Search Marketing Knowledge Center

ANA Influencer Marketing Measurement Guidelines

Research Reports June 13, 2022

The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.

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How ANA Members Are Using Influencer Marketing

Industry Insights April 2, 2018

New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.

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The State of Influence: Challenges and Opportunities in Influencer Marketing

Research Reports December 8, 2020

The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.

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The 2017 ANA Guide to Influencer Marketing

Industry Insights January 10, 2018

This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.

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Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

Research Reports August 9, 2022

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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Power Up! Growth Through Inclusive Marketing

Research Reports June 16, 2022

This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.

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A Diversity Report for the Advertising/Marketing Industry (2021)

Research Reports November 16, 2021

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

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Leveraging Influencers to Advance Brand Purpose

Industry Insights April 14, 2021

When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

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Growth and Opportunities in Content Marketing

Research Reports July 13, 2020

In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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Marketing, Innovation, & Technology 2020 Survey Findings

Research Reports June 10, 2020

ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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How D2C Brands Can Leverage Influencers and Affiliate Marketing

Industry Insights August 1, 2022

As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.

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REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

Industry Insights May 25, 2022

Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

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The Future of Agencies: Blurred Lines and Reimagined Relationships

Research Reports June 1, 2021

ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

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2021 B2B Marketing Conference Event Recap

Industry Insights April 26, 2021

The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.

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The Future of MarTech

Research Reports April 20, 2021

Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.

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Behind the Campaign: Inner Nature

Research Reports January 25, 2021

Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

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Consumer Neuroscience Report, 2020 Edition

Research Reports November 16, 2020

Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

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Future of B2B Marketing Report, 2020 Edition

Research Reports December 11, 2019

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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