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Search returned: 39 document(s).

  • Flour Power

    Greater Good   March 1, 2021  

    King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

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  • Bridging the STEM Gap

    Greater Good   February 22, 2021  

    Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

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  • Providing Care and Comfort to the Homeless

    Greater Good   February 8, 2021  

    As President of the Boston Health Care for the Homeless Program, which serves more than 11,000 homeless persons annually, Dr. James O’Connell finds purpose in caring for those who are struggling to survive.

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  • Carhartt Wears Its Brand Purpose Well

    Greater Good   February 1, 2021  

    The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.

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  • Marketing a Sensitive Subject

    Greater Good   December 7, 2020  

    Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

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  • Empowering the Next Generation of Leaders

    Greater Good   October 19, 2020  

    Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.

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  • Get Smarter on Measuring Purpose

    Greater Good   September 14, 2020  

    To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

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  • From Humble Roots to a Global Brand

    Greater Good   July 6, 2020  

    Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

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  • TerraCycle Changing How We Think About Waste

    Greater Good   May 4, 2020  

    “Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

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  • Nonprofit Community Takes Swift Action

    Greater Good   April 20, 2020  

    The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

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  • Making Writing More Accessible

    Greater Good   April 6, 2020  

    The nonprofit 826 Valencia is making writing more accessible to kids, and in the process, giving them a voice.

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  • Changing Lives and Transforming Economies

    Greater Good   March 16, 2020  

    Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

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  • Operation Walk’s Gift of Mobility

    Greater Good   February 24, 2020  

    Over the past two decades, Operation Walk, a volunteer medical humanitarian organization that provides joint replacement surgeries at no cost for those in need across the globe, has operated on more than 17,000 patients in 25 countries. The man behind the successful organization, Dr. Lawrence Dorr, explains how it came about and the impact it’s having.

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  • A Plan to Feed 10 Billion People By 2050

    Greater Good   February 10, 2020  

    As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

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  • Striving to Be Useful

    Greater Good   January 27, 2020  

    Behind its longtime CEO Jonathan Reckford, Habitat for Humanity International is improving the wellbeing of families across the globe, one house at a time.

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  • How Purpose Drives Growth at Vital Farms

    Greater Good   January 20, 2020  

    Since 2015, this pasture-raised eggs producer, founded on principles for the humane treatment of farm animals, has grown its partner network from roughly 50 small family farms to approximately 200.

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  • V Foundation Connects with Donors

    Greater Good   January 13, 2020  

    To bolster the organization’s impact on cancer research, the V Foundation adopts a more aggressive approach to fundraising, one that emphasizes more rewarding and relevant experiences for donors.

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  • Driven to Eliminate Childhood Hunger

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • Rebuild the World

    Greater Good   December 28, 2019  

    LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

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  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

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