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  • Bar-S Promotes Hot Dogs with a Summer Anthem

    REGGIE Awards   April 21, 2022  

    Bar-S created a new song and music video for the peak summer season of hot dog sales.

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  • Anheuser-Busch Re-engages Hispanics with Cinco de Mayo

    REGGIE Awards   April 21, 2022  

    Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.

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  • Evolution Reloaded

    REGGIE Awards   April 21, 2022  

    One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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  • Heinz Art of the Burger

    REGGIE Awards   April 21, 2022  

    Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.

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  • AT&T’s “Win Local" Campaign in Mexico

    REGGIE Awards   April 21, 2022  

    AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.

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  • Happier Than Ever: The Destination

    REGGIE Awards   April 21, 2022  

    Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.

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  • Fintropolis

    REGGIE Awards   April 21, 2022  

    Ally, in collaboration with Microsoft and Blockworks, created Fintropolis, a world within Minecraft that uses real-world scenarios to introduce and familiarize students and users to financial concepts.

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  • Heineken B.O.T.

    REGGIE Awards   April 21, 2022  

    Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.

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  • Ace Fights “Paint Procrastination” with Free Babysitting

    REGGIE Awards   April 21, 2022  

    Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

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  • bubly bublé deliveré

    REGGIE Awards   April 21, 2022  

    PepsiCo Beverages Canada created a national campaign aimed at Canadians between the ages of 18 and 49 who know that it is important to drink lots of water, but the reality for them is that drinking water is boring.

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  • How eBay Made Payments Easier

    REGGIE Awards   April 21, 2022  

    eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.

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  • Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act

    REGGIE Awards   April 21, 2022  

    Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.

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  • LEGO Barcelona Flagship Opening Draws Inspiration from Mosaic Culture

    REGGIE Awards   April 21, 2022  

    The LEGO Group developed an omnichannel campaign for the launch of its flagship store in Barcelona, inspired by the cities culturally ingrained mosaics.

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  • Snap to Steal

    REGGIE Awards   April 21, 2022  

    Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.

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  • How Doritos Disrupted Gaming

    REGGIE Awards   April 21, 2022  

    Doritos’s “Disruptor Series” was a nationally focused program designed to reach Doritos and gaming fans across the U.S. While still leaning into a strong base of gen Z consumers, the audience was comprised of gaming enthusiasts and those who consume gaming content as the company wanted to disrupt the gaming landscape.

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  • How Swarovski Won Over Generation Z by Creating Some Crystal Halo Swag

    REGGIE Awards   April 21, 2022  

    To connect to a younger audience and advance its mission of making luxury available to everyone, jewelry brand Swarovski partnered with Xbox and the popular video game series Halo to create customized crystal giveaways to celebrate the release of a new edition of the Halo series.

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  • Mint Mobile Shows How Customers Have Hell to Pay for Big Wireless Service

    REGGIE Awards   April 21, 2022  

    Mint Mobile launched a campaign that celebrated everything that customers love about the brand and everything they hate about “Big Wireless.”

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  • How a Beer Brand Used Sneaker Culture to Win Over NBA Fans

    REGGIE Awards   April 21, 2022  

    With the goal of deepening its relationship with NBA fans, Michelob ULTRA partnered with a famous artist and sneaker designer to create an extremely limited edition NBA Finals bottle and a Reddit-powered release to create a social media frenzy and drive brand engagement.

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  • Mountain Dew’s Gamified Major Melon Super Bowl Promotion

    REGGIE Awards   April 21, 2022  

    Mountain Dew created a gamified Super Bowl ad in which viewers could win $1,000,000 by guessing the amount of bottles in the spot.

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  • This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic

    REGGIE Awards   April 21, 2022  

    With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

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