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A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.

DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.

In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.

Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

Wavio developed an AI-powered technology that helps deaf and hard of hearing people live with more independence and security.

Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.

Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.

Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.

The California Milk Processor Board strategized a campaign to target millennial parents.

As the brand committed to empowering everyone, Microsoft designed the first controller for gamers with limited mobility that enhances their gaming experience and empowers them to compete in new ways.

Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

LIFEWTR by PepsiCo created an inspirational movement to bring art back to schools to advance sources of creation and creativity, with a goal to impact 10 million students in 2019.

Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.