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Samsung created an interactive video to educate consumers on the features of its new Galaxy S10 phone.

Google used hyper-contextual targeting to demonstrate to users in Vietnam how effective and helpful its mobile search capabilities could be.

Coca-Cola developed a digital cricket game and a sweepstakes for chances to win seats at the ICC Cricket World Cup.

Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.

While Sensodyne’s legacy website was effective in providing product-specific education and easy access to coupons, it needed a refresh to become the authority and primary destination for information on tooth sensitivity and treatment.

To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

Nike changed the game on how it engages basketball fans during its must-win live game moments.

Lay’s used a soccer sponsorship to boost sales and increase brand affinity in Brazil.

For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for Wall’s, the market leader for ice cream in Indonesia, to engage with the audience and celebrate Indonesian pride.

NESCAFÉ explained how its marketers used personalized messages from one of China’s most popular singing cartoon characters.

In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.

Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

FastPay became a utility payment app which Turkish customers used every day.

Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.