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  • Heinz Art of the Burger

     REGGIE Awards   April 21, 2022  

    Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.

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  • Oreo Dunk Challenge Multi-Retailer

     REGGIE Awards   April 16, 2018  

    Mondelēz International developed shopper marketing campaigns tailored to each of Oreo’s four key retailers to encourage consumers to use social media to share their experiences dunking classic Oreo cookies.

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  • Quaker Overnight Oats Launch

     REGGIE Awards   April 16, 2018  

    Quaker launched a strategic 360-degree shopper marketing campaign designed to introduce consumers to Quaker Overnight Oats and turn a breakfast innovation into a breakfast staple.

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  • 19 Crimes Infamous Tasting

     REGGIE Awards   April 16, 2018  

    Australian wine brand 19 Crimes created an augmented reality campaign in association with grocery brand Kroger that gave shoppers an engaging, memorable experience at the shelf.

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  • Powering the Joy of Movement

     REGGIE Awards   May 21, 2021  

    GSK Consumer Healthcare inspired shoppers and drove conversion at top retailers with a 360-degree program that intercepted shoppers at key moments.

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  • Why Dollar General Teamed Up with Snickers and WWE

    REGGIE Awards   May 16, 2020  

    To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

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  • Colgate and Walmart Save Water

     REGGIE Awards   May 15, 2019  

    In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.

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  • Drinkworks Home Bar by Keurig

     REGGIE Awards   May 15, 2019  

    Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

     REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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  • HP Dragonfly

     REGGIE Awards   April 21, 2022  

    HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.

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  • Choose a Spirit to Fit Your Lifestyle

     REGGIE Awards   April 21, 2022  

    Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.

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  • OREO Pokémon Adventure at Target

     REGGIE Awards   April 21, 2022  

    Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.

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  • Game On: Winning the PC Aisle

     REGGIE Awards   May 21, 2021  

    Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.

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  • This Instant Cocktail Mix Is a Summer Game Changer

     REGGIE Awards   May 16, 2020  

    Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.

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  • The Untold Stories on the Women Behind Diageo's Whiskey

     REGGIE Awards   May 16, 2020  

    During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

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  • How Walmart Encouraged Giving

     REGGIE Awards   May 16, 2020  

    Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.

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  • OREO, Target, and Influencer Marketing

     REGGIE Awards   May 15, 2019  

    OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.

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  • The Search for the 19th Cork

     REGGIE Awards   May 15, 2019  

    “Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.

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  • Swedish Fish Shark Week Program

     REGGIE Awards   May 15, 2019  

    Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.

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  • PNA Program (Pet Nutrition Ambassador Program)

     REGGIE Awards   April 16, 2018  

    Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

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