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  • Radius Targeting To Niche Audiences

    B2 Awards   September 1, 2020  

    Nationwide targeted National Association of Plan Advisors (NAPA) conference attendees through prominent digital out-of-home (OOH) boards surrounding the event and via display media on their mobile devices.

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  • SafeTug 360⁰ Experience

    B2 Awards   September 1, 2020  

    TM&I launched its software aid, SafeTug, with an experiential content piece, using an integrated paid, owned and earned media strategy and automated marketing to convert awareness into ROI.

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  • This Podcast Gave Voice to Small Business Owners

    B2 Awards   September 1, 2020  

    Hiscox set out to celebrate and better understand an important, untold story of the entrepreneurial experience – people often taking their first step as an entrepreneur while still working at a full-time job.

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  • Coldwell Banker Launched Its In-House Agency

    B2 Awards   September 1, 2020  

    Coldwell Banker launched “The Studio”, an in-house agency specifically equipped to accommodate the real-estate industry.

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  • Code and Response

    B2 Awards   September 1, 2020  

    IBM challenged coders to find technological solutions to the growing global problem of natural disasters, and it created a documentary to capture the coders’ stories.

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  • Why Brisk Worked with Artists

    B2 Awards   September 1, 2020  

    Brisk collaborated with amateur artist to create a promotional campaign, leveraging the theatrical release of action thriller Hobbs & Shaw.

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  • Propelling A Startup Into A $100 Million DTC Lending Brand

    B2 Awards   September 1, 2020  

    Facing extreme competition, a niche audience and consumer stigmatization, Lendly built and executed a revolutionary go-to-market plan that quickly engaged with its audience and delivered over 60,000 loans to those most deserving and in-need.

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  • The Travel Mag That Helped Build Business

    B2 Awards   September 1, 2020  

    VAX VacationAccess launched an exclusive magazine aimed at helping travel agents better perform.

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  • The Video Series Celebrating Engineering Accomplishments

    B2 Awards   September 1, 2020  

    HEIDENHAIN, a Germany-based manufacturer of precision measurement and motion control technology created a brand video campaign that celebrated engineering accomplishments

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  • 2020 Vision: Your Prescription For Success

    B2 Awards   September 1, 2020  

    SmartVault adopted a content Marketing strategy to promote itself to potential customers in the accounting and finance sectors.

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  • The Power to Do More

    B2 Awards   September 1, 2020  

    Corteva earned brand recognition and increased audience engagement by creating a contest for farmers, culminating in the winner being featured in a moving documentary and having a donation made to their favorite community organization.

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  • Knauf Kup

    B2 Awards   September 1, 2020  

    Knauf Insulation hosted the “Knauf Kup” corporate golf tournament to deepen customer relationships and build loyalty to the organization.

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  • Transforming Standard Textile’s Website to Enable Business

    B2 Awards   September 1, 2020  

    Standard Textile re-launched its website to create a more seamless, intuitive experience for its customers.

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  • The Travel Campaign That Got $2 Million in Sales

    B2 Awards   September 1, 2020  

    Derse created a travel-themed campaign across multiple channels, to connect with attendees at the EXHIBITOR LIVE trade show.

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  • Start with People: Going Beyond the Card

    B2 Awards   September 1, 2020  

    Mastercard overcame the brand’s single-minded association as “a credit card company” by leaning into its strength as an unexpected B2B voice.

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  • Peninsula: You do your thing. We'll take care of your HR.

    B2 Awards   September 1, 2020  

    Peninsula adopted a data-first, digital-only approach to connect with a niche but extremely diverse audience and raise brand awareness.

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  • Print Manifesto

    B2 Awards   September 1, 2020  

    The Conscious Advertising Network created six manifestos promoting ethical advertising.

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  • Hydrogen - The Next Step in Energy Evolution

    B2 Awards   September 1, 2020  

    Building on the need for a forward-thinking conversation in the energy industry around the use of hydrogen, Mitsubishi Heavy Industries (MHI) created a thought leadership-focused demand generation program aimed at generating awareness of MHI’s sustainability perspective and capabilities while driving qualified leads among sales identified targeted prospect companies.

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  • Digital Media Trends Survey, 13th Edition

    B2 Awards   September 1, 2020  

    Deloitte leveraged its annual digital media trends survey to achieve multiple objectives, including win new business and establish itself as a thought leader in entertainment and media.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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