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Top marketing and analytics executives at global spirits purveyor Diageo discuss how this company — which owns dozens of major brands distributed worldwide — has managed to foster a high degree of analytics adoption across the organization. Diageo is a 2018 finalist in the ANA Genius Awards category for Data and Analytics Adoption.

Since TV metrics can no longer be spoken in conversation without their digital and social counterparts, cross-consumption analytics have become a major player in the sales and marketing process at NASCAR.

Adobe was recognized for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles in the category of Analytics Innovation.

Learn about IBM's cognitive management system, a new integrated platform that allows it to see analytics usage down to the individual.

Syngenta was recognized for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles in the category of Analytics Innovation.

Hilton Worldwide was recognized for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics in the category of Analytics Impact.

Turner was recognized for outstanding achievement in applying rigorous marketing analytics science to the problems being addressed in the category of Analytics Science.

The Clorox Company was recognized for outstanding achievement in championing broad organizational adoption for analytics and accountability in the category of Analytics Adoption.

The Neiman Marcus Analytics group was tasked with developing a way to quantify the sales and profit impact of each marketing channel (email, display advertising, online search, direct mail, etc.) utilized by the brand.

With a clear vision to drive change through a customer-centric, hyper-personalized approach, Franklin Templeton Investments set out to transform the digital strategy by increasing the ability to leverage analytics and machine learning algorithms as a competitive advantage.

In 2012, Turner began developing a new framework for data driven analytics in media that currently includes five current solutions within the Now Media platform. Now Media is a data driven platform which fuels advanced analytics to enable better media planning, more advanced audience targeting and true ROI measurement.

In order to successfully solve the complex problems regarding analytics, Charles Schwab employed several path-breaking methodologies.

To generate Marketing Created Revenue, IBM built advanced models that work together to impact the digital funnel and are embedded into its marketing infrastructure.

SAP's Insight-Driven Event framework evolved from basic pipeline metrics and survey research to a comprehensive approach applying the “science of marketing” to deliver improved cadence, breadth, and depth of customer measures and insights across the event lifecycle.

Adobe set out to solve for the forgotten side of viewability to address the issues of marketers paying for out-of-view impressions when they shouldn’t.

C Spire’s analytics program recently focused on two areas: customer retention and customer satisfaction.

Citrix SaaS saw a 465 percent return on investment from its new analytics program.

Intel shared its analytics roadmap and strategy for continued MROI improvement.