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  • How Dairy Queen Found Happiness

    REGGIE Awards   May 16, 2020  

    Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

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  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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  • McDonald's and Coca-Coca Came Together for Football Fans

    REGGIE Awards   May 16, 2020  

    McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.

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  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

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  • This Company Is Promoting Economic Mobility and Diversity

    REGGIE Awards   May 16, 2020  

    Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

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  • Financial Education Made Easy

    REGGIE Awards   May 16, 2020  

    Ally Financial created a game based on Monopoly to promote financial education and awareness of its brand.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

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  • Thank Your Role Model

    REGGIE Awards   May 15, 2019  

    Chevron undertook a campaign to promote women in STEM careers.

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  • Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes

    REGGIE Awards   May 15, 2019  

    Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.

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  • Dunkin’ Go2s for Go-Getters

    REGGIE Awards   May 15, 2019  

    Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.

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  • Drinkworks Home Bar by Keurig

    REGGIE Awards   May 15, 2019  

    Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.

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  • OREO, Target, and Influencer Marketing

    REGGIE Awards   May 15, 2019  

    OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.

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  • Doritos Guardians of the Galaxy Vol. 2 Music Bag

    REGGIE Awards   April 16, 2018  

    Doritos partnered with Marvel Studios to promote the sequel to Guardians of the Galaxy.

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  • Oreo Dunk Challenge Multi-Retailer

    REGGIE Awards   April 16, 2018  

    Mondelēz International developed shopper marketing campaigns tailored to each of Oreo’s four key retailers to encourage consumers to use social media to share their experiences dunking classic Oreo cookies.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Bud Light Amphitheatre Takeover

    REGGIE Awards   April 16, 2018  

    Bud Light partnered with Live Nation for a campaign that connected with fans at the Hollywood Casino Amphitheater in Chicago.

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  • Saturday vs. Sunday: Voice Your Choice

    REGGIE Awards   April 16, 2018  

    Cheez-Its and Pringles became the “Official Snacks of Football” thanks to the clever launch of Kellogg’s “Saturday vs. Sunday: Voice Your Choice” campaign, debate, and sweepstakes, which helped the brand gain in-store display, sales, market share, and overall consumer consideration.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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