Active Fixed Income, Hiding in Plain Sight
B2 Awards September 1, 2020Vanguard set out to prove its expertise in active fund management to financial advisors and others involved in selecting financial products for clients.
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Vanguard set out to prove its expertise in active fund management to financial advisors and others involved in selecting financial products for clients.
viewThe Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.
viewDuring Major League Baseball Opening Week in 2019, TD Ameritrade partnered with Home Team Sports for on-air tune-in promotions and graphics on 27 team telecasts, airing on Regional Sports Networks (RSNs) across the U.S.
viewTo boost floundering cross-selling, and to modernize the marketing department, First Midwest Bank formed a cross-functional team that could implement agile marketing.
viewEpiroc created a new company headquarters to promote a positive company culture and clarify its values.
viewBroadridge re-launched its portfolio of 23 data and analytics products as a holistic offering under a single platform.
viewBoehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.
viewGrainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.
viewHoneywell activated its workforce to raise awareness of the various ways the company drives innovation.
viewTo promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.
viewThe Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.
viewThe Conscious Advertising Network created six manifestos promoting ethical advertising.
viewPhillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.
viewTraveler Business Insurance demonstrated its risk expertise through the creation of three compelling videos, told by Travelers specialist.
viewMonumental Sports and Entertainment launched a new brand purpose, positioning, website and identity with a fully integrated advertising campaign.
viewTo stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.
viewLinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.
viewBuilding on the need for a forward-thinking conversation in the energy industry around the use of hydrogen, Mitsubishi Heavy Industries (MHI) created a thought leadership-focused demand generation program aimed at generating awareness of MHI’s sustainability perspective and capabilities while driving qualified leads among sales identified targeted prospect companies.
viewThe Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.
viewThe main goal for the Get Tax Ready: Your Guide to Tax Season Planning campaign was to create a fun and interactive guide for SmartVault’s tax and accounting customers. By creating this guide, SmartVault aimed to empower customers to feel confident, prepared, and successful for their busiest time of year.
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