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  • Using Data to Drive Storytelling

    Industry Insights   March 21, 2019  

    Marketers have more opportunities than ever before to tap into data to build a better mousetrap. The trick is first identifying metrics that matter and knowing where to find them.

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  • Multi-Touch Attribution

    Industry Insights   March 15, 2019  

    Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.

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  • Probabilistic vs. Deterministic

    Industry Insights   March 15, 2019  

    Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.

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  • Understanding Attribution

    Industry Insights   March 15, 2019  

    Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.

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  • What is Attribution?

    Industry Insights   March 15, 2019  

    Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.

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  • Precision vs. Reach

    Industry Insights   March 15, 2019  

    Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.

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  • What is Match Rate?

    Industry Insights   March 15, 2019  

    Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.

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  • Can Transparency Fix the Gender Pay Gap?

    Industry Insights   March 14, 2019  

    When it comes to the gender gap, it appears the pay discrepancy between men and women still exists even today, and that's a problem the advertising world should equalize, especially when it comes to retaining diverse talent and fostering new skills.

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  • Advertisers, Learn How to Drive Results on The New TV

    Industry Insights   March 6, 2019  

    TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, we look at how marketers can navigate the new, increasingly complex reality of TV advertising.

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  • 2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight

    Industry Insights   January 29, 2019  

    The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the ever-changing landscape.

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  • The Simple Complexity of Social Feeds

    Industry Insights   January 8, 2019  

    Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

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  • Next-Generation TV White Paper

    Industry Insights   January 4, 2019  

    In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.

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  • The Data-Centric Organization 2018

    Industry Insights   January 4, 2019  

    U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”

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  • Attribution and the Empowered Marketer: A DMA Whitepaper

    Industry Insights   January 3, 2019  

    Learn why attribution has become a fundamental organizational priority across most marketing organizations.

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  • Cross-Device Identity Solutions RFI Template

    Industry Insights   January 3, 2019  

    DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

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  • What's It Take to Get Media Right?

    Industry Insights   December 20, 2018  

    The fifth annual Kantar “Getting Media Right” study looks at consumer cross-platform consumption and its effects on marketers’ efforts to gauge ROI. The study’s findings are not encouraging.

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  • 5 Opportunities to Drive B2B Brand Growth

    Industry Insights   December 19, 2018  

    A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

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  • Four Examples of Brand Purpose from ANA’s 2018 Masters of Marketing Conference

    Industry Insights   December 17, 2018  

    Presenters at the ANA’s flagship conference provided case studies of organizations that are striving to carry out benevolent social missions.

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  • ANA Agency Compensation Task Force Webinar Series Recap

    Industry Insights   December 16, 2018  

    This report provides an overview of the ANA's webinar series on the topic of agency compensation.

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  • Four Things Innovative Marketers Will Do in 2019

    Industry Insights   December 13, 2018  

    In 2019 marketers will progress beyond the momentum of the past year, empowered by new opportunities to reach global audiences with more relevant advertising across every connected device. Here are four things innovative marketers will do in the coming year.

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