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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • Four Tips for Better B2B Brand Marketing

    B2B Marketer   November 20, 2019  

    With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.

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  • B2B and B2C Marketers Are Starting to Follow the Same Playbook

    B2B Marketer   November 13, 2019  

    B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

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  • B2B Marketers Find Their Voice

    B2B Marketer   October 30, 2019  

    For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

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  • Four Ways Your B2B Brand Can Implement Automation

    B2B Marketer   October 23, 2019  

    From AI-powered live chat functions to a wealth of possibilities in relationship email marketing, marketing automation is poised to greatly improve the B2B customer experience while making life easier for B2B marketing and sales teams.

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  • Customer Advocacy Is the New Sounding Board for B2B Marketing

    B2B Marketer   October 16, 2019  

    B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • How B2B Brands Can Better Monetize LinkedIn

    B2B Marketer   September 25, 2019  

    With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

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  • Four Ways Blockchain Will Enhance B2B Marketing

    B2B Marketer   September 18, 2019  

    With the potential to improve transparency, reduce fraud, improve customer experiences, and more, blockchain appears poised to revolutionize business marketing. Though it is still relatively unknown among consumers, business marketers would be remiss to ignore this rapidly growing technology.

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  • Conversant in the C-suite

    B2B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • The Long and the Short of B2B Online Video

    B2B Marketer   September 4, 2019  

    For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

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  • Getting B2B Prospects Through the Sales Funnel Faster

    B2B Marketer   August 28, 2019  

    Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

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  • Six Expert Insights on Increasing Business Growth

    B2B Marketer   August 21, 2019  

    Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.

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  • Four Tips for Launching a B2B Sales Enablement Strategy

    B2B Marketer   July 31, 2019  

    With 60 percent of businesses already employing a dedicated sales enablement person, B2B brands are behind the curve if they don’t have someone thinking about enablement every day. Ensure you don’t fall further behind by using these tips to launch your own sales enablement program.

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  • With Ample Room for Growth, ABM Inches Forward

    B2B Marketer   July 3, 2019  

    Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

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  • Tying B2B Events to Lead and Demand Generation

    B2B Marketer   June 26, 2019  

    As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

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  • Four Ways for B2B Marketers to Make Better Use of Data

    B2B Marketer   May 29, 2019  

    With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.

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  • Building a Better Mousetrap for B2B Content Marketing

    B2B Marketer   May 22, 2019  

    B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.

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  • A New Bond for B2B Marketers

    B2B Marketer   May 8, 2019  

    For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.

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  • Four Ways to Make Your B2B Podcast Not Suck

    B2B Marketer   April 24, 2019  

    With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

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