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  • What Would You Do For a Klondike Bar?

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

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  • All-Star Weekend

    Smarties Awards   November 7, 2019  

    Nike changed the game on how it engages basketball fans during its must-win live game moments.

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  • Gas-X Would You Rather?: Hacking the IG Stories Platform

    Smarties Awards   November 7, 2019  

    To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.

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  • Wall’s Gold Spirit

    Smarties Awards   November 7, 2019  

    For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for Wall’s, the market leader for ice cream in Indonesia, to engage with the audience and celebrate Indonesian pride.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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  • Universal Kids’ American Ninja Warrior Junior

    Smarties Awards   November 7, 2019  

    Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.

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  • Talk to Asia’s Got Talent on Google Assistant

    Smarties Awards   November 7, 2019  

    The popular TV show Asia’s Got Talent used Google Assistant to create a unique fan experience.

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  • Less Screen Time, More Play Time

    Smarties Awards   November 7, 2019  

    Laundry brand OMO wanted to remind parents not to use screens when their kids were around, and instead to engage and play with them.

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  • The Dodo x Samsung Slow-Mo

    Smarties Awards   November 7, 2019  

    In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.

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  • Swimco Drives 43.6 Percent Lift in Foot Traffic from Targeted Competitor Locations with Simpli.fi

    Smarties Awards   November 7, 2019  

    Prior to partnering with Simpli.fi, Canadian swimwear retailer Swimco was finding it difficult to effectively reach a precise audience in multiple geographic areas while standing out from its competition in a crowded marketplace.

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  • Universal Pain

    Smarties Awards   November 7, 2019  

    Excedrin enjoys a high awareness of 99 percent in the U.S. The challenge? Converting this awareness into sales and convincing consumers to purchase Excedrin, the head pain specialist, when they already have a generalist pain reliever, like Advil and Tylenol, at home.

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  • Big & Tutorial

    Smarties Awards   November 7, 2019  

    Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.

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  • Hellmann’s Real Food Rescue

    Smarties Awards   November 7, 2019  

    Hellmann’s worked to reduce food waste and serve the hungry.

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  • Fresh Take

    Smarties Awards   November 7, 2019  

    Miller Genuine Draft used Facebook Messenger and a buy-one-get-one-free promotion to improve sales in South Africa.

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  • Brand Love Promo

    Smarties Awards   November 7, 2019  

    To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

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  • Why Does It Take a Disaster to Bring Us Together?

    Smarties Awards   November 7, 2019  

    In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docu-series to get more people to consider taking inclusive actions.

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  • Pronamel PIER Launch

    Smarties Awards   November 7, 2019  

    Pronamel used a mix of influencer and product-based content to generate awareness of enamel erosion and repair.

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  • SAY

    Smarties Awards   November 7, 2019  

    Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.

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  • Creating Retail Traffic Through Intelligent GPS Data Customer Mapping

    Smarties Awards   November 7, 2019  

    Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.

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  • Hijacking High Gas Prices for High Returns

    Smarties Awards   November 7, 2019  

    MINI hijacked the high search demand for gas prices in Canada to increase awareness of its little-known fuel efficiency feature while still dominating fuel-efficient-car keywords.

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