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  • Home Aboard. Welcome Home.

    Echo Awards   December 21, 2018  

    Pullmantur Cruises, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. To do this it re-created a loyal passenger's home aboard one of its cruise ships.

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  • Air Canada

    Echo Awards   December 21, 2018  

    To effectively communicate with its 41 million strong customer audience, Air Canada needed to utilize the power of emotional intelligence in their content to drive a better experience for their customers.

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  • Type with Pride

    Echo Awards   December 21, 2018  

    To honor the memory of Gilbert Baker, creator of the LGBTQ flag, Newfest and NYC Pride decided to give his flag a voice. They created Gilbert a font inspired by the iconic Rainbow flag.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • Mail Sent Directly from the Forest

    Echo Awards   December 21, 2018  

    Schöb AG created a sustainable direct mailer in a high-quality, personalized sleeve made of real wood to communicate with potential new clients (architects and professional building owners) while at the same time inspiring them to get in touch.

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  • Energy Without Boundaries

    Echo Awards   December 21, 2018  

    APX sought to increase awareness of a new renewable energy credit and generate leads for its sales team.

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  • Oddly IKEA

    Echo Awards   December 21, 2018  

    Using techniques from ASMR, an online genre of video very popular with college-aged kids, IKEA used its products to relax college students in its Back To School campaign.

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  • Ready to Travel

    Echo Awards   December 21, 2018  

    Virgin Holidays used live data to add "moment-of-open" personalisation to ensure that across 34 touch points the brand delivered an innovative and seamless service experience.

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  • The WSJ Propensity-led Dynamic Paywall Model

    Echo Awards   December 21, 2018  

    The Wall Street Journal used machine learning and a proprietary algorithm to create a customer-led paywall experience.

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  • A Digital Affair

    Echo Awards   December 21, 2018  

    With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.

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  • Consumer Day Brazil Experience

    Echo Awards   December 21, 2018  

    With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • Family Tree

    Echo Awards   December 21, 2018  

    The SickKids Foundation's 2017 campaign was so effective at converting prospects into donors that its actual prospect list for 2018 was quite thin. The foundation needed to focus its attention to lead generation.

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  • Addressing The Problem

    Echo Awards   December 21, 2018  

    A campaign from What3words worked to create an addressing infrastructure for the 75% of the world's population has no reliable system of addressing and receiving mail.

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  • enelpremia 3.0

    Echo Awards   December 21, 2018  

    enelpremia 3.0 is the loyalty program targeting all Enel Energia residential customers, which aims to encourage behaviors beneficial for the individual and society. For the second edition of the program, Enel is once again offering customers an innovative, unconventional loyalty scheme.

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  • Help "Someone Else"

    Echo Awards   December 21, 2018  

    In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

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  • Aetna We Join You

    Echo Awards   December 21, 2018  

    Dissatisfaction plagues the health insurance industry due to ever-rising costs and poor service. Aetna worked to transform from an insurance company to a health company to align with consumer values.

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  • Just Ask a Golf Driver

    Echo Awards   December 21, 2018  

    In a push to meet 2017 sales targets, VW reached out to prospective Golf buyers to encourage additional test drives.

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  • Content Darwinism

    Echo Awards   December 21, 2018  

    P&G built a framework that organised its huge content pool and allowed the brand to clearly define the objectives and role of each piece of content.

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  • Video First Content Strategy

    Echo Awards   December 21, 2018  

    In order to provice a continuous flow of video content which is then distributed across various channels, Mahindra Holidays mapped the end to end customer journey from being a prospect to becoming a member and created multiple video assets for each stage.

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