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  • Tailor Made Algorithms That Grow Business

    Echo Awards   December 21, 2018  

    Due to the shift toward online media, Shoe-d-vision acknowledged the need for a radical digital transformation to survive as a business. But with very limited marketing budgets, Shoe-d-vision was forced to take on a different approach and prioritize their budget effectively.

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  • Sanskarshala

    Echo Awards   December 21, 2018  

    With crime and murders being reported, newspapers were seen as carriers of negativity. Dainik Jagran shifted from reporting value erosion to resurrecting value system.

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  • Mail Sent Directly from the Forest

    Echo Awards   December 21, 2018  

    Schöb AG created a sustainable direct mailer in a high-quality, personalized sleeve made of real wood to communicate with potential new clients (architects and professional building owners) while at the same time inspiring them to get in touch.

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  • Oddly IKEA

    Echo Awards   December 21, 2018  

    Using techniques from ASMR, an online genre of video very popular with college-aged kids, IKEA used its products to relax college students in its Back To School campaign.

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  • Addressing The Problem

    Echo Awards   December 21, 2018  

    A campaign from What3words worked to create an addressing infrastructure for the 75% of the world's population has no reliable system of addressing and receiving mail.

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  • Content Darwinism

    Echo Awards   December 21, 2018  

    P&G built a framework that organized its huge content pool and allowed the brand to clearly define the objectives and role of each piece of content.

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  • Pedigree SelfieSTIX

    Echo Awards   December 21, 2018  

    To demonstrate the irresistibility of Pedigree DENTASTIX, MARS NZ created SelfieSTIX, a specially designed phone accessory that attaches DENTASTIX to your phone, so you can capture the perfect dog selfie.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • Consumer Day Brazil Experience

    Echo Awards   December 21, 2018  

    With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.

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  • Follow the Arches

    Echo Awards   December 21, 2018  

    McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

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  • Stop Stopgap Solutions

    Echo Awards   December 21, 2018  

    The launch of EG One, a new software solution for the construction industry, proved that Youtube can be a highly efficient tactical channel driving involvement and sales through a strong integrated media strategy with extensive data-driven display and remarketing for maturing leads.

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  • Your Business by the Numbers: Small Business e-Newsletter

    Echo Awards   December 21, 2018  

    By communicating personalized account insights, membership features and benefits across its multiple credit card products at a user level, the e-Newsletter from American Express behaves like an app right in the inbox, allowing the brand to engage one-to-one with each of its card members in a scalable way.

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  • The Stagecoach of the Desert Cowboys

    Echo Awards   December 21, 2018  

    SKODA needed to turn its low visibility around without having to make a large investment. It took advantage of the launch of the new SUV SKODA Kodiaq to launch a branding campaign with social implications and a human element.

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  • Aetna We Join You

    Echo Awards   December 21, 2018  

    Dissatisfaction plagues the health insurance industry due to rising costs and poor service. Aetna worked to transform from an insurance company to a health company to align with consumer values.

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  • Earthquake Simulator

    Echo Awards   December 21, 2018  

    Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

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  • Sunsilk Cheerkada

    Echo Awards   December 21, 2018  

    Sunsilk Philippines wanted to encourage its target audience of young Filipinas to stick to the goals they committed to at the New Year by acting as their personal cheerleader who motivates them to achieve their set goals for the year.

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  • #PowerlessQueen

    Echo Awards   December 21, 2018  

    On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The Patrón Spirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • KLM Amsterdam Sneaker

    Echo Awards   December 21, 2018  

    With the help of a pair of shoes, KLM strongly increased travel to Amsterdam and positioned KLM in an extremely competitive market.

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  • Video First Content Strategy

    Echo Awards   December 21, 2018  

    To provide a continuous flow of video content which is then distributed across various channels, Mahindra Holidays mapped the end-to-end customer journey from being a prospect to becoming a member and created multiple video assets for each stage.

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