Search Results for All Content (access may be restricted)

Search returned: 66 document(s).

  • Beyond Profit Podcast: Brian Tomlinson on High-Purpose Companies

    Beyond Profit   July 7, 2021  

    In this episode of Beyond Profit, Brian Tomlinson with Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.

    view
  • The New Consumer Contract, with Erich Joachimsthaler of VIVALDI

    Marketing Futures   July 2, 2021  

    Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Phd., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?

    view
  • The Evolution of Gender-Related Marketing

    Champions of Growth   June 28, 2021  

    An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

    view
  • Beyond Profit Podcast: Minter Dial on Becoming a Better Leader

    Beyond Profit   June 23, 2021  

    In this episode of Beyond Profit, author Minter Dial joins host Ken Beaulieu to discuss his new book "You Lead: How Being Yourself Makes You a Better Leader," how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.

    view
  • Building Your Own Table, with Selle Evans of Masterly Business Solutions

    Marketing Futures   June 11, 2021  

    We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.

    view
  • Beyond Profit Podcast: Seth Maxwell on Youth Activism

    Beyond Profit   June 8, 2021  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

    view
  • The Dirty Work of Transformation, with Michael Collins of CFA Institute

    Marketing Futures   May 27, 2021  

    Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimainge how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

    view
  • Beyond Profit Podcast: A Movement to Protect Our Press

    Beyond Profit   May 12, 2021  

    In this episode of Beyond Profit, Ken Beaulieu welcomes three guests to discuss the state of local journalism and the advent of Protect Our Press.

    view
  • Beyond Profit Podcast: Vincent Stanley on Patagonia's Path Forward

    Beyond Profit   April 29, 2021  

    In this episode of Beyond Profit, Patagonia's Vincent Stanley explains what purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia's journey to make a difference.

    view
  • Beyond Profit Podcast: A Discussion with Mastercard CMO Raja Rajamannar

    Beyond Profit   April 5, 2021  

    In this episode of Beyond Profit, Raja Rajamannar, CMO at Mastercard, joins host Ken Beaulieu to discuss his brand's focus on purpose, the key takeaways from his book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," and the lessons he's learned as a giant of the marketing industry.

    view
  • Beyond Profit Podcast: Elevating a Community of Underdogs

    Beyond Profit   March 15, 2021  

    In this episode of Beyond Profit, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.

    view
  • The Truth About Innovation, with IPG Media Lab

    Marketing Futures   February 24, 2021  

    Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.

    view
  • Beyond Profit Podcast: A Discussion with PwC’s J.C. Lapierre

    Beyond Profit   February 24, 2021  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with PwC's J.C. Lapierre, a driving force behind PWC’s efforts to make purpose a priority across the firm and with all stakeholders, to discuss the company’s purpose, its D&I efforts, how the company is driving positive change, and more.

    view
  • Beyond Profit Podcast: How Purpose Drives Salespeople, with Lisa McLeod

    Beyond Profit   February 8, 2021  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses noted sales strategist, speaker, and author Lisa McLeod’s latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.

    view
  • Beyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm

    Beyond Profit   January 25, 2021  

    While many of us would like to erase 2020 from our memory banks, the world did see a greater focus from brands to become more purposeful.In this episode of Beyond Profit, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.

    view
  • TV's Watershed Moment, with TVSquared

    Marketing Futures   January 12, 2021  

    The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.

    view
  • Beyond Profit Podcast: A Discussion with Purpose Expert Whitney Dailey

    Beyond Profit   December 21, 2020  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.

    view
  • Beyond Profit Podcast: A Discussion with ALSAC CMO Emily Callahan

    Beyond Profit   December 7, 2020  

    Emily Callahan, CMO at ALSAC, the fundraising and awareness foundation of St. Jude, joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.

    view
  • Reimagining AI & Economics with Twain Liu

    Marketing Futures   December 1, 2020  

    "To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.

    view
  • Beyond Profit Podcast: A Discussion on Water Conservation with Mark-Hans Richer

    Beyond Profit   November 23, 2020  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.

    view

1234 >>