Search Results for All Content (access may be restricted)

Search returned: 89 document(s).

  • Best Practices for Analytics Organizational Structure

    Ask the Expert Answers   September 30, 2020  

    How can I structure my organization to effectively leverage my analytics team?

    view
  • 2020 Holiday Marketing Trends & Best Practices

    Ask the Expert Answers   September 24, 2020  

    How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?

    view
  • How Brands are Encouraging People to Vote

    Ask the Expert Answers   September 17, 2020  

    How are brands using voter turnout initiatives to connect to consumers and support employees?

    view
  • Personalized Messaging and Consumer Privacy

    Ask the Expert Answers   September 10, 2020  

    How can marketers deliver effective personalized messaging without invading consumer privacy?

    view
  • Humor in Advertising

    Ask the Expert Answers   September 3, 2020  

    Is it appropriate to use humor in ads during a crisis? How do consumers respond?

    view
  • Face Masks in Advertising

    Ask the Expert Answers   August 27, 2020  

    How are brands handling the issue of masks? What do consumers think of ads showing people wearing masks?

    view
  • MarTech Stacks

    Ask the Expert Answers   August 20, 2020  

    What are considerations for building a tech stack?

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • Customer Journey Maps

    Ask the Expert Answers   August 14, 2020  

    For brands to move forward in challenging times, effectively utilizing customer journey maps is the first step to creating a holistic, omnichannel approach.

    view
  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

    view
  • Supplier Diversity

    Ask the Expert Answers   July 29, 2020  

    How are brands ensuring diversity among their suppliers and partners?

    view
  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

    view
  • Production Best Practices During COVID-19

    Ask the Expert Answers   July 15, 2020  

    How has production been affected by COVID-19? How can companies adapt?

    view
  • Back-to-School Marketing

    Ask the Expert Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

    view
  • Agency Rosters: How Are They Changing?

    Ask the Expert Answers   July 1, 2020  

    ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

    view
  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

    view
  • Media Agency Search

    Ask the Expert Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

    view
  • E-Commerce Organization

    Ask the Expert Answers   June 11, 2020  

    E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

    view
  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

    view
  • Brand Positioning Statements

    Ask the Expert Answers   May 28, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”

    view

12345 >>