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Search returned: 154 document(s).
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How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community
Multicultural Excellence Awards December 28, 2022Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.
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McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
Multicultural Excellence Awards December 28, 2022McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
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Google Pixel Addresses Image Equity
Multicultural Excellence Awards December 27, 2022Google used the key differentiator of its Pixel 6 phone, Real Tone, to inspire a larger conversation about image equity in respect to people with darker skin.
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DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign
Multicultural Excellence Awards December 27, 2022DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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DishLATINO Imagines a Meeting of Two Legendary Latino Entertainers
Multicultural Excellence Awards December 26, 2022DishLATINO created a video imagining a meeting between two legendary Latino entertainers to demonstrate the contributions of Latinos in television.
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HHS Promotes COVID-19 Vaccination Among Native Hawaiians and Pacific Islanders
Multicultural Excellence Awards December 23, 2022The U.S. Department of Health and Human Services' “We Can Do This” campaign aimed to increase uptake of COVID-19 vaccines and boosters, with a focus on reaching Native Hawaiians and Pacific Islanders through trusted messengers and partnerships, creative development, paid advertising, PR/media relations, and events.
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Spotlighting Forced Labor in the Fashion Industry
Multicultural Excellence Awards December 23, 2022This campaign undertaken by The Human Rights Foundation informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China. Additionally, it provided shoppers with tools that would help them avoid buying such clothing in the future.
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P&G Elevates Emerging Black Directors
Multicultural Excellence Awards December 23, 20228:46 Films is a platform created to showcase up-and-coming Black filmmakers and to honor the legacy of George Floyd and reclaim the last eight minutes and 46 seconds of his life with stories of joy and love told by Black storytellers and filmmakers.
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Corona Broadcasts Soccer in Native Mexican Languages
Multicultural Excellence Awards December 23, 2022Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.
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Sedano’s Honors Hispanic Customers with a Taste of Home
Multicultural Excellence Awards December 22, 2022To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.
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Sports Illustrated Uses Its Swimsuit Issue to Achieve Progress for Women
Multicultural Excellence Awards December 22, 2022With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.
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Toyota Celebrates Paralympic Triumph
Multicultural Excellence Awards December 22, 2022Toyota celebrated the story of Paralympian Brian McKeever and his brother, Robin, whose love and assistance helped make Brian’s athletic achievements possible despite his visual impairment.
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Mastercard Reaches Out to the Visually Impaired
Multicultural Excellence Awards December 21, 2022Mastercard introduced a new system of payment cards for blind and partially sighted customers, then promoted it via a cross-media campaign.
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The Black Elevation Map
Multicultural Excellence Awards December 20, 2022Black & Abroad created a Black Elevation Map to pinpoint where Black-owned businesses and cultural institutions are most likely to be present, absent, and in what abundance.
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Pantene Hosts a Quniceañera for 44-Year-Old Trans Woman and Her Family
Multicultural Excellence Awards December 19, 2022To recognize the International Day of Trans Remembrance, P&G’s Pantene hosted a quniceañera for 44-year-old transgender women, allowing her to finally “come out” as a woman in the Mexican tradition and surrounded by her family and friends.
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Google Shows How the Pixel Can Overcome the Discrimination Faced by Hispanics
Multicultural Excellence Awards December 19, 2022Google’s "Para Todo lo que Eres” campaign sought to more deeply engage bilingual Hispanics, who were less aware of the Google Pixel smartphone than other demographics, by showing them how some of the new features of the Pixel 6 could help them overcome language barriers and skin color-related discrimination.
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How Ford Positioned Its SUV as the Perfect Vehicle for Post-COVID Reunions
Multicultural Excellence Awards December 18, 2022In an effort to engage South Asians in the Toronto area, Ford Canada launched a campaign that positioned its Escape SUV as the perfect vehicle to help reunite families who were coming together to celebrate Diwali after a long, pandemic-induced layoff.
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Burger King Used Authentic Photography to Promote Its New All-Natural Menu
Multicultural Excellence Awards December 18, 2022With its “Non Artificial Mexico” campaign, Burger King seized on the popular perception that Mexican advertising is inauthentic and used it to promote its brand new, all-natural restaurant menu.
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Sound It Out
Multicultural Excellence Awards December 16, 2022Ad Council began by pairing kids and caregivers with Black and Latino recording artists and asked them to sit together for intimate conversation sessions, guided by mental health professionals. Over a period of several weeks, the artists transformed the kids’ feelings and anxieties into both the lyrics and melodies of new songs.
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