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  • The Never-Ending Forest App

    Cannes Mobile Lions Awards   December 15, 2017  

    Art supply company, Faber-Castell, embraced the cultural shift toward technology by creating an augmented reality app for users of Ecopencils, colored pencils made from reforested wood.

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  • Official Gorillaz App

    Cannes Mobile Lions Awards   December 15, 2017  

    Virtual band Gorillaz launched a mixed reality album delivered through a mobile app.

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  • Max Motor Dreams

    Cannes Mobile Lions Awards   December 15, 2017  

    Ford Spain appealed to families with young children by creating a smartphone-enabled crib that mimicked a ride in the brand’s Max range of vehicles to help restless babies fall asleep easily.

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  • BotBot

    Cannes Mobile Lions Awards   December 15, 2017  

    Many small businesses don’t have the resources to develop and maintain a chatbot, so Reply AI created an easy way for companies of any size to leverage this emerging technology.

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  • AAMI SmartPlates

    Cannes Mobile Lions Awards   December 15, 2017  

    Australian insurance company AAMI created a digital device that would track practice hours for people learning how to drive.

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  • The World’s Smartest Astrophotography Camera

    Cannes Mobile Lions Awards   December 15, 2017  

    TinyMOS made astrophotography accessible to the mass market by creating an affordable, easy-to-use camera.

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  • Through the Dark

    Cannes Mobile Lions Awards   December 15, 2017  

    Google Play Music created an immersive digital experience to engage music fans and raise awareness for an important cause.

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  • GLICODE

    Cannes Mobile Lions Awards   December 15, 2017  

    Japanese food manufacturer Gilco created an app that could help teach computer science to kids.

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  • Serena Williams, Match Point, and Gatorade

    Cannes Mobile Lions Awards   December 15, 2017  

    Gatorade developed a Snapchat video game to teach teens about Serena Williams’ career during the 2017 U.S. Open.

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  • Adidas Neo Snapchat

    Cannes Mobile Lions Awards   December 15, 2017  

    adidas invited young consumers to design their own clothing on Snapchat.

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  • Go Balls Out

    Cannes Mobile Lions Awards   December 15, 2017  

    Testicular Cancer New Zealand challenged young men to exercise to prevent testicular cancer.

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  • Hungerithm

    Cannes Mobile Lions Awards   December 15, 2017  

    Because being hungry can make people act out of character, Mars created the Hungerithm, an algorithm which gave promotional discounts on Snickers based on the Internet’s anger levels.

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  • The Family Way

    Cannes Mobile Lions Awards   December 15, 2017  

    Recruit Lifestyle Co. created a mobile infertility test to help combat declining birthrates in Japan caused by a stigma around men getting tested for infertility.

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  • Snaplications

    Cannes Mobile Lions Awards   December 15, 2017  

    McDonald’s leveraged Snapchat to recruit young employees in Australia.

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  • Give a Beep

    Cannes Mobile Lions Awards   December 15, 2017  

    Hövding’s “Give a Beep” campaign drove awareness for the brand’s inflatable bike helmet while also elevating the dangerous conditions faced by London cyclists.

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  • Like My Addiction

    Cannes Mobile Lions Awards   December 15, 2017  

    Addict Aide showed how easy it was to miss the warning signs of addiction by creating a profile for a fake influencer who was hiding her struggles with alcoholism.

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  • QQ Alert: Hope Never Dies

    Cannes Mobile Lions Awards   December 15, 2017  

    China’s biggest social platform used facial recognition technology to reunite missing people with their families.

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  • Unsafety Check

    Cannes Mobile Lions Awards   December 15, 2017  

    Black Lives Matter leveraged a Facebook feature to raise awareness about racism and disparity in America.

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  • Spectacles

    Cannes Mobile Lions Awards   December 15, 2017  

    Snapchat used its own social platform as the centerpiece for its campaign to launch a new Spectacles camera product.

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  • #BREAKTHEGAME

    Cannes Mobile Lions Awards   December 15, 2017  

    Under Armour developed Twitter ads to release each time NBA star Stephen Curry made a three-point shot during the NBA playoffs.

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