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  • Destination Pride

    Cannes Mobile Lions Awards   December 15, 2018  

    From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. The organization helped the LGBTQ+ community navigate them, as well as shine a light on global inequalities, engage global LGBTQ+ travelers, and bring scale to PFLAG Canada's mandate.

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • Verizon — What You Missed

    Cannes Mobile Lions Awards   December 15, 2018  

    As its competitors’ service failed during March Madness, Verizon promoted itself to their disgruntled customers by providing recaps of the gameplay that they missed while their service was down.

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  • Emoji Whopper

    Cannes Mobile Lions Awards   December 15, 2018  

    Burger King took over Instagram stories in Argentina by giving its followers the chance to create and post “burgermojis,” while also encouraging users to order a whopper however they wanted.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • Data into Dollars

    Cannes Mobile Lions Awards   December 15, 2018  

    To show phone users how much they spend on data, Xfinity turned six-second pre-roll ads into price tags in its “Data in Dollars” campaign.

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  • Invisible Friends

    Cannes Mobile Lions Awards   December 15, 2018  

    Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

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  • Studytracks

    Cannes Mobile Lions Awards   December 15, 2018  

    From math to science to English and so much more, the Studytracks app currently features over 1,000 tracks that span 55 different subjects – and Including content covered on standardized tests like the SAT (U.S.), GCSE and AS Level (U.K.), and Brevet (France).

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  • Nothing Beats a Londoner

    Cannes Mobile Lions Awards   December 15, 2018  

    Nike leveraged the power of sport to reaffirm its place with young Londoners and build awareness for Nike.

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  • FOOTBALLPEN

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its World Cup broadcasts, Radio.de GMBH developed a device that used bone-conduction technology to allow users to secretly listen while at work.

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  • Astronaut Reality Helmet

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

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  • Corruption Detector

    Cannes Mobile Lions Awards   December 15, 2018  

    In light of the 2018 election in Brazil, ReclameAQUI created a mobile app powered by facial recognition technology to help voters identify corrupt candidates.

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  • Beat the Blitz

    Cannes Mobile Lions Awards   December 15, 2018  

    Gatorade developed a VR simulation to spread awareness of the dangers of dehydration.

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  • Welcome to @Apple

    Cannes Mobile Lions Awards   December 15, 2018  

    Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

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  • The Paralympic Network

    Cannes Mobile Lions Awards   December 15, 2018  

    Canadian Paralympic Committee’s challenge was to find a way to get Paralympians the coverage they deserved, outside of traditional broadcast.

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  • Dogs for Dogs

    Cannes Mobile Lions Awards   December 15, 2018  

    Pedigree wanted to give shelter dogs the best possible chance of finally finding a family by exclusively addressing those who could potentially adopt them.

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  • Elton John Legacy

    Cannes Mobile Lions Awards   December 15, 2018  

    Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

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  • My Line

    Cannes Mobile Lions Awards   December 15, 2018  

    The Ministry of Communication and Technology connected all Colombians with access to a traditional telephone landline to the information available on Google Systems, making search through artificial intelligence available to those without a smartphone or computer.

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  • A/R Jordan

    Cannes Mobile Lions Awards   December 15, 2018  

    Jordan Brand capitalized on AR technology and the enduring memory of one of its namesake’s most iconic dunks to promote the release of the Air Jordan III Tinkers.

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