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  • 4 Companies That Are Inclusive to People with Disabilities

    Industry Insights   March 18, 2020  

    To move into the future, marketers need to make the present moment one that not only speaks to the “now and next” but is a better environment for all. If everyone is included and able to be part of the larger conversation as an equal participant, then everyone can enjoy and work to the same opportunities.

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  • What You Need to Know About Generation Alpha

    Industry Insights   March 11, 2020  

    Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.

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  • 9 Companies Fighting for Sustainability and Climate Change

    Industry Insights   March 9, 2020  

    Social responsibility is important in 2020. In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and environmentally friendly.

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  • 2020 ANA MarTech Glossary

    Industry Insights   February 18, 2020  

    The ANA Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.

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  • 5 Brands Successfully Marketing to Gen Z

    Industry Insights   February 13, 2020  

    The marketing industry is always trying to be at least one step ahead. Part of thinking ahead to the “new and next” is understanding the younger generations — and what they want, how they feel, and where they look for products, inspiration, and information.

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  • 5 Marketing Leaders Talk About How to Be Inclusive

    Industry Insights   February 5, 2020  

    Five marketing leaders and experts weighed in on how to be a supportive and inclusive leader — and how to foster a diverse community.

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  • 2 Women in Marketing Share Their Tips on How to Create Diversity

    Industry Insights   January 31, 2020  

    A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster.

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  • See People, Not Patterns: The 2019 Consumer Pulse Survey

    Industry Insights   January 28, 2020  

    Culled together by surveying 8,000 consumers in North America and Europe, the Accenture Interactive 2019 Consumer Pulse Survey provides a detailed look at how consumers feel about digital advertising. This presentation covers the key takeaways from that research.

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  • 3 Companies with Strong Brand Purposes That’ll Inspire You

    Industry Insights   January 24, 2020  

    Setting brand resolutions and strategizing how to live your brand’s purpose is important at any point in the year, whether it’s the beginning, middle, or end.

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  • Content Marketing Overview

    Industry Insights   January 18, 2020  

    In this video, learn more about content marketing.

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  • Commerce Marketing Overview

    Industry Insights   December 19, 2019  

    Learn more about commerce marketing, one of the six pillars of Brand Activation.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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  • Is 2020 Going to Be the Start of a New Hiring Trend?

    Industry Insights   December 17, 2019  

    According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

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  • Social First: How Brands Can Optimize Their Performance Online

    Industry Insights   December 10, 2019  

    Using analysis from more than 100 campaigns over the course of three years, experts from Fullscreen take a deep diver into the characteristics that are integral to making a social media campaign successful, including video length, link inclusion, and day considerations.

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  • The 2020 Olympics Are a Huge Moment for Women — Here’s Why

    Industry Insights   December 5, 2019  

    Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

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  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

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  • It’s Time to Give Thanks

    Industry Insights   November 26, 2019  

    Giving thanks, showing gratitude, and helping people aren’t always things you think of when you think about marketing campaigns.

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  • How to Make Measurement Work: Think Success Planning

    Industry Insights   November 12, 2019  

    While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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