019  

    What marketers need to know this week: Political ad spend will reach record heights in 2020, Arby’s makes carrots out of meat, and more.

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  • Four Modern Skills Every Marketer Should Train In

    ANA Magazine   June 28, 2019  

    Marketers need to keep their skills sharp and relevant in the ever-evolving digital age. Here are four areas where they can focus their learning.

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  • Why All Brands Must Take a Stand

    Forward   June 27, 2019  

    Consumers don’t want a generic crisis response. They want a firm stance. This means not just being reactive; taking a stand on a values-related issue creates a clear point of difference, helping a brand distinguish itself from the competition, new research shows. For B2B brands, it’s time to take a stand.

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  • Tying B2B Events to Lead and Demand Generation

    B-to-B Marketer   June 26, 2019  

    As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Quick Bits for the Week of June 24, 2019

    ANA Magazine   June 24, 2019  

    What marketers need to know this week: Sustainable brands are outpacing competitors, Facebook unveils its new cryptocurrency, and more.

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  • Seeing the Big Picture for Out-of-Home Advertising

    ANA Magazine   June 21, 2019  

    While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

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  • Say Hello to AI-Enhanced Conversational Marketing

    Forward   June 20, 2019  

    Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.

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  • Oversaturated Visual World Sparks Demand for Audio Advertising

    Forward   June 18, 2019  

    Brand managers need to take a much closer look at the growing popularity of digital audio, such as streaming music and on-demand podcasts, and the opportunity they offer for their company’s cross-channel advertising strategy.

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  • Quick Bits for the Week of June 17, 2019

    ANA Magazine   June 17, 2019  

    What marketers need to know this week: Viacom launches a BET streaming service, social commerce picks up steam, and more.

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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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