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  • Gringophobia

    ECHO Awards   March 2, 2020  

    Funny videos created and shared by influencers proved that there is no quick fix to becoming fluent in English.

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  • Spoilerland

    ECHO Awards   March 2, 2020  

    Cablevisión Flow launched its “Spoilerland” campaign which featured creative assets that positioned “spoilers” as an apocalyptic threat to audiences. The campaign generated awareness and engagement by appealing to its customers’ cinematic appetite and through the strategic purchase of media buys on relevant social channels.

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  • Halloween at Liseberg

    ECHO Awards   March 2, 2020  

    A provocative short film that was eventually banned by YouTube helped a Swedish theme park raise awareness for its Halloween-themed programming.

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  • Catflix

    ECHO Awards   March 2, 2020  

    To promote new flavors of its cat food, Champion Cat created a content series that parodied existing intellectual properties such as Transformers with videos such as Catformers.

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  • The Sending Machine

    ECHO Awards   March 2, 2020  

    A U.K. food poverty crisis has led to a rise in food bank use, putting a strain on their already fragile donation system. Publicis Sapient worked with a local food bank to create a vending machine that allowed for the seamless donation of food items in high demand.

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  • The Training Song

    ECHO Awards   March 2, 2020  

    Telecommunications company Movistar collaborated with cardiologists, psychologists, and renowned musician Lucho Quequezana to create a song that enabled Lima42K marathon runners to perform better. The song was released exclusively on Movistar’s streaming platform.

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  • Wheeler Mission: Building for Change

    ECHO Awards   March 2, 2020  

    To increase donations for an expansion of the Center for Women & Children, the Wheeler Mission launched a multimedia marketing campaign targeting female donors.

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  • TV Licensing — Will You Be In?

    ECHO Awards   March 2, 2020  

    TV Licensing’s direct mail campaign intended to provoke a response from households in the U.K. that had not purchased a legally mandated TV license.

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  • Bang & Olufsen Brand Experience

    ECHO Awards   March 2, 2020  

    Bang & Olufsen remodeled its digital customer experience with “shoppable” storytelling designed to keep users engaged on the site for longer.

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  • Alexa, Play My Song

    ECHO Awards   March 2, 2020  

    Amazon promoted its Echo smart speaker in India with a campaign that showcased the device’s ability to play music in response to a simple voice command.

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  • My Special Aflac Duck

    ECHO Awards   March 2, 2020  

    Aflac set out to enhance its perceived connection to the cancer cause, infuse deeper meaning into its iconic duck, and build an association with its desired brand archetype of innovation and care.

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  • Planet or Plastic: Story that Stays

    ECHO Awards   March 2, 2020  

    National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

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  • New National Emergency

    ECHO Awards   March 2, 2020  

    DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

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  • 4/20 High-Atus

    ECHO Awards   March 2, 2020  

    Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.

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  • Kids Not for Sale

    ECHO Awards   March 2, 2020  

    Snapdeal wanted to leverage its platform to bring to light the magnitude of the problem of child trafficking.

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  • #MakeYourChoice

    ECHO Awards   March 2, 2020  

    McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.

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  • Virgin Holidays Customer Journey

    ECHO Awards   March 2, 2020  

    Proximity London created a campaign for Virgin Holidays targeting three phases of the travel customer journey.

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  • Click Courses 2018

    ECHO Awards   March 2, 2020  

    The Click Courses Initiative sought to support entrepreneurs and owners of small business management capacity.

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  • Get Your Time Back

    ECHO Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • Economist World Cup

    ECHO Awards   March 2, 2020  

    The Economist reached new audiences by highlighting politics and current events related to the countries in each match of the World Cup games.

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