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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Bridging the Gap: Amplifying Experiential Engagement with Event Tech

    Industry Insights   May 23, 2018  

    This presentation shares the benefits and examples of technology being used in experiential activations.

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  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

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  • The Future of Retail Report, 2020 Edition

    Research Reports   May 6, 2020  

    The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

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  • The Harbingers of 2018

    Industry Insights   January 9, 2018  

    The top 10 legal pitfalls marketing will face in 2018, and what they mean for advertisers.

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  • Artificial Intelligence Report, 2021 Edition

    Research Reports   January 25, 2021  

    Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

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  • Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach

    Research Reports   December 19, 2020  

    Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.

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  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

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  • Future of Programmatic Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

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  • Direct-to-Consumer Report, 2019 Edition

    Research Reports   October 4, 2019  

    Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.

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  • ANA In-House Agency Fact Book — 2021

    Industry Insights   August 13, 2021  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • ANA In-House Agency Fact Book — Q2 2020

    Industry Insights   June 15, 2020  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Five B2B Companies That Are Anything But Boring

    Industry Insights   July 11, 2018  

    These five B2B companies that are changing the ways people engage with brands, and making the B2B experience more dynamic.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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