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Search returned: 144 document(s).
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Promoting Cheese Through Virtual Events
REGGIE Awards May 21, 2021To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.
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Mobil 1 NBA 2K21 Holiday Promotion
REGGIE Awards May 21, 2021By integrating the Mobil 1 brand into NBA 2K21 and bringing a promotional offer to retail, the motor oil brand extended its messaging to a receptive audience that drove an ROI of over 300 percent in Q4.
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Doritos Teamed Up with Rapper Lil Baby for This Campaign
REGGIE Awards May 16, 2020Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.
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How Dairy Queen Found Happiness
REGGIE Awards May 16, 2020Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”
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Pop Tarts and Destiny 2
REGGIE Awards April 16, 2018Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.
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Summer of Funlightenment
REGGIE Awards May 21, 2021During the COVID-19 pandemic, Blue Bunny launched the Summer of Funlightenment campaign, a series of brand events and promotions.
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Bon Appé-Cheetos Holiday Cookbook
REGGIE Awards May 21, 2021Cheetos created a holiday cookbook in which all of the recipes used the snack food as an ingredient.
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Famous Orders — The Travis Scott Meal
REGGIE Awards May 21, 2021McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.
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Love That Game Giveaway
REGGIE Awards May 21, 2021Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.
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Financial Education Made Easy
REGGIE Awards May 16, 2020Ally Financial created a game based on Monopoly to promote financial education and awareness of its brand.
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This Company Is Promoting Economic Mobility and Diversity
REGGIE Awards May 16, 2020Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.
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Influencers Team Up in 'Treat Yourself' Music Video
REGGIE Awards May 16, 2020OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.
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McDonald's and Coca-Coca Came Together for Football Fans
REGGIE Awards May 16, 2020McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.
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OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
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Dunkin’ Go2s for Go-Getters
REGGIE Awards May 15, 2019Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.
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This Ad Celebrating Women in STEM Is Amazing
REGGIE Awards May 15, 2019Chevron undertook a campaign to promote women in STEM careers.
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Will It Clog?
REGGIE Awards May 15, 2019Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.
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Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes
REGGIE Awards May 15, 2019Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.
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Xbox + Taco Bell
REGGIE Awards May 15, 2019Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.
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Drinkworks Home Bar by Keurig
REGGIE Awards May 15, 2019Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.
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