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  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

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  • The Television Upfront: For Media Practitioners

    Research Reports   May 19, 2020  

     

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  • Data Sources for Media: A Buyer’s Guide

    Research Reports   May 11, 2020  

     

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  • The Future of Retail Report, 2020 Edition

    Research Reports   May 6, 2020  

    The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

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  • Blockchain Report, 2020 Edition

    Research Reports   April 27, 2020  

    The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.

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  • Voice Marketing Report, 2020 Edition

    Research Reports   April 20, 2020  

    The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.

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  • Creative Messaging Development and Production Given COVID-19

    Research Reports   April 6, 2020  

    The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.

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  • Payment Terms: Current Practices for Marketing Services

    Research Reports   March 10, 2020  

    ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

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  • The State of Connected TV Report 2020

    Research Reports   February 13, 2020  

    ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.

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  • CMO Trend Brief: Digital Transformation 2020 Edition

    Research Reports   January 9, 2020  

    This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

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  • Digital Transformation Report, 2020 Edition

    Research Reports   January 9, 2020  

    The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

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  • Live Video Report, 2019 Edition

    Research Reports   December 15, 2019  

    The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.

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  • CMO Trend Brief: Live Video, 2019 Edition

    Research Reports   December 15, 2019  

    The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.

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  • CMO Trend Brief: Future of B2B Marketing, 2020 Edition

    Research Reports   December 11, 2019  

    The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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