Search Marketing Knowledge Center

ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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The Benefits of Performance Marketing

Ask the Expert Answers August 10, 2021

ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"

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Retail Media Networks 101

Ask the Expert Answers August 2, 2021

ANA’s Ask the Expert research service answers the question, “How can a Retail Media Network (RMN) Benefit Retailers and Brands?"

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Webinars as a Marketing Tool

Ask the Expert Answers July 28, 2021

ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"

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Privacy, Data, and Consent: Consumer Attitudes

Ask the Expert Answers July 14, 2021

ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"

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Making Websites and Digital Content Accessible

Ask the Expert Answers July 8, 2021

ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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The Subscription Economy in 2021

Ask the Expert Answers June 29, 2021

ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

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Creative Feedback Checklist for Marketers

Ask the Expert Answers June 23, 2021

This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

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The Creative Feedback Playbook

Ask the Expert Answers June 23, 2021

This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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