Search Results for All Content (access may be restricted)
Search returned: 325 document(s).
-
Absolut Appeals to Concert-Goers with a Metaverse Activation
REGGIE Awards May 21, 2023Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.
view -
This Video Game Promoted Its Launch by Tapping into Parenting Humor
REGGIE Awards May 21, 2023God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.
view -
Progressive Creates a Branded Character to Appeal to Young Homeowners
REGGIE Awards May 20, 2023To fuel Progressive’s “Parentamorphosis” campaign momentum and keep up with an evolving audience, the brand introduced “Dr. Rick, Parenta-Life Coach.” In addition to TV, online video was used to target young people who had cut the cord. Progressive also pulled Dr. Rick out of traditional channels by releasing an audiobook.
view -
Dove Combats Hair Discrimination
REGGIE Awards May 20, 2023Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.
view -
A Gaming Partnership Between Kellogg’s and Minecraft
REGGIE Awards May 20, 2023Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.
view -
Northwell Health Takes on Gun Violence with a Purpose-Driven Campaign
REGGIE Awards May 20, 2023Northwell Health’s “Doesn’t Kill to Ask” gun-violence-prevention campaign urged parents to ask other parents whether they kept an unlocked gun in the house by comparing firearms to a pet tiger.
view -
How Walmart Used Roblox to Spice up Its Relationship with Gen Z
REGGIE Awards May 20, 2023When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.
view -
How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices
REGGIE Awards May 19, 2023To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.
view -
How TUMS Ended Its War on Food with the “Love Food Back” Rebranding Campaign
REGGIE Awards May 19, 2023With its “Love Food Back” campaign, TUMS wanted to reposition its brand and reignite its customers’ passion for even the spiciest of foods.
view -
How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign
REGGIE Awards May 19, 2023Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.
view -
How Xbox and OPI Created a Campaign That Finally Spotlighted Female Gamers
REGGIE Awards May 19, 2023Xbox partnered with the world’s leading nail polish brand, OPI, to create the first ever Xbox-inspired palette for spring of 2022. The collection was released in over 33 countries, brought OPI into the world of gaming, and invited everyone to play and express their creativity through nail art.
view -
Michelob Has John McEnroe Compete Against Himself
REGGIE Awards May 17, 2023Michelob ULTRA created the world’s first real versus virtual tennis match, with John McEnroe competing against virtual avatars of himself.
view -
Meet Mark the Michelob Guy
REGGIE Awards May 17, 2023Within 48 hours of a picture of a man holding a Michelob ULTRA beer at a PGA event went viral, the brand immortalized Mark the "Michelob Guy" with his own commercial, custom merchandise, and even ULTRA-sponsored appearances at the next PGA tour stop.
view -
Live Nation and Liquid Death Bring #DeathToPlastic
REGGIE Awards May 16, 2023Live Nation and Liquid Death entered into a strategic partnership to create #DeathToPlastic, a partnership aimed to remove single-use plastics across Live Nation venues and festivals.
view -
How IHG Hotels & Resorts Inspired Travelers to be Themselves
REGGIE Awards May 15, 2023IHG created a fully integrated data-driven campaign, leveraging TV, digital, social, out-of-home, print, PR efforts, influencers, and more to show travelers that its hotels were a place where they could be themselves.
view -
HP REGEN at Coachella
REGGIE Awards May 15, 2023HP debuted an artistic masterpiece at Coachella to educate millennials and generation Z on sustainability.
view -
Hershey Helps Consumers Master Their Movie Night
REGGIE Awards May 15, 2023The Hershey Company partnered with Vudu to position itself as the brand that enhances family movie nights.
view -
Unilever Creates a Gamified Men’s Grooming Experience for March Madness
REGGIE Awards May 15, 2023Leveraging its partnership with the NCAA, Unilever delivered a bracket-style activation that got guys excited to groom again, and revitalized sales of its men’s grooming brands at H-E-B.
view -
The Iconic Summer Mashup 2.0
REGGIE Awards May 14, 2023Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.
view -
How eos Appealed to Gen Z
REGGIE Awards May 14, 2023Is the moment "shave worthy"? Showcasing highly relatable life moments — like that first real job interview, or a special date with a not-so-special person — eos’ campaign featured gen Z women, with real bodies, in funny yet relatable situations, shaving all different body parts (as women do).
view