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  • Champion the New: Accenture Brings Digital to Life as Sponsor of the Minnesota Super Bowl Host

    Internationalist Digital Solutions   October 11, 2018  

    By 2017, Accenture had become a best-in-class digital-solutions provider, but many clients still thought of the company only as management consultants. Accenture needed to change that perception.

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  • 24-Hour Doctor

    Internationalist Digital Solutions   October 11, 2018  

    Lifebuoy needed to differentiate itself within the anti-germ hand wash category.

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  • TUMS “TUMSFast”

    Internationalist Digital Solutions   October 11, 2018  

    TUMS set out to differentiate itself from category competitors, building consumer relevance and driving trial of its fast-relief product, TUMSFast.

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  • The Experience BNY Mellon/Hamilton Selfie App

    Internationalist Digital Solutions   October 11, 2018  

    BNY Mellon discussed its AR app, which allowed users to take a selfie with an image of company founder Alexander Hamilton.

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  • Wait No More

    Internationalist Digital Solutions   October 11, 2018  

    Infiniti humorously evoked Muslims’ impatience during Ramadan in a video ad to alert them to sale prices for cars.

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  • Echoes of Vietnam

    Internationalist Digital Solutions   October 11, 2018  

    To engage millennials and demonstrate its commitment to corporate social responsibility, Bank of America created a Spotify playlist to complement its sponsorship of Ken Burns’ The Vietnam War documentary.

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  • Hyundai — Better Drives Us

    Internationalist Digital Solutions   October 11, 2018  

    Hyundai teamed up with BuzzFeed for the “Better Drives Us” campaign to reach new audiences and tell stories that would echo Hyundai’s brand promise.

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  • Getting Kids Off the Console

    Internationalist Digital Solutions   October 11, 2018  

    Hasbro launched NerfSport, an outdoor sport resembling a digital game, and leveraged gaming influencers to get children excited about real-world games and Nerf Blasters again.

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  • Driving the Digital Customer Experience

    Internationalist Digital Solutions   October 11, 2018  

    CSL created a new website to meet the needs of people searching for health care information online.

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  • Ministry of Health — Cervical Cancer

    Internationalist Digital Solutions   October 11, 2018  

    The Government of Ontario developed an influencer marketing campaign that encouraged women to take appropriate preventative measures specific to cervical cancer and have an open conversation about it.

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  • Enhancing the Mobile Experience for People with Disabilities

    Internationalist Digital Solutions   October 11, 2018  

    Samsung described the assistive technology that it provided to expand web accessibility for people with disabilities.

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  • 4/20 High-atus

    Internationalist Digital Solutions   October 11, 2018  

    Wingstop created a campaign tailored to consumers celebrating 4/20.

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  • Catch. Play. Connect.

    Internationalist Digital Solutions   October 11, 2018  

    VW Group needed to increase brand attributes around innovation and relevance for Chinese consumers who demand forward-looking technology in all aspects of their lives, and SUV body style (with the capabilities, spaciousness, and confidence that brings) in their first or next car.

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  • Government of Ontario “Smoking Cessation”

    Internationalist Digital Solutions   October 11, 2018  

    The Government of Ontario reinvented anti-smoking messaging and created a social media campaign leveraging prominent Instagram influencers in order to fundamentally alter Ontario smokers’ mindsets and make them aware of the resources available to them by the Ontario government that can help them quit smoking.

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  • Scotiabank Art Gallery

    Internationalist Digital Solutions   October 11, 2018  

    To support Scotiabank’s continued involvement with the arts community and engage its audience, ScotiaGallery turned Toronto into an art gallery by leveraging Instagram and dynamic out of home advertising.

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  • Activating Employees on Social to Drive Customer Engagement

    Internationalist Digital Solutions   October 11, 2018  

    Vodafone explained its use of “Enterprise Social,” a platform that gives employees incentives to share the company’s content marketing on their own personal social media channels.

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  • To Each His Team, Mobily for All

    Internationalist Digital Solutions   October 11, 2018  

    Mobily, a leading Saudi telecommunications company, combined its target audience’s love of soccer with an integrated sponsorship program to increase brand likeability and engagement by generating buzz on social media.

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  • Rockworld: The New ROCKWOOL Digital Universe

    Internationalist Digital Solutions   October 11, 2018  

    To align customer experience and drive conversions, ROCKWOOL Group created a new search-focused website and improved its digital offerings and solutions.

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  • Thrive “In the Moment”

    Internationalist Digital Solutions   October 11, 2018  

    Thrive, a brand of nicotine gum and lozenges, increased its brand awareness by targeting smokers when their cravings hit.

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  • Heinz Mayochup Sauce

    Internationalist Digital Solutions   October 11, 2018  

    To spark interest in a mundane category, Heinz leveraged insights gleaned from social listening to start a social media frenzy that resulted in 2.3 billion earned impressions and a 28 percent lift in awareness for Heinz mayonnaise.

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