Search Marketing Knowledge Center

A Three-Step Plan for Getting Started with Influencer Marketing on TikTok

Soundbites February 6, 2023

Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.

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Investing in Retail Media Is More Cost Effective During Economic Downturns

Soundbites January 26, 2023

Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.

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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg

Soundbites December 7, 2022

Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.

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Omnichannel Measurement of Ad Spend

Soundbites November 16, 2022

Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.

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The Upside and Downside of Social Platforms

Soundbites November 16, 2022

Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.

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What Is an NFT?

Soundbites November 8, 2022

Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.

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Confidentiality and Attorney Client Privilege

Soundbites November 8, 2022

Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.

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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort

Soundbites November 2, 2022

Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.

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Mastercard’s Raja Rajamannar on the Most Effective Technology of the Next Decade

Soundbites October 26, 2022

Raja Rajamannar, chief marketing and communications officer at Mastercard, shares his opinion on which technology will have the biggest impact over the next five to ten years.

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The Seven Habits All Brands Should Adopt to Drive Multicultural Market Growth

Soundbites October 26, 2022

Marc Pritchard, chief brand officer at The Procter & Gamble Company, shares the seven habits brands can adopt to drive multicultural market growth.

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How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos

Soundbites October 26, 2022

From resisting the word “damn” to running a “Bless Your Cooch” campaign. Soyoung Kang, CMO at eos Products, explains why her brand evolved its messaging to more authentically reflect how consumers speak.

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Brand Purpose Isn’t Just a Marketing Tool — It’s a Game Changer for Business Results

Soundbites October 26, 2022

Ford’s Suzy Deering explains why brand purpose is more than just a useful marketing tool — it’s a powerful driver of bottom-line business results.

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Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners

Soundbites October 26, 2022

AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.

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Brand Purpose for a Brand's Vision

Soundbites October 13, 2022

Vericast's Sarah O'Grady gave an example of how brand purpose can drive a company's vision.

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Rebranding from Within

Soundbites October 13, 2022

Vericast's Sarah O'Grady talks about how the company's internal marketing campaign helped with its rebrand.

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How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful

Soundbites October 12, 2022

Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.

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