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How can I structure my organization to effectively leverage my analytics team?

How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?

How are brands using voter turnout initiatives to connect to consumers and support employees?

How can marketers deliver effective personalized messaging without invading consumer privacy?

Is it appropriate to use humor in ads during a crisis? How do consumers respond?

How are brands handling the issue of masks? What do consumers think of ads showing people wearing masks?

What are considerations for building a tech stack?

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

For brands to move forward in challenging times, effectively utilizing customer journey maps is the first step to creating a holistic, omnichannel approach.

What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

How are brands ensuring diversity among their suppliers and partners?

How are brands pivoting to virtual in the age of COVID-19?

How has production been affected by COVID-19? How can companies adapt?

How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”