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  • Samsung S10 — Innovation at the Next Level

    Smarties Awards   November 7, 2019  

    Samsung created an interactive video to educate consumers on the features of its new Galaxy S10 phone.

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  • Google: Easy Questions Don’t Always Have Easy Answers

    Smarties Awards   November 7, 2019  

    Google used hyper-contextual targeting to demonstrate to users in Vietnam how effective and helpful its mobile search capabilities could be.

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  • Cric N Coke — ICC Promo Game

    Smarties Awards   November 7, 2019  

    Coca-Cola developed a digital cricket game and a sweepstakes for chances to win seats at the ICC Cricket World Cup.

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  • Blazing into Late Night

    Smarties Awards   November 7, 2019  

    Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

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  • Gas-X Would You Rather?: Hacking the IG Stories Platform

    Smarties Awards   November 7, 2019  

    To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.

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  • Sensodyne.com Relaunch

    Smarties Awards   November 7, 2019  

    While Sensodyne’s legacy website was effective in providing product-specific education and easy access to coupons, it needed a refresh to become the authority and primary destination for information on tooth sensitivity and treatment.

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  • Do What You Can’t Jimmy Fallon

    Smarties Awards   November 7, 2019  

    To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

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  • bubly Launch Campaign

    Smarties Awards   November 7, 2019  

    To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

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  • Air Max Goes Bigger with Air

    Smarties Awards   November 7, 2019  

    Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

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  • All-Star Weekend

    Smarties Awards   November 7, 2019  

    Nike changed the game on how it engages basketball fans during its must-win live game moments.

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  • The Lay’s Announcer

    Smarties Awards   November 7, 2019  

    Lay’s used a soccer sponsorship to boost sales and increase brand affinity in Brazil.

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  • Wall’s Gold Spirit

    Smarties Awards   November 7, 2019  

    For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for Wall’s, the market leader for ice cream in Indonesia, to engage with the audience and celebrate Indonesian pride.

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  • From Tianyi with Love

    Smarties Awards   November 7, 2019  

    NESCAFÉ explained how its marketers used personalized messages from one of China’s most popular singing cartoon characters.

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  • The Dodo x Samsung Slow-Mo

    Smarties Awards   November 7, 2019  

    In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.

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  • Doritos Cool & Hot 360 Interactive Video

    Smarties Awards   November 7, 2019  

    Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

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  • Brand Love Promo

    Smarties Awards   November 7, 2019  

    To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

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  • What Would You Do For a Klondike Bar?

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

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  • Brushing Is Playing

    Smarties Awards   November 7, 2019  

    Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

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  • Top Up and Keep Moving!

    Smarties Awards   November 7, 2019  

    FastPay became a utility payment app which Turkish customers used every day.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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