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Search returned: 68 document(s).

  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 8, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Podcasts

    Ask the Expert Answers   April 29, 2019  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands approach the new opportunities podcasts present?”

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  • Marketing Organization

    Ask the Expert Answers   April 12, 2019  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

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  • Salary Benchmarks

    Ask the Expert Answers   April 1, 2019  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • Media Agency Search

    Ask the Expert Answers   March 28, 2019  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

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  • Programmatic Media Buying

    Ask the Expert Answers   March 27, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

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  • Brand Purpose

    Ask the Expert Answers   March 22, 2019  

    ANA’s Ask the Expert research service answers the question, “How can companies activate brand purpose? And does this drive financial results?”

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  • Job Descriptions

    Ask the Expert Answers   March 21, 2019  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • AI and Chatbots

    Ask the Expert Answers   March 5, 2019  

    ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Structuring Corporate Communications

    Ask the Expert Answers   March 1, 2019  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • Employee Brand Advocacy on Social Media

    Ask the Expert Answers   February 20, 2019  

    ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   January 23, 2019  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

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  • Voice Search: The Next Revolution in Search

    Ask the Expert Answers   November 26, 2018  

    ANA’s Ask the Expert research service answers the question, “Hey Alexa, how do I start using voice search in my marketing efforts?”

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  • E-Commerce: Ways to Optimize Your Online Sales

    Ask the Expert Answers   November 21, 2018  

    ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

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  • Digital Marketing Organization

    Ask the Expert Answers   November 20, 2018  

    ANA’s Ask the Expert research service answers the question “How are companies organizing their teams for digital marketing?”

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  • Esports

    Ask the Expert Answers   September 25, 2018  

    ANA’s Ask the Expert research service answers the question, “What does the esports landscape look like?”

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  • Marketing to the LGBTQ Community

    Ask the Expert Answers   September 24, 2018  

    The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

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  • Personalization

    Ask the Expert Answers   July 4, 2018  

    ANA’s Ask the Expert research service answers the question, “How are marketers approaching the development of personalization strategies and solutions?”

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  • Influencer Marketing

    Ask the Expert Answers   June 25, 2018  

    ANA’s Ask the Expert research service answers the question, “How are brands using influencers to engage consumers?”

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