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  • An Appreciation Like No Other from Vsmart

    Smarties Awards   December 21, 2020  

    Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.

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  • Center Fresh: Stay Fresh Behind the Mask

    Smarties Awards   December 21, 2020  

    The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.

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  • JBS AdapTable Meals 2020 Mobile Advertising Campaign

    Smarties Awards   December 21, 2020  

    JBS AdapTable Meals' ran a mixture of cross-device display, rich media, and video to raise awareness of AdapTable Meals and encourage visits to grocers selling them.

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  • Bringing the World #TogetherInTravel

    Smarties Awards   December 21, 2020  

    To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

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  • How McDonald’s Transformed Offline Sales During the Lunar New Year

    Smarties Awards   December 21, 2020  

    McDonald’s leveraged its partnerships with The Trade Desk and Gojek to better measure the effectiveness of its digital advertising efforts.

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  • Hand Hygiene Delivered

    Smarties Awards   December 21, 2020  

    Lifebuoy hand wash set out to change hand washing norms in India, a change which became increasingly important in wake of COVID-19.

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  • Google Shopping Answers Made Easy

    Smarties Awards   December 21, 2020  

    Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.

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  • "Make Tet Easy Again” with ViettelPay — Challenge Accepted!

    Smarties Awards   December 21, 2020  

    ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.

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  • Nivea #SentuhanIbu World of Imagination

    Smarties Awards   December 21, 2020  

    As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.

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  • ChapStick "Beauty Confessions" Quiz

    Smarties Awards   December 21, 2020  

    ChapStick promoted its new Total Hydration beauty line with an online quiz.

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  • Nike Joyride: Getting Reluctant Runners Running

    Smarties Awards   December 21, 2020  

    By partnering with online games and using an embedded AR function, Nike was able to engage its target audience and create an impression that its sneaker, Joyride, makes running easier.

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  • Cadillac Live

    Smarties Awards   December 21, 2020  

    Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.

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  • Super Relatable SuperNAN

    Smarties Awards   December 21, 2020  

    SuperNAN identified seven categories of mothers in China, looking to find solutions to their babies’ minor sensitivities, and it developed a hyper-targeted campaign to raise awareness of how its baby formula helps address these issues.

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  • Axess — OK, Google. I'm Feeling Lucky

    Smarties Awards   December 21, 2020  

    The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

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  • How Kotex Elevated Black Voices

    Smarties Awards   December 21, 2020  

    U by Kotex created a private marketplace for Black media outlets in order to elevate Black voices and Black artists.

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  • That Made All the Difference Podcast

    Smarties Awards   December 21, 2020  

    Bank of America’s “That Made All the Difference” podcast shifted its content strategy to highlight how different influential figures were helping to support their communities amid the COVID-19 pandemic and social unrest.

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  • Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

    Smarties Awards   December 21, 2020  

    Sparkling Ice partnered with Tapjoy to engage Hispanic gamers in a gamified branded experience in an effort to grow its market share.

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  • S60 Concept Store

    Smarties Awards   December 21, 2020  

    Volvo Cars Brazil created an immersive AR experience for consumers to explore its new S60 sports sedan.

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  • Pray for Kay

    Smarties Awards   December 21, 2020  

    As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.

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  • UFC and AdColony’s Knockout Mobile Campaign

    Smarties Awards   December 21, 2020  

    UFC and AdColony partnered on a mobile video campaign to drive pay-per-view purchases and ticket sales for the mixed martial arts event “UFC 243: Whittaker vs. Adesanya.”

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