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To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

Warner Bros. sought to create media buzz to promote the release of the film Crazy Rich Asians.

Dove campaigned against racially discriminatory practices in the workplace and in the design of search engines.

Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

JPMorgan Chase appealed to Chinese-Americans with an ad that evoked important elements of their culture.

Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.

To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

Verizon celebrated Pride Month by inviting consumers to participate in a virtual pride parade on their mobile devices.

Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

Toyota promoted its Tundra pickup truck with free coffee giveaways.

HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.