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  • Colgate and Walmart Save Water

    REGGIE Awards   May 15, 2019  

    In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.

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  • Giving in to Blue Bunny Ice Cream

    REGGIE Awards   May 15, 2019  

    The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.

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  • The World’s Longest Cheese Board

    REGGIE Awards   May 15, 2019  

    At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.

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  • Go #2

    REGGIE Awards   May 15, 2019  

    P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.

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  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

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  • Alive Like You

    REGGIE Awards   May 15, 2019  

    The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.

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  • Turning Thousands of Attendees into One Community

    REGGIE Awards   May 15, 2019  

    To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.

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  • Glad Presents: Torture Tests

    REGGIE Awards   May 15, 2019  

    Glad put its premium tier trash bag through the toughest test possible to demonstrate the product’s strength and reliability.

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  • Rise of the Teenage Mutant Ninja Turtles Launch Campaign

    REGGIE Awards   May 15, 2019  

    Nickelodeon generated interest in Rise of the Teenage Mutant Ninja Turtles by appealing not only to kids, but also to their parents, who had been familiar with an earlier incarnation of the franchise.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • Bud Light Summer Getaway

    REGGIE Awards   May 15, 2019  

    Bud Light’s mission was to win back summer by cementing its position as the favorite beer to share with friends.

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  • #WhatMovesYou: PODS Moving and Storage

    REGGIE Awards   May 15, 2019  

    PODS Moving and Storage started a social media conversation with its #WhatMovesYou campaign to highlight the emotional and physical forces behind the decision to move.

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  • Bridging the Dream Scholarship Program

    REGGIE Awards   May 15, 2019  

    Sallie Mae Bank awarded each of seven high school students a $25,000 scholarship for college. The recipients’ stories, and the reactions from their family members, were captured by a creative team, turned into 30-second videos, and then shared on social media — all within 24 hours of the scholarship announcement.

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  • Coca-Cola Kokoshnik

    REGGIE Awards   May 15, 2019  

    As an official partner of the 2018 FIFA World Cup Russia, Coca-Cola wanted to create a symbol that was authentic to Russia and would win the hearts of millions of people around the world. The brand chose the elegant kokoshnik, a traditional Russian headdress.

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  • Thank Your Role Model

    REGGIE Awards   May 15, 2019  

    Chevron undertook a campaign to promote women in STEM careers.

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  • Screens Up

    REGGIE Awards   May 15, 2019  

    Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.

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  • Western Union Mobile App

    REGGIE Awards   May 15, 2019  

    In 2017, Western Union was feeling the pressure of increased competition in money transfer apps, and was lagging in this category.

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  • Diageo’s “Decisions: Party’s Over” Virtual Reality Experience

    REGGIE Awards   May 15, 2019  

    Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.

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  • Are You Gone Trail

    REGGIE Awards   May 15, 2019  

    A power management company promoted itself to IT professionals with a video game that mimicked the iconic Oregon Trail.

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  • The Search for the 19th Cork

    REGGIE Awards   May 15, 2019  

    “Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.

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