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Search returned: 122 document(s).
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OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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Kit Kat Flavor Launch at Walmart
REGGIE Awards May 21, 2021Hershey recruited the help of social influencers to build excitement for its two new Kit Kat flavors.
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Engaging Micro-Influencers to Fight Color Paralysis
REGGIE Awards May 15, 2019To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.
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How Merrell Used Influencers to Flip the Script and Win Over New Customers
REGGIE Awards April 21, 2022With the brand being outpaced by its competitors in the trail running category — but still resonating with road runners — Merrell created an influencer-led campaign that sought to show road runners how they could benefit from trail running, helping the brand reverse a downward trend and win with a new audience category.
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Will It Clog?
REGGIE Awards May 15, 2019Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.
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Xfinity’s Best Offer of the Year with Dude Perfect
REGGIE Awards April 16, 2018Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Heineken B.O.T.
REGGIE Awards April 21, 2022Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.
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Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers
REGGIE Awards April 21, 2022Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.
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Heinz Art of the Burger
REGGIE Awards April 21, 2022Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.
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Jameson Celebrates St. Patrick’s Time Off (SPTO)
REGGIE Awards April 21, 2022Jameson developed an integrated marketing campaign to help consumers celebrate St. Patrick’s Day during the pandemic.
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How Doritos Disrupted Gaming
REGGIE Awards April 21, 2022Doritos’s “Disruptor Series” was a nationally focused program designed to reach Doritos and gaming fans across the U.S. While still leaning into a strong base of gen Z consumers, the audience was comprised of gaming enthusiasts and those who consume gaming content as the company wanted to disrupt the gaming landscape.
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Canfessional
REGGIE Awards April 21, 2022Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.
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The Big String Cheese Debate
REGGIE Awards May 21, 2021By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo CheeseHeads brand.
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Promoting Cheese Through Virtual Events
REGGIE Awards May 21, 2021To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.
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Famous Orders — The Travis Scott Meal
REGGIE Awards May 21, 2021McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.
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The First-Ever TikTok Reality Show: Eyes. Lips. Famous.
REGGIE Awards May 21, 2021With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.
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The Cool Ranch
REGGIE Awards May 21, 2021Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a new generation of consumers.
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This Is How Texas Does S'mores
REGGIE Awards May 16, 2020To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.
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