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Multicultural Excellence Awards January 15, 2021AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
viewThe 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.
viewOn National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.
viewProcter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
viewDove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").
viewPrint allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.
viewToyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.
viewCrayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.
viewVerizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.
viewBig Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
viewAmerican Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.
viewFor many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.
view#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
viewThe U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.
viewAmerican Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
viewOld Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.
viewWhen racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.
viewA 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.
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