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To educate young Indian consumers about sex and shift their perception, Durex launched an intuitive and engaging chatbot through Facebook messenger.

Island Records partnered with Gameloft to promote the latest Fall Out Boy album through one of the video game manufacturer’s products.

Lane Bryant drove in-store traffic with mobile offers.

Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

Foxtel created a new mobile strategy for promoting broadcast in the era of on demand television and binge-watching, boosting live viewership of its popular show Wentworth.

Lincoln created a 360-degree VR content campaign for the 2018 Lincoln Black Label Navigation, which focused on utilizing technology in a way to let people step inside the 2018 Lincoln Navigator while also giving clients an experience they might not be able to have in a typical test drive.

Merck Animal Health developed My Vet Offers, a mobile-first web app that increased engagement with the flea and tick medication Bravecto.

Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

Jeep developed an AR app that allowed shoppers to design their own 2018 Wrangler.

Volvo’s global campaign, “Racing the Sun,” introduced the newly redesigned XC60 and created global awareness by leveraging virtual reality technology and giving consumers the opportunity to livestream the 2017 total solar eclipse.

Nicotex’s campaign was to make smokers in India believe that it is possible to quit smoking, demonstrate success stories of people who’ve already quit smoking and simultaneously inspire other smokers who want to quit.

Beer brand Antarctica used geo-location data to solve a common problem for party-goers at the country’s biggest celebration of the year, Carnival.

Ford capitalized on 360-degree video technology to enable shoppers to virtually investigate its Expedition SUV.

Jeep revealed the all-new Wrangler with a 360-degree panoramic experience.

Twitter created a way for people with disabilities to engage with the platform using eye-tracking technology and promoted the advancement by telling one man’s story.

Luxury car brand Lincoln developed the “Build & Price” tool to allow consumers to explore its vehicles through a digital experience.

Personal hygiene brand, Lifebuoy, created a mobile solution for a common problem among Chinese parents, and the results benefited both Chinese families and the brand.

Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

Visit Austin used a mobile campaign to target potential tourists in specific locations.

Patrón’s “Cocktail Lab” app provided customized drink recommendations to customers, establishing the brand as an authority in the space and changing consumer perception of the category.