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  • Rexbot Educates India’s Youth on Healthy Sex

    Smarties Awards   October 1, 2018  

    To educate young Indian consumers about sex and shift their perception, Durex launched an intuitive and engaging chatbot through Facebook messenger.

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  • Fall Out Boy Story Mode

    Smarties Awards   October 1, 2018  

    Island Records partnered with Gameloft to promote the latest Fall Out Boy album through one of the video game manufacturer’s products.

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  • Lane Bryant and Vibes

    Smarties Awards   October 1, 2018  

    Lane Bryant drove in-store traffic with mobile offers.

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  • The Digital Dragon Dance

    Smarties Awards   October 1, 2018  

    Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

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  • The Wentworth Rat

    Smarties Awards   October 1, 2018  

    Foxtel created a new mobile strategy for promoting broadcast in the era of on demand television and binge-watching, boosting live viewership of its popular show Wentworth.

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  • Lincoln Navigator 360 VR

    Smarties Awards   October 1, 2018  

    Lincoln created a 360-degree VR content campaign for the 2018 Lincoln Black Label Navigation, which focused on utilizing technology in a way to let people step inside the 2018 Lincoln Navigator while also giving clients an experience they might not be able to have in a typical test drive.

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  • My Vet Offers

    Smarties Awards   October 1, 2018  

    Merck Animal Health developed My Vet Offers, a mobile-first web app that increased engagement with the flea and tick medication Bravecto.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • Adventure Reality

    Smarties Awards   October 1, 2018  

    Jeep developed an AR app that allowed shoppers to design their own 2018 Wrangler.

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  • Racing the Sun

    Smarties Awards   October 1, 2018  

    Volvo’s global campaign, “Racing the Sun,” introduced the newly redesigned XC60 and created global awareness by leveraging virtual reality technology and giving consumers the opportunity to livestream the 2017 total solar eclipse.

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  • I Can You Can

    Smarties Awards   October 1, 2018  

    Nicotex’s campaign was to make smokers in India believe that it is possible to quit smoking, demonstrate success stories of people who’ve already quit smoking and simultaneously inspire other smokers who want to quit.

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  • APPee

    Smarties Awards   October 1, 2018  

    Beer brand Antarctica used geo-location data to solve a common problem for party-goers at the country’s biggest celebration of the year, Carnival.

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  • Ford.com 360 VR Experience

    Smarties Awards   October 1, 2018  

    Ford capitalized on 360-degree video technology to enable shoppers to virtually investigate its Expedition SUV.

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  • Fiat Chrysler Automobiles/Jeep

    Smarties Awards   October 1, 2018  

    Jeep revealed the all-new Wrangler with a 360-degree panoramic experience.

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  • #ImBack: The Return to Twitter

    Smarties Awards   October 1, 2018  

    Twitter created a way for people with disabilities to engage with the platform using eye-tracking technology and promoted the advancement by telling one man’s story.

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  • Lincoln's Enhanced Build & Price Experience

    Smarties Awards   October 1, 2018  

    Luxury car brand Lincoln developed the “Build & Price” tool to allow consumers to explore its vehicles through a digital experience.

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  • 24-Hour Doctor

    Smarties Awards   October 1, 2018  

    Personal hygiene brand, Lifebuoy, created a mobile solution for a common problem among Chinese parents, and the results benefited both Chinese families and the brand.

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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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  • “Visit Austin 2017 Leisure” Mobile Advertising Campaign

    Smarties Awards   October 1, 2018  

    Visit Austin used a mobile campaign to target potential tourists in specific locations.

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  • Patrón Cocktail Lab

    Smarties Awards   October 1, 2018  

    Patrón’s “Cocktail Lab” app provided customized drink recommendations to customers, establishing the brand as an authority in the space and changing consumer perception of the category.

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