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Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever
Multicultural Excellence Awards December 30, 2021With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.
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Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys
Multicultural Excellence Awards December 30, 2021Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.
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TikTok Celebrates Pride Digitally
Multicultural Excellence Awards December 30, 2021TikTok promoted an array of creators from the LGBTQ+ community, gaining visibility for their work on a host of partner platforms.
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Tecate Hosts Virtual Music Festival on a Virtual Patio
Multicultural Excellence Awards December 30, 2021During the pandemic, Tecate launched a monthly virtual series of curated music programming inviting viewers to tune in and support local arts and culture.
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This Campaign Turned to Moms During COVID-19 — Here’s Why
Multicultural Excellence Awards December 30, 2021Without knowing the full brunt of the virus coming off the Thanksgiving season, California Department of Public Health knew that it needed to act fast to mobilize California families to take action by staying home this holiday season.
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Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families
Multicultural Excellence Awards December 30, 2021With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.
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AT&T Honors Black Future Makers
Multicultural Excellence Awards December 30, 2021AT&T celebrated those members of the Black community who were working to build a better future.
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Fighting for Equity in Blood Donations
Multicultural Excellence Awards December 30, 2021Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.
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McDonald’s Lets Fans Place BTS’ Favorite Order
Multicultural Excellence Awards December 30, 2021McDonald’s appealed to multicultural youth by allowing them to place the same food order as the beloved K-pop band BTS.
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How This Campaign Shed Light on Racial Inequalities
Multicultural Excellence Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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McDonald’s Finds “Dorado” for Young Hispanics
Multicultural Excellence Awards December 30, 2021McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.
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Human by Orientation PRIDE 2020
Multicultural Excellence Awards December 30, 2021In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.
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Unilever Created the First Deodorant for People with Disabilities
Multicultural Excellence Awards December 30, 2021Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.
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How When We All Vote Drove Record Voter Turnout Among Generation Z in 2020
Multicultural Excellence Awards December 30, 2021With the goal of increasing voter turnout among generation Z people of color for the 2020 election, When We All Vote ran an omnichannel campaign that appealed to younger voters by focusing on how voting was the best way for them to use their voices and help build the nation they wanted to see.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural Excellence Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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How California Gave Smokers a Platform to Inspire People to Quit
Multicultural Excellence Awards December 30, 2021With the pandemic and the anti-Asian racism that accompanied it causing California smokers of Asian descent to cope by smoking even more, the California Tobacco Control Program launched a campaign that featured a multilingual helpline and creative featuring smokers telling their own stories in hopes of inspiring others to quit.
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Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative
Multicultural Excellence Awards December 30, 2021With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.
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P&G’s “Widen the Screen” Initiative
Multicultural Excellence Awards December 30, 2021P&G undertook an effort to fight stereotypes by promoting representations of Black life that normalized its everyday beauty.
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Ford F-150 More than Tough
Multicultural Excellence Awards December 30, 2021Ford’s campaign promoted the F-150 truck as the “truck of choice” regardless of paycheck.
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Olay Showcases the Beauty of STEM
Multicultural Excellence Awards December 30, 2021A print campaign for Olay was written in STEM languages, using real female STEM experts from diverse professional and cultural backgrounds as the faces of the campaign.
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