Search Results for All Content (access may be restricted)

Search returned: 380 document(s).

  • How Doritos Became Relevant Again

    REGGIE Awards   May 16, 2020  

    Doritos capitalized on the recognizability of its product with a campaign that self-consciously jettisoned all mention of the brand name.

    view
  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

    view
  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

    view
  • This Is How Texas Does S'mores

    REGGIE Awards   May 16, 2020  

    To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

    view
  • Pepsi's Augmented Reality Approach

    REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

    view
  • This Company Is Promoting Economic Mobility and Diversity

    REGGIE Awards   May 16, 2020  

    Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

    view
  • Cheetos' Unexpected Show at New York Fashion Week

    REGGIE Awards   May 16, 2020  

    The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.

    view
  • Keeping America Safe

    REGGIE Awards   May 16, 2020  

    Air National Guard organized a major media takeover of one of the most iconic transportation hubs in the world, Penn Station, with more than 135 ad units for 14 weeks during peak travel season to showcase the brand and reach potential recruits.

    view
  • This Brand Relaunched an Old Favorite

    REGGIE Awards   May 16, 2020  

    Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

    view
  • This Company Exposed Fraudulent Health Claims in Powerful Ad

    REGGIE Awards   May 16, 2020  

    E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

    view
  • Will It Clog? These Videos Show All

    REGGIE Awards   May 16, 2020  

    Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.

    view
  • How Planet Fitness Got Teens Excited About Exercise

    REGGIE Awards   May 16, 2020  

    Planet Fitness created a program that offered teens free memberships all summer long.

    view
  • Turning a Startup Into a Multi-million Dollar Brand

    REGGIE Awards   May 16, 2020  

    Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.

    view
  • Acceptance Matters

    REGGIE Awards   May 16, 2020  

    Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

    view
  • This Milk Campaign Is Everything

    REGGIE Awards   May 16, 2020  

    The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

    view
  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

    view
  • Nike Designed Awesome SpongeBob SquarePants Product Line

    REGGIE Awards   May 16, 2020  

    In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.

    view
  • What Do Michael Bublé and bubly Have in Common?

    REGGIE Awards   May 16, 2020  

    For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

    view
  • Trident Gives Back at Dollar General

    REGGIE Awards   May 16, 2020  

    Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

    view
  • Jeep's Tips for Successful Experiential Marketing

    REGGIE Awards   May 16, 2020  

    Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.

    view

1234567 >>  Last (19)