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Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

Nike changed the game on how it engages basketball fans during its must-win live game moments.

To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.

For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for Wall’s, the market leader for ice cream in Indonesia, to engage with the audience and celebrate Indonesian pride.

Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.

The popular TV show Asia’s Got Talent used Google Assistant to create a unique fan experience.

Laundry brand OMO wanted to remind parents not to use screens when their kids were around, and instead to engage and play with them.

In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.

Prior to partnering with Simpli.fi, Canadian swimwear retailer Swimco was finding it difficult to effectively reach a precise audience in multiple geographic areas while standing out from its competition in a crowded marketplace.

Excedrin enjoys a high awareness of 99 percent in the U.S. The challenge? Converting this awareness into sales and convincing consumers to purchase Excedrin, the head pain specialist, when they already have a generalist pain reliever, like Advil and Tylenol, at home.

Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.

Hellmann’s worked to reduce food waste and serve the hungry.

Miller Genuine Draft used Facebook Messenger and a buy-one-get-one-free promotion to improve sales in South Africa.

To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docuseries to get more people to consider taking inclusive actions.

Pronamel used a mix of influencer and product-based content to generate awareness of enamel erosion and repair.

Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.

Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.

MINI hijacked the high search demand for gas prices in Canada to increase awareness of its little-known fuel efficiency feature while still dominating fuel-efficient-car keywords.