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  • National Down Syndrome Society, C21 Dinner

    Effie Awards   May 30, 2019  

    People with Down Syndrome are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.

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  • Answering the Call

    Effie Awards   May 30, 2019  

    To make network quality matter again, Verizon needed to remind the world that there are times when these differences are critical. So Verizon offered real survivors of high-stakes situations the opportunity to connect with the first responders who answered the call to save them.

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  • 7-Second Resumes

    Effie Awards   May 30, 2019  

    Grads of Life needed a campaign that could transform the perceptions and practices of hiring managers and give opportunity youth a fair chance at employment. 7-Second Resumes was an innovative video format that broke through short attention spans and highlighted the overlooked life skills of these youth.

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  • Recharging Redness Relievers in a Beautiful Way

    Effie Awards   May 30, 2019  

    With the goal of bringing new users into the eye drop category, Bausch + Lomb positioned LUMIFY’s unique benefits for whiter, brighter, more radiant looking eyes to a new target — the beauty enthusiast.

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  • Unfund/Fund

    Effie Awards   May 30, 2019  

    How does a 135-year-old regional bank with low awareness, low consideration, and very low marketing spend capture outsized interest? With “Unfund/Fund,” Bank of the West gave customers the needed emotional permission to look past its competitive deficiencies.

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  • Pretty Simple Drinks

    Effie Awards   May 30, 2019  

    Even though spirit shoppers wanted to serve beautiful cocktails during at-home gatherings, the intimidation and complexity of cocktails was causing them to switch to wine and beer. Diageo showed them just how easy it is to create Instagram-worthy cocktails in under 60 seconds.

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  • Celebrating an Unlikely Hero

    Effie Awards   May 30, 2019  

    After five years, Supercell Clash of Clans needed to keep gamers excited. Working side-by-side with the game team, we designed a month-long story with tentpole moments for mass awareness and sustained daily beats for hyper-involved fans.

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  • Pop-Tarts Destiny 2 Promotion

    Effie Awards   May 30, 2019  

    Pop-Tarts drove reappraisal with the teen and young adult markets by partnering with Activision to turn each pastry into a delicious power-up that helped gamers advance in the year’s biggest game, Destiny 2.

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  • WeCounterHate

    Effie Awards   May 30, 2019  

    To counter hate speech, WeCounterHate built an AI-driven bot that identifies hate speech on Twitter and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet.

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  • 10-Day Detox Pet Program

    Effie Awards   May 30, 2019  

    Supreme Source disrupted the shopper’s routine with a compelling message and point of difference in the right places at the right times to help drive the best gross sales in company history.

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  • Prescribed to Death

    Effie Awards   May 30, 2019  

    By creating a moving personal experience that helped people see themselves in the crisis, National Safety Council was able to combat misperceptions about the opioid epidemic.

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  • Fail Fearlessly

    Effie Awards   May 30, 2019  

    MedExpress knew educating consumers about its services during an emergency would be too late, so the brand educated them during the most non-emergency time it could think of by diagnosing fail videos on the internet.

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  • Living Wine Labels

    Effie Awards   May 30, 2019  

    Living Wine Labels created an app that uses augmented reality to disrupt the wine aisle and speak directly to shoppers, by transforming its packaging into a platform for brand storytelling.

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  • The Blank Page

    Effie Awards   May 30, 2019  

    To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.

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  • Robocalls from Humans

    Effie Awards   May 30, 2019  

    The Steve Gleason Enduring Voices Act ensured funding for expensive devices ALS patients rely on to speak, but it was set to expire in October 2018. To build support for this bill, Team Gleason used the very technology ALS patients use to “reverse robocall” politicians and break through the political noise.

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  • Dundee: The Son of a Legend Returns Home

    Effie Awards   May 30, 2019  

    After years of tactical performance campaigns, Australia’s market share in the U.S. remained stagnant. So in 2018 Tourism Australia pivoted their approach, hijacking the Super Bowl with a powerful lead-generation campaign masquerading as the next big Hollywood blockbuster reboot.

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  • Bound by Nothing

    Effie Awards   May 30, 2019  

    JennAir had become synonymous with “entry-level luxury.” “Bound by Nothing” was designed to tear down this old idea of luxury and bring progress to a stagnant category.

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  • webeefin?

    Effie Awards   May 30, 2019  

    To build relevance with an audience that was actively avoiding advertising, Wendy's blurred the lines between advertising and entertainment and created a hip-hop album full of Wendy's brand messaging.

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  • We Need People Who Can Do This

    Effie Awards   September 1, 2018  

    Air Force Special Operations are grossly outspent and out-hyped by the Army Rangers and Navy SEALS. An immersive, integrated campaign, “We Need People Who Can Do This” put potential recruits in the middle of the action and drove a 203% increase in new Air Force Special Operators.

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  • Claim Your Cali

    Effie Awards   September 1, 2018  

    SKYY vodka was suffering from a decade-long sales slump due to negative brand perception and lack of differentiation over competition. So we repositioned the brand to highlight its California roots.

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