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  • Four Things Innovative Marketers Will Do in 2019

    Industry Insights   December 13, 2018  

    In 2019 marketers will progress beyond the momentum of the past year, empowered by new opportunities to reach global audiences with more relevant advertising across every connected device. Here are four things innovative marketers will do in the coming year.

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  • Safety First: How to Approach and Execute Safe Media Buying Online

    Industry Insights   December 11, 2018  

    With brand safety top of mind for every marketer, experts from Fullscreen take a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.

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  • Why Local TV Could Be Essential for Your Brand

    Industry Insights   December 11, 2018  

    Advertising on local TV doesn’t have to involve extensive negotiations or unique deals with individual markets. It’s available across the U.S. programmatically. Here are six reasons why marketers should add local TV advertising to their video campaign strategies.

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  • ANA 2018 Marketing Word of the Year: Brand Purpose

    Industry Insights   December 6, 2018  

    “Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

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  • Housing Video Ad Creative Where Everyone Can Get It

    Industry Insights   December 6, 2018  

    Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

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  • Five New Tips for Digital Marketing

    Industry Insights   November 30, 2018  

    The ANA shares the latest advice for making the most of social media, search, mobile, and user-generated content.

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  • Defining Quality in the Age of Fragmentation

    Industry Insights   November 29, 2018  

    As expectations for authenticity increase, brands are more careful than ever about where they place ads. Yet, matching advertising with quality content remains a murky endeavor in the digital ecosystem.

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  • The Essential Role of Employee Communications in Shaping Culture and Driving Performance

    Industry Insights   November 28, 2018  

    In the face of increased business challenges, an organization's employee communications can help strengthen corporate culture and increase business performance.

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  • The Next Frontier in Audience Targeting

    Industry Insights   November 27, 2018  

    Keeping pace with the digital age requires a more sophisticated, agile, and automated approach to audience targeting. AI is the key to getting there.

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  • Establishing Data Ethics in the Age of Accountability

    Industry Insights   November 22, 2018  

    Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams. Here are four steps that companies can take to move closer to that goal.

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  • Managing Agency Relations: Five Tips for Efficiency and Transparency

    Industry Insights   November 20, 2018  

    ANA contributors shared five tips for streamlining and otherwise improving the working relationships shared by clients and agencies.

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  • Where Will Companies Find Success in Tomorrow’s Marketplace?

    Industry Insights   November 15, 2018  

    Technology and human behavior are changing marketplaces to the point traditional business strategies no longer work. In order to find success and keep growing, companies will have to step outside their safe zones and look for growth in uncomfortable places.

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  • The CMO Perspective on Trust, Quality, and Brand Safety in Advertising

    Industry Insights   November 13, 2018  

    Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, discusses the importance of trust and authenticity for her company and the role taking a stand on key issues plays in achieving both.

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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • A Marketer's Guide for Turning Brands into Friends

    Industry Insights   November 2, 2018  

    With trust in business and its leaders in decline among the world's youngest generations, marketers need a new approach to keep revenues up and skilled workers interested in jobs in the industry. Enter the brand as friend strategy.

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  • Partnership Is Key

    Industry Insights   October 30, 2018  

    The health and productivity of IBM's agency relationships are critical to driving business results. Here's how the company maintains its client-agency partnerships with continuous assessment and evaluation.

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  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • The Future of TV Ad Planning: Audience or Index-Based?

    Industry Insights   October 25, 2018  

    Kyle Hubert, the chief technology officer at Simulmedia, discusses the differences between audience-based planning and index-based planning and explains why it’s important marketers know the difference.

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  • Infographic: Why Ghosts Cards Are Nothing to Fear

    Industry Insights   October 23, 2018  

    How virtual payment cards can help marketing organizations streamline the reconciliation process, avoid fraud, and more.

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