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  • State Farm Neighborhood of Good Music Festival Experience

    REGGIE Awards   May 15, 2019  

    State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.

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  • Rémy Martin Producer Series, Season 5 “The Co-Sign”

    REGGIE Awards   May 15, 2019  

    To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.

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  • Cheerios “Moments of Good”

    REGGIE Awards   May 15, 2019  

    Cheerios held experiential pop-up events that tapped into Walmart Moms’ emotions to boost sales in a crowded category.

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  • Find Your Park/Encuentra Tu Parque

    REGGIE Awards   April 20, 2017  

    In celebration of its 100th anniversary, the National Park Service raised awareness for its parks among multicultural millennials through a series of experiential activations.

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  • Love Can't Wait

    REGGIE Awards   May 21, 2021  

    Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.

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  • Promoting Cheese Through Virtual Events

    REGGIE Awards   May 21, 2021  

    To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.

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  • The Cool Ranch

    REGGIE Awards   May 21, 2021  

    Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a brand-new generation of consumers.

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  • Target Took Immersive Shopping to a Whole New Level

    REGGIE Awards   May 16, 2020  

    Target created an immersive shopping experience for customers to alleviate some of the stress associated with shopping during the holiday season, and improved brand sentiment.

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  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • truth x BiGS

    REGGIE Awards   May 15, 2019  

    Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.

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  • Goldfish Animation Xperience

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm engaged engaged millennial families in a new way by inviting customers to get creative with Goldfish crackers.

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  • HISTORY’S Vikings at San Diego Comic-Con

    REGGIE Awards   April 16, 2018  

    HISTORY invited fans to pay tribute to a beloved character on the network’s show Vikings with a day-long event, culminating in a ship burning on the San Diego Bay.

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  • Walmart Oreo World Record Dunk

    REGGIE Awards   April 16, 2018  

    Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.

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  • Google Play Music Block

    REGGIE Awards   April 20, 2017  

    Google created a 30-foot, LED-covered Google Play Music Block to display responsive, real-time content at New York’s Panorama Festival.

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  • Rick and Morty and Pringles

    REGGIE Awards   May 21, 2021  

    Pringles harnessed the power of animated characters Rick and Morty in a cross-media campaign.

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  • Halloweendy’s Scare Thru

    REGGIE Awards   May 21, 2021  

    Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.

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  • Cheetos' Unexpected Show at New York Fashion Week

    REGGIE Awards   May 16, 2020  

    The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.

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  • WestJet Asked Consumers This Important Question

    REGGIE Awards   May 16, 2020  

    Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”

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  • The Smart Approach to Brand Awareness

    REGGIE Awards   May 16, 2020  

    To change consumers’ perception of Wisconsin cheeses, Dairy Farmers of Wisconsin encouraged product trial in exciting ways.

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  • Why This Is L.L. Bean's Most Successful Campaign

    REGGIE Awards   May 16, 2020  

    “S’more Out of Summer” was L.L.Bean’s largest, most successful integrated brand engagement campaign, generating buzz, amplifying reach, and inspiring its audience to get outside to make the most out of summer.

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