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  • Pronamel PIER Launch

    Smarties Awards   November 7, 2019  

    Pronamel used a mix of influencer and product-based content to generate awareness of enamel erosion and repair.

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  • Nike World Cup: Daring Teenage Footballers to Be Their Best!

    Smarties Awards   November 7, 2019  

    Nike’s idea was to enable young footballers to capture and share their goals using everyday mobile tech, specially installed cameras, and a partnership with UGC platform Weishi.

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  • DIMES Voice Command

    Smarties Awards   November 7, 2019  

    Turkish juice brand DIMES capitalized on the convenience of voice command technology to minimize the difficulty of following a recipe while using a mobile device.

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  • Big & Tutorial

    Smarties Awards   November 7, 2019  

    Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.

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  • Using Crunchy Sounds to Drive an E-Commerce Boom

    Smarties Awards   November 7, 2019  

    Lay’s set out to increase impulse purchases in an era of e-commerce.

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  • Blazing into Late Night

    Smarties Awards   November 7, 2019  

    Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

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  • SAY

    Smarties Awards   November 7, 2019  

    Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.

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  • Brand Love Promo

    Smarties Awards   November 7, 2019  

    To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

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  • TummerTime

    Smarties Awards   November 7, 2019  

    TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.

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  • The Snack Saga

    Smarties Awards   November 7, 2019  

    Fanta described how it created a voice-controlled game to promote its soda.

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  • Bringing SWISS Out of the Sky and into Your Hands

    Smarties Awards   November 7, 2019  

    Swiss International Air Lines used augmented reality to encourage trial among American business class travellers.

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  • Why Does It Take a Disaster to Bring Us Together?

    Smarties Awards   November 7, 2019  

    In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docuseries to get more people to consider taking inclusive actions.

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  • Brushing Is Playing

    Smarties Awards   November 7, 2019  

    Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

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  • Abreva: Reaching a Younger Audience Through Mobile Video

    Smarties Awards   November 7, 2019  

    Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.

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  • Doritos Cool & Hot 360 Interactive Video

    Smarties Awards   November 7, 2019  

    Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

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  • Chipotle Freeting: A Multi-Channel Mobile Approach

    Smarties Awards   November 7, 2019  

    Chipotle ran a contest that engaged participants across multiple channels and gave them the chance to win a free entrée.

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  • Creation Is Prayer, Projection of Hopes and Optimism to Win Presidential Election

    Smarties Awards   November 7, 2019  

    The presidential campaign of Joko “Jokowi” Widodo encouraged its supporters to create art to share their support for Jokowi and celebrate democracy.

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  • bubly Launch Campaign

    Smarties Awards   November 7, 2019  

    To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

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  • Creating Retail Traffic Through Intelligent GPS Data Customer Mapping

    Smarties Awards   November 7, 2019  

    Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.

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  • Hacking Prime Day

    Smarties Awards   November 7, 2019  

    Honey Nut Cheerios created a promotional campaign that leveraged one of the biggest shopping days of the year to “hack” voice SEO.

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