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  • OREO, Target, and Influencer Marketing

    REGGIE Awards   May 15, 2019  

    OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.

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  • Engaging Micro-Influencers to Fight Color Paralysis

    REGGIE Awards   May 15, 2019  

    To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Soap & Glory and Live Nation

    REGGIE Awards   April 16, 2018  

    Soap & Glory partnered with Live Nation to create an empowering female-centric program that engaged women and girls across the U.S., encouraging body positivity.

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  • Goldfish Animation Xperience

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm engaged engaged millennial families in a new way by inviting customers to get creative with Goldfish crackers.

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  • WestJet Christmas Miracle: 12 Flights of Christmas

    REGGIE Awards   April 16, 2018  

    WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.

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  • adidas Boost Tour

    REGGIE Awards   April 20, 2016  

    adidas developed an immersive experiential marketing campaign to drive trials of its new Boost shoes.

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  • Screens Up

    REGGIE Awards   May 15, 2019  

    Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.

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  • Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon

    REGGIE Awards   May 15, 2019  

    To reinforce and reposition chocolate milk as a credible recovery drink for serious exercisers and break through a cluttered and highly competitive sports beverage category, Milk Processor Education Program (MilkPEP) leveraged an extensive body of published scientific research, elevated the relevance and timeliness of its chocolate milk message among adult exercisers, and tapped high-profile influencers.

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  • Go #2

    REGGIE Awards   May 15, 2019  

    P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.

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  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes

    REGGIE Awards   May 15, 2019  

    Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.

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  • Rémy Martin Producer Series, Season 5 “The Co-Sign”

    REGGIE Awards   May 15, 2019  

    To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.

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  • Swedish Fish Shark Week Program

    REGGIE Awards   May 15, 2019  

    Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.

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  • Diageo’s “Decisions: Party’s Over” Virtual Reality Experience

    REGGIE Awards   May 15, 2019  

    Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.

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  • Thank Your Role Model

    REGGIE Awards   May 15, 2019  

    Chevron undertook a campaign to promote women in STEM careers.

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  • State Farm Color Full Lives and ESSENCE

    REGGIE Awards   April 16, 2018  

    State Farm created the “Color Full Lives” campaign to connect with African-American women seeking ways to improve their lives, and to position itself as a resource for financial help.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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  • State Farm: Neighborhood of Good

    REGGIE Awards   April 16, 2018  

    State Farm’s cross-channel “Neighborhood of Good” campaign encouraged and empowered consumers to volunteer in their communities.

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