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  • 25th Anniversary of Digital Advertising

    Industry Insights   July 19, 2019  

    From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.

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  • Who is Today's B2B Marketer?

    Industry Insights   July 17, 2019  

    Like all aspects of marketing, the digital age has completely changed what business marketing means. In the research outlined in the presentation, B2B International uses testimony from modern B2B marketers to outline the who, what, and why of 21st century business marketing.

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  • A Playbook for Discovering Brand Purpose

    Industry Insights   July 11, 2019  

    Establishing and activating brand purpose is a significant industry challenge. A new playbook from the ANA Center for Brand Purpose provides guidance for uncovering the “why” of a business.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   July 8, 2019  

    Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

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  • Why We Need to Champion Women in Sports

    Industry Insights   July 5, 2019  

    Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

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  • How Your Brand Can Really Promote Women

    Industry Insights   July 2, 2019  

    Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

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  • How Your Brand Can Really Promote Women

    Industry Insights   June 25, 2019  

    When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

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  • Why We Need to Champion Women in Sports

    Industry Insights   June 18, 2019  

    The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   June 11, 2019  

    Several companies and organizations that attended SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

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  • 2018 Email Marketing Lookbook

    Industry Insights   May 31, 2019  

    This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.

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  • 2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology

    Industry Insights   May 24, 2019  

    EEC teamed up with research firm Survata in the fall of 2017 and asked 101 B2C marketers at companies that send at least 10 million emails per month how they use email and what they think of their ESP.

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  • A Digital Marketer’s Guide To Canada’s Anti-Spam Law “CASL”

    Industry Insights   May 17, 2019  

    The following is a high-level overview of the requirements of the law, steps to take to prepare for compliance, and important dates to keep in mind for various requirements.

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  • Trust Is Declining Between Marketers and Agencies

    Industry Insights   May 10, 2019  

    The ANA released a new report, “Enhancing Trust Between Marketers and Agencies,” in 2019 — for which 119 ANA client-side marketer members were polled. Here’s a breakdown of it.

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  • The Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing

    Industry Insights   May 10, 2019  

    It’s a challenge marketers hear about every day from people who are passionate about email as a tool, but are struggling with the direction of the industry.

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  • Lifecycle Metrics Benchmark

    Industry Insights   May 3, 2019  

    Keeping subscribers interested and engaged with your program is an ongoing process. While it is valuable to measure how subscribers interact with each campaign, it doesn’t provide insight into how customers engage with your brand over time.

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  • 7 Marketing Jobs That Are Trending Right Now

    Industry Insights   April 27, 2019  

    Want to work in marketing but don’t know what to do exactly? Are you someone who loves merging tech and creativity? There are plenty of advertising jobs that intersect data, tech, creativity, planning, and strategy.

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  • #SeeHer Drives Growth for eBay and Anheuser-Busch

    Industry Insights   April 24, 2019  

    Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.

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  • Email Glossary of Key Terms

    Industry Insights   April 15, 2019  

    This resource offers definitions for an extensive catalog of terms related to email marketing — everything from “A/B test” to “Whitelist.”

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  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

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  • Time for a New Media Supply Chain

    Industry Insights   April 13, 2019  

    Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

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