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  • Somewhere To Believe In

    B2 Awards   May 29, 2019  

    Stein IAS created a holiday campaign to help raise awareness and funds for WIN, a nonprofit dedicated to helping homeless families in New York City.

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  • Red Wing For Business Demand Gen Campaign

    B2 Awards   May 29, 2019  

    The Red Wing Shoe Company developed a demand gen program that relaunched its B2B brand to gain traction with corporate safety directors and increase marketing qualified leads.

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  • Accenture Scores at the "Big Game" with the 2019 Atlanta Super Bowl Host Committee

    B2 Awards   May 29, 2019  

    To help customers understand its digital transformation capabilities, Accenture invited potential clients to participate in interactive digital activations as part of Super Bowl week.

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  • Product Visualizer

    B2 Awards   May 29, 2019  

    Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.

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  • Up Close and Personal

    B2 Awards   May 29, 2019  

    Infosys wanted to win the attention of senior stakeholders across 20 global accounts and tell the Infosys digital transformation story.

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  • Royalty Based Investments

    B2 Awards   May 29, 2019  

    To show growth and success with its metrics, Yalber needed to drive the most relevant traffic to convert and not just massive amounts of business owners.

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  • Nationwide Agency Marketing Solutions

    B2 Awards   May 29, 2019  

    Nationwide designed marketing solutions catered to independent agents with a goal of deepening relationships and growing sales.

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  • Canadian Cybersecurity 2018: An Anthology of CIO/CISO Enterprise-Level Perspectives

    B2 Awards   May 29, 2019  

    Technology company Symantec published a book and created a community for its target audience of Chief Information Officers and Chief Information Security Officers.

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  • Content Cantina

    B2 Awards   May 29, 2019  

    IBM built thought leadership inside and outside the walls of IBM for its content discipline and used the videos to have its practitioners embark on their journey to making the best content possible.

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  • We Make — Autism at Work Brand System

    B2 Awards   May 29, 2019  

    In 2018, We Make — Autism at Work invited the world to witness its new work model for the autism population.

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  • Red Wing for Business Trade Show Experience

    B2 Awards   May 29, 2019  

    Red Wing Shoes was about to launch a technology to digitize processes among its customers, stores, and corporate offices. With the help of SCHERMER, what started as a need to market this new technology turned into a new business-to-business brand, Red Wing for Business.

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  • How DXC Technology "Gets It Done"

    B2 Awards   May 29, 2019  

    DXC’s “Get It Done” campaign was a fully integrated initiative that launched the DXC brand onto the global stage of IT services.

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  • Insurance to the Rescue

    B2 Awards   May 29, 2019  

    Cognizant increased awareness of its digital capabilities with video content that focused more on digital technology’s immediate, practical applications rather than on the hazy promise of tomorrow’s innovations.

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  • Domino

    B2 Awards   May 29, 2019  

    IBM cultivated a robust user community to stem slipping sales for its Domino product.

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  • LEGO Learning

    B2 Awards   May 29, 2019  

    LEGO used video content to promote the learning benefits of its toys among teachers and administrators.

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  • Retail Anthem

    B2 Awards   May 29, 2019  

    Caterpillar attracted new buyers in a new market with a campaign that highlighted the ways the brand.

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  • Make-A-Wish: “Hope Is Medicine”

    B2 Awards   May 29, 2019  

    Make-A-Wish’s “Hope Is Medicine” campaign aimed to drive a perceptional shift for the nonprofit.

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  • Launching the Nation’s First-Ever On-Demand Health Insurance Plan

    B2 Awards   May 29, 2019  

    Healthcare start-up Bind used a comprehensive public relations and social media program to raise its brand awareness on a national scale.

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  • High-Impact Direct Mail Program Yields 4.6% Conversion Rate on VIP Prospects

    B2 Awards   May 29, 2019  

    The NAFEM Show, a biennial trade show for foodservice professionals, developed a direct mail program that increased VIP operator attendance and improved the show’s value for exhibitors.

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  • ADAMA Radio AD — CROWS (-30)

    B2 Awards   May 29, 2019  

    To increase brand awareness among U.S. farmers, ADAMA created a radio ad that introduced the brand in a humorous, eccentric, and memorable way — featuring two crows battling over the pronunciation of its name and providing a quick snapshot of the company’s position.

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