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Search returned: 221 document(s).

  • Share the Love

    ECHO Awards   April 15, 2021  

    Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.

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  • Planet Fitness United We Move

    ECHO Awards   April 15, 2021  

    During the COVID-19 pandemic, when gyms around the country started to close, social distancing took effect, and people were told to stay home, Planet Fitness launched the “United We Move” campaign to get people to stay healthy and active.

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  • Publicly Traded

    ECHO Awards   April 15, 2021  

    LifeStyles Condoms used a stock-market-inspired, e-commerce platform to create value for customers, inspiring them to provide their email address and phone number for future communication.

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  • QBE Swans Story

    ECHO Awards   April 15, 2021  

    QBE Insurance partnered with the AFL’s Sydney Swans to build a platform where fans could create a personalized short film highlighting their relationship with the football club, demonstrating how the company treats its clients like individuals instead of consumer.

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  • Offline Playlist

    ECHO Awards   April 15, 2021  

    New Orleans partnered with Spotify to create a playlist that reflected the true sound of the city, as defined by years of listener habits, and performed the playlist live at the iconic Preservation Hall for fans to listen to it.

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  • S+ REWARDS by Sino Malls — Turn Shopping into Playtime

    ECHO Awards   April 15, 2021  

    Sino Real Estate Agency combined shopping, gaming, and social media to create Hong Kong’s first multi-mall, gamified and socialized loyalty program.

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  • ADT Watch the Big Game

    ECHO Awards   April 15, 2021  

    Security company ADT used the Super Bowl to promote itself by capitalizing on the event to help lower crime.

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  • #ManejateBien (Drive Well)

    ECHO Awards   April 15, 2021  

    #ManejateBien, which means drive well, is a campaign that was created to generate awareness of bad driving habits among young people and promote a change in such behavior when they are driving.

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  • Remote Tourism

    ECHO Awards   April 15, 2021  

    Visit Faroe Islands created the first virtual remote-controlled tourism experience to support travelers amid global lockdowns.

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  • Subscribe to the Facts

    ECHO Awards   April 15, 2021  

    EL PAÍS responded to the decline in print by convincing customers to subscribe to a digital subscription for content they previously accessed for free. The company compelled its readers to adopt its subscription model with a multimedia execution that integrated real sounds and images into its digital experiences.

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  • TINDERBOOKS

    ECHO Awards   April 15, 2021  

    Colombia’s National Library created an innovative Tinder campaign to bring readers back to the library.

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  • Drink with Pride

    ECHO Awards   April 15, 2021  

    Porta Hermanos noticed a conversation that was already happening on Twitter. The brand’s challenge was to topple harmful misconceptions and stand out on Pride Day with an important message that included LGTBQ+ people.

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  • A Protest Filter

    ECHO Awards   April 15, 2021  

    Amnesty International capitalized on Instagram to mobilize virtual protests to sexist violence when the pandemic made street protests impossible.

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  • Scott's Program: Growing Consumption While Digitizing the Lawncare Experience

    ECHO Awards   April 15, 2021  

    ScottsMiracle-Gro took a personified approach to lawncare to encourage its customers to adopt its online subscription based lawncare service.

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  • Play

    ECHO Awards   April 15, 2021  

    New Zealand’s leading telecom company Spark introduced Spark Play, a smart ball and app that helps families balance screen time with active playtime.

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  • Dame Esos 5 (Give Me 5 — High 5)

    ECHO Awards   April 15, 2021  

    With the “Dame Esos 5” campaign, Haciendo Lio, an independent civil association that seeks to improve the quality for life of low-income sectors, managed to turn the devaluation of a country’s money into an opportunity for those most in need.

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  • EdisonVille

    ECHO Awards   April 15, 2021  

    Edison Energia reached out to clients through gamification experiences. The data-driven project served as an educational community that guided clients through eco-friendly choices and enabled Edison to grow its business.

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  • Museum of Extinction

    ECHO Awards   April 15, 2021  

    Greenpeace raised awareness among Colombians about the production, use, and excessive contamination that single-use plastic causes to the planet and collected signatures for its petition #BetterWithoutPlastics.

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  • Kansas Health Foundation's Can't Wait to Read Campaign

    ECHO Awards   April 15, 2021  

    The Kansas Health Foundation’s research inspired the ultimate learning tool to help parents, grandparents, and caregivers develop positive reading habits with their children.

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  • Hidden in Plain Sight

    ECHO Awards   April 15, 2021  

    Ford used a unique influencer strategy to motivate a tech-savvy, younger, and more progressive audience to reserve a Mustang Mach-E.

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