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  • Supplier Diversity

    Session Videos   May 1, 2019  

    In this video, a panel explored the value of diversifying your supplier ecosystem for marketing and beyond, covering challenges, best practices, and how to garner buy-in for strategy creation and implementation.

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  • Fraud in Digital Advertising

    Session Videos   May 1, 2019  

    In this video, learn about the results of a study to measure bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • So You Want to Start an In-House Agency?

    Session Videos   May 1, 2019  

    This is the story of how one agency veteran took on the task of figuring out the in-house agency for Revlon, and the lessons learned along the way.

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  • 10 Issues

    Session Videos   May 1, 2019  

    To close the conference, a panel comprised of ANA client-side marketing members addressed key issues discussed at the conference. Those included new agency relationship models, legal challenges, data management, building more collaborative relationships, and more.

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  • A Holistic Approach to Implementing Production Trends

    Session Videos   April 30, 2019  

    In this video, Constellation Brands shared their journey to tackle recent creative and production trends. They shared their holistic approach to moving procurement and marketing teams toward embracing those trends over a long-term plan to build on their successes.

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  • Navigating What’s Next in an Explosive Media Universe

    Session Videos   April 30, 2019  

    In this video, Active International Digital's Jim Meskauskas provided clarity to the chaos in the media landscape and shared some insight in how to navigate this new universe for growth.

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  • 250 Direct Brands to Watch

    Session Videos   April 30, 2019  

    In this video, get a deep dive into findings of the second annual “IAB 250 Direct Brands to Watch” report including emerging trends in marketing, advertising, and data usage, as well as ways traditional brands can leverage new techniques to drive growth.

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  • How Boeing Optimizes Its In-House Creative Investment

    Session Videos   April 30, 2019  

    In this video, learn how Boeing redesigned its internal creative services team to improve culture and increase creative value and quality.

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  • Transformation: It’s a Thrill Ride

    Session Videos   April 29, 2019  

    In this session, the chief transformation officer at MediaLink shared tips and strategies for driving successful transformation.

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  • You’ve Been Served

    Session Videos   April 29, 2019  

    In this video, hear about a whirlwind of topics that may well make your head spin, including digital fraud, the latest on the FBI investigation of the media buying industry, an update on the commercials contract negotiations with SAG-AFTRA, how best to deal with celebrity talent and influencers, and more.

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  • It Was the Best of Times, It Was the Worst of Times

    Session Videos   April 29, 2019  

    It can be difficult to talk business with your agency, while also maximizing the value for your organization. Carl Johnson, founding partner and chairman of Anomaly, provided an alternative point of view for creating a partnership between agency and brand.

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  • 2019 ANA Advertising Financial Management Conference — Opening Remarks

    Session Videos   April 29, 2019  

    ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Advertising Financial Management Conference.

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  • CMO Keynote

    Session Videos   April 29, 2019  

    In this video, hear from Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare, Mastercard, whois responsible for building brand, driving business, and advancing sustainable competitive edge.

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  • A Rock and a Hard Place: Evaluating Marketing Investments

    Session Videos   April 29, 2019  

    In this video, Scott Griffiths, Chief Financial Officer, Marketing, at Farmers Insurance, shared some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

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  • Widening Your Aperture: Lessons from a Modern Media Company

    Session Videos   April 28, 2019  

    In the age of shorter life cycles and near-term expectations, Financial and Procurement functions are taking on increased importance within organizations. In this video, WarnerMedia shared insights and client case studies that highlight the steps marketers can take to assure their objectives are met.

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  • Current Practices in Media Agency Compensation

    Session Videos   April 28, 2019  

    In this video, researchers shared the results of a recent study of media agency compensation.

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  • Shaping the Future of Marketing and Advertising

    Session Videos   April 28, 2019  

    In this video, GroupM's Global President, Business Intelligence, Brian Wieser, discussed how he helps gather, analyze, and distribute marketplace intelligence to provide insights on markets, audiences, partners, and platforms, and supply and demand dynamics.

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  • Getting Executive Buy-In on Email Best Practices

    Session Videos   April 26, 2019  

    In this video, learn about a few tactics that email marketers can use to convince stakeholders that good email is good business. We took a look at the revenue of targeted emails vs. batch and blasts, the cost of an unsubscribe, and the LTV gains from building healthy subscriber relationships.

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  • Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions

    Session Videos   April 26, 2019  

    In this video, learn how Cineplex has been implementing simple 1:1 automations that are generating returns over 3,000%, putting more bums in seats and driving millions in incremental food revenue.

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Session Videos   April 26, 2019  

    In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.

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