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  • Paving the Path to Digital In-Housing Success

    Session Videos   July 26, 2019  

    In this video, Bayer broke down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-housing success.

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  • Brand Experiences that Spark Engagement

    Session Videos   July 26, 2019  

    In this video, Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.

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  • ANA Privacy Update

    Session Videos   July 26, 2019  

    Privacy and data security are currently ANA’s number one government relations issue. In this video, get an update on the status of this issue and projection of likely further developments.

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  • Remaining Relevant in Transformative Times

    Session Videos   July 25, 2019  

    In a people-networked and data-driven world, how do companies, brands, and people remain relevant and thrive? With learnings from 37 years re-inventing companies and clients and himself, Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, showed the way forward.

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  • Blockchains in the New Era of Privacy

    Session Videos   July 25, 2019  

    In this video, Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

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  • How AI Is Transforming Advertising and What You Should Do About It

    Session Videos   July 25, 2019  

    Learn how B2C marketers can cut through the hype of AI’s role and value in advertising and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

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  • Domino’s: From Bad Pizza to Machine Learning

    Session Videos   July 25, 2019  

    In this video, Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.

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  • Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media

    Session Videos   July 25, 2019  

    In this video, learn how MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.

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  • 2019 Digital & Social Media Conference — Opening Remarks

    Session Videos   July 25, 2019  

    ANA CEO Bob Liodice delivered the opening remarks at the 2019 Digital & Social Media Conference.

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  • Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers

    Session Videos   July 25, 2019  

    In this video, Sheena Dougher, director of marketing communications at Jack in the Box, discussed the challenges of integrating a brand with esports.

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  • Fraud in Digital Advertising

    Session Videos   July 24, 2019  

    ANA and White Ops have once again partnered on a study to measure bot fraud in the digital advertising ecosystem. In this video, get the latest survey results along with best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • The Power of Podcasting

    Session Videos   July 24, 2019  

    In this video, Conal Byrne, president of the iHeartPodcast Network, shared insights on the rise in podcast listening, trends, and how advertisers can best execute in the space.

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  • How Inventive Brand Experiences Are Powering New Balance's Success

    Session Videos   July 24, 2019  

    In this video, hear from New Balance and VMLY&R about how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

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  • Influencer Marketing Tips

    Session Videos   June 11, 2019  

    In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.

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  • Go Bold or Go Home: The Risks and Rewards of Breakthrough Work

    Session Videos   May 31, 2019  

    The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.

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  • Why Marketing Needs Disruption

    Session Videos   May 31, 2019  

    In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.

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  • Sales Enablement Success

    Session Videos   May 31, 2019  

    In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.

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  • Marketing Amid Organizational Transformation

    Session Videos   May 31, 2019  

    In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

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  • Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need

    Session Videos   May 31, 2019  

    In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.

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  • Creating Brand Preference in a Seemingly Mundane Category

    Session Videos   May 30, 2019  

    In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

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