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  • A Customer Data Platform to Rule Them All: How Marketers Can Manage Data Using a CDP

    Industry Insights   November 29, 2021  

    With the eventual and final phase out of the third-party cookie, marketers will need to rely on the data they can collect directly from consumers. This first- and -zero-party data will come from a multitude of sources and, if not managed properly, can end up as a disorganized, in-actionable mess. Enter the Customer Data Platform, which grew from the more familiar Data Management Platform, to centralize, organize, and house all of this disparate data in a way that it can be disseminated and made useful to marketers. The resources here discuss CDP uses, benefits, selection, and how they’ve changed in the wake of the pandemic.

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  • 8 Inspiring Quotes from Marketing Leader John Durham

    Industry Insights   November 18, 2021  

    This was just one of the 2,874 social-media musings of John Durham, a leading voice in the digital marketing and advertising industry who passed away November 16, 2021 at the age of 70.

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  • Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)

    Industry Insights   November 12, 2021  

    Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?

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  • Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions

    Ethics Alerts   November 1, 2021  

    Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.

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  • Frito Lay's Perspective on Building Community Through Multicultural Marketing

    Industry Insights   October 7, 2021  

    Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.

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  • Hiring Trends Marketers Need to Know for 2022

    Industry Insights   October 5, 2021  

    According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.

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  • 10 Tips for a Successful Email Marketing Compliance Strategy

    Industry Insights   October 4, 2021  

    The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.

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  • Transcending the Transaction: Resurrecting Customer Experience Post-COVID

    Industry Insights   September 19, 2021  

    Digital Experience and Marketing Technology Executive Shiva Mirhosseini shared her thoughts on how COVID-19 disrupted the health care industry, what organizations are doing to harness that disruption, and what it all means for marketers.

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  • B2 Awards Showcase How Brands Responded to the Pandemic

    Industry Insights   September 10, 2021  

    The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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  • 6 Companies Successfully Marketing to Diverse Families

    Industry Insights   August 24, 2021  

    Families are diverse. What a family needs and wants is both universal and unique: All parents and kids want and need is to feel a sense of belonging, a community to be part of and to feel supported by—besides having basic necessities met seamlessly.

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  • Role of Self-Regulation in the Direct Mail Space

    Ethics Alerts   August 23, 2021  

    Building consumer trust and brand trust is vital! ANA offers key guidance and a robust toolkit to help meet the needs of consumers and manage your direct mail campaigns.

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  • ANA In-House Agency Fact Book — 2021

    Industry Insights   August 13, 2021  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • The Most Important Marketing Tool You’re Overlooking: Social Listening

    Industry Insights   July 30, 2021  

    Yes, we’ve all heard about centralizing data and creative assets or importance of turning data analysis into actionable insights, but what many marketers overlook in these processes is social listening.

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  • Role of Self-Regulation in the Digital Ad Space

    Ethics Alerts   July 1, 2021  

    Technological advancements, big-tech privacy moves, regulatory and legislative changes continue to shape the digital advertising landscape. ANA, DAA, and PRAM offer committees, guidance, principles, and other resources to help your company stay abreast of these issues.

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  • This Company Supports Sustainability and Drives Business Growth by Recycling Clothing

    Industry Insights   June 17, 2021  

    The fashion industry is quietly the second largest polluter in the world after the oil industry. It accounts for 10 percent of global carbon emissions, generating more carbon than international flights and maritime shipping combined. With more consumers demanding that brands be socially and environmentally responsible, more and more fashion brands are participating in the circular fashion industry.

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  • ANA/Swayable ESG Brand Perception Index

    Industry Insights   June 9, 2021  

    Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands in the U.S. across seven verticals, along with key insights. The index is based on daily surveys of consumer opinions on the environmental, social, and governance performance of more than 430 brands.

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  • 5 Groundbreaking LGBTQ+ Campaigns

    Industry Insights   June 2, 2021  

    Being inclusive doesn’t just mean making ads to appease people, but authentically connecting to pain points and issues that real people face.

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  • Dark Patterns and Ethical Marketing Practices

    Ethics Alerts   May 29, 2021  

    Dark patterns are defined as web design tricks some companies use to intentionally confuse and take advantage of consumers — i.e., pop-ups with tiny X’s that make a window hard to close and subscriptions with hidden fees that a person cannot cancel without making a lengthy customer service call.

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  • How Electric Vehicle Charging Stations Can Drive Business Growth for Retailers

    Industry Insights   May 24, 2021  

    The electric vehicle (EV) trend is here to stay. More consumers are choosing electric vehicles as consumers grow more cognizant of their carbon footprint. EVs play a critical role in fighting climate change.

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  • The Rise of Corporate Cancel Culture: What Brands Can Do

    Industry Insights   May 6, 2021  

    With the normalization and use of social media in the lives of people from all backgrounds, both consumers and companies are affected by the cancel culture. With social media giving a platform to all, people freely share their opinions; when it comes to how consumers feel about brands, they aren’t shy to share how they feel, good and bad.

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