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  • The Original Brushes of Edvard Munch

    Echo Awards   December 21, 2018  

    In collaboration with the Munch Museum in Oslo, Adobe digitized the over 100-year-old original paintbrushes of Norwegian master painter Edvard Munch, creator of the world-famous painting "The Scream."

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  • The Stagecoach of the Desert Cowboys

    Echo Awards   December 21, 2018  

    SKODA needed to turn its low visibility around without having to make a large investment. It took advantage of the launch of the new SUV SKODA Kodiaq to launch a branding campaign with social implications and a human element.

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  • SickKids VS — All In

    Echo Awards   December 21, 2018  

    Learn how the SickKids Foundation broke its own fundraising record by reaching $100 million in donations during a single campaign period.

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  • Family Tree

    Echo Awards   December 21, 2018  

    The SickKids Foundation's 2017 campaign was so effective at converting prospects into donors that its actual prospect list for 2018 was quite thin. The foundation needed to focus its attention to lead generation.

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  • enelpremia 3.0

    Echo Awards   December 21, 2018  

    enelpremia 3.0 is the loyalty program targeting all Enel Energia residential customers, which aims to encourage behaviors beneficial for the individual and society. For the second edition of the program, Enel is once again offering customers an innovative, unconventional loyalty scheme.

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  • Aetna We Join You

    Echo Awards   December 21, 2018  

    Dissatisfaction plagues the health insurance industry due to ever-rising costs and poor service. Aetna worked to transform from an insurance company to a health company to align with consumer values.

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  • Follow the Arches

    Echo Awards   December 21, 2018  

    McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

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  • The All In Promo

    Echo Awards   December 21, 2018  

    To drive purchase and acquire new customers, Noblex, an Argentinean electronic manufacturer, launched the All In Promo during qualifying rounds for the Football World Cup, offering a full refund in case Argentina did not made it to Russia.

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • Sanskarshala

    Echo Awards   December 21, 2018  

    With crime and murders being reported, newspapers were seen as carriers of negativity. Dainik Jagran shifted from reporting value erosion to resurrecting value system.

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  • Home Aboard. Welcome Home.

    Echo Awards   December 21, 2018  

    Pullmantur Cruises, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. To do this it re-created a loyal passenger's home aboard one of its cruise ships.

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  • Asperos (Rough)

    Echo Awards   December 21, 2018  

    Philips needed to devise an action plan to find a balance between branding and performance, without turning to a pricing competition while always showcasing the brand's consistent level of superiority and innovation.

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  • Ever After

    Echo Awards   December 21, 2018  

    Ever After is an animated and live action short film with all the stereotypes of the classic fairy tales. But its protagonist wants to drive a brand-new sports car, and she smashes these clichés one by one with the power of her imagination.

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  • Earthquake Simulator

    Echo Awards   December 21, 2018  

    Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

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  • Oddly IKEA

    Echo Awards   December 21, 2018  

    Using techniques from ASMR, an online genre of video very popular with college-aged kids, IKEA used its products to relax college students in its Back To School campaign.

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  • Adha Glass Pani

    Echo Awards   December 21, 2018  

    Through a unique campaign on water conservation, Dainik Jagran endeared itself to its readers, and the brand gained on all image parameters and also maintained its leadership position in the city.

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  • Consumer Day Brazil Experience

    Echo Awards   December 21, 2018  

    With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.

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  • Striding On with HKJC

    Echo Awards   December 21, 2018  

    In keeping with its core philosophy of community betterment, the Hong Kong Jockey Club (HKJC) set out to encourage Hongkongers to lead healthier lifestyles via their Striding On: 21-day Challenge, a digital fitness program.

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  • Citigold Circle: Trust-based Growth Engine

    Echo Awards   December 21, 2018  

    With increasing competition from international and regional banks as well as a reduction in Citi's own physical branch network, the bank had to find new sources of client growth for its Citigold wealth management platform.

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  • Help "Someone Else"

    Echo Awards   December 21, 2018  

    In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

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