Search Marketing Knowledge Center

Privacy, Data, and Consent: Consumer Attitudes

Ask the Expert Answers July 14, 2021

ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"

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Making Websites and Digital Content Accessible

Ask the Expert Answers July 8, 2021

ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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The Subscription Economy in 2021

Ask the Expert Answers June 29, 2021

ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

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The Creative Feedback Playbook

Ask the Expert Answers June 23, 2021

This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of do’s and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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Creative Feedback Checklist for Marketers

Ask the Expert Answers June 23, 2021

This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational do’s and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

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Brands and Sustainability

Ask the Expert Answers June 8, 2021

How are brands embracing and promoting sustainability?

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How to Write Successful Creative Briefs

Ask the Expert Answers June 1, 2021

What makes for a great creative brief, and how do I write one?

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Marketing Organization

Ask the Expert Answers May 19, 2021

What are best practices and common structures for the organization of marketing and digital in companies today?

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TikTok as a Marketing Tool

Ask the Expert Answers May 11, 2021

How can my brand use TikTok as a way to form deeper connections with consumers?

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Supplier Diversity

Ask the Expert Answers May 4, 2021

How are brands ensuring diversity among their suppliers and partners?

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Diversity in Marketing

Ask the Expert Answers April 20, 2021

ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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Diversity Inside the Organization

Ask the Expert Answers April 14, 2021

ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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Podcasts as a Marketing Tool

Ask the Expert Answers March 30, 2021

How can I leverage the popularity of podcasts for my brand?

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Trends in Flexible Work Schedules and Work from Home

Ask the Expert Answers March 11, 2021

In the wake of the pandemic, what does the future hold for flexible work schedules?

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How Consumers Feel About Face Masks in Advertising

Ask the Expert Answers March 10, 2021

A year into the pandemic, how have marketers handled the issue of using face masks in ads, and how do consumers feel about them?

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The Latest Advanced TV Trends

Ask the Expert Answers March 2, 2021

With the TV landscape so fragmented, what should I know about Advanced TV trends, such as OTT (Over-the-Top) and CTV (Connected TV)?

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The Future of Events Is Hybrid

Ask the Expert Answers February 24, 2021

ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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iOS 14: Breaking Down Apple’s New Privacy Policies

Ask the Expert Answers February 17, 2021

ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

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How to Optimize Global Production Shoots and Local Markets

Ask the Expert Answers February 10, 2021

ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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