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  • What's Not to Love About S'mores Saturday?

    REGGIE Awards   May 16, 2020  

    Hershey’s brought people together through “S’mores Saturday” to increase consumption of Hershey’s S’mores.

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  • How Doritos Became Relevant Again

    REGGIE Awards   May 16, 2020  

    Doritos capitalized on the recognizability of its product with a campaign that self-consciously jettisoned all mention of the brand name.

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  • How Dairy Queen Found Happiness

    REGGIE Awards   May 16, 2020  

    Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

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  • Turning a Startup Into a Multi-million Dollar Brand

    REGGIE Awards   May 16, 2020  

    Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.

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  • Ally Financial Is Doing It Right

    REGGIE Awards   May 16, 2020  

    Ally undertook a sponsorship of NASCAR driver Jimmie Johnson to promote its brand nationally and to increase consideration among the sport’s fans.

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  • This Is How Texas Does S'mores

    REGGIE Awards   May 16, 2020  

    To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

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  • This Brand Relaunched an Old Favorite

    REGGIE Awards   May 16, 2020  

    Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

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  • Pepsi's Augmented Reality Approach

    REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

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  • How the Hershey’s Emoji Bar Helped Kids

    REGGIE Awards   May 16, 2020  

    The Hershey Company created the Hershey’s Emoji Bar to help children build social connection, and drive sales during back-to-school season.

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  • TD Bank Thanks Small Businesses in Emotional Campaign

    REGGIE Awards   May 16, 2020  

    TD Bank set out to express its thanks to its small-business customers doing good in their communities.

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  • This Milk Campaign Is Everything

    REGGIE Awards   May 16, 2020  

    The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

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  • Vehicle Loan Illusions Debunked

    REGGIE Awards   May 16, 2020  

    State Farm Bank used illusion-themed experiences to explain vehicle financing and increase awareness of vehicle loan products, then shared those experiences on social media.

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  • For Smokers Trying to Quit, This Lozenge Might Be the Answer

    REGGIE Awards   May 16, 2020  

    Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.

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  • Cheetos' Unexpected Show at New York Fashion Week

    REGGIE Awards   May 16, 2020  

    The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.

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  • Trident Gives Back at Dollar General

    REGGIE Awards   May 16, 2020  

    Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

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  • The Untold Stories on the Women Behind Diageo's Whiskey

    REGGIE Awards   May 16, 2020  

    During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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  • The Powerful Way This Beer Company Celebrated Día de los Muertos

    REGGIE Awards   May 16, 2020  

    During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.

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  • Got Millennials? Here's How You Can

    REGGIE Awards   May 16, 2020  

    American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

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  • This Instant Cocktail Mix Is a Summer Game Changer

    REGGIE Awards   May 16, 2020  

    Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.

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