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  • Fail Fearlessly

    Effie Awards   May 30, 2019  

    MedExpress knew educating consumers about its services during an emergency would be too late, so the brand educated them during the most non-emergency time it could think of by diagnosing fail videos on the internet.

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  • Burgers for Every 1

    Effie Awards   May 30, 2019  

    BurgerFi is an emerging fast-casual chain, with 100 locations, fighting to get noticed amid fierce competition. Building a strategy around what makes their burgers unique, BurgerFi drove its largest sales day ever with a 97% increase.

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  • Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

    Effie Awards   May 30, 2019  

    To better connect with today’s families, Gerber brought its core brand value — that every baby is a Gerber baby — to life by choosing Lucas Warren, a hero, an icon, and the first baby with Down syndrome to represent the brand.

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  • "Get Into the Spirit" with Hershey at Ahold

    Effie Awards   May 30, 2019  

    “Get Into the Spirit” tackled a unique challenge for Hershey during the Halloween season at Ahold, by focusing on engaging the retailer and shoppers earlier to drive conversion all season long.

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  • webeefin?

    Effie Awards   May 30, 2019  

    To build relevance with an audience that was actively avoiding advertising, Wendy's blurred the lines between advertising and entertainment and created a hip-hop album full of Wendy's brand messaging.

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  • OREO Mint Hot Chocolate at 7-Eleven

    Effie Awards   May 30, 2019  

    Our challenge was to drive cookie category growth at 7-Eleven to surprise and delight OREO shoppers with a unique, category-crossing event featuring a new, exclusive OREO hot beverage offering.

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  • Attracting Modern Hosts to a Classic Holiday Brand

    Effie Awards   May 30, 2019  

    With its first TV spot in 10 years, which was supported it across channels, Honey Baked Ham created relevance with younger consumers and drove a substantial increase in holiday sales.

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  • Fresh Step Clean Paws

    Effie Awards   May 30, 2019  

    In a cat litter market plagued by overpromises, we had to persuade skeptical pet parents that Fresh Step's new product innovation, Clean Paws, was the first low-tracking litter solution that actually worked.

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  • A Renewed Fighting Spirit

    Effie Awards   May 30, 2019  

    By stepping outside its comfort zone and introducing a more inclusive Fighting Spirit through new stories and a new UFC partnership, Modelo grew sales by +18% and surpassed brand awareness and favorability benchmarks.

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  • Friends Again

    Effie Awards   May 30, 2019  

    By leading with the voices millennials trust and creating an occasion for conversation and compassion, Bank of America’s #FriendsAgain campaign generated new mobile banking customers and, ultimately, its new Zelle technology disrupted the disruptor, becoming the leader in transactions over Venmo.

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  • Built-In Pins

    Effie Awards   May 30, 2019  

    To grow beyond the core DIYer, The Home Depot needed to meet Millennials where they were most engaged in home improvement: Pinterest.

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  • WeCounterHate

    Effie Awards   May 30, 2019  

    To counter hate speech, WeCounterHate built an AI-driven bot that identifies hate speech on Twitter and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet.

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  • Answering the Call

    Effie Awards   May 30, 2019  

    To make network quality matter again, Verizon needed to remind the world that there are times when these differences are critical. So Verizon offered real survivors of high-stakes situations the opportunity to connect with the first responders who answered the call to save them.

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  • Bound by Nothing

    Effie Awards   May 30, 2019  

    JennAir had become synonymous with “entry-level luxury.” “Bound by Nothing” was designed to tear down this old idea of luxury and bring progress to a stagnant category.

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  • Pretty Simple Drinks

    Effie Awards   May 30, 2019  

    Even though spirit shoppers wanted to serve beautiful cocktails during at-home gatherings, the intimidation and complexity of cocktails was causing them to switch to wine and beer. Diageo showed them just how easy it is to create Instagram-worthy cocktails in under 60 seconds.

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  • Ask the Cloud

    Effie Awards   May 30, 2019  

    Google needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert. By leveraging AI, the brand sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else.

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  • Be the Generation That Ends Smoking and #FinishIT

    Effie Awards   May 30, 2019  

    Despite challenges created by shifts in youth culture, an evolving tobacco industry and a constantly evolving media landscape, truth has been instrumental in cutting the teen smoking rate by nearly 33% in the past four years, and responsible for keeping 2.4 million 15-24 year olds from smoking.

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  • Make-A-Wish "Hope is Medicine"

    Effie Awards   May 30, 2019  

    Make-A-Wish created a series of print, digital, and outdoor executions to illustrate the idea that hope can be just as important as medicine for seriously ill children.

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  • Jane Walker: Walking Toward Gender Equality in America

    Effie Awards   May 30, 2019  

    As a brand that believes progress is possible and beneficial for all, Johnnie Walker felt it had a responsibility to support those forging the future of America. Johnnie Walker seized Women’s History Month by introducing Jane Walker to celebrate the achievements of women, the men supporting them, and their shared journey toward gender equality.

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  • 10-Day Detox Pet Program

    Effie Awards   May 30, 2019  

    Supreme Source disrupted the shopper’s routine with a compelling message and point of difference in the right places at the right times to help drive the best gross sales in company history.

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