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  • Jif Settles the Jif vs. Gif Debate

     REGGIE Awards   May 21, 2021  

    Jif co-opted the debate about whether the word GIF was pronounced with a “hard G” or a “soft G” to drive sales of its peanut butter.

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  • IBM Watson Advertising and CVS

     REGGIE Awards   May 21, 2021  

    CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.

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  • AARP’s COVID-19 Response

     REGGIE Awards   May 21, 2021  

    Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.

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  • Love That Game Giveaway

     REGGIE Awards   May 21, 2021  

    Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.

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  • KitchenAid® FreeFlex™ Rack Dishwashers Keep Up with What You Cook Up

     REGGIE Awards   May 21, 2021  

    KitchenAid brand positioned its FreeFlex Rack Dishwasher as the dishwasher for passionate cooks.

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  • Dunkin’s Spoofed a Blink-182 Song Perfectly

     REGGIE Awards   May 21, 2021  

    In 2020, America was running on empty and craving the comfort of fall more than ever. Because of this, Dunkin’ launched “All the Fall Things,” inspiring guests to buy more fall things and catching the attention of Blink-182, leading to comparative sales increases.

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  • The Cool Ranch

     REGGIE Awards   May 21, 2021  

    Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a brand-new generation of consumers.

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  • This Brand Brilliantly Partnered with PAC-MAN During the Pandemic

     REGGIE Awards   May 21, 2021  

    Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.

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  • Return to School Safely

     REGGIE Awards   May 21, 2021  

    School Specialty created a robust 360-degree B2B campaign to help educators and students return to school safely during the COVID-19 pandemic.

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  • This Crayola Campaign Pushes Diversity Forward

     REGGIE Awards   May 21, 2021  

    Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.

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  • American Standard Satirizes 2020 with Custom Toilet Paper

     REGGIE Awards   May 21, 2021  

    American Standard satirized the disaster that was 2020 with toilet paper printed with the various negative aspects of the year.

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  • Kit Kat Flavor Launch at Walmart

     REGGIE Awards   May 21, 2021  

    Hershey recruited the help of social influencers to build excitement for its two new Kit Kat flavors.

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  • TD Thanks You

     REGGIE Awards   May 21, 2021  

    TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during the COVID-19 pandemic.

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  • Game On: Winning the PC Aisle

     REGGIE Awards   May 21, 2021  

    Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.

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  • Go RVing Honeymoon InteRVention

     REGGIE Awards   May 21, 2021  

    Inspired by couples whose honeymoons were canceled due to the pandemic, Go RVing’s Honeymoon InteRVention was created to turn disappointment into a trip of a lifetime.

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  • Your Neighborhood Bud Light Vendor

     REGGIE Awards   May 21, 2021  

    “Your Neighborhood Bud Light Vendor” was a 360-degree campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through Bud Light’s website. The campaign supercharged online alcohol shopping and deliveries, increased the volume of e-commerce sales, and drove retailer click-outs and website traffic.

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  • Simmons Snoozzzapalooza

     REGGIE Awards   May 21, 2021  

    The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”

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  • Get Low

     REGGIE Awards   May 21, 2021  

    Kroger used a memorable, culturally relevant mnemonic to inspire shoppers to engage with the brand while learning new ways to save at Kroger.

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  • AARP Gamifies Rewards

     REGGIE Awards   May 21, 2021  

    AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.

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  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

     REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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