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  • Time to Adapt

    B2 Awards   August 12, 2021  

    Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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  • Avocados From Mexico Certificate Program

    B2 Awards   August 12, 2021  

    Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.

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  • John Deere: The Farm Must Go On

    B2 Awards   August 12, 2021  

    With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.

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  • How This Company Helped Small Businesses During the Pandemic

    B2 Awards   August 12, 2021  

    Wisconsin Economic Development Corporation (WEDC) created a targeted campaign aimed at business owners of all types and sizes throughout the state of Wisconsin.

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  • The Happiness Network

    B2 Awards   August 12, 2021  

    The Happiness Network was an event series hosted by Verizon Media that brought all of its clients together virtually to connect and participate in unique experiences.

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  • LinkedIn: Where Gamers Live?

    B2 Awards   August 12, 2021  

    To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.

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  • Verizon 2020 Data Breach Investigation Report Program

    B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • Mower’s Bring Your Work to Kids Day

    B2 Awards   August 12, 2021  

    In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.

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  • Promoting Aluminum’s Sustainability Through Sports

    B2 Awards   August 12, 2021  

    Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.

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  • We’re All In

    B2 Awards   August 12, 2021  

    The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.

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  • How ABB Used the Animal Kingdom to Drive Adoption of its New Product

    B2 Awards   August 12, 2021  

    To develop a differentiated market position and change how the brand was perceived in the oil and gas industry, ABB, a Swiss robotics company, used metaphors from the animal kingdom and a virtual “zoo-quarium” to promote Adaptive Execution, the brand’s comprehensive project execution process tool.

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  • How This Company Created a Virtual Community

    B2 Awards   August 12, 2021  

    Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.

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  • CMOs and Creators Meet Up on YouTube

    B2 Awards   August 12, 2021  

    A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.

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  • Vollrath Foodservice Website

    B2 Awards   August 12, 2021  

    Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.

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  • We’re All In for Small Business Saturday

    B2 Awards   August 12, 2021  

    The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.

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  • Coldwell Banker Global Luxury’s Transformation

    B2 Awards   August 12, 2021  

    Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.

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  • USPS: Drive Action to the Polls

    B2 Awards   August 12, 2021  

    The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.

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  • Stein IAS Drives Revenue Mid-Pandemic with Virtual Event

    B2 Awards   August 12, 2021  

    Stein IAS sought to expand its brand presence and momentum amid the pandemic through WorldFest, a B2B thought leadership event.

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  • That’s a Better Normal

    B2 Awards   August 12, 2021  

    To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.

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  • Jumpstarting Brand and Demand

    B2 Awards   August 12, 2021  

    Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.

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