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Search returned: 93 document(s).

  • ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media

    Research Reports   November 15, 2018  

    The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

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  • CMO Trend Brief: Blockchain

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • CMO Trend Brief: Future Consumer

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

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  • CMO Trend Brief: Virtual Reality

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • CMO Trend Brief: Artificial Intelligence

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Internet of Things

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Live Video

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

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  • CMO Trend Brief: Augmented Reality

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Neuroscience

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Future of Programmatic

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • CMO Trend Brief: Chatbots

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Digital Transformation

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • A Diversity Report for the Advertising/Marketing Industry

    Research Reports   November 5, 2018  

    This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

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  • How an Analytics Culture Drives Exceptional Business Results

    Research Reports   October 29, 2018  

    A Forrester report commissioned by ANA’s Data Analytics Center shows the importance of having an “analytics culture” to drive business growth.

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  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

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  • ANA/DMA Business Report

    Research Reports   August 16, 2018  

    The ANA/DMA Business Report provides the data and marketing community with a twice per year review that tracks the growth of data-driven marketing (DDM) across four key indicators – expenditures, revenues, marketing channel mix and prevailing business priorities.

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  • Future Consumer

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

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  • Digital Transformation

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.

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