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IBM strove to promote awareness of Watson Marketing with a video that broke the mold for traditional business-to-business marketing.

LEGO used video content to promote the learning benefits of its toys among teachers and administrators.

Passion Made Possible leveraged Singapore’s global positioning and explored the many ways in which Singapore makes it possible for businesses to turn passion into innovation.

In 2018, We Make — Autism at Work invited the world to witness its new work model for the autism population.

IBM pushed the boundaries of its brand and created a playful, interactive experience that clients could actually have fun with and be proud to share with colleagues.

To generate leads and new clients for its payment product business, FastPay undertook a direct mail campaign that disseminated a research report, a case study, and a product overview.

Square targeted small business owners to make inroads for its payment service in the U.K.

EY created a communication strategy that would help internal and external stakeholders understand its new positioning.

Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.

Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.

At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.

Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.

Goldman Sachs shared its strategy for creating and disseminating thought leadership.

Audacy created an advanced wireless lighting control system to easily customize and operate lighting for a room, building, or an entire campus from a single phone or tablet.

To generate brand awareness and stand out among competitors, Grant Thornton created a campaign that showcased the brand’s commitment to progress.

The Red Wing Shoe Company developed a demand gen program that relaunched its B2B brand to gain traction with corporate safety directors and increase marketing qualified leads.

TE Connectivity partnered with the science fiction film Alita: Battle Angel to promote its industrial technology to engineers.

Accenture made a splash at the World Economic Forum by broadcasting live from a content studio located in the main hotel lobby.

IBM cultivated a robust user community to stem slipping sales for its Domino product.

To show growth and success with its metrics, Yalber needed to drive the most relevant traffic to convert and not just massive amounts of business owners.