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Search returned: 145 document(s).
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ANA Influencer Marketing Measurement Guidelines
Research Reports June 13, 2022The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.
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How ANA Members Are Using Influencer Marketing
Industry Insights April 2, 2018New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.
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The State of Influence: Challenges and Opportunities in Influencer Marketing
Research Reports December 8, 2020The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.
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The 2017 ANA Guide to Influencer Marketing
Industry Insights January 10, 2018This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.
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3 Steps to Standardize Measurement in Influencer Marketing
Industry Insights August 15, 2022Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.
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How and Why Brands Need to Up Their Influencer Game
Industry Insights September 29, 2022Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.
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Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)
Research Reports August 9, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
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Power Up! Growth Through Inclusive Marketing
Research Reports June 16, 2022This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.
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A Diversity Report for the Advertising/Marketing Industry (2021)
Research Reports November 16, 2021This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.
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Leveraging Influencers to Advance Brand Purpose
Industry Insights April 14, 2021When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.
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Growth and Opportunities in Content Marketing
Research Reports July 13, 2020In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.
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Marketing, Innovation, & Technology 2020 Survey Findings
Research Reports June 10, 2020ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.
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A Diversity Report for the Advertising/Marketing Industry (2022)
Research Reports November 7, 2022This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.
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Is the Marketing Pendulum Swinging in the Right Direction?
Industry Insights October 25, 2022Today, it’s no question that brand marketers and advertisers recognize the value of smart digital advertising. In fact, digital advertising is well on trend to exceed 60 percent of global ad spend by the end of this year, according to Zenith Media. Although performance marketing is all the rage, it hasn’t necessarily been hitting its stride in the way it once did.
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How D2C Brands Can Leverage Influencers and Affiliate Marketing
Industry Insights August 1, 2022As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.
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REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing
Industry Insights May 25, 2022Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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2021 B2B Marketing Conference Event Recap
Industry Insights April 26, 2021The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.
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The Future of MarTech
Research Reports April 20, 2021Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.
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Behind the Campaign: Inner Nature
Research Reports January 25, 2021Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.
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