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  • Tongue-Tied

    Multicultural Excellence Awards   November 4, 2018  

    Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

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  • A Song For Every Name

    Multicultural Excellence Awards   November 4, 2018  

    Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

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  • The beIN BED Campaign

    Multicultural Excellence Awards   November 4, 2018  

    beIN SPORTS created programming designed to help viewers get to bed early to check out “El Clasico,” a major soccer match that broadcast live at 7:00 a.m.

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  • Growing Up with More than One Flavor

    Multicultural Excellence Awards   November 4, 2018  

    Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

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  • Lexus and Marvel's Black Panther Long Live the King

    Multicultural Excellence Awards   November 4, 2018  

    Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

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  • Comcast Visions of King

    Multicultural Excellence Awards   November 4, 2018  

    As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

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  • Xfinity Cultural Conduit — Featuring Black Thought

    Multicultural Excellence Awards   November 4, 2018  

    Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

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  • Anything But Sorry

    Multicultural Excellence Awards   November 4, 2018  

    To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

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  • Xfinity Behind the Mask

    Multicultural Excellence Awards   November 4, 2018  

    Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

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  • Chinese "Your Goals" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

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  • The Talk

    Multicultural Excellence Awards   November 4, 2018  

    To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.

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  • Connected by Pride

    Multicultural Excellence Awards   November 4, 2018  

    To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

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  • Chinese "Your Way" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase appealed to Chinese-Americans with an ad that evoked important elements of their culture.

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  • Honoring Cultural Traditions

    Multicultural Excellence Awards   November 4, 2018  

    Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

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  • Puerto Rico from A to Z

    Multicultural Excellence Awards   November 4, 2018  

    Puerto Rico Tourism Company created a content marketing campaign to convince tourists to visit the island and balance out the negative media around the recent hurricane damage.

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  • Reinvent Mindsets by HP

    Multicultural Excellence Awards   November 4, 2018  

    HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

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  • Tundra Power

    Multicultural Excellence Awards   November 4, 2018  

    Toyota promoted its Tundra pickup truck with free coffee giveaways.

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  • My Black Is Beautiful

    Multicultural Excellence Awards   November 4, 2018  

    Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

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  • Virtual Social Pride Parade

    Multicultural Excellence Awards   November 4, 2018  

    Verizon celebrated Pride Month by inviting consumers to participate in a virtual pride parade on their mobile devices.

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  • Love Over Bias

    Multicultural Excellence Awards   November 4, 2018  

    Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

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