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Search returned: 120 document(s).
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AT&T Honors Black Future Makers
Multicultural Excellence Awards December 30, 2021AT&T celebrated those members of the Black community who were working to build a better future.
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Ford F-150 More than Tough
Multicultural Excellence Awards December 30, 2021Ford’s campaign promoted the F-150 truck as the “truck of choice” regardless of paycheck.
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Black Shop Friday
Multicultural Excellence Awards December 30, 2021Chicago advertising agency O'Keefe Reinhard & Paul strove to promote shopping at Black-owned businesses on the day after Thanksgiving.
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7-Eleven Highlights the Little Joys
Multicultural Excellence Awards December 30, 20217-Eleven showcased how its brand provides small joys that can make a big difference in someone’s day, drawing on the experiences of multicultural consumers in the process.
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Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative
Multicultural Excellence Awards December 30, 2021With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.
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Pantene Family Pride
Multicultural Excellence Awards December 30, 2021Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.
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Respond2Racism: The First-Responder Twitter Bot
Multicultural Excellence Awards December 30, 2021To combat COVID-19 fueled anti-Asian hate, Goodby Silverstein & Partners created a Twitter bot that responded to anti-Asian tweets with messages from Asian frontline workers about the harmful effects of racist rhetoric.
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McDonald’s Lets Fans Place BTS’ Favorite Order
Multicultural Excellence Awards December 30, 2021McDonald’s appealed to multicultural youth by allowing them to place the same food order as the beloved K-pop band BTS.
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Football Is for Everyone
Multicultural Excellence Awards December 30, 2021To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.
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Fighting for Equity in Blood Donations
Multicultural Excellence Awards December 30, 2021Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.
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Harley-Davidson’s Tough Turban Keeps Sikh Motorcyclists Safe While Honoring Religious Freedom
Multicultural Excellence Awards December 30, 2021Because removing their turban to wear a helmet while on a motorcycle would be a violation of Sikhs religious beliefs, Harley-Davidson created the Tough Turban, a modified version of traditional Sikh male headwear that allowed Sikh men to ride their motorcycles safely without having to compromise their beliefs.
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Cheetos Collaborated with Musician Bad Bunny
Multicultural Excellence Awards December 30, 2021Although Cheetos is the highest contributor to Frito-Lay salty share, the brand is losing Hispanic households at a faster rate than GenPop. To reverse penetration declines, Cheetos needed to re-ignite the fire among Hispanics, particularly Latinx Superfans.
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How This Campaign Shed Light on Racial Inequalities
Multicultural Excellence Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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Can-Am On-Road Created a Women's Mentorship Program
Multicultural Excellence Awards December 30, 2021Reversing a 10-year downward trajectory for the motorsports category required some aggressive education and recruitment targets. Can-Am On-Road needed to know that the company was arming women with the tools and knowledge to get licensed and on the road.
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How California Gave Smokers a Platform to Inspire People to Quit
Multicultural Excellence Awards December 30, 2021With the pandemic and the anti-Asian racism that accompanied it causing California smokers of Asian descent to cope by smoking even more, the California Tobacco Control Program launched a campaign that featured a multilingual helpline and creative featuring smokers telling their own stories in hopes of inspiring others to quit.
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Share Something Real with Facebook Portal
Multicultural Excellence Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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Human by Orientation PRIDE 2020
Multicultural Excellence Awards December 30, 2021In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.
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How Don Julio Celebrated Cinco de Mayo
Multicultural Excellence Awards December 30, 2021The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.
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P&G’s “Widen the Screen” Initiative
Multicultural Excellence Awards December 30, 2021P&G undertook an effort to fight stereotypes by promoting representations of Black life that normalized its everyday beauty.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural Excellence Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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