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Search returned: 18 document(s).

  • Reaching Gen Z and Millennials on Yahoo

    CMO Content   September 10, 2021  

    Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

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  • Transformational Storytelling — Amazon Sapiens

    CMO Content   September 10, 2021  

    During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

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  • Creativity Matters: Big Creative Ideas from Cannes Lions 2021

    CMO Content   September 9, 2021  

    In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

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  • Global Day of Learning Certificate from 42 Courses/Cannes Lions

    CMO Content   September 9, 2021  

    This exclusive ANA Growth Agenda Certificate Program includes a collection of virtual courses and resources to enable marketers to perform at full potential with the core priorities of the ANA Growth Agenda.

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  • The Key to CMO Impact? Bolster All Dimensions of the Person Behind the Title

    CMO Content   September 3, 2021  

    Impact for CMOs today requires access to resources and a community that support, empower, and promote them, not just as professionals, but as people. That will drive not only individual performance, but, as a consequence, the performance of the brand and business.

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  • Sept. 14 is PTO for Marketers Worldwide

    CMO Content   August 4, 2021  

    Block September 14th on your calendar, for you, your teams, your agencies, and your partners. And to join marketers around the world for “Marketing’s Global Day of Learning.”

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  • Rethinking “Brand” for the Rise of Digital Commerce

    CMO Content   June 29, 2021  

    As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about brand, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens.

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  • Two New Resources to Accelerate Your DEI Initiatives

    CMO Content   June 20, 2021  

    During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.

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  • The Global CMO Growth Council B4H Summit Recap

    CMO Content   May 4, 2021  

    During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.

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  • The Global CMO Growth Council B4H Summit

    CMO Content   April 22, 2021  

    With its inaugural B4H Summit, the Global CMO Growth Council is reframing the role of marketing from B2B or B2C, to B4H — "Brands for Humans."

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  • Progress Report, Q1 2021

    CMO Content   April 15, 2021  

    The Global CMO Growth Council provided a progress report for Q1 2021 for each of its four Growth Priorities.

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  • Stop the Hate — The Rise in Violence Against Asian Americas

    CMO Content   March 30, 2021  

    This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.

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  • Recruiting Diverse Candidates

    CMO Content   March 25, 2021  

    The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.

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  • Preparing for the Future of the Media Landscape — Customer Data Resilience

    CMO Content   March 19, 2021  

    CMOs shared how they are adapting their own business strategies that rely on customer data.

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  • Key Action Steps to Improve Diversity in the Marketing Department

    CMO Content   March 19, 2021  

    The Global CMO Growth Council held a joint session of the Talent and Marketing Organization and the Society and Sustainability working teams. They focused on how to source and hire diverse entry-level candidates and key action steps to improve diversity in your marketing department.

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  • Global CMO Growth Council Progress Report: February 2021

    CMO Content   March 11, 2021  

    The world’s top CMOs are making strong advancements across global growth mandates in four priorities: Brand, Data, Talent, and Society. Read about their progress to transform the marketing industry into a force for growth and a force for good, in this update from February 2021.

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  • Insight from Growth Council Task Force on Small/Mid-Sized Companies

    CMO Content   February 26, 2021  

    The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.

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  • What Marketing Talent Wants

    CMO Content   February 18, 2021  

    The ANA participated in a global research study sanctioned by the World Federation of Advertisers (WFA) to identify “What Marketing Talents Want.”

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