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Doritos capitalized on the recognizability of its product with a campaign that self-consciously jettisoned all mention of the brand name.

OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.

Air National Guard organized a major media takeover of one of the most iconic transportation hubs in the world, Penn Station, with more than 135 ad units for 14 weeks during peak travel season to showcase the brand and reach potential recruits.

Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.

Planet Fitness created a program that offered teens free memberships all summer long.

Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.

Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.

For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.