Search returned: 232 document(s).
KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.
At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.
Programmatic technology is making possible a whole new opportunity for marketers — moment marketing.
Learn the three attributes every marketer needs to have in order to write content that spurs consumers to act.
Chief Marketing Officer and Chief Experience Officer Lilian Tomovich discusses MGM Resorts’ evolution.
If there’s one marketing instrument that constantly needs retuning, it’s email. Here are the latest best practices.
The Muppets take primetime; what drives marketers nuts; one crazy stat about BuzzFeed; quick facts; and more.
Six brands are making innovative use of new technology in order to produce a unique consumer experience.
Viewability standards are in place for digital display, but where do we stand in terms of mobile?
Walmart’s Stephen Quinn, chair of the AFE, discusses his organization’s push for more family-friendly content and its benefit to brands.
The lowdown on Gen Z, by the numbers.
Coca-Cola drops its branding; the striking news about Flash; upcoming events; quick facts; and more.
Whether it’s a giant misunderstanding or something far more nefarious, the issues surrounding media transparency require investigation. Here’s what being done.
The rise of native advertising has led to the resurgence of content marketing. Here are five trends currently shaping the content space.
People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.
Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.
McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.
Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.
Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.
Discover the core tenets for finding success in the digital space.
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