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  • Five Tips Every Marketer Needs, From the 2018 REGGIE Awards

    ANA Magazine   January 18, 2019  

    The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with these tips!

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  • When’s the Right Time to Revitalize a Brand?

    ANA Magazine   January 16, 2019  

    Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.

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  • Quick Bits for the Week of January 14, 2019

    ANA Magazine   January 14, 2019  

    What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.

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  • A Classic Brand Freshly Brewed

    ANA Magazine   January 9, 2019  

    Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.

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  • Quick Bits for the Week of January 7, 2019

    ANA Magazine   January 7, 2019  

    What marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.

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  • How Verizon’s In-House Agency 140 Came to Be

    ANA Magazine   January 2, 2019  

    While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

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  • The ANA's Best of 2018

    ANA Magazine   December 28, 2018  

    Culled from more than 500 ANA events, the ten quotes featured in this presentation were some of our favorite things said by speakers in 2018.

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  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

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  • Four B2B Trends to Look for in 2019

    B-to-B Marketer   December 27, 2018  

    With the new year just around the corner, we take a look at some of the new trends and innovations B2B marketers can expect to see after the calendar turns.

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  • Create an Ideal Customer Profile

    B-to-B Marketer   December 20, 2018  

    More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.

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  • Marketing to Single Parents

    ANA Magazine   December 19, 2018  

    Marketers who ignore or misunderstand single-parent households are potentially missing out on a significant growth opportunity. However, reaching this important audience is no easy task.

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  • Context Is the Missing Piece to Brand Safety and Greater ROI

    Forward   December 18, 2018  

    Issues with brand safety in the digital realm are driving advertisers toward pairing context and content — ensuring ads show up alongside brand-suitable materials that resonate with consumer audiences.

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  • Quick Bits for the Week of December 17, 2018

    ANA Magazine   December 17, 2018  

    What marketers need to know this week: The ANA and the 4A’s promote Ad-ID, Hulu will launch a programmatic marketplace, and more.

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  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • The FOMO Phenomenon

    ANA Magazine   December 12, 2018  

    Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

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  • Quick Bits for the Week of December 10, 2018

    ANA Magazine   December 10, 2018  

    What marketers need to know this week: the Marketing Word of the Year is “Brand Purpose,” Samsung outspends P&G, and more.

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  • Marketers Must Prepare for a Tidal Wave of Privacy Regulation

    ANA Magazine   December 7, 2018  

    The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.

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  • Four Ways B2B Marketers Can Win This Holiday Season

    B-to-B Marketer   December 6, 2018  

    Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

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