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  • Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

    Research Reports   August 9, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

  • A Diversity Report for the Advertising/Marketing Industry (2021)

    Research Reports   November 16, 2021  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

  • The Future of Agencies: Blurred Lines and Reimagined Relationships

    Research Reports   June 1, 2021  

    ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

  • ANA 2020 Marketing Word of the Year

    Industry Insights   December 14, 2020  

    “Pivot” has been selected by our members as the ANA 2020 Marketing Word of the Year.

  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

  • 2018 Email Marketing Lookbook

    Industry Insights   May 31, 2019  

    This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.

  • 2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology

    Industry Insights   May 24, 2019  

    EEC teamed up with research firm Survata in the fall of 2017 and asked 101 B2C marketers at companies that send at least 10 million emails per month how they use email and what they think of their ESP.

  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

  • The Marketing Community’s Support of Diverse Suppliers

    Research Reports   April 4, 2023  

    This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. One finding is that there has been a notable uptick in investment from the marketing/advertising community toward diverse suppliers.

  • Artificial Intelligence (AI) and Marketing Ethics

    Ethics Issue Alerts   March 16, 2023  

    With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

  • Industry Perspectives on the Transition to a Multi-currency TV Market

    Research Reports   January 12, 2023  

    Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.

  • A Diversity Report for the Advertising/Marketing Industry (2022)

    Research Reports   November 7, 2022  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

  • Consumers Seek Greater Control Over How Marketing Offers are Communicated

    Ethics Issue Alerts   March 17, 2022  

    As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.

  • LGBTQ+ Marketing Inclusion Report

    Research Reports   December 13, 2021  

    This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.

  • 2021 B2B Marketing Conference Event Recap

    Industry Insights   April 26, 2021  

    The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.

  • The Future of MarTech

    Research Reports   April 20, 2021  

    Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.

  • Consumer Neuroscience Report, 2020 Edition

    Research Reports   November 16, 2020  

    Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.