Search Results for All Content (access may be restricted)

In this video, a panel explored the value of diversifying your supplier ecosystem for marketing and beyond, covering challenges, best practices, and how to garner buy-in for strategy creation and implementation.

In this video, learn about the results of a study to measure bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

This is the story of how one agency veteran took on the task of figuring out the in-house agency for Revlon, and the lessons learned along the way.

To close the conference, a panel comprised of ANA client-side marketing members addressed key issues discussed at the conference. Those included new agency relationship models, legal challenges, data management, building more collaborative relationships, and more.

In this video, Constellation Brands shared their journey to tackle recent creative and production trends. They shared their holistic approach to moving procurement and marketing teams toward embracing those trends over a long-term plan to build on their successes.

In this video, Active International Digital's Jim Meskauskas provided clarity to the chaos in the media landscape and shared some insight in how to navigate this new universe for growth.

In this video, get a deep dive into findings of the second annual “IAB 250 Direct Brands to Watch” report including emerging trends in marketing, advertising, and data usage, as well as ways traditional brands can leverage new techniques to drive growth.

In this video, learn how Boeing redesigned its internal creative services team to improve culture and increase creative value and quality.

In this session, the chief transformation officer at MediaLink shared tips and strategies for driving successful transformation.

In this video, hear about a whirlwind of topics that may well make your head spin, including digital fraud, the latest on the FBI investigation of the media buying industry, an update on the commercials contract negotiations with SAG-AFTRA, how best to deal with celebrity talent and influencers, and more.

It can be difficult to talk business with your agency, while also maximizing the value for your organization. Carl Johnson, founding partner and chairman of Anomaly, provided an alternative point of view for creating a partnership between agency and brand.

ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Advertising Financial Management Conference.

In this video, hear from Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare, Mastercard, whois responsible for building brand, driving business, and advancing sustainable competitive edge.

In this video, Scott Griffiths, Chief Financial Officer, Marketing, at Farmers Insurance, shared some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

In the age of shorter life cycles and near-term expectations, Financial and Procurement functions are taking on increased importance within organizations. In this video, WarnerMedia shared insights and client case studies that highlight the steps marketers can take to assure their objectives are met.

In this video, researchers shared the results of a recent study of media agency compensation.

In this video, GroupM's Global President, Business Intelligence, Brian Wieser, discussed how he helps gather, analyze, and distribute marketplace intelligence to provide insights on markets, audiences, partners, and platforms, and supply and demand dynamics.

In this video, learn about a few tactics that email marketers can use to convince stakeholders that good email is good business. We took a look at the revenue of targeted emails vs. batch and blasts, the cost of an unsubscribe, and the LTV gains from building healthy subscriber relationships.

In this video, learn how Cineplex has been implementing simple 1:1 automations that are generating returns over 3,000%, putting more bums in seats and driving millions in incremental food revenue.

In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.