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  • 6 Major Contract Clauses Every Marketing Lawyer Can’t Do Without

    Session Videos   November 9, 2018  

    In this video, Frankfurt Kurnit Klein and Selz PC explored how provisions and contracts get negotiated, and what might happen if you forget to include provisions in your contracts.

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  • The Pursuit of Truth in Advertising

    Session Videos   November 9, 2018  

    In this video, Ronald Urbach discusses what “truth” in advertising means today and how to challenge preconceptions about truth and authenticity.

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  • Four Tips for Businesses in the Sharing Economy

    Session Videos   November 9, 2018  

    In this video, lawyers for companies that offer peer-to-peer services shared advice for companies with similar business models.

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  • Legislative Year in Review

    Session Videos   November 9, 2018  

    In this video, a leading expert on Washington politics and the economy brings you up-to-date on developments in our industry and the country.

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  • Omni Channel Dreams and Nightmares

    Session Videos   November 9, 2018  

    In this video, learn more about retail advertising’s shift to Omni channel communications to take advantage of the increased sales associated with the multitude of relevant customer contacts.

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  • Marketing Law Highlights of 2018

    Session Videos   November 8, 2018  

    In this video, marketing law experts shared the highlights of the year affecting the marketing industry as well as the strategies and tactics to best deal with today’s key issues, ranging from concerns in sweepstakes to influencers to privacy law.

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  • 2018 ANA/BAA Marketing Law Conference — Opening Remarks

    Session Videos   November 8, 2018  

    ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA/BAA Marketing Law Conference.

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  • Advertising Review of the Year's Big Cases with the Regulators

    Session Videos   November 8, 2018  

    In this video, learn why trust and transparency are the key filters for regulators in weighing challenges to consumer reviews.

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  • Emerging Trends in Advertising Litigation

    Session Videos   November 8, 2018  

    In this video, learn about significant 2018 decisions in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).

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  • What Does Industry Merger Activity Mean for the Advertising Industry?

    Session Videos   November 8, 2018  

    In this video, Crowell and Moring LLP and Marketing Science Consulting Group shared insights on the media and marketing landscape’s current issues and how they can be addressed.

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  • New Frontiers in Technology Platforms and Ad Tech

    Session Videos   November 8, 2018  

    In this video, get an in-depth, hands-on look at how marketers are using new technologies, how existing platforms are evolving and innovating, and the implications of these developments for marketing and advertising lawyers.

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  • The Right of Publicity vs. Other Content Claims

    Session Videos   November 7, 2018  

    In this video, learn the best practices in disclosing a brand’s connection to content when it is published in different forms and media, including as a vehicle or consideration for advertising placements and revenue shares.

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  • Basics of Promotion, Sweepstakes, Contests, and Gaming

    Session Videos   November 7, 2018  

    In this video, get an introduction to sweepstakes and skill contests. This session included more than just the key legal issues and the vocabulary you will need to best understand the issue.

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  • Toyota’s Approach to Marketing to Multicultural Consumers

    Session Videos   November 6, 2018  

    In this video, Toyota shared insights into its holistic approach to reaching and engaging a broad section of multicultural and inclusive segments.

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  • Multicultural and Inclusive Marketing: Business Imperatives for Long-Term Growth

    Session Videos   November 6, 2018  

    In this video, AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

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  • How to Engage LGBTQ Consumers, Authentically

    Session Videos   November 6, 2018  

    In this video, learn from brands targeting LGBTQ consumers; the challenges, the opportunities, and the successes.

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  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

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  • Identity in a Polycultural World

    Session Videos   November 6, 2018  

    In this video, Marketing Director Ben Feeney talked about how MillerCoors has advanced from the singular focus of demographics to better understanding all the dimensions that makes us human, so brand connections can become more personal.

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  • Carnival Corp. Embraces Diversity and Inclusion at Sea and on Land

    Session Videos   November 5, 2018  

    In this video, Roger Frizzell discusses how the world’s largest leisure travel company has embraced multicultural marketing and celebrates diversity and inclusion.

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  • A Diversity Report for the Advertising/Marketing Industry

    Session Videos   November 5, 2018  

    Three recent ANA studies help provide an understanding of diversity at ANA member companies. This session shared results of those studies and issue a call to action for a broader public industry measurement.

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