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Search returned: 73 document(s).

  • How ANA Members Are Using Influencer Marketing

    Industry Insights   April 2, 2018  

    New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.

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  • The State of Influence: Challenges and Opportunities in Influencer Marketing

    Research Reports   December 8, 2020  

    The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.

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  • The 2017 ANA Guide to Influencer Marketing

    Industry Insights   January 10, 2018  

    This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.

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  • A Diversity Report for the Advertising/Marketing Industry (2021)

    Research Reports   November 16, 2021  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

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  • Leveraging Influencers to Advance Brand Purpose

    Industry Insights   April 14, 2021  

    When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • The Future of Agencies: Blurred Lines and Reimagined Relationships

    Research Reports   June 1, 2021  

    ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

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  • 2021 B2B Marketing Conference Event Recap

    Industry Insights   April 26, 2021  

    The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.

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  • The Future of MarTech

    Research Reports   April 20, 2021  

    Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.

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  • Behind the Campaign: Inner Nature

    Research Reports   January 25, 2021  

    Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

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  • Consumer Neuroscience Report, 2020 Edition

    Research Reports   November 16, 2020  

    Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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  • Internet of Things Infographic, 2019 Edition

    Research Infographics   September 4, 2019  

    Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

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  • ANA 2018 Marketing Word of the Year: Brand Purpose

    Industry Insights   December 6, 2018  

    “Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

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  • Marketing and Protecting Children

    Ethics Issue Alerts   January 11, 2022  

    This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an impactful, respectful, and safe manner.

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  • ANA Response Rate Report, 2021

    Research Reports   January 10, 2022  

    The 2020–21 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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  • Marketers in the Metaverse of Madness: VR, Crypto, Communities, Gaming, Ecommerce, and More Converge

    Pulse   December 16, 2021  

    Media channels, and the ways in which marketers have used them, have always evolved. Marketers can access consumers where they are in more and more places online presently – from social media, gaming, online communities, and simple ecommerce transactions. The rapid development of virtual and augmented reality, however, has opened up a door beyond all of these: Consumers are now, via avatars (yes, just like the movie), experiencing entire virtual worlds that are also constantly developing. Marketers have an opportunity to incorporate all of the channels they were already reaching consumers at within these worlds, converging them all into one fully realized alternate reality – what’s now being called the “metaverse.” The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters:

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  • Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)

    Industry Insights   November 12, 2021  

    Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?

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  • Artificial Intelligence Report, 2021 Edition

    Research Reports   January 25, 2021  

    Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

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