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  • I’m Drinking It for You

    Echo Awards   March 2, 2020  

    DB Breweries released a new beer into an already crowded low-carb beer market.

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  • Kids Not for Sale

    Echo Awards   March 2, 2020  

    Snapdeal wanted to leverage its platform to bring to light the magnitude of the problem of child trafficking.

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  • HIV on the Agenda

    Echo Awards   March 2, 2020  

    Fundación Huésped strove to promote awareness of HIV among G20 leaders and citizens of the world through an installation that turned the real-life flags of G20 nations into a dynamic bar graph.

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  • Gringophobia

    Echo Awards   March 2, 2020  

    Funny videos created and shared by influencers proved that there is no quick fix to becoming fluent in English.

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  • Kotak General Insurance: #DriveLikeALady

    Echo Awards   March 2, 2020  

    Kotak General Insurance wanted to change the mindset of people toward women driving and to celebrate the contemporary Indian women who are driving with a discernible change in road safety while fighting deep-rooted societal biases.

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  • Virgin Holidays Customer Journey

    Echo Awards   March 2, 2020  

    Proximity London created a campaign for Virgin Holidays targeting three phases of the travel customer journey.

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  • U Own It

    Echo Awards   March 2, 2020  

    DNA created a brand campaign for BECU, the fourth-largest credit union in the U.S., aimed at generating new membership among younger bank consumers.

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  • 4/20 High-Atus

    Echo Awards   March 2, 2020  

    Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.

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  • Free or Persecuted

    Echo Awards   March 2, 2020  

    Amnesty International reengaged lapsed members by creating a gamified brand experience tailored around the target’s passion points.

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  • SickKids vs. Crews

    Echo Awards   March 2, 2020  

    The Hospital for Sick Children in Toronto leveraged a network of 52 influencers to create identifiable “crews” to expand its donor base and raise money to build a new facility.

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  • Samsung Explore

    Echo Awards   March 2, 2020  

    Understanding its millennial target’s appetite for experiencing new worlds and technology, Samsung created Samsung Explore, a hub of branded content to educate and inspire millennials to use technology to enrich their lives.

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  • Joker Festival

    Echo Awards   March 2, 2020  

    Loterias y Apuestas del Estado wanted to appeal to a younger audience, so the company created an experiential campaign.

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  • New Zealand’s Welcome

    Echo Awards   March 2, 2020  

    Tourism New Zealand’s campaign was designed to purposefully integrate its paid, owned, and earned activities to build a stronger emotional connection between New Zealand and its target audience to accelerate their desire to plan and book a New Zealand vacation.

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  • Wheeler Mission: Building for Change

    Echo Awards   March 2, 2020  

    To increase donations for an expansion of the Center for Women & Children, the Wheeler Mission launched a multimedia marketing campaign targeting female donors.

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  • On-Time Forecast

    Echo Awards   March 2, 2020  

    Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.

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  • Click Courses 2018

    Echo Awards   March 2, 2020  

    The Click Courses Initiative sought to support entrepreneurs and owners of small business management capacity.

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  • Get Your Time Back

    Echo Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • TymeBank Launch Campaign

    Echo Awards   March 2, 2020  

    To attract customers in South Africa who did not have a bank account, TymeBank created a digital bank that can be opened and managed online, then promoted the launch with an integrated marketing campaign.

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  • Hack this Billboard

    Echo Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • Planet or Plastic: Story that Stays

    Echo Awards   March 2, 2020  

    National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

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