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In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.
In this video, Gillian Smith, chief marketing officer at City Year, shared City Year's media innovation story including how they reached almost 5.5 million people via social media with very little paid media spend by relying on partner and fan media brands to help further spread its message.
In this video, learn why Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.
In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.
In this vidoe, learn how a simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
In this video, hear from ConAgra, Kellogg’s, and LaQuinta who are among the ANA member companies who shared key learnings and action steps that came out of a study on bot fraud (i.e., non-human traffic).
In this video, Rishad Tobaccowala, Chief Strategist at Publicis Groupe, provided guidance for media professionals to rethink and reinvent their respective roles in order to maintain and increase relevance in the future.
The 2015 Brand Masters Conference in three minutes.
In this video, learn how Expedia set out to make travel personal again, to acknowledge that travel is about more than changing places; it’s about finding the things that change you.
In this video, discover how the DuPont marketing team is linking brand to business financials to get approval for major changes in brand strategy.
In this video, learn how Vita Coco started the coconut water trend – one of the fastest growing beverage categories of the past ten years – by promoting the brand in association with pop culture.
In this video, discover how Target has dramatically lowered its environmental impact during commercial production.
In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.
In this video, learn how the data our devices digitize not only inform the choices we make but also define who we are, with grand implications for how we live in the future.
In this video, hear Timex’s approach to wearable technology innovation as they uncover how they have quickly become a leader in this “mobile first, mobile everywhere” world.
In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Over the past year, a task force led by AHAA and ANA has been working to provide guidance to the industry on the development and execution of a total market approach in marketing communications.
In this video, Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.
In this video, Sony Music revealed the role music plays in the lives of the multicultural consumer and how to communicate with this consumer through the currency of music, based upon its annual study of 30,000 music fans.