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  • Liberty Mutual MasterThis

    REGGIE Awards   April 16, 2018  

    Liberty Mutual’s “MasterThis” content marketing campaign drove customer retention without having to change its service offering or pricing.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Flo’s Chop Shop

    REGGIE Awards   April 20, 2016  

    To deepen its relationship with motorcyclists, Progressive created a year-long pop-up activation at motorcycle rallies around the country.

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  • Extended Stay America Hotels: Leader in Corporate Social Responsibility

    REGGIE Awards   April 20, 2016  

    Extended Stay America partnered with the American Cancer Society to give free and discounted rooms to cancer patients traveling for treatment.

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  • Acceptance Matters

    REGGIE Awards   May 16, 2020  

    Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

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  • The Smart Approach to Brand Awareness

    REGGIE Awards   May 16, 2020  

    To change consumers’ perception of Wisconsin cheeses, Dairy Farmers of Wisconsin encouraged product trial in exciting ways.

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  • Got IT Problems? This Company Hilariously Dramatizes Them in Game

    REGGIE Awards   May 16, 2020  

    Eaton used an online mystery game, “Ticket of Terror,” to comically dramatize common IT problems and demonstrate how Eaton’s power management products can solve them.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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  • What's Not to Love About S'mores Saturday?

    REGGIE Awards   May 16, 2020  

    Hershey’s brought people together through “S’mores Saturday” to increase consumption of Hershey’s S’mores.

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  • Extended Stay America: Reindeer Stay Free

    REGGIE Awards   April 16, 2018  

    Extended Stay America’s “Reindeer Stay Free” campaign drove revenue increases during the holiday season while cementing the brand as “Santa’s home away from home.”

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  • PNA Program (Pet Nutrition Ambassador Program)

    REGGIE Awards   April 16, 2018  

    Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

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  • Reaping Rewards with T-Mobile Tuesdays

    REGGIE Awards   April 16, 2018  

    T-Mobile refreshed its app-based loyalty program to simplify and improve the customer experience.

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  • Citi Double Cash Card “Means What It Says”

    REGGIE Awards   April 20, 2017  

    Using humor based on customer insights and narrative storytelling across multiple platforms and channels, Citi bridged the gap between the stories banks tell and consumers’ true reality.

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  • Vikings Season 3

    REGGIE Awards   April 20, 2016  

    To generate buzz and drive viewership the third season of Vikings, HISTORY created a highly engaging integrated marketing campaign for fans.

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  • Liquid-Plumr Scores In-Store with Hunky Plumrs

    REGGIE Awards   April 15, 2015  

    Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.

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  • California Puts Huggies to the Test

    REGGIE Awards   March 27, 2014  

    Huggies activated a regional total market strategy to reach multicultural moms.

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  • AT&T On the Way to Saturday

    REGGIE Awards   April 4, 2013  

    A content marketing campaign united nearly two dozen of AT&T's university sponsorships across the country.

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  • What Happens When You Pair Wine + Cheez-It?

    REGGIE Awards   May 16, 2020  

    To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.

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  • Ally Financial Is Doing It Right

    REGGIE Awards   May 16, 2020  

    Ally undertook a sponsorship of NASCAR driver Jimmie Johnson to promote its brand nationally and to increase consideration among the sport’s fans.

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  • TD Bank Thanks Small Businesses in Emotional Campaign

    REGGIE Awards   May 16, 2020  

    TD Bank set out to express its thanks to its small-business customers doing good in their communities.

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