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In this video, Spark Foundry and iHeartMedia shared how a beauty brand leveraged data to engage a new audience.

In this video, learn how emerging trends including artificial intelligence, digital video, and voice enablement are changing the ways brands and consumers interact.

In this video, learn how Church’s Chicken has engaged consumers with a social media strategy that uses long-form content to tell stories about the communities it serves.

In this video, IBM provided real-world examples to demonstrate the range of problems that AI can help solve.

In this video, Under Armour shared lessons on the effective design of connected fitness technology.

ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Digital & Social Media Conference.

In this video, learn how Hilton’s in-house corporate social media operations team created unique strategies by developing resources for a community of internal social media channel owners to find best practices, education, and guidance.

Learn how the economics of home entertainment and travel sectors has made companies more surgical in their marketing approach, shifting from awareness-driven to data-driven.

In this video, VML offered guidelines to help brands optimize their approaches to social media marketing.

In this video, Reese’s described how it used an impromptu social media campaign to turn a leaked product launch into a marketing opportunity.

In this video, business-to-business leaders shared their advice and experience regarding what it is to be in marketing today, and how diversity plays a key role.

In this video, learn about the Uncornered campaign, a truly integrated campaign with video, on-line, experiences, events, and press.

In this video, learn how Xerox repositioned itself as a global leader in digital print technology and services with its “Set the Page Free” campaign.

Conduent was formed after Xerox divested its business services division. In this video, learn how the new company’s top marketers built the Conduent brand from the ground up.

In this video, Equipment Depot, one of America’s largest independent material handling and rental businesses, shared how the company transformed from a low-interest, unassuming brand into a more sophisticated and emotionally-driven company.

In this video, CA Technology and Stein IAS laid out the path forward for marketers seeking to master modern marketing and step ahead into B2B marketing’s post-modern age.

Humans are communal by nature. In this video, learn how this insight can be applied to business-to-business marketing strategy.

In this video, learn how Kingspan tied business goals to its marketing efforts with a one-sheet marketing measurement framework which bolstered opportunities for success as the brand expanded into the U.S. market.

In this video, Sentry Insurance shared four lessons that it learned in the course of rebranding itself.

In this video, Comcast Business offered seven performance-enhancing recommendations to business-to-business organizations.