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  • Unilever Created the First Deodorant for People with Disabilities

    Multicultural Excellence Awards   December 30, 2021  

    Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.

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  • Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys

    Multicultural Excellence Awards   December 30, 2021  

    Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.

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  • McDonald’s Finds “Dorado” for Young Hispanics

    Multicultural Excellence Awards   December 30, 2021  

    McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.

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  • Harley-Davidson’s Tough Turban Keeps Sikh Motorcyclists Safe While Honoring Religious Freedom

    Multicultural Excellence Awards   December 30, 2021  

    Because removing their turban to wear a helmet while on a motorcycle would be a violation of Sikhs religious beliefs, Harley-Davidson created the Tough Turban, a modified version of traditional Sikh male headwear that allowed Sikh men to ride their motorcycles safely without having to compromise their beliefs.

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  • Ford F-150 More than Tough

    Multicultural Excellence Awards   December 30, 2021  

    Ford’s campaign promoted the F-150 truck as the “truck of choice” regardless of paycheck.

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  • How This Campaign Shed Light on Racial Inequalities

    Multicultural Excellence Awards   December 30, 2021  

    Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.

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  • 7-Eleven Highlights the Little Joys

    Multicultural Excellence Awards   December 30, 2021  

    7-Eleven showcased how its brand provides small joys that can make a big difference in someone’s day, drawing on the experiences of multicultural consumers in the process.

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  • Chicago Promotes Voter Registration in the Black Community

    Multicultural Excellence Awards   December 30, 2021  

    The city of Chicago strove to promote voting within its Black community by creating voter registration booths that featured artwork inspired by the protests that George Floyd’s murder sparked.

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  • How Unilever Built Community Through Tea

    Multicultural Excellence Awards   December 30, 2021  

    The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.

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  • Fighting for Equity in Blood Donations

    Multicultural Excellence Awards   December 30, 2021  

    Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.

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  • Pantene Family Pride

    Multicultural Excellence Awards   December 30, 2021  

    Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.

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  • Football Is for Everyone

    Multicultural Excellence Awards   December 30, 2021  

    To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.

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  • How When We All Vote Drove Record Voter Turnout Among Generation Z in 2020

    Multicultural Excellence Awards   December 30, 2021  

    With the goal of increasing voter turnout among generation Z people of color for the 2020 election, When We All Vote ran an omnichannel campaign that appealed to younger voters by focusing on how voting was the best way for them to use their voices and help build the nation they wanted to see.

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  • Human by Orientation PRIDE 2020

    Multicultural Excellence Awards   December 30, 2021  

    In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.

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  • Can-Am On-Road Created a Women's Mentorship Program

    Multicultural Excellence Awards   December 30, 2021  

    Reversing a 10-year downward trajectory for the motorsports category required some aggressive education and recruitment targets. Can-Am On-Road needed to know that the company was arming women with the tools and knowledge to get licensed and on the road.

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  • How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars

    Multicultural Excellence Awards   December 30, 2021  

    Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.

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  • How Don Julio Celebrated Cinco de Mayo

    Multicultural Excellence Awards   December 30, 2021  

    The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.

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  • Cheetos Collaborated with Musician Bad Bunny

    Multicultural Excellence Awards   December 30, 2021  

    Although Cheetos is the highest contributor to Frito-Lay salty share, the brand is losing Hispanic households at a faster rate than GenPop. To reverse penetration declines, Cheetos needed to re-ignite the fire among Hispanics, particularly Latinx Superfans.

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  • Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families

    Multicultural Excellence Awards   December 30, 2021  

    With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.

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  • Black Shop Friday

    Multicultural Excellence Awards   December 30, 2021  

    Chicago advertising agency O'Keefe Reinhard & Paul strove to promote shopping at Black-owned businesses on the day after Thanksgiving.

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