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  • National Down Syndrome Society, C21 Dinner

    Effie Awards   May 30, 2019  

    People with Down Syndrome are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.

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  • Celebrating an Unlikely Hero

    Effie Awards   May 30, 2019  

    After five years, Supercell Clash of Clans needed to keep gamers excited. Working side-by-side with the game team, we designed a month-long story with tentpole moments for mass awareness and sustained daily beats for hyper-involved fans.

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  • Fail Fearlessly

    Effie Awards   May 30, 2019  

    MedExpress knew educating consumers about its services during an emergency would be too late, so the brand educated them during the most non-emergency time it could think of by diagnosing fail videos on the internet.

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  • The Blank Page

    Effie Awards   May 30, 2019  

    To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.

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  • Lowes Foods Pair Your RITZ

    Effie Awards   May 30, 2019  

    By showing Lowes Foods shoppers how the many flavors of RITZ Crackers could be a surprising, yet welcome companion to the craft beers available at The Beer Den, the brand established a brand new occasion for RITZ Crackers and drove exploration within the portfolio.

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  • Recharging Redness Relievers in a Beautiful Way

    Effie Awards   May 30, 2019  

    With the goal of bringing new users into the eye drop category, Bausch + Lomb positioned LUMIFY’s unique benefits for whiter, brighter, more radiant looking eyes to a new target — the beauty enthusiast.

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  • Don't Search It

    Effie Awards   May 30, 2019  

    This campaign was designed to educate rural teen boys about the health consequences of smokeless tobacco (“dip”) by tapping into what makes them unique: their natural curiosity and native digital search behaviors.

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  • Bound by Nothing

    Effie Awards   May 30, 2019  

    JennAir had become synonymous with “entry-level luxury.” “Bound by Nothing” was designed to tear down this old idea of luxury and bring progress to a stagnant category.

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  • Robocalls from Humans

    Effie Awards   May 30, 2019  

    The Steve Gleason Enduring Voices Act ensured funding for expensive devices ALS patients rely on to speak, but it was set to expire in October 2018. To build support for this bill, Team Gleason used the very technology ALS patients use to “reverse robocall” politicians and break through the political noise.

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  • 7-Second Resumes

    Effie Awards   May 30, 2019  

    Grads of Life needed a campaign that could transform the perceptions and practices of hiring managers and give opportunity youth a fair chance at employment. 7-Second Resumes was an innovative video format that broke through short attention spans and highlighted the overlooked life skills of these youth.

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  • Top Your RITZ

    Effie Awards   May 30, 2019  

    Leveraging social content and retailer-specific mobile experiences, the RITZ brand told a versatility story that inspired different uses of RITZ Crackers (whether topped, dipped, or eaten unadorned), partner solutions, and consumption occasions.

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  • Pretty Simple Drinks

    Effie Awards   May 30, 2019  

    Even though spirit shoppers wanted to serve beautiful cocktails during at-home gatherings, the intimidation and complexity of cocktails was causing them to switch to wine and beer. Diageo showed them just how easy it is to create Instagram-worthy cocktails in under 60 seconds.

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  • Living Wine Labels

    Effie Awards   May 30, 2019  

    Living Wine Labels created an app that uses augmented reality to disrupt the wine aisle and speak directly to shoppers, by transforming its packaging into a platform for brand storytelling.

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  • It's Time to #AxThePinkTax

    Effie Awards   May 30, 2019  

    European Wax Center grew sales by 33% by connecting a core attribute of its beauty brand, confidence, to a cause it believes in: The Pink Tax, a premium charged by companies for the “female” versions of products.

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  • How to Survive the Zombie Apocalypse

    Effie Awards   May 30, 2019  

    How do you get a world tired of zombie stories excited about another zombie video game? By re-framing a new entry into an overcrowded genre, State of Decay 2 was able to go from a little-known indie game sequel to a blockbuster hit.

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  • Unfund/Fund

    Effie Awards   May 30, 2019  

    How does a 135-year-old regional bank with low awareness, low consideration, and very low marketing spend capture outsized interest? With “Unfund/Fund,” Bank of the West gave customers the needed emotional permission to look past its competitive deficiencies.

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  • webeefin?

    Effie Awards   May 30, 2019  

    To build relevance with an audience that was actively avoiding advertising, Wendy's blurred the lines between advertising and entertainment and created a hip-hop album full of Wendy's brand messaging.

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  • Ask the Cloud

    Effie Awards   May 30, 2019  

    Google needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert. By leveraging AI, the brand sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else.

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  • Answering the Call

    Effie Awards   May 30, 2019  

    To make network quality matter again, Verizon needed to remind the world that there are times when these differences are critical. So Verizon offered real survivors of high-stakes situations the opportunity to connect with the first responders who answered the call to save them.

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  • 10-Day Detox Pet Program

    Effie Awards   May 30, 2019  

    Supreme Source disrupted the shopper’s routine with a compelling message and point of difference in the right places at the right times to help drive the best gross sales in company history.

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