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Search returned: 137 document(s).
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OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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Kit Kat Flavor Launch at Walmart
REGGIE Awards May 21, 2021Hershey recruited the help of social influencers to build excitement for its two new Kit Kat flavors.
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Engaging Micro-Influencers to Fight Color Paralysis
REGGIE Awards May 15, 2019To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.
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How IHG Hotels & Resorts Inspired Travelers to be Themselves
REGGIE Awards May 15, 2023IHG created a fully integrated data-driven campaign, leveraging TV, digital, social, out-of-home, print, PR efforts, influencers, and more to show travelers that its hotels were a place where they could be themselves.
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How SurveyMonkey Convinced Business Owners to Give Customers What They Want
REGGIE Awards May 11, 2023SurveyMonkey created a brand awareness campaign leveraging CTV, digital, social, podcast integrations, and influencers to encourage business leaders to listen to their customers.
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How Citizens Bank Used an Immersive Art Installation to Successfully Launch in a New Market
REGGIE Awards May 1, 2023In an effort to make an unforgettable first impression as it entered the New York market, Citizens Bank created a data-driven, immersive experience that evoked the energy, creativity, and resiliency of New Yorkers.
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How Merrell Used Influencers to Flip the Script and Win Over New Customers
REGGIE Awards April 21, 2022With the brand being outpaced by its competitors in the trail running category — but still resonating with road runners — Merrell created an influencer-led campaign that sought to show road runners how they could benefit from trail running, helping the brand reverse a downward trend and win with a new audience category.
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Will It Clog?
REGGIE Awards May 15, 2019Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.
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This Video Game Promoted Its Launch by Tapping into Parenting Humor
REGGIE Awards May 21, 2023God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.
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How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices
REGGIE Awards May 19, 2023To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.
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Pilk and Cookies: A Pepsi Twist on a Holiday Tradition
REGGIE Awards May 11, 2023During the holidays, Pepsi invited fans to give Santa’s milk and cookies an upgrade with a surprising and naughty twist of Pilk and Cookies. Pepsi partnered with Lindsay Lohan to deliver a great way to celebrate the holidays unapologetically with a new and delicious way to enjoy Pepsi.
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This Grocer Created a Web Series and Won Over Young Consumers
REGGIE Awards May 8, 2023The Fresh Market wanted to reach an untapped audience with the potential to drive new business to its stores through e-commerce. The company used short- and long-form shoppable videos, with impressive results.
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Welcome to the Gamerhood: How State Farm Created Its Own Gaming Series
REGGIE Awards May 8, 2023State Farm created the largest-ever physical build for a gaming environment to engage, entertain, and educate millions of young audience members.
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IHOP Banks on Loyalty
REGGIE Awards May 7, 2023The International Bank of Pancakes is a 360-degree integrated marketing campaign for the launch of IHOP’s first ever loyalty program.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Jameson Celebrates St. Patrick’s Time Off (SPTO)
REGGIE Awards April 21, 2022Jameson developed an integrated marketing campaign to help consumers celebrate St. Patrick’s Day during the pandemic.
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Heinz Art of the Burger
REGGIE Awards April 21, 2022Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.
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Heineken B.O.T.
REGGIE Awards April 21, 2022Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.
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Canfessional
REGGIE Awards April 21, 2022Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.
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