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New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.

The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.

This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.

When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

“Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.

Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

Automation has become a watchword for the marketing industry, but it’s not limited to media buying. Automation in accounts payable can be a powerful asset for marketing procurement.