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  • Anything But Sorry

    Multicultural Excellence Awards   November 4, 2018  

    To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

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  • Chinese "Your Goals" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

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  • Crazy Rich Asians — Asian-American Marketing

    Multicultural Excellence Awards   November 4, 2018  

    Warner Bros. sought to create media buzz to promote the release of the film Crazy Rich Asians.

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  • #BeautyLooksLike

    Multicultural Excellence Awards   November 4, 2018  

    Dove campaigned against racially discriminatory practices in the workplace and in the design of search engines.

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  • Unexpected Experts

    Multicultural Excellence Awards   November 4, 2018  

    Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

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  • Chinese "Your Way" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase appealed to Chinese-Americans with an ad that evoked important elements of their culture.

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  • Love Over Bias

    Multicultural Excellence Awards   November 4, 2018  

    Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

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  • Xfinity Behind the Mask

    Multicultural Excellence Awards   November 4, 2018  

    Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

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  • My Black Is Beautiful

    Multicultural Excellence Awards   November 4, 2018  

    Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

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  • Growing Up with More than One Flavor

    Multicultural Excellence Awards   November 4, 2018  

    Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

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  • Xfinity Cultural Conduit — Featuring Black Thought

    Multicultural Excellence Awards   November 4, 2018  

    Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

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  • Start Your Impossible

    Multicultural Excellence Awards   November 4, 2018  

    To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

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  • The Talk

    Multicultural Excellence Awards   November 4, 2018  

    To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.

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  • Connected by Pride

    Multicultural Excellence Awards   November 4, 2018  

    To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

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  • Virtual Social Pride Parade

    Multicultural Excellence Awards   November 4, 2018  

    Verizon celebrated Pride Month by inviting consumers to participate in a virtual pride parade on their mobile devices.

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  • Lexus and Marvel's Black Panther Long Live the King

    Multicultural Excellence Awards   November 4, 2018  

    Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

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  • Tundra Power

    Multicultural Excellence Awards   November 4, 2018  

    Toyota promoted its Tundra pickup truck with free coffee giveaways.

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  • Reinvent Mindsets by HP

    Multicultural Excellence Awards   November 4, 2018  

    HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

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  • Comcast Visions of King

    Multicultural Excellence Awards   November 4, 2018  

    As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

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  • Type with Pride

    Multicultural Excellence Awards   November 4, 2018  

    NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

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