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Search returned: 24 document(s).

  • How Formica Launched a New Collection During COVID

    In-House Excellence Awards   December 21, 2021  

    When standard product launch plans were derailed by COVID-19, Formica Corporation, provider of branded, designed surfacing solutions for commercial and residential customers worldwide, had to get creative to get samples of its new Specialty Collection into the hands of architects and designers.

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  • The Dorman Virtual Tour

    In-House Excellence Awards   December 21, 2021  

    To grow awareness of Dorman's unique history and innovative capabilities, its creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.

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  • Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign

    In-House Excellence Awards   December 21, 2021  

    Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.

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  • Breaking Through the Sea of Stainless with KitchenAid’s “FreeFlex Rack” Campaign

    In-House Excellence Awards   December 21, 2021  

    KitchenAid broke through the sea of stainless at retail with the FreeFlex Rack Dishwasher launch, which took shoppers on a journey that turned loading possibilities into cooking possibilities and elevated the kitchen appliance’s role from afterthought to essential cooking tool.

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  • Sawing Identities

    In-House Excellence Awards   December 21, 2021  

    The “Sawing Identities” video shows an identity thief manually sawing out pieces of the victim’s personal information from a social media profile to illustrate how vulnerable a customer is, and why LifeLock is necessary.

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  • Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

    In-House Excellence Awards   December 21, 2021  

    Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

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  • How GeoBlue Built an Internal Communications Function in the Midst of Crises

    In-House Excellence Awards   December 21, 2021  

    For travel insurance company GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had been created six months prior, the communications function was built – and honed – during a series of crises.

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  • TD Bank Launched Its Curbside Debit Card Delivery

    In-House Excellence Awards   December 21, 2021  

    The TD marketing team and its external agency identified an opportunity to define what it means to be “Unexpectedly Human” in the “new normal” of the pandemic world by delivering a breakthrough banking service.

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  • To Class and Back

    In-House Excellence Awards   December 21, 2021  

    Highmark Health created a toolkit, equipped with PPE, safety posters, and clinical guidance to help educators feel safe and less anxious in their return to school.

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  • Orangetheory at Home

    In-House Excellence Awards   December 21, 2021  

    At the outset of the COVID-19 pandemic, Orangetheory Fitness created free coach-led full body workouts, Orangetheory At Home™, to keep members active during the quarantine.

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  • How This Healthcare Company Marketed to Millennials During COVID-19

    In-House Excellence Awards   December 21, 2021  

    Healthcare company Highmark produced and distributed 1.3 million fashionable masks. Over 11,000 schools and businesses received free Personal Protective Equipment (PPE) and guidance.

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  • Cantera 5v5 Original Docuseries and Feature Film

    In-House Excellence Awards   December 21, 2021  

    Gatorade created an inspiring content series to promote itself and the 5v5 soccer tournament.

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  • Uncensored: Stories of Black Professionals at Deloitte

    In-House Excellence Awards   December 21, 2021  

    To foster empathy and educate people about racial bias and injustice, Deloitte developed a visual series highlighting the difficult experiences Black professionals face.

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  • How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser

    In-House Excellence Awards   December 21, 2021  

    St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.

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  • Using Amazon Landing Pages in Google Ads

    In-House Excellence Awards   December 21, 2021  

    HP developed an efficient approach to using Amazon product pages in its paid search ads.

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  • Brewing Change

    In-House Excellence Awards   December 21, 2021  

    The Black community is extremely underrepresented in the brewing industry. Only 0.6 percent of brewers are Black. As a leader in the beer industry, Budweiser set out to take a first step to make change toward a more inclusive future for brewers.

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  • "Our Food, Our Stories" with Kristen Kish

    In-House Excellence Awards   December 21, 2021  

    S.Pellegrino's “Our Food, Our Stories” with chef Kristen Kish was an eight-part video series celebrating food, themed around Friendsgiving and the holidays.

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  • Promoting COVID Safety with a Graphic Novel

    In-House Excellence Awards   December 21, 2021  

    The Wonderful Company created a graphic novel to encourage compliance with COVID safety precautions.

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  • Project Hello/True Name

    In-House Excellence Awards   December 21, 2021  

    Citi launched a campaign inviting transgender people to put their real names on their cards.

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  • Celebrating Mother’s Day with User-Generated Content

    In-House Excellence Awards   December 21, 2021  

    Teleflora celebrated mothers, working around pandemic-imposed restrictions by capitalizing on user-generated content.

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