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Pronamel used a mix of influencer and product-based content to generate awareness of enamel erosion and repair.

Nike’s idea was to enable young footballers to capture and share their goals using everyday mobile tech, specially installed cameras, and a partnership with UGC platform Weishi.

Turkish juice brand DIMES capitalized on the convenience of voice command technology to minimize the difficulty of following a recipe while using a mobile device.

Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.

Lay’s set out to increase impulse purchases in an era of e-commerce.

Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.

To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.

Fanta described how it created a voice-controlled game to promote its soda.

Swiss International Air Lines used augmented reality to encourage trial among American business class travellers.

In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docuseries to get more people to consider taking inclusive actions.

Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.

Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

Chipotle ran a contest that engaged participants across multiple channels and gave them the chance to win a free entrée.

The presidential campaign of Joko “Jokowi” Widodo encouraged its supporters to create art to share their support for Jokowi and celebrate democracy.

To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.

Honey Nut Cheerios created a promotional campaign that leveraged one of the biggest shopping days of the year to “hack” voice SEO.