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  • McDonald’s Rise N’ Rave

    Multicultural Excellence Awards   January 15, 2020  

    A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

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  • Smart Living

    Multicultural Excellence Awards   January 15, 2020  

    State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

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  • #BLACKGIRLSDO: My Black is Beautiful at Essence Festival 2018

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

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  • The Extraordinary Example

    Multicultural Excellence Awards   January 15, 2020  

    Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

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  • Life Reflected

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.

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  • Altuve Quits

    Multicultural Excellence Awards   January 15, 2020  

    DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

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  • Queer City (Pride + Progress)

    Multicultural Excellence Awards   January 15, 2020  

    P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.

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  • First Shave

    Multicultural Excellence Awards   January 15, 2020  

    In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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  • Animales Místicos

    Multicultural Excellence Awards   January 15, 2020  

    Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

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  • See Sound

    Multicultural Excellence Awards   January 15, 2020  

    Wavio developed an AI-powered technology that helps deaf and hard of hearing people live with more independence and security.

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  • #RedefineBlack: A Call for Change

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.

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  • Don't Hate Me Because I Am LGBTQ+

    Multicultural Excellence Awards   January 15, 2020  

    Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.

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  • America's Best Toy Shop

    Multicultural Excellence Awards   January 15, 2020  

    Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

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  • Kim Jung Gi

    Multicultural Excellence Awards   January 15, 2020  

    To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.

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  • Being a Kid is Tough

    Multicultural Excellence Awards   January 15, 2020  

    The California Milk Processor Board strategized a campaign to target millennial parents.

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  • Changing the Game

    Multicultural Excellence Awards   January 15, 2020  

    As the brand committed to empowering everyone, Microsoft designed the first controller for gamers with limited mobility that enhances their gaming experience and empowers them to compete in new ways.

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  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

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  • The Miami Project

    Multicultural Excellence Awards   January 15, 2020  

    LIFEWTR by PepsiCo created an inspirational movement to bring art back to schools to advance sources of creation and creativity, with a goal to impact 10 million students in 2019.

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  • Your Best Never Comes Easy

    Multicultural Excellence Awards   January 15, 2020  

    Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

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