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  • Draw the Line Against Malaria

    ECHO Awards   March 29, 2022  

    Malaria No More (MNM) partnered with Nigerian artist and activist Láolú Sebanjo for a global brand campaign aimed at raising awareness, galvanizing communities, and influencing world leaders to take immediate action against malaria.

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  • The Grass Is Greeners for Sorgenia

    ECHO Awards   March 29, 2022  

    Greeners is a behavioral loyalty project aimed at building the Greeners community, a place where Sorgenia can build a relationship with its customers, stimulating them through the use of missions and educational content related to environmental sustainability.

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  • Movistar Combats Revenge Porn

    ECHO Awards   March 29, 2022  

    The organization Movistar strove to promote awareness of the fact that the non-consensual dissemination of intimate images constitutes a form of violence.

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  • How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content

    ECHO Awards   March 29, 2022  

    The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.

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  • How One Company Is Rethinking Motherhood Through Data

    ECHO Awards   March 29, 2022  

    The parenting space already had websites like Baby Center that spoke to the Indian mom. While Reckitt brands targeted this demographic on digital, however, there was a lack of a deeper, purposeful, and beyond-the-product connect with her.

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  • How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience

    ECHO Awards   March 29, 2022  

    To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.

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  • Sony Music Drives Corneal Donations with Interactive Music Video

    ECHO Awards   March 29, 2022  

    To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.

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  • Little Caesars Combats Big Pizza

    ECHO Awards   March 29, 2022  

    Little Caesars humorously sent up the shortcomings of its competitors by likening them to “Big Pizza,” à la Big Tech or Big Pharma.

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  • Dettol Promotes Proper Handwashing on TikTok

    ECHO Awards   March 29, 2022  

    Reckitt Benckiser promoted hygienic handwashing in India with a viral effort on TikTok.

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  • Just As Long As You Play: SickKids Foundation’s Charitable Lottery

    ECHO Awards   March 29, 2022  

    The SickKids Foundation created a campaign for its charitable lottery encouraging people to participate, regardless of if they’re motivated by giving to the cause or the prospect of winning prizes.

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  • History in the Making: The National World War II Museum's Flag of Honor Campaign

    ECHO Awards   March 29, 2022  

    The National World War II Museum created an engaging mailing that compelled members to donate and be a part of Veterans Day history by contributing wood pieces to what would become two large wooden Flags of Honor to commemorate veterans on Veterans Day 2021.

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  • Duroflex Sounds of Sleep

    ECHO Awards   March 29, 2022  

    To raise awareness about lullabies as a sleep aid, Duroflex partnered with Sony Music and YouTube for a six-episode series that re-created lullabies in six traditional Indian languages.

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  • Everest Expedition AR Experience

    ECHO Awards   March 29, 2022  

    National Geographic created an AR filter that put Instagram users in the middle of Mount Everest’s most famous landscapes while they were stuck at home during the pandemic.

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  • SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign

    ECHO Awards   March 29, 2022  

    With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.

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  • Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”

    ECHO Awards   March 29, 2022  

    With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.

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  • Fundación Honra Provides Invisible Help for Victims of Domestic Violence

    ECHO Awards   March 29, 2022  

    Fundación Honra introduced Invisible Help, a tool that empowers women to send alerts when victimized by violence and saves audio of the abuse that can be used as evidence in court.

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  • MAC Digital Opening

    ECHO Awards   March 29, 2022  

    MAC Cosmetics coordinated a virtual all-access launch party to drive awareness of its new e- commerce platform and capture the attention of younger consumers.

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  • This Company Helped Women with Hair Loss

    ECHO Awards   March 29, 2022  

    Hair company Harklinikken created a campaign to help women with hair loss, and launched a new digital architecture that was implemented across the organization to strengthen commercial growth and reduce business costs.

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  • A Website for Gun Safety

    ECHO Awards   March 29, 2022  

    Brady, one of America’s oldest gun safety groups, and the Ad Council launched a cross media campaign to raise awareness on safe gun storage and drive viewership to the EndFamilyFire.org website, sharing tips on how to make homes more secure and offering resources on firearm suicide.

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  • This Company Paid Tribute in a Heartfelt Way

    ECHO Awards   March 29, 2022  

    "One Last Goodbye” was a TyC Sports campaign that had an emotional impact throughout Argentina, beyond the fanaticism or not for soccer.

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