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Although the ABM program was aimed at a wide range of target prospects, each with their own multi-pronged messaging, nurture and channel strategy, the ServiceNow brand message had to remain stable and consistent, underpinning its mission to make work, work better.

Audacy created an advanced wireless lighting control system to easily customize and operate lighting for a room, building, or an entire campus from a single phone or tablet.

To help customers understand its digital transformation capabilities, Accenture invited potential clients to participate in interactive digital activations as part of Super Bowl week.

LEGO used video content to promote the learning benefits of its toys among teachers and administrators.

Square targeted small business owners to make inroads for its payment service in the U.K.

SAP Digital expanded the confines of its small physical space by overlaying a limitless digital world on the convention floor with augmented reality.

Nationwide designed marketing solutions catered to independent agents with a goal of deepening relationships and growing sales.

Republic Services, a national waste management provider, set out to develop a strategy that would increase brand awareness, employee and customer engagement, connect external marketing with recruitment and diversity, and ultimately position it as the recycling and waste provider of choice.

GroundTruth was able to successfully drive diners into the four participating restaurants and support the “Dine Out” initiative, helping kids receive meals when they otherwise would be without.

At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.

In accordance with HCL Technologies research findings, the company designed the program in a challenge-solution format.

ABB stimulated interest in its comprehensive measurement and analytics solutions with tactics that included a cover tip with the magazine Hydrocarbon Processing.

AkzoNobel developed a campaign to sell a new paint coating to body shops.

To increase brand awareness among U.S. farmers, ADAMA created a radio ad that introduced the brand in a humorous, eccentric, and memorable way — featuring two crows battling over the pronunciation of its name and providing a quick snapshot of the company’s position.

BMO Capital Markets created an app to help attendees schedule meetings with executive leaders at its Global Metals and Mining Conference.

TE Connectivity partnered with the science fiction film Alita: Battle Angel to promote its industrial technology to engineers.

Knauf captured gritty and authentic photographs of workers on the factory floor for use in a variety of marketing collateral.

Mower created a data- and content-driven campaign to drive awareness and engagement. Building on the excitement and glow of its highly successful brand relaunch, it put its bold, brave and provocative new brand to work.

Stein IAS created a holiday campaign to help raise awareness and funds for WIN, a non-profit dedicated to helping homeless families in New York City.

Google described its efforts to rename and restyle its internet advertising brands, the language of which had come to reflect outdated technology and techniques.