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  • Will It Clog? Liquid-Plumr Innovates with Influencers

    Session Videos   November 21, 2019  

    Learn how Liquid-Plumr conceived and executed the Will It Clog? campaign that won them a 2019 Gold REGGIE Award for Influencer Marketing, trended on YouTube, and returned Liquid-Plumr back to positive sales and share performance.

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  • How Volvo Drives Influence

    Session Videos   November 21, 2019  

    In this session, learn the keys to why Volvo Car USA’s relationships with lifestyle influencers have been so successful, how Volvo combats influencer fraud, and how Volvo leverages social media and the power of earned media to increase brand affinity.

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  • 2019 Influencer Marketing Conference — Opening Remarks

    Session Videos   November 21, 2019  

    Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.

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  • How to Build a World Class Influencer Marketing Program

    Session Videos   November 21, 2019  

    In this video, learn about best practices and real-world case studies on how SAP has leveraged influencers to create authentic content to grow their audience and achieve tangible business results.

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  • How Influencer Marketing Actually Works: A Rant by Steve Ellis

    Session Videos   November 21, 2019  

    In this video, Steve Ellis, former CEO of WHOSAY, outlined the three simple keys to doing influencer marketing the right way.

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  • Sallie Mae Influences with Rapper Dee-1

    Session Videos   November 21, 2019  

    In this session, Temeka Easter shared how the nation’s leading private student lender created an in-house influencer campaign with rapper Dee-1 and leveraged his social audience to boost brand awareness and engagement with high schoolers.

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  • Influencing Travel with Oneika Raymond

    Session Videos   November 20, 2019  

    Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.

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  • Fraud and the Future of Influencer Marketing

    Session Videos   November 20, 2019  

    Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.

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  • Power in Progress: How Gen Z Power Dynamics Shape the Business of Influence

    Session Videos   November 20, 2019  

    Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.

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  • Not All Influence Is Legit: A Data-First Approach to Influencer Marketing

    Session Videos   November 20, 2019  

    Fullscreen’s Chris Bower delivered a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.

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  • Unexpected Influencers: Delivering Big for Frito-Lay

    Session Videos   November 20, 2019  

    Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires?

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  • Avoiding Legal Pitfalls in Influencer Marketing

    Session Videos   November 20, 2019  

    In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.

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  • An Analyst’s Perspective on Influencer Marketing

    Session Videos   November 20, 2019  

    Jasmine Enberg is a senior analyst at eMarketer. In this video, she shared her perspective on the ways brands are using influencer marketing successfully.

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  • Mitigating Influencer Risk

    Session Videos   November 20, 2019  

    In this video, get real-world examples that show the range of influencer risks that brands face — including criminal behavior, lifestyle controversy, political controversy, and divisive comments/hate speech.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Beyond Marriage Equality

    Session Videos   November 8, 2019  

    In this video, learn how the Human Rights Campaign helped shape and create a digital movement that amassed into million-dollar fundraising brand partnerships and an unforgettable digital brand, and educated a generation about inequalities and the power they have to do something about it.

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  • Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues

    Session Videos   November 8, 2019  

    In this video, experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.

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  • What a Denny’s Booth Can Tell You About Where America Is Going

    Session Videos   November 8, 2019  

    In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

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  • Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

    Session Videos   November 7, 2019  

    In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Session Videos   November 7, 2019  

    In this video, PQ Media shared recent findings on the state of multicultural media.

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  • Why Multicultural Marketing Is Marketing

    Session Videos   November 7, 2019  

    In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

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