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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

  • Bridging the Gap: Amplifying Experiential Engagement with Event Tech

    Industry Insights   May 23, 2018  

    This presentation shares the benefits and examples of technology being used in experiential activations.

  • Successful Marketing Spend Management: It Takes a Village

    Industry Insights   March 14, 2023  

    More than one hundred years have passed since Mr. Wanamaker shared this perspective on his firm’s advertising investment and his words are as true today as they were when he uttered them in 1919. One could rightly argue that the accelerating rate of change, the dizzying array of message delivery choices, advances in technology, the growth in ad fraud, and an increase in regulatory oversight have only further complicated the challenge of optimizing marketing and advertising spend.

  • A Diversity Report for the Advertising/Marketing Industry (2022)

    Research Reports   November 7, 2022  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

    Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

  • The Future of Retail Report, 2020 Edition

    Research Reports   May 6, 2020  

    The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

  • The Harbingers of 2018

    Industry Insights   January 9, 2018  

    The top 10 legal pitfalls marketing will face in 2018, and what they mean for advertisers.

  • Celebrate National Junk Food Day

    Industry Insights   July 18, 2022  

    Candy, cookies, and chips sometimes get a bad rap as “empty calories.” Maybe so, but the marketing they inspire is brimful of creativity. As we prepare to celebrate National Junk Food Day on July 21, take a peek at a few of the campaigns used to promote some of the more indulgent snacks in the food pyramid.

  • Restaurant Marketing Strategies for 2022

    Pulse   June 23, 2022  

    Restaurants suffered greatly at the hands of COVID-19, when only take-out could feasibly be an offering. Add staff shortages, supply chain issues, rising inflation, and gas prices to that blow, and one can see that restaurants have not had an easy time regaining their footing. With the pandemic mostly behind us, consumers’ pent-up desire for dining out has increased, and despite the other setbacks the industry is facing, restaurants are seeing a resurgence, as QSR magazine recently reported. The struggle is not over yet, however, and an agile approach to marketing a restaurant brand is key; the resources here look at some strategies restaurants can take to help their recovery.

  • Marketing to Generation Alpha, the Newest and Youngest Cohort

    Pulse   January 13, 2022  

    The new kids on the block are generation Alpha, kids born after 2010 to predominantly millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

  • Artificial Intelligence Report, 2021 Edition

    Research Reports   January 25, 2021  

    Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

  • Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach

    Research Reports   December 19, 2020  

    Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.

  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

  • Future of Programmatic Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

  • AIMM Diversity Report: Compendium of Historical Member Case Studies

    Research Reports   November 7, 2022  

    Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.

  • In-Game Advertisers: Focus on the Gamers, Not the Games

    Industry Insights   June 8, 2022  

    Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue.

  • Direct-to-Consumer Report, 2019 Edition

    Research Reports   October 4, 2019  

    Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.

  • ANA In-House Agency Fact Book — 2023

    Research Reports   January 25, 2023  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.


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