Search Results for All Content (access may be restricted)

Search returned: 136 document(s).

  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

  • Beyond Profit Podcast: NI’s Call to Engineer Ambitiously

    Beyond Profit   September 19, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with two leaders at NI to discuss the company’s higher-order purpose and drive to change the world for the better: CMO Ana Villegas and Tabitha Upshaw, senior director of brand, reputation, and impact.

  • Building a Composable Enterprise, with Eric Feige of VShift

    Marketing Futures Podcast   September 15, 2022  

    On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.

  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

  • Beyond Profit Podcast: Legacy Brands Showing Their Purpose Power

    Beyond Profit   September 6, 2022  

    In this episode of Beyond Profit, Chip Walker, head of strategy at StrawberryFrog, joins host Ken Beaulieu to discuss the latest Purpose Power Index in detail and why purpose matters only when consumers act on it.

  • Synthetic Voices, with Sean King of Veritone

    Marketing Futures Podcast   August 26, 2022  

    Sean King, SVP of Commercial Services at Veritone, joins the podcast to talk about synthetic voices. Created by AI to precisely imitate a specific person's voice, this technology is changing audio marketing as we know it.

  • How Marketers Boost Their Appeal to Gen Z

    Champions of Growth   August 25, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.

  • Deconstructing the "Fifth Paradigm" of Marketing

    Champions of Growth   August 16, 2022  

    In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.

  • Beyond Profit Podcast: How Dana-Farber Is Raising Brand Awareness

    Beyond Profit   August 15, 2022  

    In this episode of Beyond Profit, Donna Lee Ubertalli discusses with host Ken Beaulieu the latest campaigns from the Dana-Farber Cancer Institute, the importance of brand value, how the organization supports local communities, and more.

  • An AI-Driven Future, with Mari Joller of Snackable

    Marketing Futures Podcast   August 12, 2022  

    Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.

  • Metaverse Deep Dive, with Media.Monks

    Marketing Futures Podcast   August 4, 2022  

    Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.

  • The Customer's Journey into the Future, with Shiva Mirhosseini of AAA

    Marketing Futures Podcast   July 29, 2022  

    Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.

  • Beyond Profit Podcast: A Movement to Increase Voter Turnout

    Beyond Profit   July 26, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu discusses the Time To Vote movement with Patagonia's J.J. Huggins and Bart Myers, CEO of Countable. Time To Vote is a nonpartisan movement meant to encourage company leaders to provide employees with the time they need to cast their ballots.

  • How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

    Champions of Growth   July 15, 2022  

    While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

  • Beyond Profit Podcast: Winning Trust in an Age of Distrust

    Beyond Profit   July 13, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with Dr. Yoram Solomon to learn why trust is rapidly eroding throughout the country, the habits of the most trusted organizations, the role trust plays in driving brand purpose, and more.

  • AI Voice Generation, with Katrin Ribant of Multifaktorial

    Marketing Futures Podcast   July 8, 2022  

    Katrin Ribant, CEO of Multifaktorial, takes us behind the scenes of the AI voice generation platform Anyword on the latest episode of the Marketing Futures Podcast.

  • How Do Marketers Get a Better Grip on Martech?

    Champions of Growth   July 7, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.

  • Beyond Profit Podcast: The Resolve of the Ukrainian Marketing Association

    Beyond Profit   June 28, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu and Iryna Lylyk, president of the Ukrainian Marketing Association, discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.

  • The New CMO Toolkit, with Katie Klumper of Black Glass Consulting

    Marketing Futures Podcast   June 27, 2022  

    Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.

  • Beyond Profit Podcast: United Airlines Takes Off with Purpose

    Beyond Profit   June 14, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu and Maggie Schmerin, managing director and head of global advertising and social media at United, discuss the airline's "Good Leads the Way" campaign.