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  • Heineken B.O.T.

    REGGIE Awards   April 21, 2022  

    Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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  • Mountain Dew’s Gamified Major Melon Super Bowl Promotion

    REGGIE Awards   April 21, 2022  

    Mountain Dew created a gamified Super Bowl ad in which viewers could win $1,000,000 by guessing the amount of bottles in the spot.

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  • State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

    REGGIE Awards   April 21, 2022  

    State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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  • Mobil 1 NBA 2K21 Holiday Promotion

    REGGIE Awards   May 21, 2021  

    By integrating the Mobil 1 brand into NBA 2K21 and bringing a promotional offer to retail, the motor oil brand extended its messaging to a receptive audience that drove an ROI of over 300 percent in Q4.

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  • Promoting Cheese Through Virtual Events

    REGGIE Awards   May 21, 2021  

    To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.

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  • How Dairy Queen Found Happiness

    REGGIE Awards   May 16, 2020  

    Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

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  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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  • Happier Than Ever: The Destination

    REGGIE Awards   April 21, 2022  

    Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.

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  • Bar-S Promotes Hot Dogs with a Summer Anthem

    REGGIE Awards   April 21, 2022  

    Bar-S created a new song and music video for the peak summer season of hot dog sales.

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  • Trident Boosts Itself at CVS with a Maybelline Partnership

    REGGIE Awards   April 21, 2022  

    Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.

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  • Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter

    REGGIE Awards   April 21, 2022  

    Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.

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  • Anheuser-Busch Re-engages Hispanics with Cinco de Mayo

    REGGIE Awards   April 21, 2022  

    Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.

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  • Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully

    REGGIE Awards   April 21, 2022  

    Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.

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  • HP Dragonfly

    REGGIE Awards   April 21, 2022  

    HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.

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  • Love That Game Giveaway

    REGGIE Awards   May 21, 2021  

    Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.

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  • Famous Orders — The Travis Scott Meal

    REGGIE Awards   May 21, 2021  

    McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.

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  • Bon Appé-Cheetos Holiday Cookbook

    REGGIE Awards   May 21, 2021  

    Cheetos created a holiday cookbook in which all of the recipes used the snack food as an ingredient.

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  • Summer of Funlightenment

    REGGIE Awards   May 21, 2021  

    During the COVID-19 pandemic, Blue Bunny launched the Summer of Funlightenment campaign, a series of brand events and promotions.

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