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  • AT&T DIRECTV

    Multicultural Excellence Awards   January 15, 2021  

    AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.

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  • The 1619 Project

    Multicultural Excellence Awards   January 15, 2021  

    The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.

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  • Los Angeles LGBT Center

    Multicultural Excellence Awards   January 15, 2021  

    On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.

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  • You Can’t Cancel Pride

    Multicultural Excellence Awards   January 15, 2021  

    Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.

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  • Dove

    Multicultural Excellence Awards   January 15, 2021  

    Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

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  • Gillette Treo

    Multicultural Excellence Awards   January 15, 2021  

    Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

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  • Toyota Prius AWD

    Multicultural Excellence Awards   January 15, 2021  

    Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.

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  • Gillette

    Multicultural Excellence Awards   January 15, 2021  

    To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

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  • Crayola Colors of the World Skin Tone Crayons

    Multicultural Excellence Awards   January 15, 2021  

    Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

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  • Love Calls Back

    Multicultural Excellence Awards   January 15, 2021  

    Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.

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  • Big Brother Big Sister of Middle Tennessee

    Multicultural Excellence Awards   January 15, 2021  

    Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.

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  • American Family Insurance “Rowing”

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.

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  • Mastercard

    Multicultural Excellence Awards   January 15, 2021  

    For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.

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  • #Liberty2Me

    Multicultural Excellence Awards   January 15, 2021  

    #WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

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  • OREO

    Multicultural Excellence Awards   January 15, 2021  

    In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.

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  • 2020 Census

    Multicultural Excellence Awards   January 15, 2021  

    The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.

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  • American Family Insurance Recreates King's 1963 March on D.C.

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

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  • Old Spice Fresher Collection

    Multicultural Excellence Awards   January 15, 2021  

    Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

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  • P&G: The Choice

    Multicultural Excellence Awards   January 15, 2021  

    When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.

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  • Find Your Park

    Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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