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Search returned: 90 document(s).

  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • 2018 Email Marketing Lookbook

    Industry Insights   May 31, 2019  

    This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.

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  • Marketing2020: The New Role of Marketing Survey Report

    Marketing2020   July 16, 2014  

    Key findings on the new role of marketing are revealed in this Marketing2020 survey report.

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  • Marketing Capabilities Survey Report

    Marketing2020   June 13, 2014  

    Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.

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  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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  • How ANA Members Are Using Influencer Marketing

    Industry Insights   April 2, 2018  

    New research from the ANA explores how brands are working with influencers. Read the white paper to learn more.

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  • Five Ways to Reach Hispanic Marketing 2.0

    Industry Insights   September 17, 2015  

    Five tips for elevating Hispanic marketing strategy from Heineken’s Multicultural Commercial Marketing Manager Edwin Hincapie.

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  • Marketing2020: Big Data and Analytics Survey Report

    Marketing2020   September 3, 2014  

    Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.

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  • Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

    Research Reports   June 16, 2014  

    This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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  • Research Report: 2014 ANA Procurement/Marketing Relationship Survey

    Research Reports   June 5, 2014  

    The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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  • Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

    Research Reports   June 3, 2014  

    This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

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  • Data Charts: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

    Research Data Charts   April 10, 2014  

    The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. In February 2014 the ANA teamed with Forrester Research to field a survey of 150+ senior marketers to better understand how marketers in charge of important media budgets are coping with this evolution. The survey focuses on media transparency, programmatic buying, and metrics. This collection of data charts represents findings from the 2014 ANA/Forrester Evolution of Media Buying Survey.

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  • Data Charts: 2013 ANA Real-Time Marketing Survey

    Research Data Charts   March 10, 2014  

    This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

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  • Key Findings Report: 2013 ANA Real-Time Marketing Survey

    Research Reports   March 7, 2014  

    This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

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  • Research Report: 2013 ANA Real-Time Marketing Survey

    Research Reports   February 26, 2014  

    This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

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  • The Future of Retail Report, 2020 Edition

    Research Reports   May 6, 2020  

    The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

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  • Blockchain Report, 2020 Edition

    Research Reports   April 27, 2020  

    The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.

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  • 2 Women in Marketing Share Their Tips on How to Create Diversity

    Industry Insights   January 31, 2020  

    A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster.

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