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  • Where to Next with Experiential Marketing

    Session Videos   April 13, 2021  

    This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.

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  • APPLYING AI TO MARKETING CREATIVE REVIEW

    Session Videos   March 30, 2021  

    Harvey Raymundo, Vice President of Enterprise Marketing Products & Solutions at American Express, will share how Amex is developing Artificial Intelligence tools to improve the efficiency of our creative approval process, increase speed to market for our marketing campaigns, and reduce our reliance on highly manual review processes.

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  • SOCIAL LISTENING AND CUSTOMER ANALYTICS

    Session Videos   March 30, 2021  

    Hear insights from Jola Oliver, Director of Global Social Media Intelligence at McDonalds in conversation with Stephan Gans, SVP and Chief Insights and Analytics Officer at PepsiCo, to learn how big brands use social listening to better understand their customers during COVID-19 and beyond, moderated by Raghu Iyengar, Wharton Customer Analytics Faculty Director.

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  • DATA ETHICS AND ARTIFICIAL INTELLIGENCE

    Session Videos   March 30, 2021  

    Join Acxiom for a discussion on AI and data ethics.

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  • TRANSLATING ANALYTICS INTO BUSINESS RESULTS

    Session Videos   March 30, 2021  

    Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.

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  • ANALYTICS AND AI IN ENTERTAINMENT

    Session Videos   March 30, 2021  

    Gina Bahremand, Vice President of Audience Research at Fox Entertainment, joins Wharton Marketing Professor Kartik Hosanagar to discuss the integral role analytics and AI plays in planning, marketing, and measurement in entertainment, moderated by Mary Purk, Executive Director of Wharton Customer Analytics and Wharton AI for Business.

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  • Marketing From The Inside Out

    Session Videos   March 25, 2021  

    In this kick-off session, Frank Cooper, Global CMO of BlackRock, will be talking to Matthew Schwartz about how he turned to the company's employees to build the brand's positioning through purpose.

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  • When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future

    Session Videos   March 25, 2021  

    Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.

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  • Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?

    Session Videos   March 25, 2021  

    In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the ever-changing demands of B2B buyers.

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  • Becoming A B2B Segment-Of-One Marketer

    Session Videos   March 25, 2021  

    Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.

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  • Creative Fails. Learn From My Past And Let's Talk About The Future.

    Session Videos   March 25, 2021  

    In this session, he shares his secrets to success - and some of the lessons learned along the way.

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  • Future-Forward B2B Marketing

    Session Videos   March 25, 2021  

    One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?

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  • Opening Remarks

    Session Videos   March 25, 2021  

     

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  • Are B2B And B2C Data Marketing Really That Different?

    Session Videos   March 25, 2021  

    In this fireside chat, led by Abhijit Shome, VP, Global Digital Marketing, MasterCard, you will hear from respected and accomplished leaders in data marketing and analytics on how the market has shifted and the importance of selling both technically and emotionally.

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  • Accelerated Digital Transformation

    Session Videos   March 25, 2021  

    Hear from Michael Mendenhall, SVP, CMO and CCO at TriNet and Sean Whiteley, co-founder of Qualified as they discuss the new digital landscape—a critical component in your go to market strategy. In this session, they will share insights and drivers to help fuel marketing excellence in 2021 and beyond.

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  • The Year Of Personal Learning: How HP Is Fostering Marketing Career Growth To Drive Innovation

    Session Videos   March 24, 2021  

    In this session, Agen shares HP Marketing’s model for both B2B and B2C learning, development, and career growth.

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  • Reimagining Growth: A Model for B2B Brands to Move Forward

    Session Videos   March 24, 2021  

    In this video, Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”

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  • Time To Get Creative: Is Creative Advertising The Biggest Financial Opportunity In B2B Today?

    Session Videos   March 24, 2021  

    In this session, we'll walk through the financial case for creativity, showing that “mediocre creative” -- defined as a 1 star ad – only generates ~0.25% points of market share growth, while “powerful creative” -- 4-5 star ads – generates ~2.5% points of market share, or 10x more sales.

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  • How Digital Out-of-Home Is Capitalizing on Intent Data

    Session Videos   March 24, 2021  

    In this video, Intel discussed the new frontiers in digital out of home marketing.

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  • Transforming B2B Marketing into B2H Marketing

    Session Videos   March 24, 2021  

    In this video, Shell’s Dean Aragon explained the importance of being Brands for Humans.

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