Search Results for All Content (access may be restricted)

New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.

This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

“Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.

This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.

As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.

Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

Automation has become a watchword for the marketing industry, but it’s not limited to media buying. Automation in accounts payable can be a powerful asset for marketing procurement.

Not all media are created equal, and knowing which channels deliver a greater influence over consumer purchasing decisions — like TV — can give retail marketers an edge

The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

Analytics technology today can do far more than before, accurately predicting future results, connecting online and offline touch points, and elevating marketing from an “expense” to an investment with clear and quantifiable results.

Multi-channel marketing attribution is evolving quickly and becoming more effective all the time. But many companies still use antiquated tools and ineffective methods.

Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.