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  • Reaching Customer Obsession

    B-to-B Marketer   September 20, 2018  

    A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.

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  • The New Economics of TV Advertising

    Forward   September 18, 2018  

    With addressable TV growing more than 20 percent per year, the economics of TV advertising are shifting. Advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits.

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  • Quick Bits for the Week of September 17, 2018

    ANA Magazine   September 17, 2018  

    What marketers need to know this week: How Waffle House can help indicate the severity of a storm, Amazon and Google top a loyalty list, and more.

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  • CX Marks the Spot

    ANA Magazine   September 14, 2018  

    Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

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  • 4 SEO Tactics B2B Marketers Need to Stop Doing

    B-to-B Marketer   September 11, 2018  

    Best practices for SEO are constantly changing, making optimization a moving target for marketers. However, these four tactics that B2B marketers still cling to can definitely be left in the past.

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  • Quick Bits for the Week of September 10, 2018

    ANA Magazine   September 10, 2018  

    What marketers need to know this week: Colin Kaepernick is the new face of Nike, Lyft rolls out its first electric scooters, and more.

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  • 4 Questions to Ask Yourself When Writing Female Characters for Your Content

    ANA Magazine   September 7, 2018  

    As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.

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  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

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  • How Direct-to-Consumer Brands Succeed — and Why It’s Not Too Late for Incumbents

    Forward   September 4, 2018  

    Many direct-to-consumer companies are seriously challenging established brands. Incumbent brands need to learn how to better compete while keeping their marketing spend as efficient as possible. Luckily, advanced TV can be a key tool for driving brand accountability and growth.

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  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

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  • Choosing the Right KPIs

    ANA Magazine   August 29, 2018  

    Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

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  • Quick Bits for the Week of August 27, 2018

    ANA Magazine   August 27, 2018  

    What marketers need to know this week: Gen Z is set to surpass millennials, posting to Facebook too much could hurt your brand, and more.

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  • 5 Secrets to a Killer B2B Website

    B-to-B Marketer   August 23, 2018  

    While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

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  • The CMO of the Future

    ANA Magazine   August 22, 2018  

    As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

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  • Quick Bits for the Week of August 20, 2018

    ANA Magazine   August 20, 2018  

    What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

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  • The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference

    ANA Magazine   August 17, 2018  

    Read the nine best quotes from the 2018 ANA Digital & Social Media Conference, which brought together more than 700 of the industry's best and brightest marketers for three days of deep learning.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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  • Quick Bits for the Week of August 13, 2018

    ANA Magazine   August 13, 2018  

    What marketers need to know this week: A six-year-old influencer launches his own toy line, a mega-merger falls apart, and more.

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  • Elevating an Industry

    B-to-B Marketer   August 9, 2018  

    Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

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  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

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