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Art supply company, Faber-Castell, embraced the cultural shift toward technology by creating an augmented reality app for users of Ecopencils, colored pencils made from reforested wood.

Virtual band Gorillaz launched a mixed reality album delivered through a mobile app.

Ford Spain appealed to families with young children by creating a smartphone-enabled crib that mimicked a ride in the brand’s Max range of vehicles to help restless babies fall asleep easily.

Many small businesses don’t have the resources to develop and maintain a chatbot, so Reply AI created an easy way for companies of any size to leverage this emerging technology.

Australian insurance company AAMI created a digital device that would track practice hours for people learning how to drive.

TinyMOS made astrophotography accessible to the mass market by creating an affordable, easy-to-use camera.

Google Play Music created an immersive digital experience to engage music fans and raise awareness for an important cause.

Japanese food manufacturer Gilco created an app that could help teach computer science to kids.

Gatorade developed a Snapchat video game to teach teens about Serena Williams’ career during the 2017 U.S. Open.

adidas invited young consumers to design their own clothing on Snapchat.

Testicular Cancer New Zealand challenged young men to exercise to prevent testicular cancer.

Because being hungry can make people act out of character, Mars created the Hungerithm, an algorithm which gave promotional discounts on Snickers based on the Internet’s anger levels.

Recruit Lifestyle Co. created a mobile infertility test to help combat declining birthrates in Japan caused by a stigma around men getting tested for infertility.

McDonald’s leveraged Snapchat to recruit young employees in Australia.

Hövding’s “Give a Beep” campaign drove awareness for the brand’s inflatable bike helmet while also elevating the dangerous conditions faced by London cyclists.

Addict Aide showed how easy it was to miss the warning signs of addiction by creating a profile for a fake influencer who was hiding her struggles with alcoholism.

China’s biggest social platform used facial recognition technology to reunite missing people with their families.

Black Lives Matter leveraged a Facebook feature to raise awareness about racism and disparity in America.

Snapchat used its own social platform as the centerpiece for its campaign to launch a new Spectacles camera product.

Under Armour developed Twitter ads to release each time NBA star Stephen Curry made a three-point shot during the NBA playoffs.