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  • How Walmart Used Roblox to Spice up Its Relationship with Gen Z

    REGGIE Awards   May 20, 2023  

    When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.

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  • The Fresh Market Launches the Ultimate Loyalty Experience

    REGGIE Awards   May 14, 2023  

    The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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  • State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

    REGGIE Awards   April 21, 2022  

    State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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  • How a Beer Brand Used Sneaker Culture to Win Over NBA Fans

    REGGIE Awards   April 21, 2022  

    With the goal of deepening its relationship with NBA fans, Michelob ULTRA partnered with a famous artist and sneaker designer to create an extremely limited edition NBA Finals bottle and a Reddit-powered release to create a social media frenzy and drive brand engagement.

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  • Promoting Cheese Through Virtual Events

    REGGIE Awards   May 21, 2021  

    To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.

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  • Liberty Mutual MasterThis

    REGGIE Awards   April 16, 2018  

    Liberty Mutual’s “MasterThis” content marketing campaign drove customer retention without having to change its service offering or pricing.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • How TUMS Ended Its War on Food with the “Love Food Back” Rebranding Campaign

    REGGIE Awards   May 19, 2023  

    With its “Love Food Back” campaign, TUMS wanted to reposition its brand and reignite its customers’ passion for even the spiciest of foods.

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  • How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign

    REGGIE Awards   May 19, 2023  

    Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.

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  • Unilever Creates a Gamified Men’s Grooming Experience for March Madness

    REGGIE Awards   May 15, 2023  

    Leveraging its partnership with the NCAA, Unilever delivered a bracket-style activation that got guys excited to groom again, and revitalized sales of its men’s grooming brands at H-E-B.

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  • Dell Scores a Hit with the I.T. Squad

    REGGIE Awards   May 7, 2023  

    Dell earned the trust of I.T. business decision-makers by joining the conversation on Reddit with the I.T. Squad, a comedy series based on real Reddit threads.

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  • Getting Milk to Be Cool

    REGGIE Awards   May 7, 2023  

    To promote the dairy milk category to consumers, MilkPEP’s Make The Trade program leveraged innovative NFT technology for an instant-win game/sweepstakes executed across all engagement channels and the entire path to purchase.

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  • AT&T’s “Win Local" Campaign in Mexico

    REGGIE Awards   April 21, 2022  

    AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.

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  • How Bud Light Reached Out to a Young Multicultural Audience

    REGGIE Awards   April 21, 2022  

    Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.

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  • Canfessional

    REGGIE Awards   April 21, 2022  

    Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.

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  • How The North Face Used a Wealth of Data to Create a Better Loyalty Program

    REGGIE Awards   April 21, 2022  

    Using a wealth of customer research and a well-executed promotional campaign, The North Face revamped its customer rewards program to better engage its loyalists, gain new fans, and drive better overall sales results.

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  • Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers

    REGGIE Awards   April 21, 2022  

    Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.

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  • Henkel and Walmart Make Laundry Talk to Change Shopper Buying Habits

    REGGIE Awards   April 21, 2022  

    Faced with stubborn consumers unwilling to break out of their routines and try new products, laundry product manufacturer Henkel, Inc. partnered with Walmart on a digital campaign that helped consumers find new products suited to their specific laundry needs, while never exceeding their shopping budget.

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  • How Merrell Used Influencers to Flip the Script and Win Over New Customers

    REGGIE Awards   April 21, 2022  

    With the brand being outpaced by its competitors in the trail running category — but still resonating with road runners — Merrell created an influencer-led campaign that sought to show road runners how they could benefit from trail running, helping the brand reverse a downward trend and win with a new audience category.

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