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Search returned: 61 document(s).
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How ANA Members Are Using Influencer Marketing
Industry Insights April 2, 2018New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.
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The State of Influence: Challenges and Opportunities in Influencer Marketing
Research Reports December 8, 2020The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.
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The 2017 ANA Guide to Influencer Marketing
Industry Insights January 10, 2018This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.
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Leveraging Influencers to Advance Brand Purpose
Industry Insights April 14, 2021When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.
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Growth and Opportunities in Content Marketing
Research Reports July 13, 2020In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.
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Marketing, Innovation, & Technology 2020 Survey Findings
Research Reports June 10, 2020ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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2021 B2B Marketing Conference Event Recap
Industry Insights April 26, 2021The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.
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Behind the Campaign: Inner Nature
Research Reports January 25, 2021Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.
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Consumer Neuroscience Report, 2020 Edition
Research Reports November 16, 2020Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.
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Future of B2B Marketing Report, 2020 Edition
Research Reports December 11, 2019Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.
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Internet of Things Infographic, 2019 Edition
Research Infographics September 4, 2019Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.
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ANA 2018 Marketing Word of the Year: Brand Purpose
Industry Insights December 6, 2018“Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.
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Artificial Intelligence Report, 2021 Edition
Research Reports January 25, 2021Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.
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Future of Programmatic Report, 2021 Edition
Research Reports January 18, 2021Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.
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The Future of Retail Report, 2020 Edition
Research Reports May 6, 2020The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.
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Blockchain Report, 2020 Edition
Research Reports April 27, 2020The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.
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Corporate Venture Capital Report, 2020 Edition
Research Reports November 26, 2019Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.
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Consumer Neuroscience Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Future of Programmatic Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.
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