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  • How ANA Members Are Using Influencer Marketing

    Industry Insights   April 2, 2018  

    New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.

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  • The 2017 ANA Guide to Influencer Marketing

    Industry Insights   January 10, 2018  

    This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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  • Internet of Things Infographic, 2019 Edition

    Research Infographics   September 4, 2019  

    Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

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  • ANA 2018 Marketing Word of the Year: Brand Purpose

    Industry Insights   December 6, 2018  

    “Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

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  • The Next Generation of Shopper Marketing

    Research Reports   December 13, 2016  

    ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Marketing2020: Big Data and Analytics Survey Report

    Marketing2020   September 3, 2014  

    Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.

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  • Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

    Research Reports   June 16, 2014  

    This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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  • Research Report: 2014 ANA Procurement/Marketing Relationship Survey

    Research Reports   June 5, 2014  

    The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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  • The Rising Influence of Marketing

    Marketing2020   May 9, 2014  

    Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.

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  • Marketing Training: The Growth Driver

    Marketing2020   May 5, 2014  

    As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.

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  • Corporate Venture Capital Report, 2020 Edition

    Research Reports   November 26, 2019  

    Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

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  • Consumer Neuroscience Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • Future of Programmatic Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

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  • The Future of Automation in Marketing

    Industry Insights   August 14, 2018  

    Automation has become a watchword for the marketing industry, but it’s not limited to media buying. Automation in accounts payable can be a powerful asset for marketing procurement.

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  • How to Refocus in the New Age of Retail Marketing

    Industry Insights   July 10, 2018  

    Not all media are created equal, and knowing which channels deliver a greater influence over consumer purchasing decisions — like TV — can give retail marketers an edge

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  • The Podcast Boom

    Industry Insights   May 1, 2018  

    The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

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  • The Importance of Analytics for Today’s Marketers

    Industry Insights   September 15, 2017  

    Analytics technology today can do far more than before, accurately predicting future results, connecting online and offline touch points, and elevating marketing from an “expense” to an investment with clear and quantifiable results.

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  • Using Multi-Channel Attribution to Improve Marketing Effectiveness

    Industry Insights   August 17, 2017  

    Multi-channel marketing attribution is evolving quickly and becoming more effective all the time. But many companies still use antiquated tools and ineffective methods.

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  • Celebrating Brand Activation: Six Winning Case Studies from the REGGIE Awards

    Industry Insights   June 27, 2017  

    Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.

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