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  • Singing From the Same Sheet of Data

    B2B Marketer   March 25, 2020  

    With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

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  • Taking the Lead on Sales Enablement Is Driving Growth

    B2B Marketer   March 4, 2020  

    Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

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  • Brand Managers Face a World of Problems

    B2B Marketer   February 19, 2020  

    The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

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  • Buyer Committees Hold the Key to ABM Success

    B2B Marketer   February 5, 2020  

    To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.

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  • B2B Brands Jumping into the Stream

    B2B Marketer   January 22, 2020  

    Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

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  • B2B Brands Continue Steep Climb Up Content Marketing Hill

    B2B Marketer   January 8, 2020  

    Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.

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  • Four Things B2B Marketers Should Do to Prep for 2020

    B2B Marketer   December 23, 2019  

    The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

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  • How TCMA Balances Automation with a Personal Touch

    B2B Marketer   December 18, 2019  

    Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.

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  • Failing to Connect the Data Dots

    B2B Marketer   December 11, 2019  

    B2B marketers are having an increasingly tough time leveraging the streams of data they collect. One result: content marketing programs suffer from a lack of direction.

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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • Four Tips for Better B2B Brand Marketing

    B2B Marketer   November 20, 2019  

    With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.

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  • B2B and B2C Marketers Are Starting to Follow the Same Playbook

    B2B Marketer   November 13, 2019  

    B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

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  • B2B Marketers Find Their Voice

    B2B Marketer   October 30, 2019  

    For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

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  • Four Ways Your B2B Brand Can Implement Automation

    B2B Marketer   October 23, 2019  

    From AI-powered live chat functions to a wealth of possibilities in relationship email marketing, marketing automation is poised to greatly improve the B2B customer experience while making life easier for B2B marketing and sales teams.

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  • Customer Advocacy Is the New Sounding Board for B2B Marketing

    B2B Marketer   October 16, 2019  

    B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • How B2B Brands Can Better Monetize LinkedIn

    B2B Marketer   September 25, 2019  

    With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

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  • Four Ways Blockchain Will Enhance B2B Marketing

    B2B Marketer   September 18, 2019  

    With the potential to improve transparency, reduce fraud, improve customer experiences, and more, blockchain appears poised to revolutionize business marketing. Though it is still relatively unknown among consumers, business marketers would be remiss to ignore this rapidly growing technology.

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  • Conversant in the C-suite

    B2B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • The Long and the Short of B2B Online Video

    B2B Marketer   September 4, 2019  

    For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

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