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Search returned: 2164 document(s).
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Smart Strategy for a Smart Skincare Line
Session Videos June 17, 2022In this video, learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Session Videos June 17, 2022Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Session Videos June 17, 2022In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Session Videos June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Session Videos June 17, 2022In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Customer Contact Strategy and Response Modeling with Colony Brands and Others
Session Videos June 16, 2022Most direct marketers make contact strategy decisions vertically at an event-by-event basis. Hear several examples of how Colony Brands and other brands are using an innovative method for contact strategy and response modeling.
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Trends in the Data Science Job Market and What Employers Want
Session Videos June 16, 2022In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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The Future of Measurement Is More Than Meets the Eye
Session Videos June 15, 2022In this video, Analytic Partners SVP, Mike Menkes, and Managing Director of Australia, Paul Sinkinson, talked through the trends, innovations, and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
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The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Session Videos June 15, 2022In this video, Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
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A Measure of Success: How Measurement Drives Decisions and Results
Session Videos June 15, 2022In this video, learn how TikTok is helping brands make smarter advertising decisions with a full set of measurement tools made to drive full-funnel business impact.
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Building a Meaningful Measurement Plan
Session Videos June 15, 2022In this video, Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Are You Ready for What's Next?
Session Videos June 15, 2022In this video, Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach
Session Videos June 15, 2022In this video, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Session Videos June 15, 2022In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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Turning Trash into Jet Fuel? How United is Leveraging Green Initiatives to Build Better Campaigns
Podcast Highlights June 14, 2022United' sMaggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.
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Brian Solis Explains How Social and Digital Media Changes How You Interact with the Analog World
Podcast Highlights June 10, 2022It's well known that social and digital media have an effect on the human brain. What you perhaps didn't know is that those effects don't just stay in the digital realm. Brian Solis at Salesforce explains how social media and the internet has also changed how humans interact with the real world.
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Evolving Acquisition to Transform List Growth
Session Videos June 9, 2022In this session, hear from Americares Senior Director, Direct Response, Trista Murphy, and MissionWired about how they found success with the award-winning AdvantageAI digital data co-op.
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CTV, OTT, OLV, and You!
Session Videos June 9, 2022This video explores the definitions and uses of Connected TV, Over The Top, and Online Video, along with use cases and measurement options.
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The Art of Campaigns: Create Your Own Moment
Session Videos June 9, 2022You don’t have to wait until GivingTuesday or year-end to make a fundraising splash. In this video, look at how to creatively connect donors with your mission and increase the number of gifts you receive any time of the year.
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E-Commerce and Retail Media in an Omnichannel World
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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