Search Results for All Content (access may be restricted)

In this video, hear how OkCupid leaned into cultural and social issues to become one of the most talked about and successful dating apps in the world.

In this video, Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.

In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

In this video, Victoria Morrissey with Caterpillar, Inc. shared five guiding principles that showcase ways to explore and activate the power of embracing “and” to build strong, sustaining brands.

In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.

In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.

ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.

In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

In this video, Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.

In this video, Russell Stover shared its experience with refreshing its brand.

In this video, Hearts & Science's Megan Pagliuca discussed how the company's division dubbed Hearts & Science MarTech Integrator Group is working with their clients to help manage an increasingly complex data and technology environment.

In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.

In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

In this video, learn how marketers can take back control of consumer data and use it more effectively.

In this video, Stu Ingis, partner and chairman at Venable, provided a brief snapshot of the current privacy situation and led a panel that brought a marketer, legislator, and data provider to the table to discuss the latest developments in trust, privacy, and transparency.

In this video, Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.

In this video, IBM explored some of the ways that marketers and organizations are adapting to new business frontiers.

ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Masters of Data and Technology Conference.

In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.