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  • Measuring Your Brand Health

    Event Recaps   August 18, 2016  

    The Media Rating Council (MRC) is focused on ensuring audience measurement services are valid, reliable and effective. In this session, George Ivie, Executive Director and CEO – Media Rating Council, Inc., shared more about measuring your brand health metrics, how to ensure you have valid, realiable data when measuring your brand health, and the different ways you can measure your brand.

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  • USAA: Increasing Reach with Social Media

    Event Recaps   August 18, 2016  

    USAA, the financial services and insurance group, recently used Facebook and Instagram video ads to supplement its TV ads and honor the nation's veterans. USAA wanted to reach a wider audience with its TV ads and raise brand awareness and favorability ahead of Veterans Day by encouraging nationwide support for those who served in the Armed Forces. In this session, Verchele Roberts, VP of Member Insights – USAA shared how this campaign drove strong incremental reach and positively impacted key brand metrics for USAA.

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  • The Story of the Customer

    Event Recaps   August 18, 2016  

    The customer must be at the center of any business. Learn why companies that understand this, and can therefore quickly meet their customer's needs and expectations, will succeed.

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  • My Coke Rewards: The Marriage of Technology and Experience

    Event Recaps   August 18, 2016  

    Hear how Coca-Cola marries technologies with digital marketing experiences to grow and retain Millennial brand ambassadors, including one of the nation’s largest loyalty programs, My Coke Rewards.

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  • 3 Insights to Capitalize on Live Online Video Content

    Event Recaps   August 17, 2016  

    With the fragmentation of media, live television has been increasing its share of network TV profit. However, more recently live events have begun to emerge in digital as well. This webinar explored how live event viewing is becoming more digital, and how advertisers can capitalize on it. Key insights include: Why viewers may prefer watching live event coverage online over TV The effectiveness of advertising in live online content How to deliver on consumer expectations of live online video

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  • Account-Based Marketing: The Key to Driving ROI

    Event Recaps   August 17, 2016  

    According to a recent study from SiriusDecisions, 90% of B2B marketers surveyed consider Account-Based Marketing (ABM) a B2B “must-have”. However, many marketers have yet to fully adopt this process as a business driver. This webinar addressed why ABM is quickly becoming the B2B strategy of choice using real business case studies as proof. Attendees heard how by utilizing ABM, brands are able to generate more business revenue, plus elevate the impact and importance of marketing within their organization.

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  • Coca-Cola: Enhancing the Customer Experience

    Event Recaps   August 17, 2016  

    Dori Silverman, Regional Marketing Director of Field Execution at Coca-Cola North America, discussed a partnership with the Mets and how its focus is all about an enhanced fan experience.

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  • Prudential Financial: Activating a Title Sponsorship

    Event Recaps   August 17, 2016  

    Hear how Prudential partnered with a top Hispanic influencer brand to deepen engagement and drive leads by enhancing the company’s footprint in the Hispanic community and creating awareness about its commitment to supporting Latinos’ financial empowerment.

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  • Media Agency Agreements: Key Tips to Incorporating Transparency

    Event Recaps   August 10, 2016  

    The ANA recently released its Media Planning & Buying Services Agreement to help marketers, among other things, to address the non-transparent business practices described in the ANA K2 Report. In this webinar, Keri Bruce, from Reed Smith LLP, ANA’s General Counsel, helped advertisers wrap their heads around the new contract template and provided key tips on how to best assess and incorporate transparency into their agency agreements. This webinar provided important insights that legal counsel, procurement professionals, CFO’s and other key stakeholders responsible for agency contracts need in order to best protect the interests of marketers and their shareholders.

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  • Pokémon GO: Marketing’s Newest Opportunity

    Event Recaps   August 3, 2016  

    In this webinar, attendees discovered how Pokémon GO uses real-time location data to create an augmented reality for users to catch Pokémon in their own homes and in public places like libraries, concert halls, gyms, parks and sidewalks.

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  • Cuisinart: Driving Innovation with Consumer Analytics

    Event Recaps   August 3, 2016  

    Mary Rodgers of Cuisinart explored a case study and related strategies in which the sophisticated use of analytics has led to dramatic improvements in consumer connections.

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  • Pegasystems Inc.: Making Businesses More Human — Building a Digital Customer Brain

    Event Recaps   August 3, 2016  

    Pegasystems Inc. took a close look at the technologies and approaches that may be holding your business back, and how new approaches that employ an “always-on customer brain” can allow your business to break through.

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  • Adobe: Empowering Your Marketing Organization to Lead the Way

    Event Recaps   August 2, 2016  

    Adobe shared the most recent innovations coming out of its Display and Social Media marketing organizations and how they’re using them to make our marketing work harder.

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  • The Innovation Revolution: Thinking Inside the Box

    Event Recaps   August 2, 2016  

    Mark Randall, VP of Creativity, Adobe, shared the surprising discoveries Adobe made in creating Kickbox, the new innovation process that’s already becoming an industry model for igniting innovation.

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  • Campari America: Creating a Social Movement That Empowers Consumers

    Event Recaps   August 2, 2016  

    Richard Black, VP of Vodkas & Cordials at Campari America, shared how the Campari brand mobilized more than 6,000 bars worldwide to join Negroni Week 2016 through innovative partnerships with Lyft, Pandora, and New Belgium, to create the largest philanthropic effort in the spirits industry.

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  • Capital Group: Creating a Content Brand for B2B Success

    Event Recaps   August 2, 2016  

    In this session, Will McKenna, Vice President and Director of Content Marketing, Capital Group, covered the why, what, and how of B2B content marketing.

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  • Plantronics: In-House Agency Approach to Influencer Marketing

    Event Recaps   August 2, 2016  

    Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc., shared their approach to influencer marketing and discussed media related issues such as how ad-blocking, bot-fraud, and the demise of the traditional publishing industry makes influencer marketing such an important tactic for brands.

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  • Six Flags and Samsung: The New Revolution Virtual Reality Rollercoaster

    Event Recaps   August 2, 2016  

    Stephanie Borges, Vice President of North America Strategic Marketing & Partnerships, Six Flags Entertainment, shared how a partnership with Samsung came about and the thrills associated with it.

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  • Shopper Marketing: Hot Topics and Developing Legal Issues

    Event Recaps   July 27, 2016  

    Ronald Urbach, Chairman of Davis & Gilbert LLP, described what to consider in order to stay ahead of legalities developing in Shopper Marketing.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Event Recaps   July 27, 2016  

    By being unapologetically true itself, IT’SUGAR created a brand experience that begins at candy, and grows through the most colorful and vibrant parts of popular culture.

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