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This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic
REGGIE Awards April 21, 2022With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.
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Jameson Celebrates St. Patrick’s Time Off (SPTO)
REGGIE Awards April 21, 2022Jameson developed an integrated marketing campaign to help consumers celebrate St. Patrick’s Day during the pandemic.
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Mobile Barbershop Brings Broadway to the Boroughs
REGGIE Awards April 21, 2022Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.
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IT After Dark
REGGIE Awards April 21, 2022During the pandemic, Eaton created an online content hub that leveraged IT workers’ love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.
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How Epsolòn Went Against the Grain to Find Success in a Competitive Market
REGGIE Awards April 21, 2022Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.
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Choose a Spirit to Fit Your Lifestyle
REGGIE Awards April 21, 2022Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.
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bubly bublé deliveré
REGGIE Awards April 21, 2022PepsiCo Beverages Canada created a national campaign aimed at Canadians between the ages of 18 and 49 who know that it is important to drink lots of water, but the reality for them is that drinking water is boring.
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How This Brand Personalized Travel
REGGIE Awards April 21, 2022G6 Hospitality created a campaign to help multicultural consumers travel.
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How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand
REGGIE Awards April 21, 2022After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.
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OREO Pokémon Adventure at Target
REGGIE Awards April 21, 2022Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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Henkel and Walmart Make Laundry Talk to Change Shopper Buying Habits
REGGIE Awards April 21, 2022Faced with stubborn consumers unwilling to break out of their routines and try new products, laundry product manufacturer Henkel, Inc. partnered with Walmart on a digital campaign that helped consumers find new products suited to their specific laundry needs, while never exceeding their shopping budget.
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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HP Dragonfly
REGGIE Awards April 21, 2022HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.
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LEGO Barcelona Flagship Opening Draws Inspiration from Mosiac Culture
REGGIE Awards April 21, 2022The LEGO Group developed an omnichannel campaign for the launch of its flagship store in Barcelona, inspired by the cities culturally ingrained mosaics.
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Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter
REGGIE Awards April 21, 2022Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.
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Save It, See It
REGGIE Awards April 21, 2022Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.
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Evolution Reloaded
REGGIE Awards April 21, 2022One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.
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