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  • Doritos Echo Moments — Post Super Bowl Campaign — Amazon.com

    Internationalist Innovation in Media   March 21, 2018  

    PepsiCo partnered with Amazon to extend the impact of its Doritos Super Bowl ad.

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  • Anonymous

    Internationalist Innovation in Media   March 21, 2018  

    Cerveza Victoria posed as an infamous international hacking syndicate to stage a novel beer promotion.

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  • A Route to the Heart... Through Food

    Internationalist Innovation in Media   March 21, 2018  

    The Singapore Tourism Board created a campaign to encourage travelers to visit Singapore, focusing on the country’s multidimensional cuisine as the cultural connection for people of all backgrounds.

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  • The Levi’s Campaign that Levi’s Didn’t Create

    Internationalist Innovation in Media   March 21, 2018  

    To increase sales and brand favorability in China, Levi’s partnered with WeChat and Tencent’s QQ and developed a social media campaign to create personal experiences that tied consumers to the brand.

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  • Hotel De Leyendas Victoria

    Internationalist Innovation in Media   March 21, 2018  

    Cerveza Victoria developed a campaign that was themed around Mexico’s Día de los Muertos, using internet video and experiential marketing to refresh the traditional holiday.

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  • Walter & Alma

    Internationalist Innovation in Media   March 21, 2018  

    An unbranded content campaign by Microsoft Denmark, “Walter & Alma,” demonstrated that the creation of engaging content destined for a target audience can be more effective than purely tactical advertising.

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  • Kyoto Smart City Launch

    Internationalist Innovation in Media   March 21, 2018  

    SmartCar appealed to tech-savvy Japanese customers at an event by leveraging augmented reality technology to deliver a dynamic content experience.

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  • Better Together

    Internationalist Innovation in Media   March 21, 2018  

    AVEENO used loyalty card data to guide its effort to convert users of particular AVEENO products into all-product-lines loyalists.

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  • Ground Control to Major Tom

    Internationalist Innovation in Media   March 21, 2018  

    Airbus created an integrated campaign to introduce its new brand positioning at a key aviation industry event.

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  • Batman Barges In

    Internationalist Innovation in Media   March 21, 2018  

    Warner Bros. promoted The LEGO Batman Movie, not just with traditional trailers, but with humorous primetime TV station announcements delivered by the film’s hero.

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  • Chevrolet: New Year, New Roads

    Internationalist Innovation in Media   March 21, 2018  

    Chevrolet worked to dovetail its “Find New Roads” brand philosophy with people’s New Year’s resolutions by providing resources to help strengthen its audience members’ wholesome resolve.

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  • Snap It with Pepsi

    Internationalist Innovation in Media   March 21, 2018  

    PepsiCo gained market share and helped millennials make the most of their summers by leveraging Snapchat.

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  • Luxury Transformed: Kia Cadenza

    Internationalist Innovation in Media   March 21, 2018  

    Kia Motors America’s multi-platform campaign improved brand perception of the Kia Cadenza by connecting with its target audience through content, events, high-profile talent, and unique technology.

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  • Porsche 718 Cayman vs. Drones

    Internationalist Innovation in Media   March 21, 2018  

    Porsche developed a car vs. drone challenge to market its new Cayman 718 to an unfamiliar demographic: video gamers.

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  • OLX Vogon

    Internationalist Innovation in Media   March 21, 2018  

    OLX Indonesia used a tool for dynamic video creation to promote its platform of classified ads with hyper-targeted messaging.

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  • McDonald’s Big Mac Bacon

    Internationalist Innovation in Media   March 21, 2018  

    McDonald’s Canada started a national conversation about an update to its most iconic menu item: the Big Mac.

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  • Enigma Rooms by Ciel: Hydrate, Resolve, and Escape

    Internationalist Innovation in Media   March 21, 2018  

    The bottled water brand Ciel developed an experiential marketing campaign to drive consumers’ interest in bottled water’s ability to deliver “mental hydration,” a benefit that Ciel had cultivated as one of its key differentiators.

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  • Down to Earth with Dell

    Internationalist Innovation in Media   March 21, 2018  

    Dell targeted mid-sized business owners for the first time, and created a content strategy that addressed the segment’s unique challenges.

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  • The Mandarin Challenge

    Internationalist Innovation in Media   March 21, 2018  

    Porsche Design targeted Chinese airplane passengers with Mandarin-language ads at their baggage carousels.

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  • Fast. Not Furious

    Internationalist Innovation in Media   March 21, 2018  

    INFINITI launched a new, powerful Q50 Red Sport a month before Ramadan as a way to beat its competitors.

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