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  • TymeBank Launch Campaign

    Echo Awards   March 2, 2020  

    To attract customers in South Africa who did not have a bank account, TymeBank created a digital bank that can be opened and managed online, then promoted the launch with an integrated marketing campaign.

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  • Have a Little Adventure

    Echo Awards   March 2, 2020  

    The Central Coast, just an hour north of Sydney, had a tourism problem.

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  • Columbia, The Official Soccer Team of Confusion

    Echo Awards   March 2, 2020  

    Snickers used humor to capture the attention of Colombians during the 2018 World Cup Games.

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  • Uber ZigZag

    Echo Awards   March 2, 2020  

    To announce its sponsorship of the Real Betis Balompié soccer team and promote a socially conscious message about responsible drinking, Uber partnered with the Shackleton agency for an on-field stunt that went viral on social media.

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  • Jr. Forecast

    Echo Awards   March 2, 2020  

    Kronans Apotek wanted to create a sales campaign for parents of young kids that raised awareness of the importance of children wearing sunscreen.

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  • #MakeYourChoice

    Echo Awards   March 2, 2020  

    McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.

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  • On-Time Forecast

    Echo Awards   March 2, 2020  

    Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.

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  • María’s Message

    Echo Awards   March 2, 2020  

    Movistar, one of the largest telephone companies in Latin America, created a campaign to generate awareness and communicate the telephone line 144: the assistance line for victims of gender-based violence.

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  • Changing the Game

    Echo Awards   March 2, 2020  

    Microsoft described how it promoted an adaptive controller that gave the disabled access to the world of videogame play.

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  • Project #ShowUs

    Echo Awards   March 2, 2020  

    Dove set out to provide a new library of stock photography that would combat unhealthy ideals of beauty worldwide.

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  • Get Your Time Back

    Echo Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • Wheeler Mission: Building for Change

    Echo Awards   March 2, 2020  

    To increase donations for an expansion of the Center for Women & Children, the Wheeler Mission launched a multimedia marketing campaign targeting female donors.

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  • Halloween at Liseberg

    Echo Awards   March 2, 2020  

    A provocative short film that was eventually banned by YouTube helped a Swedish theme park raise awareness for its Halloween-themed programming.

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  • The Training Song

    Echo Awards   March 2, 2020  

    Telecommunications company Movistar collaborated with cardiologists, psychologists, and renowned musician Lucho Quequezana to create a song that enabled Lima42K marathon runners to perform better. The song was released exclusively on Movistar’s streaming platform.

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  • Spoilerland

    Echo Awards   March 2, 2020  

    Cablevisión Flow launched its “Spoilerland” campaign which featured creative assets that positioned “spoilers” as an apocalyptic threat to audiences. The campaign generated awareness and engagement by appealing to its customers’ cinematic appetite and through the strategic purchase of media buys on relevant social channels.

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  • The Man Who Lost His Job Because He Had a “Map”

    Echo Awards   March 2, 2020  

    Old Spice leveraged a viral video of a man being fired for a “map,” or a sweat stain underneath his armpit, and its network of social influencers to drive engagement and increase conversions.

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  • Puppo

    Echo Awards   March 2, 2020  

    Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

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  • The Sending Machine

    Echo Awards   March 2, 2020  

    A U.K. food poverty crisis has led to a rise in food bank use, putting a strain on their already fragile donation system. Publicis Sapient worked with a local food bank to create a vending machine that allowed for the seamless donation of food items in high demand.

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  • One Bite Is All It Takes

    Echo Awards   March 2, 2020  

    Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.

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  • Kotak General Insurance: #DriveLikeALady

    Echo Awards   March 2, 2020  

    Kotak General Insurance wanted to change the mindset of people toward women driving and to celebrate the contemporary Indian women who are driving with a discernible change in road safety while fighting deep-rooted societal biases.

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