Search Marketing Knowledge Center

Marketing in a Cookie-Less World

Ask the Expert Answers May 19, 2022

What strategies are developing for marketers to deal with the cookie’s eventual demise?

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Scents Make Sense: Using Smell in Marketing and Retail

Ask the Expert Answers May 13, 2022

How can I best communicate scent in my marketing?

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Retail Media Networks 2022

Ask the Expert Answers May 4, 2022

What are the latest trends and best practices in the Retail Media Networks space?

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Product Marketing 101

Ask the Expert Answers April 25, 2022

What is product marketing, and how can a brand do it well?

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Brand and Sustainability: The Planet, People, and Society

Ask the Expert Answers April 13, 2022

How are brands embracing and promoting sustainability?

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Product Placement

Ask the Expert Answers April 12, 2022

ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"

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Marketing in the Metaverse

Ask the Expert Answers April 5, 2022

ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"

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The Modern Marketing Capabilities Your Brand Needs

Ask the Expert Answers March 29, 2022

ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"

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Email List Hygiene

Ask the Expert Answers March 24, 2022

ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"

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Brand Partnerships and Co-Branding 101

Ask the Expert Answers March 17, 2022

ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"

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Direct Mail, Print, and Supply Chain Issues

Ask the Expert Answers March 10, 2022

ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

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Marketing to Women

Ask the Expert Answers March 3, 2022

ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"

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Diversity in Marketing Research and Consumer Insights

Ask the Expert Answers February 9, 2022

ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

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Email Marketing Best Practices

Ask the Expert Answers February 3, 2022

ANA’s Ask the Expert research service answers the question, “What are the current trends around email marketing?"

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Agency Compensation Methods: An ANA Guidebook

Ask the Expert Answers January 21, 2022

In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.

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eCommerce: Trends, Best Practices, and Examples

Ask the Expert Answers January 11, 2022

How can I optimize my ecommerce marketing strategy?

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2022 Marketing Predictions

Ask the Expert Answers January 5, 2022

ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”

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