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Search returned: 97 document(s).

  • The New CMO: Tenure, Transitions, the First 90 Days, and Other Concerns

    Ask the Expert Answers   October 20, 2021  

    What kind of strategies and practices should I be looking at as the new CMO at an organization?

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  • Design Thinking in Marketing

    Ask the Expert Answers   October 12, 2021  

    How can I apply design thinking principles to my marketing efforts?

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  • The Value of Long-Term Marketing

    Ask the Expert Answers   October 6, 2021  

    How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?

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  • Marketing to the Post-COVID Consumer

    Ask the Expert Answers   September 30, 2021  

    What does the post-COVID consumer look like, and how can marketers best connect with them?

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  • Content Marketing Now and Beyond

    Ask the Expert Answers   September 15, 2021  

    What are trends and best practices for content marketing?

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  • Analytics and Insights Teams: Structures and Roles

    Ask the Expert Answers   September 8, 2021  

    How can I structure my organization to effectively leverage my analytics team?

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  • Strategizing and Activating on Social Justice

    Ask the Expert Answers   September 1, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

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  • Corporate Communications Teams: Structures and Functions

    Ask the Expert Answers   August 18, 2021  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • The Benefits of Performance Marketing

    Ask the Expert Answers   August 10, 2021  

    ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"

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  • Retail Media Networks 101

    Ask the Expert Answers   August 2, 2021  

    ANA’s Ask the Expert research service answers the question, “How can a Retail Media Network (RMN) Benefit Retailers and Brands?"

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  • Webinars as a Marketing Tool

    Ask the Expert Answers   July 28, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"

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  • Privacy, Data, and Consent: Consumer Attitudes

    Ask the Expert Answers   July 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • The Subscription Economy in 2021

    Ask the Expert Answers   June 29, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

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  • Creative Feedback Checklist for Marketers

    Ask the Expert Answers   June 23, 2021  

    This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

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  • The Creative Feedback Playbook

    Ask the Expert Answers   June 23, 2021  

    This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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  • Brands and Sustainability

    Ask the Expert Answers   June 8, 2021  

    How are brands embracing and promoting sustainability?

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  • How to Write Successful Creative Briefs

    Ask the Expert Answers   June 1, 2021  

    What makes for a great creative brief, and how do I write one?

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  • Marketing Organization

    Ask the Expert Answers   May 19, 2021  

    What are best practices and common structures for the organization of marketing and digital in companies today?

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  • TikTok as a Marketing Tool

    Ask the Expert Answers   May 11, 2021  

    How can my brand use TikTok as a way to form deeper connections with consumers?

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