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  • Leveling Up Diabetes Care

    ECHO Awards   March 29, 2022  

    Level2 deployed a highly personalized direct mail and digital media campaign to encourage people to try its Continuous Glucose Monitor device, which would help them get their type 2 diabetes under control.

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  • This Company Paid Tribute in a Heartfelt Way

    ECHO Awards   March 29, 2022  

    "One Last Goodbye” was a TyC Sports campaign that had an emotional impact throughout Argentina, beyond the fanaticism or not for soccer.

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  • Cheetos Integrates a QR Code with a Super Bowl Ad

    ECHO Awards   March 29, 2022  

    Frito-Lay offered viewers of its Super Bowl ad the chance to “steal” a bag of Cheetos Crunch Pop Mix by using a QR code featured in the TV spot.

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  • How India's Underdogs Won Flipkart the Festive Battle

    ECHO Awards   March 29, 2022  

    Flipkart created a series of films leveraging the underlying rivalry that existed between “haves” and “have nots” to promote how Flipkart’s Big Billion Day sale provides India's underdogs with an opportunity for one-upmanship.

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  • History in the Making: The National World War II Museum's Flag of Honor Campaign

    ECHO Awards   March 29, 2022  

    The National World War II Museum created an engaging mailing that compelled members to donate and be a part of Veterans Day history by contributing wood pieces to what would become two large wooden Flags of Honor to commemorate veterans on Veterans Day 2021.

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  • This Swedish Nonprofit Used Data to Enhance People’s Sex Lives

    ECHO Awards   March 29, 2022  

    RFSU, a Swedish sexual education nonprofit, used data and market research to design an update to its Sense Me product and experience line, creating new experiences that were meant to stimulate users via their sense of hearing, the only sense previously neglected by Sense Me.

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  • Duroflex Sounds of Sleep

    ECHO Awards   March 29, 2022  

    To raise awareness about lullabies as a sleep aid, Duroflex partnered with Sony Music and YouTube for a six-episode series that re-created lullabies in six traditional Indian languages.

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  • Hands on the Wheel

    ECHO Awards   March 29, 2022  

    In an effort drive awareness of the brand and convert test drives into actual sales, SEAT Danmark created a contest in which winners would receive an all-expense paid road trip in one of the brand’s most popular models.

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  • A Website for Gun Safety

    ECHO Awards   March 29, 2022  

    Brady, one of America’s oldest gun safety groups, and the Ad Council launched a cross media campaign to raise awareness on safe gun storage and drive viewership to the EndFamilyFire.org website, sharing tips on how to make homes more secure and offering resources on firearm suicide.

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  • How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content

    ECHO Awards   March 29, 2022  

    The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.

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  • Allerject Fits Your Life

    ECHO Awards   March 29, 2022  

    Kaléo used an integrated marketing campaign in Canada to promote Allerject, a new auto-injector that is easier to carry and use, disrupting the behavior of anaphylaxis sufferers who had been using EpiPen.

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  • How One Company Is Rethinking Motherhood Through Data

    ECHO Awards   March 29, 2022  

    The parenting space already had websites like Baby Center that spoke to the Indian mom. While Reckitt brands targeted this demographic on digital, however, there was a lack of a deeper, purposeful, and beyond-the-product connect with her.

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  • Sony Music Drives Corneal Donations with Interactive Music Video

    ECHO Awards   March 29, 2022  

    To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.

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  • Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z

    ECHO Awards   March 29, 2022  

    With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.

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  • Dettol Promotes Proper Handwashing on TikTok

    ECHO Awards   March 29, 2022  

    Reckitt Benckiser promoted hygienic handwashing in India with a viral effort on TikTok.

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  • How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience

    ECHO Awards   March 29, 2022  

    To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.

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  • How This Nonprofit Is Trying to Change Mindsets

    ECHO Awards   March 29, 2022  

    Mindsets is a groundbreaking study that Canadian Down Syndrome Society conducted that set out to uncover data to prove the link between increased physical activity and increased cognition for the Down syndrome community, thereby revolutionizing prescribed therapies forever.

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  • Flow Launches Disney+ for Them and You

    ECHO Awards   March 29, 2022  

    Flow used an integrated marketing campaign to promote the inclusion of Disney+ to its service.

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  • Microsoft and Michael Scott Team Up to Deliver Teams Training

    ECHO Awards   March 29, 2022  

    For its “The Modern Office” campaign, Microsoft Canada turned to fictional TV boss Michael Scott and some of his friends from the hit series The Office to show business partners how they could get more out of the brand’s communication and project management product, Teams.

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  • How This Organization Highlighted Missing Voices

    ECHO Awards   March 29, 2022  

    To make visible the serious problem of femicide and to ensure that the State and people in Mexico could not ignore the voices calling for justice, Voces de la Ausencia hacked the national anthem with a version that shows how the absence of 9 women a day in Mexico sounds.

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