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  • Active Fixed Income, Hiding in Plain Sight

    B2 Awards   September 1, 2020  

    Vanguard set out to prove its expertise in active fund management to financial advisors and others involved in selecting financial products for clients.

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  • Assess to Progress

    B2 Awards   September 1, 2020  

    The Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.

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  • TD Ameritrade

    B2 Awards   September 1, 2020  

    During Major League Baseball Opening Week in 2019, TD Ameritrade partnered with Home Team Sports for on-air tune-in promotions and graphics on 27 team telecasts, airing on Regional Sports Networks (RSNs) across the U.S.

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  • Reinvigorating Cross-Sell with Email

    B2 Awards   September 1, 2020  

    To boost floundering cross-selling, and to modernize the marketing department, First Midwest Bank formed a cross-functional team that could implement agile marketing.

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  • Becoming "United. Inspired."

    B2 Awards   September 1, 2020  

    Epiroc created a new company headquarters to promote a positive company culture and clarify its values.

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  • Simplify Your Brand Under One Platform

    B2 Awards   September 1, 2020  

    Broadridge re-launched its portfolio of 23 data and analytics products as a holistic offering under a single platform.

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  • Disney “Dark Ride” Virtual Reality Experience

    B2 Awards   September 1, 2020  

    Boehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.

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  • Successfully Building a Brand Persona

    B2 Awards   September 1, 2020  

    Grainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.

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  • The Greatest Story Never Told

    B2 Awards   September 1, 2020  

    Honeywell activated its workforce to raise awareness of the various ways the company drives innovation.

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  • Brighthouse Financial Insights Panel

    B2 Awards   September 1, 2020  

    To promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.

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  • Boston Regional Marketing Campaign

    B2 Awards   September 1, 2020  

    The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.

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  • Print Manifesto

    B2 Awards   September 1, 2020  

    The Conscious Advertising Network created six manifestos promoting ethical advertising.

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  • 2019 New-to-Brand Direct Mail

    B2 Awards   September 1, 2020  

    Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.

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  • How Big Trends Affect Business Insurance

    B2 Awards   September 1, 2020  

    Traveler Business Insurance demonstrated its risk expertise through the creation of three compelling videos, told by Travelers specialist.

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  • Raise The Game, Be Monumental

    B2 Awards   September 1, 2020  

    Monumental Sports and Entertainment launched a new brand purpose, positioning, website and identity with a fully integrated advertising campaign.

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  • Dell Client Solutions Group at Dell Technologies World 2019

    B2 Awards   September 1, 2020  

    To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.

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  • LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike

    B2 Awards   September 1, 2020  

    LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.

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  • Hydrogen - The Next Step in Energy Evolution

    B2 Awards   September 1, 2020  

    Building on the need for a forward-thinking conversation in the energy industry around the use of hydrogen, Mitsubishi Heavy Industries (MHI) created a thought leadership-focused demand generation program aimed at generating awareness of MHI’s sustainability perspective and capabilities while driving qualified leads among sales identified targeted prospect companies.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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  • Your Guide to Tax Season Planning

    B2 Awards   September 1, 2020  

    The main goal for the Get Tax Ready: Your Guide to Tax Season Planning campaign was to create a fun and interactive guide for SmartVault’s tax and accounting customers. By creating this guide, SmartVault aimed to empower customers to feel confident, prepared, and successful for their busiest time of year.

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