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Search returned: 133 document(s).
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CDP Playbook: How to Succeed with Customer Data Platforms
Research Reports March 13, 2023This ANA playbook, created in partnership with CDP Institute founder David M. Raab, defines what a CDP is, what it can do for marketers, where it can fit in an organization’s tech stack, and the steps necessary to consider which solution may best suit your brand’s needs.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Research Reports January 30, 2023According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.
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ANA In-House Agency Fact Book — 2023
Research Reports January 25, 2023The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Industry Perspectives on the Transition to a Multi-currency TV Market
Research Reports January 12, 2023Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.
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ANA Response Rate Report, 2022
Research Reports January 5, 2023The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
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Trends in Agency Compensation, 18th Edition
Research Reports November 30, 2022For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. According to the results of the latest ANA’s Trends in Agency Compensation survey, fees, particularly labor-based fees, are the most dominant method of compensation today.
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AIMM Diversity Report: Compendium of Historical Member Case Studies
Research Reports November 7, 2022Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.
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A Diversity Report for the Advertising/Marketing Industry (2022)
Research Reports November 7, 2022This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.
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ANA/4A’s Agency Search Simplification Report
Research Reports September 29, 2022The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.
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The Future is Mainstream Green: Introducing a New Growth Strategy
Research Reports September 23, 2022This report, part of the CMO Sustainability Accelerator, outlines a roadmap for how to achieve “Mainstream Green” — defined as driving sustainable choices by all consumers, not just those who are moved by sustainable claims.
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Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)
Research Reports August 9, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
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Procurement 2022: The Good, the Bad, and the Ugly
Research Reports July 28, 2022In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).
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The CMO’s Guide to Programmatic Transparency
Research Reports June 28, 2022The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.
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Power Up! Growth Through Inclusive Marketing
Research Reports June 16, 2022This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.
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ANA Influencer Marketing Measurement Guidelines
Research Reports June 13, 2022The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.
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Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers
Research Reports May 17, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
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ANA In-House Agency Fact Book — 2022
Research Reports January 25, 2022The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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ANA Response Rate Report, 2021
Research Reports January 10, 2022The 2020–21 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
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LGBTQ+ Marketing Inclusion Report
Research Reports December 13, 2021This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.
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And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification
Research Reports December 1, 2021This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.
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