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Search returned: 409 document(s).
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Time to Adapt
B2 Awards August 12, 2021Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.
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Avocados From Mexico Certificate Program
B2 Awards August 12, 2021Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.
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John Deere: The Farm Must Go On
B2 Awards August 12, 2021With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.
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How This Company Helped Small Businesses During the Pandemic
B2 Awards August 12, 2021Wisconsin Economic Development Corporation (WEDC) created a targeted campaign aimed at business owners of all types and sizes throughout the state of Wisconsin.
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The Happiness Network
B2 Awards August 12, 2021The Happiness Network was an event series hosted by Verizon Media that brought all of its clients together virtually to connect and participate in unique experiences.
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LinkedIn: Where Gamers Live?
B2 Awards August 12, 2021To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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Mower’s Bring Your Work to Kids Day
B2 Awards August 12, 2021In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.
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Promoting Aluminum’s Sustainability Through Sports
B2 Awards August 12, 2021Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.
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We’re All In
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.
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How ABB Used the Animal Kingdom to Drive Adoption of its New Product
B2 Awards August 12, 2021To develop a differentiated market position and change how the brand was perceived in the oil and gas industry, ABB, a Swiss robotics company, used metaphors from the animal kingdom and a virtual “zoo-quarium” to promote Adaptive Execution, the brand’s comprehensive project execution process tool.
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How This Company Created a Virtual Community
B2 Awards August 12, 2021Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.
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CMOs and Creators Meet Up on YouTube
B2 Awards August 12, 2021A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.
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Vollrath Foodservice Website
B2 Awards August 12, 2021Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
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We’re All In for Small Business Saturday
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.
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Coldwell Banker Global Luxury’s Transformation
B2 Awards August 12, 2021Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.
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USPS: Drive Action to the Polls
B2 Awards August 12, 2021The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.
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Stein IAS Drives Revenue Mid-Pandemic with Virtual Event
B2 Awards August 12, 2021Stein IAS sought to expand its brand presence and momentum amid the pandemic through WorldFest, a B2B thought leadership event.
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That’s a Better Normal
B2 Awards August 12, 2021To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.
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Jumpstarting Brand and Demand
B2 Awards August 12, 2021Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.
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