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  • This Company Exposed Fraudulent Health Claims in Powerful Ad

    REGGIE Awards   May 16, 2020  

    E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

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  • This Company Made Staying Inside Exciting

    REGGIE Awards   May 16, 2020  

    The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.

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  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

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  • Keeping America Safe

    REGGIE Awards   May 16, 2020  

    Air National Guard organized a major media takeover of one of the most iconic transportation hubs in the world, Penn Station, with more than 135 ad units for 14 weeks during peak travel season to showcase the brand and reach potential recruits.

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  • What Do Michael BublĂ© and bubly Have in Common?

    REGGIE Awards   May 16, 2020  

    For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

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  • WestJet Asked Consumers This Important Question

    REGGIE Awards   May 16, 2020  

    Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”

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  • What Happens When You Pair Wine + Cheez-It?

    REGGIE Awards   May 16, 2020  

    To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.

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  • TD Bank Thanks Small Businesses in Emotional Campaign

    REGGIE Awards   May 16, 2020  

    TD Bank set out to express its thanks to its small-business customers doing good in their communities.

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  • This TikTok Campaign Sparks Gen Z's Interest

    REGGIE Awards   May 16, 2020  

    e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.

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  • The Powerful Way This Beer Company Celebrated DĂ­a de los Muertos

    REGGIE Awards   May 16, 2020  

    During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.

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  • This Brand Relaunched an Old Favorite

    REGGIE Awards   May 16, 2020  

    Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

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  • Got Millennials? Here's How You Can

    REGGIE Awards   May 16, 2020  

    American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

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  • Pepsi's Augmented Reality Approach

    REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

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  • This Instant Cocktail Mix Is a Summer Game Changer

    REGGIE Awards   May 16, 2020  

    Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.

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  • How Burger King Drove Customers to Its Stores

    REGGIE Awards   May 16, 2020  

    Burger King leveraged McDonald’s Corp.’s abundance of locations to create an offer that drove its underperforming mobile app to number one on app stores, and led to its highest number of store visits since 2015.

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  • Target Took Immersive Shopping to a Whole New Level

    REGGIE Awards   May 16, 2020  

    Target created an immersive shopping experience for customers to alleviate some of the stress associated with shopping during the holiday season, and improved brand sentiment.

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  • TUMS or Dare: A New Challenge with Millennials

    REGGIE Awards   May 16, 2020  

    To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.

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  • How the Hershey’s Emoji Bar Helped Kids

    REGGIE Awards   May 16, 2020  

    The Hershey Company created the Hershey’s Emoji Bar to help children build social connection, and drive sales during back-to-school season.

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  • This Is How Texas Does S'mores

    REGGIE Awards   May 16, 2020  

    To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

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  • The Untold Stories on the Women Behind Diageo's Whiskey

    REGGIE Awards   May 16, 2020  

    During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

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