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To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.

To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.

Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.

Pantene’s “Home for the Holidays” campaign brought awareness to the challenges many LGBTQ+ people face during the family-centric holiday season, while celebrating individuality, love, and true beauty.

A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.

The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.

When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.

AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.

American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.

The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.

Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.

OLAY donated two weeks of media budget to elevate the voices who fight for racial justice.

The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.

Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.