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ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”

Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

As the COVID-19 crisis continues to affect all aspects of business and day-to-day life, how do marketers communicate with their customers? Learn what brands are doing – quickly – to adapt their advertising and processes.

ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands approach the new opportunities podcasts present?”

ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

ANA’s Ask the Expert research service answers the question, “How can companies activate brand purpose? And does this drive financial results?”

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”

ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”