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  • GroundTruth Drives 129,000 Visits for No Kid Hungry with Location Marketing

    B2 Awards   May 29, 2019  

    GroundTruth was able to successfully drive diners into the four participating restaurants and support the “Dine Out” initiative, helping kids receive meals when they otherwise would be without.

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  • Royalty Based Investments

    B2 Awards   May 29, 2019  

    To show growth and success with its metrics, Yalber needed to drive the most relevant traffic to convert and not just massive amounts of business owners.

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  • Hybrid-ABM Campaigns Drives $23.9 Million in Attributed Pipeline

    B2 Awards   May 29, 2019  

    Hortonworks’ biggest challenge in 2018 was delivering an exponential increase to leads, pipeline, and revenue, with flat budgets.

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  • Neste “Clear the Air”

    B2 Awards   May 29, 2019  

    Sentry Insurance shared the results of its rebranding campaign.

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  • Make-A-Wish: “Hope Is Medicine”

    B2 Awards   May 29, 2019  

    Make-A-Wish’s “Hope Is Medicine” campaign aimed to drive a perceptional shift for the nonprofit.

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  • It's Not Status Quo. It's Status Go.

    B2 Awards   May 29, 2019  

    To generate brand awareness and stand out among competitors, Grant Thornton created a campaign that showcased the brand’s commitment to progress.

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  • EmblemHealth “We Believe Health Care” Campaign

    B2 Awards   May 29, 2019  

    To convey a new brand message, EmblemHealth created a campaign that spoke both to consumer suppliers and EmblemHealth employees with an inclusive message: “Health care for all of us.”

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  • Equipment Depot — Accelerating Growth

    B2 Awards   May 29, 2019  

    Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.

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  • Cognizant Brand Campaign

    B2 Awards   May 29, 2019  

    As one of the world’s leading professional services companies, Cognizant specializes in transforming the business, operation, and technology models of large global enterprises.

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  • Knauf Insulation Employee Playbook

    B2 Awards   May 29, 2019  

    As part of the company’s rebranding effort, Knauf needed to remind its employees that the values that define the company’s brand would remain the same.

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  • We Work for Earth

    B2 Awards   May 29, 2019  

    Republic Services, a national waste management provider, set out to develop a strategy that would increase brand awareness, employee and customer engagement, connect external marketing with recruitment and diversity, and ultimately position it as the recycling and waste provider of choice.

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  • Product Visualizer

    B2 Awards   May 29, 2019  

    Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.

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  • Caterpillar’s New Approach to Trade Shows

    B2 Awards   May 29, 2019  

    At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.

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  • ABB Expect More from Your Measurement

    B2 Awards   May 29, 2019  

    ABB stimulated interest in its comprehensive measurement and analytics solutions with tactics that included a cover tip with the magazine Hydrocarbon Processing.

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  • Conversation Reset

    B2 Awards   May 29, 2019  

    Smartsheet knew at an early stage that it was not enough to be account-centric. If the company were to execute a successful program for Smartsheet, it was going to have to rethink who they were talking to and how they were talking to them.

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  • Square and Fair

    B2 Awards   May 29, 2019  

    Square targeted small business owners to make inroads for its payment service in the U.K.

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  • Up Close and Personal

    B2 Awards   May 29, 2019  

    Infosys wanted to win the attention of senior stakeholders across 20 global accounts and tell the Infosys digital transformation story.

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  • Google Advertising Portfolio Rebrand

    B2 Awards   May 29, 2019  

    Google described its efforts to rename and restyle its internet advertising brands, the language of which had come to reflect outdated technology and techniques.

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  • We Make — Autism at Work Brand System

    B2 Awards   May 29, 2019  

    In 2018, We Make — Autism at Work invited the world to witness its new work model for the autism population.

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  • Somewhere To Believe In

    B2 Awards   May 29, 2019  

    Stein IAS created a holiday campaign to help raise awareness and funds for WIN, a non-profit dedicated to helping homeless families in New York City.

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