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Search returned: 107 document(s).

  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

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  • Scents Make Sense: Using Smell in Marketing and Retail

    Ask the Expert Answers   May 13, 2022  

    How can I best communicate scent in my marketing?

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  • Retail Media Networks 2022

    Ask the Expert Answers   May 4, 2022  

    What are the latest trends and best practices in the Retail Media Networks space?

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  • Product Marketing 101

    Ask the Expert Answers   April 25, 2022  

    What is product marketing, and how can a brand do it well?

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  • Brand and Sustainability: The Planet, People, and Society

    Ask the Expert Answers   April 13, 2022  

    How are brands embracing and promoting sustainability?

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  • Product Placement

    Ask the Expert Answers   April 12, 2022  

    ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"

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  • Marketing in the Metaverse

    Ask the Expert Answers   April 5, 2022  

    ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"

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  • The Modern Marketing Capabilities Your Brand Needs

    Ask the Expert Answers   March 29, 2022  

    ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"

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  • Email List Hygiene

    Ask the Expert Answers   March 24, 2022  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"

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  • Brand Partnerships and Co-Branding 101

    Ask the Expert Answers   March 17, 2022  

    ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"

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  • Direct Mail, Print, and Supply Chain Issues

    Ask the Expert Answers   March 10, 2022  

    ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

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  • Marketing to Women

    Ask the Expert Answers   March 3, 2022  

    ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"

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  • Diversity in Marketing Research and Consumer Insights

    Ask the Expert Answers   February 9, 2022  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

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  • Email Marketing Best Practices

    Ask the Expert Answers   February 3, 2022  

    ANA’s Ask the Expert research service answers the question, “What are the current trends around email marketing?"

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  • Agency Compensation Methods: An ANA Guidebook

    Ask the Expert Answers   January 21, 2022  

    In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.

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  • eCommerce: Trends, Best Practices, and Examples

    Ask the Expert Answers   January 11, 2022  

    How can I optimize my ecommerce marketing strategy?

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  • 2022 Marketing Predictions

    Ask the Expert Answers   January 5, 2022  

    ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”

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  • Salary Benchmarks

    Ask the Expert Answers   December 16, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • Sonic Branding: Using Audio as a Marketing Tool

    Ask the Expert Answers   December 2, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I use radio and other audio media channels to reach consumers?"

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  • Instagram as a Marketing Tool

    Ask the Expert Answers   November 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"

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