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  • Marketers Are Scared of Retail Media

    Event Recaps   January 26, 2023  

    Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. To overcome these fears, marketers must reframe retail media. Once they do, they can maximize retail media’s revenue impact.

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  • RMNs Beyond CPGs

    Event Recaps   January 26, 2023  

    Ian Freitas, Global Retail and Channel Marketing Director at Intel, an early adopter of RMNs, shared his experience navigating the ins and outs of this rapidly evolving new platform from the perspective of a marketer outside the confines of the CPG industry.

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  • Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape

    Event Recaps   January 26, 2023  

    William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.

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  • Retail Media: The Power of Customer Insights

    Event Recaps   January 26, 2023  

    Walmart Connect's Ernesto Henríquez discussed the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.

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  • 2023 State Legislative Kickoff

    Event Recaps   January 19, 2023  

    ANA's Travis Frazier discussed legislative issues coming up in 2023 including state privacy laws.

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  • The FTC’s Updates to the Green Guides

    Event Recaps   January 19, 2023  

    Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.

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  • 2023 Economic Outlook for Marketing and Advertising

    Event Recaps   January 19, 2023  

    Dan Salmon from New Street Research provided an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.

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  • HP: The Supplier Diversity Journey

    Event Recaps   January 19, 2023  

    HP has made incredible strides in supplier diversity, but there is still a determination to scale supplier diversity efforts to even greater heights. In this session, learn how HP started this journey, where they have found success, and how they hope to continue exceeding expectations.

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  • Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists

    Event Recaps   January 18, 2023  

    Milton Hwang provided an updated definition of the work of marketing operations professionals.

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  • Operationalizing Marketing Innovation

    Event Recaps   January 18, 2023  

    Onward Imagine and LeapPoint, two consultancies specializing in advancing marketing capabilities for top brands, explored how operations leaders can serve a role in systematically organizing talent, technology, and resources across functions to facilitate an "always ahead" approach to marketing.

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  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

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  • Ponysaurus Brewing: Fund for the Fabulous

    Event Recaps   January 12, 2023  

    When the North Carolina Lt. Governor went on "an all-out assault" on the LGBTQ+ community, Ponysaurus Brewing Company and Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lt. Governor's "Fund for the Fabulous."

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  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

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  • Harnessing the Full Potential of Marketing Mix Models: How Attention, Creative, and Audience Personalization Can Drive ROI

    Event Recaps   December 15, 2022  

    In this session, learn how PepsiCo has reinvented the use of marketing mix modeling and developed a proprietary system called the "ROI Engine" to measure the ROI of full funnel marketing campaigns and inform annual plans with its channel level predictive engine.

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  • Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential

    Event Recaps   December 15, 2022  

    Customer Experience (CX) is a key market differentiator and growth driver for Prudential. Learn how Prudential Marketing analytics, in alignment with Finance and the business teams, established a robust and standardized framework for evaluating CX Returns that can be replicated across its multiple businesses.

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  • Transform Your Measurement Framework

    Event Recaps   December 15, 2022  

    As consumer behavior shifts, brands need to reevaluate their marketing strategy to meet changing needs. Marc Vermut with Neustar, a TransUnion company, discussed how to establish a strong foundation to navigate these changes and how to develop an effective measurement framework to drive your business forward.

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  • Staying on the Cutting Edge Through Excellence in Analytics Adoption at Hilton

    Event Recaps   December 15, 2022  

    In this session, Hilton shared how they drove adoption of Commercial Mix Analytics and Live Modeling solutions across the organization in a very short timeframe, across multiple stakeholder teams.

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  • Disability Visibility in the Workplace

    Event Recaps   December 13, 2022  

    Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.

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  • Diversity, Equity, and Inclusion — Double Down or Risk Survival

    Event Recaps   December 13, 2022  

    In this session, learn the difference between having a DE&I strategy and leading with intentionality. Now is the time to double down on DEI efforts, set aggressive goals, and drive accountability.

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  • Scaling Excellence by Merging Global Capability Development with Local Marketplace Expertise

    Event Recaps   December 9, 2022  

    The J&J Consumer Health department and Consumer Experience Organization shared its vision and global approach to harnessing data, technology, consumer experience, and process innovation to deliver personalized experiences and loyalty.

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