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In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.

The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.

At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.

P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.

Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.

To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.

Glad put its premium tier trash bag through the toughest test possible to demonstrate the product’s strength and reliability.

Nickelodeon generated interest in Rise of the Teenage Mutant Ninja Turtles by appealing not only to kids, but also to their parents, who had been familiar with an earlier incarnation of the franchise.

Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

Bud Light’s mission was to win back summer by cementing its position as the favorite beer to share with friends.

PODS Moving and Storage started a social media conversation with its #WhatMovesYou campaign to highlight the emotional and physical forces behind the decision to move.

Sallie Mae Bank awarded each of seven high school students a $25,000 scholarship for college. The recipients’ stories, and the reactions from their family members, were captured by a creative team, turned into 30-second videos, and then shared on social media — all within 24 hours of the scholarship announcement.

As an official partner of the 2018 FIFA World Cup Russia, Coca-Cola wanted to create a symbol that was authentic to Russia and would win the hearts of millions of people around the world. The brand chose the elegant kokoshnik, a traditional Russian headdress.

Chevron undertook a campaign to promote women in STEM careers.

Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.

In 2017, Western Union was feeling the pressure of increased competition in money transfer apps, and was lagging in this category.

Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.

A power management company promoted itself to IT professionals with a video game that mimicked the iconic Oregon Trail.

“Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.