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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Agency Rosters: How Are They Changing?

    Ask the Expert Answers   July 1, 2020  

    ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • Media Agency Search

    Ask the Expert Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

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  • E-Commerce Organization

    Ask the Expert Answers   June 11, 2020  

    E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • Brand Positioning Statements

    Ask the Expert Answers   May 28, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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  • The Marketer’s Resource Guide to Coronavirus Response

    Ask the Expert Answers   April 13, 2020  

    As the COVID-19 crisis continues to affect all aspects of business and day-to-day life, how do marketers communicate with their customers? Learn what brands are doing – quickly – to adapt their advertising and processes.

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  • Agency Relationships and Rosters: Where Are They Today, and Where Are They Likely to Go?

    Ask the Expert Answers   September 13, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

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  • Podcasts

    Ask the Expert Answers   April 29, 2019  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands approach the new opportunities podcasts present?”

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  • Marketing Organization

    Ask the Expert Answers   April 12, 2019  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

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  • Salary Benchmarks

    Ask the Expert Answers   April 1, 2019  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • Programmatic Media Buying

    Ask the Expert Answers   March 27, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

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  • Brand Purpose

    Ask the Expert Answers   March 22, 2019  

    ANA’s Ask the Expert research service answers the question, “How can companies activate brand purpose? And does this drive financial results?”

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  • Job Descriptions

    Ask the Expert Answers   March 21, 2019  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • AI and Chatbots

    Ask the Expert Answers   March 5, 2019  

    ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Structuring Corporate Communications

    Ask the Expert Answers   March 1, 2019  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • Employee Brand Advocacy on Social Media

    Ask the Expert Answers   February 20, 2019  

    ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

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