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Search returned: 43 document(s).

  • Smart Business Growth in the Era of Artificial Intelligence

    ANA Genius Awards   October 4, 2019  

    While Adobe has been able to maintain a great level of success, it are facing a bigger challenge than ever: how to overcome market saturation of its core customer base.

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  • From BOGO to Best in Class: Putting the Care Back in Eye Care

    ANA Genius Awards   October 4, 2019  

    Learn how Live Nation for Brands established itself as a media organization beyond a live entertainment company and pushed the industry's traditional conventions of "brand sponsorship" to true "brand partnership" through live music culture.

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  • The Upside to Adopting B.O.S.S

    ANA Genius Awards   October 4, 2019  

    STX Entertainment used B.O.S.S (Business Outcomes, Strategy and Systems) to tee off a multi-year process to combine richer consumer insights, a marketing technology stack, agency reorganization, 2nd party data agreements, and robust analytics.

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  • Data-Informed Audience Insights to Better Segmentation and Personalization

    ANA Genius Awards   October 4, 2019  

    With the evolution of digital media, addressable TV, and the ability to influence in-store marketing efforts, it is more important than ever for PepsiCo to take a thoughtful, nuanced approach to each activation underpinned by an understanding of what drives its consumer.

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  • Project Karma: Adopting Data-Driven Individualized Lifetime Value Models to Better Understand Our Customers

    ANA Genius Awards   October 4, 2019  

    The data-centric nature of the world we live in today, coupled with Adobe's focus on doing the best for its customers, catalyzed a rethinking of the way Adobe used big data to more accurately measure the monetary value of its customers.

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  • Square Brings Together Data Engineering, Data Science, and Data Platforms to Optimize Marketing Spend

    ANA Genius Awards   October 4, 2019  

    To create a single source of truth of marketing ROI for the entire company, Square, Inc.'s Marketing Analytics team drew on internal expertise in operations, data engineering, and data science.

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  • Solving for Dispersion: PepsiCo’s Media Hub

    ANA Genius Awards   October 4, 2019  

    Learn more about PepsiCo's Media Transformation journey to enable our media teams with real-time data accuracy, agility, and collaboration across an extremely complex ecosystem of brands and investment opportunities.

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  • LongHorn Steakhouse: First Party Data Targeting and Measurement Within Display Advertising

    ANA Genius Awards   October 4, 2019  

    LongHorn Steakhouse believed that targeting first party data with paid media had the potential to unlock effectiveness and efficiency wins, but it needed strong data measurement to prove out a shift in strategy.

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  • Primed and Poised

    ANA Genius Awards   October 4, 2019  

    As USA for UNHCR evolved and grew, it recognized that it needed to unify data sources into a single source of truth so it could better serve its donors and more importantly, better serve refugees.

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  • The Power of Live

    ANA Genius Awards   October 4, 2019  

    Learn how Live Nation for Brands established itself as a media organization beyond a live entertainment company and pushed the industry's traditional conventions of "brand sponsorship" to true "brand partnership" through live music culture.

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  • Out of (the Many) Boxes: Helping Refugees with Collaborative Data Strategies

    ANA Genius Awards   October 4, 2019  

    To capitalize on the existing talent and resources at U4U to better protect and empower refugees, The Hive, the innovation lab at U4U, in conjunction with leadership, decided to bring analytics in-house rather depending upon on external vendors to optimize our programming to better serve refugees.

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  • A Random Walk Down Madison Avenue

    ANA Genius Awards   October 4, 2019  

    In order to measure the total impact of marketing, not only did Intel need an approach it could trust to deliver transparent, believable results, but it needed a way to measure Return on Advertising Spend (ROAS) that was credible and defendable to all internal stakeholders.

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  • Natural Light Beer — Naturdays

    ANA Genius Awards   October 4, 2019  

    In a declining market for beer, Natural Light used analysis and data to identify exactly what issues they needed to prioritize solving.

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  • Busting Myths About First-Time Broadway Blockbuster Buyers in Pittsburgh's Cultural District

    ANA Genius Awards   October 4, 2019  

    The Pittsburgh Cultural Trust created the smART collaborative marketing database, which allows member organizations to confidentially share their buyer data and target high-probability prospects without overwhelming households with offers of little interest.

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  • The Little Worker That Could…Improve His Retirement Outcome

    ANA Genius Awards   October 26, 2018  

    Saving for retirement may seem overwhelming to most workers. Nationwide's main goal for this campaign was to help everyone across America understand what their retirement needs may be and what actions they can take to improve their retirement wellness.

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  • "Mother Nature is One Tough Lady" — Using Predictive Weather Modeling to Maximize Lawn and Garden Sales

    ANA Genius Awards   October 26, 2018  

    By using analytics dashboards to visually tell the story of the headwinds and tailwinds of weather and how they affect all parts of the business, Scotts Miracle-Gro could make better decisions and be more efficient and effective.

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  • Walmart and 605 — Corporate Reputation

    ANA Genius Awards   October 26, 2018  

    Walmart's goal was to take a rigorous, data-driven approach to understand the possible impact of increasing the wages of associate-level employees on its corporate reputation.

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  • Engagement Points: Driving Deeper Customer Relationships Through Data

    ANA Genius Awards   October 26, 2018  

    Cisco created a KPI called "Engagement Points" — a measure of engagement that happens between Cisco and its customers and partners on both digital and physical domains.

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  • PTC's Performance Transformation — Created by Marketing, Loved by Sales

    ANA Genius Awards   October 26, 2018  

    Lack of easily accessible, accurate data to monitor campaign performance resulted in a culture at PTC that did not consistently use data to drive Marketing decisions. Our key initiative was to implement a measurement framework that addressed these gaps and changed the way Marketing measured, reported, analyzed its performance.

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  • Data That Is Faster Than the Flu

    ANA Genius Awards   October 26, 2018  

    For Theraflu to be competitive, we needed to be seen as a brand that was just as fast as our medicine, bringing information to the consumer faster than our competition.

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