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  • OREO, Target, and Influencer Marketing

    REGGIE Awards   May 15, 2019  

    OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.

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  • Kit Kat Flavor Launch at Walmart

    REGGIE Awards   May 21, 2021  

    Hershey recruited the help of social influencers to build excitement for its two new Kit Kat flavors.

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  • Engaging Micro-Influencers to Fight Color Paralysis

    REGGIE Awards   May 15, 2019  

    To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Famous Orders — The Travis Scott Meal

    REGGIE Awards   May 21, 2021  

    McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.

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  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

    REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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  • The Cool Ranch

    REGGIE Awards   May 21, 2021  

    Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a brand-new generation of consumers.

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  • Promoting Cheese Through Virtual Events

    REGGIE Awards   May 21, 2021  

    To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.

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  • The Big String Cheese Debate

    REGGIE Awards   May 21, 2021  

    By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo CheeseHeads brand.

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  • This Company Exposed Fraudulent Health Claims in Powerful Ad

    REGGIE Awards   May 16, 2020  

    E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

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  • Will It Clog? These Videos Show All

    REGGIE Awards   May 16, 2020  

    Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.

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  • This Is How Texas Does S'mores

    REGGIE Awards   May 16, 2020  

    To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

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  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

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  • Goldfish Animation Xperience

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm engaged engaged millennial families in a new way by inviting customers to get creative with Goldfish crackers.

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  • Soap & Glory and Live Nation

    REGGIE Awards   April 16, 2018  

    Soap & Glory partnered with Live Nation to create an empowering female-centric program that engaged women and girls across the U.S., encouraging body positivity.

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  • WestJet Christmas Miracle: 12 Flights of Christmas

    REGGIE Awards   April 16, 2018  

    WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.

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  • Virtual National Forest

    REGGIE Awards   May 21, 2021  

    Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.

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  • How Doritos Supported High School Graduates During COVID

    REGGIE Awards   May 21, 2021  

    Doritos, in partnership with iHeartRadio, gave high school graduates a national media platform to celebrate their accomplishment on “another level,” when graduation ceremonies across the country were cancelled or delayed due to the COVID-19 pandemic.

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  • Pockets 4 Bits: Gamer Snacks Level Up

    REGGIE Awards   May 21, 2021  

    Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.

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