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  • How to Make Measurement Work: Think Success Planning

    Industry Insights   November 12, 2019  

    While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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  • Digital Talent Is in Demand for 2020

    Industry Insights   November 5, 2019  

    Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

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  • Expert Advice on Salary Transparency and Negotiations

    Industry Insights   October 31, 2019  

    Diane Domeyer, executive director of The Creative Group, shared insights and advice on how companies can foster a transparent and healthy work environment when it comes to salary transparency and negotiations. The Creative Group just released its 2020 Salary Guide, revealing current hiring trends and wants.

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  • Seasonal Marketing 101: Halloween Edition

    Industry Insights   October 1, 2019  

    Every year, trick-or-treaters in the U.S. go door-to-door to collect a variety of candy as part of a family-fun tradition. For many food and beverage brands, this holiday is a critical time to boost sales and brand awareness, and can even be one of the most important times of the year to capturing consumer and media attention across the country.

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  • Closing the Gender Gap Is Good for Business

    Industry Insights   August 27, 2019  

    Forty percent of women do not identify “at all” with the women they see in advertising.

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  • 25th Anniversary of Digital Advertising

    Industry Insights   July 19, 2019  

    From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.

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  • Who is Today's B2B Marketer?

    Industry Insights   July 17, 2019  

    Like all aspects of marketing, the digital age has completely changed what business marketing means. In the research outlined in the presentation, B2B International uses testimony from modern B2B marketers to outline the who, what, and why of 21st century business marketing.

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  • A Playbook for Discovering Brand Purpose

    Industry Insights   July 11, 2019  

    Establishing and activating brand purpose is a significant industry challenge. A new playbook from the ANA Center for Brand Purpose provides guidance for uncovering the “why” of a business.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   July 8, 2019  

    Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

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  • Why We Need to Champion Women in Sports

    Industry Insights   July 5, 2019  

    Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

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  • How Your Brand Can Really Promote Women

    Industry Insights   July 2, 2019  

    Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

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  • How Your Brand Can Really Promote Women

    Industry Insights   June 25, 2019  

    When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

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  • Why We Need to Champion Women in Sports

    Industry Insights   June 18, 2019  

    The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   June 11, 2019  

    Several companies and organizations that attended #SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

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  • 2018 Email Marketing Lookbook

    Industry Insights   May 31, 2019  

    This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.

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  • 2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology

    Industry Insights   May 24, 2019  

    EEC teamed up with research firm Survata in the fall of 2017 and asked 101 B2C marketers at companies that send at least 10 million emails per month how they use email and what they think of their ESP.

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  • A Digital Marketer’s Guide To Canada’s Anti-Spam Law “CASL”

    Industry Insights   May 17, 2019  

    The following is a high-level overview of the requirements of the law, steps to take to prepare for compliance, and important dates to keep in mind for various requirements.

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  • The Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing

    Industry Insights   May 10, 2019  

    It’s a challenge marketers hear about every day from people who are passionate about email as a tool, but are struggling with the direction of the industry.

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