Search Results for All Content (access may be restricted)

Search returned: 2117 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic

    REGGIE Awards   April 21, 2022  

    With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

    view
  • Jameson Celebrates St. Patrick’s Time Off (SPTO)

    REGGIE Awards   April 21, 2022  

    Jameson developed an integrated marketing campaign to help consumers celebrate St. Patrick’s Day during the pandemic.

    view
  • Mobile Barbershop Brings Broadway to the Boroughs

    REGGIE Awards   April 21, 2022  

    Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.

    view
  • IT After Dark

    REGGIE Awards   April 21, 2022  

    During the pandemic, Eaton created an online content hub that leveraged IT workers’ love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.

    view
  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

    view
  • Choose a Spirit to Fit Your Lifestyle

    REGGIE Awards   April 21, 2022  

    Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.

    view
  • bubly bublé deliveré

    REGGIE Awards   April 21, 2022  

    PepsiCo Beverages Canada created a national campaign aimed at Canadians between the ages of 18 and 49 who know that it is important to drink lots of water, but the reality for them is that drinking water is boring.

    view
  • How This Brand Personalized Travel

    REGGIE Awards   April 21, 2022  

    G6 Hospitality created a campaign to help multicultural consumers travel.

    view
  • How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand

    REGGIE Awards   April 21, 2022  

    After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.

    view
  • OREO Pokémon Adventure at Target

    REGGIE Awards   April 21, 2022  

    Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.

    view
  • Bush’s Writes a New Bean Song for Millennials

    REGGIE Awards   April 21, 2022  

    Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”

    view
  • State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

    REGGIE Awards   April 21, 2022  

    State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

    view
  • Trident Boosts Itself at CVS with a Maybelline Partnership

    REGGIE Awards   April 21, 2022  

    Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.

    view
  • Henkel and Walmart Make Laundry Talk to Change Shopper Buying Habits

    REGGIE Awards   April 21, 2022  

    Faced with stubborn consumers unwilling to break out of their routines and try new products, laundry product manufacturer Henkel, Inc. partnered with Walmart on a digital campaign that helped consumers find new products suited to their specific laundry needs, while never exceeding their shopping budget.

    view
  • Sun-Maid’s Haunted House Promotes Raisins on Halloween

    REGGIE Awards   April 21, 2022  

    Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.

    view
  • HP Dragonfly

    REGGIE Awards   April 21, 2022  

    HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.

    view
  • LEGO Barcelona Flagship Opening Draws Inspiration from Mosiac Culture

    REGGIE Awards   April 21, 2022  

    The LEGO Group developed an omnichannel campaign for the launch of its flagship store in Barcelona, inspired by the cities culturally ingrained mosaics.

    view
  • Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter

    REGGIE Awards   April 21, 2022  

    Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.

    view
  • Save It, See It

    REGGIE Awards   April 21, 2022  

    Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.

    view
  • Evolution Reloaded

    REGGIE Awards   April 21, 2022  

    One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

    view