Search Results for All Content (access may be restricted)
Search returned: 72 document(s).
-
Happier Than Ever: The Destination
REGGIE Awards April 21, 2022Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.
view -
State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
view -
Cheerios “Moments of Good”
REGGIE Awards May 15, 2019Cheerios held experiential pop-up events that tapped into Walmart Moms’ emotions to boost sales in a crowded category.
view -
Rémy Martin Producer Series, Season 5 “The Co-Sign”
REGGIE Awards May 15, 2019To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.
view -
State Farm Neighborhood of Good Music Festival Experience
REGGIE Awards May 15, 2019State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.
view -
Michelob Has John McEnroe Compete Against Himself
REGGIE Awards May 17, 2023Michelob ULTRA created the world’s first real versus virtual tennis match, with John McEnroe competing against virtual avatars of himself.
view -
This Grocer Created a Web Series and Won Over Young Consumers
REGGIE Awards May 8, 2023The Fresh Market wanted to reach an untapped audience with the potential to drive new business to its stores through e-commerce. The company used short- and long-form shoppable videos, with impressive results.
view -
Promoting Cheese Through Virtual Events
REGGIE Awards May 21, 2021To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.
view -
The Cool Ranch
REGGIE Awards May 21, 2021Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a new generation of consumers.
view -
Love Can't Wait
REGGIE Awards May 21, 2021Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.
view -
Target Took Immersive Shopping to a Whole New Level
REGGIE Awards May 16, 2020Target created an immersive shopping experience for customers to alleviate some of the stress associated with shopping during the holiday season, and improved brand sentiment.
view -
Be an Outsider at Work
REGGIE Awards May 15, 2019L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.
view -
truth x BiGS
REGGIE Awards May 15, 2019Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.
view -
Walmart Oreo World Record Dunk
REGGIE Awards April 16, 2018Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.
view -
HISTORY’S Vikings at San Diego Comic-Con
REGGIE Awards April 16, 2018HISTORY invited fans to pay tribute to a beloved character on the network’s show Vikings with a day-long event, culminating in a ship burning on the San Diego Bay.
view -
Goldfish Animation Xperience
REGGIE Awards April 16, 2018Pepperidge Farm engaged engaged millennial families in a new way by inviting customers to get creative with Goldfish crackers.
view -
Absolut Appeals to Concert-Goers with a Metaverse Activation
REGGIE Awards May 21, 2023Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.
view -
Progressive Creates a Branded Character to Appeal to Young Homeowners
REGGIE Awards May 20, 2023To fuel Progressive’s “Parentamorphosis” campaign momentum and keep up with an evolving audience, the brand introduced “Dr. Rick, Parenta-Life Coach.” In addition to TV, online video was used to target young people who had cut the cord. Progressive also pulled Dr. Rick out of traditional channels by releasing an audiobook.
view -
Live Nation and Liquid Death Bring #DeathToPlastic
REGGIE Awards May 16, 2023Live Nation and Liquid Death entered into a strategic partnership to create #DeathToPlastic, a partnership aimed to remove single-use plastics across Live Nation venues and festivals.
view -
Kay: #EveryKiss NYE Hijack
REGGIE Awards May 13, 2023Kay's #EveryKiss New Years Eve Hijack leveraged a live TV event and brand ambassadors to spark a social movement that turned the New Year’s Eve Times Square Ball Drop into an iconic brand experience — helping a 30-year-old tagline regain its cultural relevance.
view