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  • Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon

    REGGIE Awards   May 15, 2019  

    To reinforce and reposition chocolate milk as a credible recovery drink for serious exercisers and break through a cluttered and highly competitive sports beverage category, Milk Processor Education Program (MilkPEP) leveraged an extensive body of published scientific research, elevated the relevance and timeliness of its chocolate milk message among adult exercisers, and tapped high-profile influencers.

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  • Ask Troy — Troy-Bilt

    REGGIE Awards   May 15, 2019  

    With the new Ask Troy platform, Troy-Bilt provides simple answers to consumers’ questions in the yard.

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  • Giving in to Blue Bunny Ice Cream

    REGGIE Awards   May 15, 2019  

    The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.

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  • Mondelēz International Lowes Foods Pair Your RITZ

    REGGIE Awards   May 15, 2019  

    RITZ Crackers had to find a way to authentically connect with Lowes Foods shoppers.

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  • WestJet Christmas Miracle: Uniting Through Traditions

    REGGIE Awards   May 15, 2019  

    WestJet celebrated the holiday traditions of people all over the world by capturing the people, places, and fun facts of 16 different countries across six continents in documentary-style videos.

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  • Swedish Fish Shark Week Program

    REGGIE Awards   May 15, 2019  

    Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.

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  • Capital One Spark Business Real SBOs Campaign

    REGGIE Awards   May 15, 2019  

    Capital One took advantage of cardholder success stories to demonstrate the value of the 2 percent cash back that it offered to small business owners.

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  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • Only Vegas Moments

    REGGIE Awards   May 15, 2019  

    An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.

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  • Screens Up

    REGGIE Awards   May 15, 2019  

    Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.

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  • The World’s Longest Cheese Board

    REGGIE Awards   May 15, 2019  

    At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.

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  • Bridging the Dream Scholarship Program

    REGGIE Awards   May 15, 2019  

    Sallie Mae Bank awarded each of seven high school students a $25,000 scholarship for college. The recipients’ stories, and the reactions from their family members, were captured by a creative team, turned into 30-second videos, and then shared on social media — all within 24 hours of the scholarship announcement.

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  • Aetna Voices of Health Competition

    REGGIE Awards   May 15, 2019  

    To help improve community health outcomes, Aetna created a program to empower and honor local nonprofit organizations.

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  • Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes

    REGGIE Awards   May 15, 2019  

    Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.

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  • Rémy Martin Producer Series, Season 5 “The Co-Sign”

    REGGIE Awards   May 15, 2019  

    To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.

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  • truth Zombie Rally

    REGGIE Awards   May 15, 2019  

    To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • Cheerios “Moments of Good”

    REGGIE Awards   May 15, 2019  

    Cheerios held experiential pop-up events that tapped into Walmart Moms’ emotions to boost sales in a crowded category.

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  • Dream in Black

    REGGIE Awards   May 15, 2019  

    AT&T needed to create sales, build brand affinity, and improve consumer intent to purchase with African-Americans.

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  • Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart

    REGGIE Awards   May 15, 2019  

    Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.

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