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Social Listening: What Marketers Should Be Hearing

This webinar explored the creative side of social data and how it is used by brands.

Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

5 Keys to Jumpstarting Your Brand’s Content Marketing

In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, took attendees through the latest content marketing research that will help a ignite a brand's content marketing efforts.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

The State of Content Marketing: Growing and Transforming Customer Engagement

Get an in-depth industry overview on the state of content marketing, including insights from a recent study, Content Marketing: Growing and Transforming Customer Engagement.

Land Rover Taps Content Experts to Build Brand Affinity

Hear how Land Rover is creatively working with a variety of expert content creators and leveraging its upscale target audience’s interest in travel and adventure to differentiate, engage and ultimately build desire for its brand.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

IKEA Innovates Consumer Engagement in the Modern Retail World

Learn through many examples how IKEA has developed customer-centric engagement practices (both digital and experiential) that not only complement, but often enhance, the brand's experience.

Philadelphia Museum of Art’s Innovative Approach to Visitor Engagement

Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels.

Visit Philadelphia’s Innovative Approach to Digital Marketing

Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

Protecting Your Brand in the Digital Supply Chain

In this session, Juliette Riviere, Senior Director of Trustworthy Programs – TAG provided an overview and mission of the group along with plans and next steps.

Mountain Dew's "Glocal" Content Strategy: Part Marketing, Part Math

Mountain Dew shared its “glocal” content strategy, a combination of global and locally relevant content with data behind the equation.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

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