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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • A Marketer's Guide for Turning Brands into Friends

    Industry Insights   November 2, 2018  

    With trust in business and its leaders in decline among the world's youngest generations, marketers need a new approach to keep revenues up and skilled workers interested in jobs in the industry. Enter the brand as friend strategy.

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  • Partnership Is Key

    Industry Insights   October 30, 2018  

    The health and productivity of IBM's agency relationships are critical to driving business results. Here's how the company maintains its client-agency partnerships with continuous assessment and evaluation.

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  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • The Future of TV Ad Planning: Audience or Index-Based?

    Industry Insights   October 25, 2018  

    Kyle Hubert, the chief technology officer at Simulmedia, discusses the differences between audience-based planning and index-based planning and explains why it’s important marketers know the difference.

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  • Infographic: Why Ghosts Cards Are Nothing to Fear

    Industry Insights   October 23, 2018  

    How virtual payment cards can help marketing organizations streamline the reconciliation process, avoid fraud, and more.

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  • The Disruptive Impact of Data-Driven Messaging

    Industry Insights   October 18, 2018  

    Implementing a personalization initiative using data-driven creative is fundamentally a change management exercise: It will require marketers to adopt new paradigms, build new capabilities, and reevaluate their technology stack.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • Emerging Opportunities

    Industry Insights   September 27, 2018  

    Better access to the internet in emerging markets is creating new opportunities for brands to tell stories seamlessly across screens, across media, and across borders.

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  • DMA Privacy Shield Annual Report

    Industry Insights   September 23, 2018  

    This report covers the DMA Privacy Shield Program’s activities from August 1, 2017 through July 31, 2018 including a background of the Privacy Shield Framework; the role, responsibilities, and overview of the DMA Privacy Shield Program; and a summary and statistics of participants and complaints received through the Privacy Shield process.

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  • Tuning In to Hispanic Audiences

    Industry Insights   September 20, 2018  

    Through 2028, U.S. Hispanics are expected to be the fastest growing demographic in the U.S., which makes them a valuable market and smart long-term play for marketers. While the demographic covers a diverse range of groups, their media habits have similarities. Here’s how marketers can best reach them through TV.

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  • The Product Launch Think List

    Industry Insights   September 19, 2018  

    Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Mower, you'll ensure you've thought of everything, from strategy to what could potentially go wrong, before launching.

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  • ANA In-House Agency Fact Book — Q3 2018

    Industry Insights   September 13, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Weatherproofing Your Brand

    Industry Insights   September 13, 2018  

    A new way to measure a brand’s share of preference is opening new possibilities in pharma.

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  • Today’s Latina Is a Key Demographic for Marketers

    Industry Insights   September 11, 2018  

    Hispanic women are quickly becoming a powerful consumer demographic. Here are five truths to help marketers jumpstart or amplify their Latina marketing strategy.

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  • How Much Does Ad Creative Really Matter?

    Industry Insights   September 6, 2018  

    Marketers are increasingly obsessed with measuring the quality of their media buys, the accuracy of their targeting data, and with optimizing ads for time and context, but are they paying enough attention to the quality of their advertising? A new study looks to quantify the performance of ad creative.

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  • The Three Flavors of Programmatic TV

    Industry Insights   August 28, 2018  

    There are three primary “flavors” of programmatic TV advertising; marketers should spend some time determining what kind of programmatic TV advertising is best for their business.

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  • Transparency in Programmatic Advertising Won’t Happen Until Marketers Demand It

    Industry Insights   August 21, 2018  

    Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

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  • Redefining the Lost Art of Conversation

    Industry Insights   August 16, 2018  

    As technology inserts itself between the brand and the consumer, marketers need to remember — and not abandon — the human side to consumer engagement.

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