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  • Project Conquest

     B2 Awards   August 12, 2021  

    Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

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  • Verizon 2020 Data Breach Investigation Report Program

     B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • Vollrath Foodservice Website

     B2 Awards   August 12, 2021  

    Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.

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  • Sales Enablement Program — Trelleborg Docking and Mooring

     B2 Awards   August 12, 2021  

    The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

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  • Cat Trial 9: PAC-MAN

     B2 Awards   August 12, 2021  

    Caterpillar promoted its construction equipment by using it to create a life-size game of PAC-MAN.

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  • Video Marketing: Trelleborg SmartPort

     B2 Awards   August 12, 2021  

    Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.

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  • Upending Customer Perception of an Investment Company

     B2 Awards   August 12, 2021  

    Vanguard undertook a campaign to promote its active bond funds.

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  • Products with Purpose

     B2 Awards   August 12, 2021  

    DSM developed a campaign that elevated the brand above a crowded marketplace by focusing on what matters in their industry: helping people live better lives through nutrition.

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  • Giving Away Leads to Help Companies Fight the Pandemic Downturn

     B2 Awards   August 12, 2021  

    INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.

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  • Ready For Virtually Anything

     B2 Awards   August 12, 2021  

    Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.

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  • Grant Thornton’s Employer Rebrand and Launch

     B2 Awards   August 12, 2021  

    Grant Thornton aimed to recast expectations of what careers in professional services can be with a refreshed and relaunched employer brand and recruitment campaign.

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  • Samsung Elite

     B2 Awards   August 12, 2021  

    Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.

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  • Shell Flightpath: Opening Up New Markets

     B2 Awards   August 12, 2021  

    Flightpath, Shell Aviation’s first digital thought leadership hub, brought together expert voices and a full range of solutions to the airline C-suite.

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  • The Route to Resilience

     B2 Awards   August 12, 2021  

    Microsoft created a content initiative to acquire new C-suite contacts, improve engagement among managed accounts, and support its clients amid the global pandemic.

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  • From National Instruments to NI: How This Brand Excelled with a Rebrand Effort

     B2 Awards   August 12, 2021  

    As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.

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  • LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students

     B2 Awards   August 12, 2021  

    With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

     B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • Sounds of the Season

     B2 Awards   August 12, 2021  

    Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.

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  • Selling Video Conferencing as a Collaboration Tool

     B2 Awards   August 12, 2021  

    Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.

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  • Publicis Sapient Brand Launch

     B2 Awards   August 12, 2021  

    “Behind the Brand” highlighted the creation of a new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner.

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