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  • IBM Invents the World’s First Thinking Sculpture

    Effie Awards   September 1, 2018  

    Although business leaders might have thought IBM a big dinosaur, IBM proved them wrong with a beautiful risk. While everyone else brought the latest mobile devices, IBM invented the world’s first-ever thinking sculpture — created with Watson — to cut-through the crowded conference floor.

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  • Glade Plugins Car: New Product Launch

    Effie Awards   September 1, 2018  

    In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade®.

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  • USPS Political Mail

    Effie Awards   September 1, 2018  

    To increase direct mail revenue in the 2016 elections, USPS showed modern campaigners how to get better results by uniting digital and physical channels rather than choosing one over the other.

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  • From Big Box to Food Boutiques

    Effie Awards   September 1, 2018  

    One year ago, Whirlpool told the world about Care Counts, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools participating for the 2016-2017 school year.

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  • OINeVer Knew

    Effie Awards   September 1, 2018  

    This campaign forced health care providers to feel the way their patients feel when suffering from opioid-induced nausea and vomiting or OINV. With woozy wallpapers and memorable messages, our campaign changed the way HCPs thought about and talked about OINV.

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  • Domestic. Not Domesticated

    Effie Awards   September 1, 2018  

    The muscle car — Dodge’s bread and butter — looked like a dead end as the industry moved away from American muscle toward ecological practicality. By giving the big middle finger to the soft and sensitive mainstream culture, Dodge stood up for true muscle enthusiasts and provided a brotherhood to join.

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  • Her Story Is Our Story: The Laws of Gilead

    Effie Awards   September 1, 2018  

    By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.

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  • Baby Dove Launch at Target

    Effie Awards   September 1, 2018  

    Unilever had to transfer women's love for Dove personal care for herself in order to establish trust for Baby Dove as a new Mom in a category where both shoppers and retailers already had a long-standing loyalty with some very big and well-established competitors.

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  • Waterproof Portables

    Effie Awards   September 1, 2018  

    If JBL could prove that JBL speakers were completely waterproof, they would get credit for being lifeproof. We told that story everywhere with dramatic demonstrations, from paid media to the pool at the Hard Rock Hotel in Vegas.

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  • USPS Delivers

    Effie Awards   September 1, 2018  

    USPS had been aggressively wooing e-commerce businesses, its biggest growth opportunity in decades. Through a knowledge resource — USPSDelivers.com — we empowered these businesses with 240 years-worth of USPS logistics expertise.

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  • Down Syndrome Answers

    Effie Awards   September 1, 2018  

    Down Syndrome Answers is a search-based video series answering the 40 most Googled questions about Down syndrome. Using AdWords and SEO, we intercepted a niche audience, drove 240,000 video views, increased site traffic by 161%, and created an always-on searchable resource for parents.

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  • Bodeg-A-Rita

    Effie Awards   September 1, 2018  

    ABInBev’s Lime-A-Rita team unearthed an opportunity that bigger brand marketers completely missed. We partnered with bodegas to provide them with a program that allowed Lime-A-Rita to stand out, drive awareness, and support an undervalued channel.

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  • Reinventing the Condom

    Effie Awards   September 1, 2018  

    In urban Milwaukee, the teen birth rate is more than three times the national average, and STIs are making a troubling comeback. These teens are receiving the message; they’re just not buying it. Instead of changing the condom conversation, we changed the product.

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  • White Hats Wanted

    Effie Awards   September 1, 2018  

    Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber-attacks. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot.

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  • Treat Yourself

    Effie Awards   September 1, 2018  

    By understanding the cultural significance of beauty for Hispanic moms and identifying the difference between her as a consumer and a shopper, Unilever changed her buying behavior entirely by creating a platform that inspired her to buy beauty and personal care products for herself while shopping for groceries for her family.

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  • It's Never Just a Cough

    Effie Awards   September 1, 2018  

    Robitussin was routinely outspent by the multi-symptom medication giants and largely known for cough, a symptom that often goes untreated. We needed to make ourselves “AND cough” relevant in a world where people prefer to treat many symptoms over one.

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  • Wild Campaign

    Effie Awards   September 1, 2018  

    How do you sell grooming products to young guys when moms are the primary shoppers? Old Spice addressed this tension head on with one ridiculous campaign that spoke to both audiences simultaneously.

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  • Where There's Water, There's SweetWater

    Effie Awards   September 1, 2018  

    SweetWater had grown to be one of the biggest regional craft beers in the country. The brand wanted to grow authentically and refused to become “big beer.” Its campaign highlighted the intersection of lifestyle, product, and cause.

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  • 84 Lumber "The Journey"

    Effie Awards   September 1, 2018  

    To be considered as a company of opportunity, 84 Lumber needed to plunge into the public spotlight. "The Journey" campaign not only personified the characteristics of the ideal job candidate, it delivered integrated touch-points that ignited conversation around the brand.

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  • Irresistible Mail

    Effie Awards   September 1, 2018  

    Because brands struggle to win attention of constantly distracted tech junkies who are literally one puppy-monkey-baby-video away from being interrupted, USPS demonstrated direct mail can deliver spellbinding experiences that are impossible to ignore.

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