Search Results for All Content (access may be restricted)
Search returned: 213 document(s).
-
Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)
Research Reports August 9, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
view -
A Diversity Report for the Advertising/Marketing Industry (2021)
Research Reports November 16, 2021This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.
view -
The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
view -
ANA 2020 Marketing Word of the Year
Industry Insights December 14, 2020“Pivot” has been selected by our members as the ANA 2020 Marketing Word of the Year.
view -
Growth and Opportunities in Content Marketing
Research Reports July 13, 2020In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.
view -
ANA 2019 Marketing Word of the Year: Personalization
Industry Insights December 4, 2019“Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.
view -
2018 Email Marketing Lookbook
Industry Insights May 31, 2019This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.
view -
2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology
Industry Insights May 24, 2019EEC teamed up with research firm Survata in the fall of 2017 and asked 101 B2C marketers at companies that send at least 10 million emails per month how they use email and what they think of their ESP.
view -
Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider
Industry Insights April 15, 2019This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.
view -
The Marketing Community’s Support of Diverse Suppliers
Research Reports April 4, 2023This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. One finding is that there has been a notable uptick in investment from the marketing/advertising community toward diverse suppliers.
view -
Artificial Intelligence (AI) and Marketing Ethics
Ethics Issue Alerts March 16, 2023With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.
view -
Industry Perspectives on the Transition to a Multi-currency TV Market
Research Reports January 12, 2023Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.
view -
A Diversity Report for the Advertising/Marketing Industry (2022)
Research Reports November 7, 2022This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.
view -
Consumers Seek Greater Control Over How Marketing Offers are Communicated
Ethics Issue Alerts March 17, 2022As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.
view -
LGBTQ+ Marketing Inclusion Report
Research Reports December 13, 2021This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.
view -
2021 B2B Marketing Conference Event Recap
Industry Insights April 26, 2021The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.
view -
The Future of MarTech
Research Reports April 20, 2021Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.
view -
Consumer Neuroscience Report, 2020 Edition
Research Reports November 16, 2020Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.
view -
Direct-to-Consumer Report, 2020 Edition
Research Reports June 16, 2020The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.
view -
Future of B2B Marketing Report, 2020 Edition
Research Reports December 11, 2019Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.
view