Search Results for All Content (access may be restricted)

Search returned: 16 document(s).

  • Beyond the Hype of VR and AR

    Procurement Webinar Series   April 28, 2017  

    In this webinar, Forrester Research addressed how virtual and augmented reality could transform customer engagement in the future.

  • Advancing the Agency Evaluation Process

    Procurement Webinar Series   April 21, 2017  

    In this webinar, Decideware revealed the key fundamentals of agency evaluation and shared research about how companies are engaging with their marketing colleagues and agencies.

  • Evaluating Your Agency for Performance-Based Compensation

    Procurement Webinar Series   March 31, 2017  

    In this webinar, Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

  • Agency Evaluation 2020: Are You Prepared?

    Procurement Webinar Series   April 1, 2016  

    In this webinar, Richard Benyon, CEO of Decideware, shared strategies for building a better agency evaluation process.

  • PROCUREMENT SERIES: Tips to Moving Beyond Decoupling

    Procurement Webinar Series   February 12, 2016  

    In this webinar, Mattel shared examples of the creative coordination process, decoupling and the centralization of business affairs, talent payments and traffic, and cloning in Brazil.

  • Taking Financial Control of Programmatic

    Procurement Webinar Series   January 29, 2016  

    In this webinar, AdFin discusses the “black box” of the programmatic supply chain and presents goals for partnering with the advertising community to increase programmatic transparency.

  • Hewlett-Packard: A Case Study in Decoupling

    Procurement Webinar Series   April 17, 2015  

    In this webinar, learn how Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

  • Nationwide on the Benefits of Marketing and Procurement Collaboration

    Procurement Webinar Series   February 27, 2015  

    In this webinar video, attendees heard from Pennie Valentine, Senior Consultant, Strategic Sourcing - Nationwide, on how their procurement team consolidated spend and kept the marketing team comfortable.

  • Proving the Value of Your In-House Agency

    Procurement Webinar Series   February 13, 2015  

    In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

  • Agency Compensation: Building a Win-Win Scenario

    Procurement Webinar Series   April 25, 2014  

    Bob Wolf Partners/TPG and the 4A’s shared a brief history of agency compensation, the different models in use today, and best practices for establishing “win-win” relationships.

  • Agency Search: Best Practices on the RFI and RFP Processes

    Procurement Webinar Series   April 11, 2014  

    In this webinar video, the ANA and the 4A’s discussed best practices and guidance tools for improving the agency selection process and writing articulate briefs.

  • Taming the Wild West: An Approach to Managing Below-the-Line Agencies

    Procurement Webinar Series   March 28, 2014  

    In this webinar video, Basil Wuson, principal at A.T. Kearney discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

  • How Procurement Executives Can Help Manage Marketing Spend

    Procurement Webinar Series   March 14, 2014  

    In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

  • How to Save Money Within the Advertising Production Budget

    Procurement Webinar Series   February 28, 2014  

    In this webinar video, Valerie Light, manager, broadcast production at Verizon, and Mike Kolko, director of production tax incentive division at CAPS Payroll, shared their insights on how brands can save money and increase value through decoupling and state production tax incentives.

  • Media Buying: What Every Procurement Professional Needs to Know About Media

    Procurement Webinar Series   February 14, 2014  

    In this webinar video, Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.

  • Collaborative Negotiation Practices for Win-Win Results

    Procurement Webinar Series   January 31, 2014  

    In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.