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Search returned: 129 document(s).

  • With Ample Room for Growth, ABM Inches Forward

    B-to-B Marketer   July 3, 2019  

    Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

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  • Tying B2B Events to Lead and Demand Generation

    B-to-B Marketer   June 26, 2019  

    As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

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  • Four Ways for B2B Marketers to Make Better Use of Data

    B-to-B Marketer   May 29, 2019  

    With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.

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  • Building a Better Mousetrap for B2B Content Marketing

    B-to-B Marketer   May 22, 2019  

    B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.

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  • A New Bond for B2B Marketers

    B-to-B Marketer   May 8, 2019  

    For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.

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  • Four Ways to Make Your B2B Podcast Not Suck

    B-to-B Marketer   April 24, 2019  

    With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

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  • Decluttering the Marketing Process, One Step at a Time

    B-to-B Marketer   April 10, 2019  

    As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.

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  • Four Steps to Break Down Silos at Your B2B Organization

    B-to-B Marketer   March 20, 2019  

    Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.

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  • The Future of B2B Marketing?

    B-to-B Marketer   March 6, 2019  

    Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

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  • Next-Gen Customer Advocacy

    B-to-B Marketer   February 20, 2019  

    B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.

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  • Four Ways B2B Marketers Can Use Virtual Reality and Augmented Reality

    B-to-B Marketer   February 6, 2019  

    Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.

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  • 5 Trends in B2B Email Marketing

    B-to-B Marketer   January 30, 2019  

    Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

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  • Content As a Differentiator

    B-to-B Marketer   January 23, 2019  

    In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

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  • Four B2B Trends to Look for in 2019

    B-to-B Marketer   December 27, 2018  

    With the new year just around the corner, we take a look at some of the new trends and innovations B2B marketers can expect to see after the calendar turns.

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  • Create an Ideal Customer Profile

    B-to-B Marketer   December 20, 2018  

    More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.

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  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • Four Ways B2B Marketers Can Win This Holiday Season

    B-to-B Marketer   December 6, 2018  

    Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.

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  • Connecting the Data Dots

    B-to-B Marketer   November 29, 2018  

    Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

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  • Right Content at the Right Time

    B-to-B Marketer   November 22, 2018  

    Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

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  • Four Voice Search Tips for B2B Marketers

    B-to-B Marketer   October 30, 2018  

    With B2B buyers relying more and more on their own research to make a purchase decision, voice search is an area where business marketers will need expertise. If you're unsure how to make voice search work for your B2B brand, start with these four tips.

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