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Diageo had a mammoth task — find the right measurement approach, bring along the organization, and align our agencies against a common mission.

Fossil Group's global analytics team was tasked to understand consumers' needs, preferences, and shopping behavior in key markets that would allow Fossil Group to not only sell more across various categories and channels, but also to reduce unnecessary costs.

In Fall of 2017, Southwest Airlines shifted all of its digital marketing to video, which it felt was a better storytelling medium than banner ads.

For Theraflu to be competitive, we needed to be seen as a brand that was just as fast as our medicine, bringing information to the consumer faster than our competition.

Frontline Education's digital marketing team led the charge to revise and implement processes across the organization that would allow for in-depth data analysis and accurate data-driven decisions on marketing qualified leads.

Walmart's goal was to take a rigorous, data-driven approach to understand the possible impact of increasing the wages of associate-level employees on its corporate reputation.

In this case study, learn how Turner leveraged attribution data for media optimization.

Saving for retirement may seem overwhelming to most workers. Nationwide's main goal for this campaign was to help everyone across America understand what their retirement needs may be and what actions they can take to improve their retirement wellness.

Cisco created a KPI called "Engagement Points" — a measure of engagement that happens between Cisco and its customers and partners on both digital and physical domains.

Lack of easily accessible, accurate data to monitor campaign performance resulted in a culture at PTC that did not consistently use data to drive Marketing decisions. Our key initiative was to implement a measurement framework that addressed these gaps and changed the way Marketing measured, reported, analyzed its performance.

By using analytics dashboards to visually tell the story of the headwinds and tailwinds of weather and how they affect all parts of the business, Scotts Miracle-Gro could make better decisions and be more efficient and effective.

Top marketing and analytics executives at global spirits purveyor Diageo discuss how this company — which owns dozens of major brands distributed worldwide — has managed to foster a high degree of analytics adoption across the organization. Diageo is a 2018 finalist in the ANA Genius Awards category for Data and Analytics Adoption.

Adobe was recognized for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles in the category of Analytics Innovation.

Since TV metrics can no longer be spoken in conversation without their digital and social counterparts, cross-consumption analytics have become a major player in the sales and marketing process at NASCAR.

Learn about IBM's cognitive management system, a new integrated platform that allows it to see analytics usage down to the individual.

Turner was recognized for outstanding achievement in applying rigorous marketing analytics science to the problems being addressed in the category of Analytics Science.

The Clorox Company was recognized for outstanding achievement in championing broad organizational adoption for analytics and accountability in the category of Analytics Adoption.

Syngenta was recognized for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles in the category of Analytics Innovation.

Hilton Worldwide was recognized for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics in the category of Analytics Impact.

The Neiman Marcus Analytics group was tasked with developing a way to quantify the sales and profit impact of each marketing channel (email, display advertising, online search, direct mail, etc.) utilized by the brand.