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The Metaverse Doesn’t Exist…Yet
Podcast POVs January 20, 2023Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.
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It’s Time to Clean Up Purpose Washing
Podcast POVs January 20, 2023Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.
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Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Webinars January 19, 2023In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).
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Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy
Webinars January 18, 2023Which products should a brand keep in the assortment next year? Which metric(s) lead to the best outcomes? In this session, Colony's IMS introduced its own Product Score, a product selection model that uses Machine Learning to optimize decision-making.
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Breakthrough Strategies for the Metaverse
Webinars January 11, 2023More than 20 retail brands launched into the gaming metaverse in 2022. Join executives from SuperAwesome (part of Epic Games) and PMG in this session to explore how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
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2023 Forecast: Legislative and Regulatory Outlook for Advertisers and Marketers
Webinars January 10, 2023In this webinar, learn what can advertisers and marketers expect on the policy and regulatory front as Washington and state legislatures come back to session at the start of the new year.
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World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance
Podcast Clips January 9, 2023Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.
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Happy New Year! 2023 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinars January 4, 2023A new year brings new opportunities, new fears, and new hope. Lou Cohen shared some of his own predictions about what’s to come, his views on concerns throughout the industry, and resolutions we can take with us to ensure a successful 2023.
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Brand Activation Legal Committee: December 2022
Conference Sessions December 15, 2022For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Pinterest Predicts 2023: Greetings from the Future
Webinars December 15, 2022Pinterest trends aren’t just predictive — they spike earlier, last longer, and inspire more audiences than trends anywhere else on the internet. In this webinar, find out how Pinterest trends will help you get ahead of the curve to win big with your audience in 2023.
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Ad Views, Endpoints, and Everything in Between
Webinars December 15, 2022In this webinar, Effectv and FreeWheel discussed the current TV landscape and offered insight into reaching audiences based on the latest data. Also, learn how to optimize your 2023 campaigns with the latest TV advertising insights from Comcast Advertising.
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Creative Distinction: B2B’s New Competitive Advantage
Conference Sessions December 14, 2022This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.
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Gamers Say They Don’t Mind Ads as Long As They Don’t Suck
Podcast Clips December 12, 2022Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.
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How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
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Next-Level ROI: Investing in Diverse Audiences and Content
Webinars December 8, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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Data Shows Why a Recession is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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SeeHer X Getty Visual Storytelling
Webinars December 7, 2022In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.
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Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming
Podcast Clips December 2, 2022Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.
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Female Podcasting Is a Community — Here’s How Brands Can Move In
Webinars December 1, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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