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Search returned: 88 document(s).

  • Privacy, Data, and Consent: Consumer Attitudes

    Ask the Expert Answers   July 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • The Subscription Economy in 2021

    Ask the Expert Answers   June 29, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

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  • The Creative Feedback Playbook

    Ask the Expert Answers   June 23, 2021  

    This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of do’s and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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  • Creative Feedback Checklist for Marketers

    Ask the Expert Answers   June 23, 2021  

    This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational do’s and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

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  • Brands and Sustainability

    Ask the Expert Answers   June 8, 2021  

    How are brands embracing and promoting sustainability?

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  • How to Write Successful Creative Briefs

    Ask the Expert Answers   June 1, 2021  

    What makes for a great creative brief, and how do I write one?

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  • Marketing Organization

    Ask the Expert Answers   May 19, 2021  

    What are best practices and common structures for the organization of marketing and digital in companies today?

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  • TikTok as a Marketing Tool

    Ask the Expert Answers   May 11, 2021  

    How can my brand use TikTok as a way to form deeper connections with consumers?

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  • Supplier Diversity

    Ask the Expert Answers   May 4, 2021  

    How are brands ensuring diversity among their suppliers and partners?

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  • Diversity in Marketing

    Ask the Expert Answers   April 20, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Podcasts as a Marketing Tool

    Ask the Expert Answers   March 30, 2021  

    How can I leverage the popularity of podcasts for my brand?

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  • Trends in Flexible Work Schedules and Work from Home

    Ask the Expert Answers   March 11, 2021  

    In the wake of the pandemic, what does the future hold for flexible work schedules?

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  • How Consumers Feel About Face Masks in Advertising

    Ask the Expert Answers   March 10, 2021  

    A year into the pandemic, how have marketers handled the issue of using face masks in ads, and how do consumers feel about them?

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  • The Latest Advanced TV Trends

    Ask the Expert Answers   March 2, 2021  

    With the TV landscape so fragmented, what should I know about Advanced TV trends, such as OTT (Over-the-Top) and CTV (Connected TV)?

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  • The Future of Events Is Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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  • iOS 14: Breaking Down Apple’s New Privacy Policies

    Ask the Expert Answers   February 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • How to Be an Agile Marketer

    Ask the Expert Answers   February 3, 2021  

    How can I adopt an agile marketing approach in my organization?

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