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How CVS Supported Women’s Health
In-House Excellence Awards September 26, 2023On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
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USPS Thinks Big and Connects Locally
B2 Awards September 11, 2023The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.
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Henkel Scales Up Account-Based Marketing
B2 Awards September 11, 2023Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.
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ExxonMobil Helps Shape the Path of Mining Excellence
B2 Awards September 8, 2023An in-person event, "Mining into the Future," reimagined ExxonMobil's role from a commodity supplier to a trusted consultant and thought leader in the mining industry, elevating its profile and driving awareness of its mining solutions.
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MARSS Shows How It Defends the Skies
B2 Awards September 8, 2023MARSS launched a PR campaign at the World Defense Show to showcase its cutting-edge counter-drone technology and establish itself as a leading player in the defense and technology industry.
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MissionSquare Offers a Hero’s Farewell
B2 Awards September 8, 2023MissionSquare Retirement Services transformed retirement planning with a powerful campaign that pays tribute to public service workers, redefining their financial future and commitment to communities.
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Spicing up TV: MNTN's Innovative Campaign for Steve-O's Hot Sauce
B2 Awards September 8, 2023MNTN and Steve-O collaborated to create a groundbreaking TV ad campaign using MNTN's innovative platform, resulting in impressive viewer engagement and sales.
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ICE Gives Itself a Cool New Image
B2 Awards September 8, 2023Intercontinental Exchange (ICE) used an integrated campaign to reposition the company and articulate its new purpose of connecting people and businesses with opportunity.
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LinkedIn Targets B2B Brands
B2 Awards September 8, 2023LinkedIn Marketing Solutions launched an integrated campaign targeting B2B companies.
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LiuGong Goes Big with Invites to Dealers
B2 Awards September 8, 2023LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.
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The Palm Beaches Promotes Itself Between-The-Sessions
B2 Awards September 8, 2023Discover The Palm Beaches implemented an innovative campaign, "Between-The-Sessions," to boost awareness of The Palm Beaches as a top meetings and conventions destination, emphasizing the unique experiences available in the area.
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Plante Moran Plants Seeds of Transformation
B2 Awards September 8, 2023Overcoming the challenges of crowded competition and changing market dynamics, Plante Moran successfully repositioned itself through a multifaceted campaign, resulting in significant growth, increased awareness, and a strengthened reputation.
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Accelerating Mortgages: The RCG Calculator Success Story
B2 Awards September 8, 2023RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
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Hispanic Horizons: Transforming Brands and Empowering Growth
B2 Awards September 8, 2023TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.
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Zoetis Offers a Best of Breed in Gaming
B2 Awards September 8, 2023To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.
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Gaming the Path to Cybersecurity Leadership
B2 Awards September 8, 2023In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.
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Microsoft’s Mavericks Pioneer SMB Growth and Revenue Surge
B2 Awards September 8, 2023In an effort to capture a greater share of Canada's booming small and midsized business (SMB) market, Microsoft embarked on an innovative campaign named "Innovation Maverick,” offering tailored solutions and creating an integrated managed account experience for SMBs.
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Barkley Does Research Promotion Right with This Omnichannel Campaign
B2 Awards September 5, 2023Barkley leveraged an omnichannel campaign to increase interest in one of its most important research reports.
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IBM’s Podcast with Malcolm Gladwell Highlighted a New Brand Platform
B2 Awards September 5, 2023To promote its “Let’s Create” brand platform, IBM partnered with iHeart and Malcolm Gladwell to produce a podcast that highlighted developers, data scientists, technologists, and engineers — the modern economy’s creators.
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How Smartsheet Leveraged a Sports Sponsorship to Power Its Purpose
B2 Awards September 5, 2023Smartsheet leveraged its Formula 1 sponsorship to showcase nonprofits and initiatives meant to empower oft-overlooked communities.
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