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  • How to Make Influencer Marketing Work for Your B2B Brand

    B-to-B Marketer   April 19, 2018  

    Though often associated with B2C, influencer marketing can generate a lot of value for those on the business marketing side of the industry, too. Just follow this guide to get started.

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  • Building a Social Brand from the Inside Out

    ANA Magazine   April 18, 2018  

    Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

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  • Quick Bits for the Week of April 16, 2018

    ANA Magazine   April 16, 2018  

    What marketers should know this week: Zuckerberg goes to Washington, Mariah Carey goes to a hostel, and more.

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  • Five Steps to a Great Creative Brief

    ANA Magazine   April 11, 2018  

    Five things marketers can do to produce a better creative brief.

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  • Five Modern Challenges Facing Accounts Payable

    Forward   April 10, 2018  

    Five issues commonly faced by accounts payable and how electronic payment methods can help overcome them.

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  • Quick Bits for the Week of April 9, 2018

    ANA Magazine   April 9, 2018  

    What marketers should know this week: Influencer marketing is on the rise, The North Face is putting women at the forefront of its new campaign, and more.

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  • 5 Steps to a Stellar ABM Strategy

    B-to-B Marketer   April 5, 2018  

    Though it has become a proven driver of ROI, some B2B marketers are still not leveraging account-based marketing. If you're one of them, this presentation will get you started.

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  • The Power of Real-Time Marketing

    ANA Magazine   April 4, 2018  

    Excited by the prospect of something truly new and innovative, brands and agencies have jumped on the live video streaming bandwagon — and consumers have taken notice.

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  • Wired for Success

    B-to-B Marketer   April 3, 2018  

    Comcast Business has steadily earned a reputation for being tenacious and innovative, an approach personified by SVP and CMO Denice Hasty, hailed as one of the most powerful women in cable/telecom.

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  • Quick Bits for the Week of April 2, 2018

    ANA Magazine   April 2, 2018  

    What marketers should know this week: The role of CMO is not as diverse as it should be, Harry’s helps make a powerful statement about suicide prevention, Shake Shack gets a shout out, and more.

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  • Do Marketers Need a New Approach to Facebook?

    ANA Magazine   March 28, 2018  

    Facebook has made changes to its algorithm that it says will make the user experience more rewarding, but what does that mean for advertisers?

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  • When Bad Things Happen to Good Video Ads

    Forward   March 27, 2018  

    The technology boom that ushered in digital media and created a new way for brands to engage consumers with video has outpaced the evolution of the industry’s traditional workflows. Here’s one way marketers can deal with the complexity.

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  • Quick Bits for the Week of March 26, 2018

    ANA Magazine   March 26, 2018  

    What marketers need to know this week: Starbucks crowdsources its new cups, Netflix creates its own font, and more.

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  • 6 Steps for a Strong Social Media Strategy

    ANA Magazine   March 23, 2018  

    A stronger, better-performing social media strategy is just six steps away. This presentation provides all the tips and tools you need to ensure you're getting the most our of your social efforts.

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  • Organizing Principles

    B-to-B Marketer   March 22, 2018  

    To stem the tide of declining marketing budgets, business-to-business companies like TeleSign, GeoBlue, and Avnet are shoring up core competencies.

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  • Quick Bits for the Week of March 19, 2018

    ANA Magazine   March 19, 2018  

    What marketers need to know this week: Reddit is adding native advertising to its apps, GM is testing a peer-to-peer car renting app, and more.

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  • Cause a Scene

    ANA Magazine   March 16, 2018  

    Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.

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  • Quick Bits for the Week of March 12, 2018

    ANA Magazine   March 12, 2018  

    What marketers need to know this week: Coca-Cola launches its first alcoholic beverage, Alexa devices are laughing at us, and more.

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  • Developing a Rewarding Marketing Internship Program

    ANA Magazine   March 9, 2018  

    Marketing is facing a talent crisis, and good internship programs are a crucial part of the solution. Here are tips from experts to help you build an outstanding program that benefits all parties.

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  • Renewing Connections with Older Consumers

    ANA Magazine   March 7, 2018  

    How brands maintain connections with older consumers by focusing on interests rather than age.

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