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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Research Reports   January 30, 2023  

    According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

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  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

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  • The Future of Retail Report, 2020 Edition

    Research Reports   May 6, 2020  

    The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

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  • CMO Trend Brief: Direct-to-Consumer, 2019 Edition

    Research Reports   October 22, 2019  

    This quick read sums up the must-know aspects of direct-to-consumer marketing, so leaders in the industry can get ahead of the curve on this growing trend.

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  • Behind the Campaign: Inner Nature

    Research Reports   January 25, 2021  

    Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

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  • Commerce Marketing Overview

    Industry Insights   December 19, 2019  

    Learn more about commerce marketing, one of the six pillars of Brand Activation.

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  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

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  • Internet of Things Report, 2019 Edition

    Research Reports   September 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • Future of Retail Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Retail provides marketers with expert perspectives and industry benchmark stats around how brands are responding to the new world of “omnicommerce.”

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omnicommerce.”

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  • Future of Retail

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omnicommerce.”

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  • Excellence in Marketing to the Asian Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

    Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • 3 Steps Toward a Powerful Web3 Marketing Strategy

    Industry Insights   May 4, 2022  

    The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.

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  • What the Metaverse Means for the Future of Marketing

    Industry Insights   April 4, 2022  

    The metaverse is all about bringing customer experience to the forefront of marketing in a whole new way. The pandemic gave way to a boom in virtual shopping methodologies, and the response of the consumer market speaks well to the future possibilities of marketing in the metaverse.

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  • 4 Tips for Converting Seasonal Shoppers

    Industry Insights   January 24, 2022  

    After the hustle and bustle of the holiday season, the first few months of the new year can be a challenging time for retail marketers. You’ve just spent significant time and effort getting customers to buy, and hopefully your strategies have paid off with strong sales.

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  • Future of Programmatic Report, 2021 Edition

    Research Reports   January 18, 2021  

    Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

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  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

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