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  • OREO, Target, and Influencer Marketing

    REGGIE Awards   May 15, 2019  

    OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.

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  • Engaging Micro-Influencers to Fight Color Paralysis

    REGGIE Awards   May 15, 2019  

    To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • This Company Exposed Fraudulent Health Claims in Powerful Ad

    REGGIE Awards   May 16, 2020  

    E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

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  • This Is How Texas Does S'mores

    REGGIE Awards   May 16, 2020  

    To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

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  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

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  • Will It Clog? These Videos Show All

    REGGIE Awards   May 16, 2020  

    Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.

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  • Goldfish Animation Xperience

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm engaged engaged millennial families in a new way by inviting customers to get creative with Goldfish crackers.

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  • Soap & Glory and Live Nation

    REGGIE Awards   April 16, 2018  

    Soap & Glory partnered with Live Nation to create an empowering female-centric program that engaged women and girls across the U.S., encouraging body positivity.

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  • WestJet Christmas Miracle: 12 Flights of Christmas

    REGGIE Awards   April 16, 2018  

    WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.

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  • adidas Boost Tour

    REGGIE Awards   April 20, 2016  

    adidas developed an immersive experiential marketing campaign to drive trials of its new Boost shoes.

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  • Pepsi's Augmented Reality Approach

    REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

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  • Acceptance Matters

    REGGIE Awards   May 16, 2020  

    Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

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  • This Company Is Promoting Economic Mobility and Diversity

    REGGIE Awards   May 16, 2020  

    Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

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  • Why Dollar General Teamed Up with Snickers and WWE

    REGGIE Awards   May 16, 2020  

    To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

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  • This Milk Campaign Is Everything

    REGGIE Awards   May 16, 2020  

    The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

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  • Trident Gives Back at Dollar General

    REGGIE Awards   May 16, 2020  

    Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

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  • McDonald's and Coca-Coca Came Together for Football Fans

    REGGIE Awards   May 16, 2020  

    McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.

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  • This Company Made Staying Inside Exciting

    REGGIE Awards   May 16, 2020  

    The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.

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