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Search returned: 382 document(s).
The Modern Marketing Organization
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
Marketing Attribution
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
Engaging Users with Gamification
Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.
Developing Content Strategy from Journey Maps
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
Calculating Customer Lifetime Value
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
Brand Loyalty Advantage
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
B2B Video Marketing Benchmark Report
In a June 2014 study sponsored by Vidyard, Demand Metric and Ascend2 partnered to explore the B2B Video Marketing landscape for the upcoming year.
Content & Buyer's Journey Benchmark Report
In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.
Content Marketing Benchmark Report
In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.
Marketing Research Benchmark Report
In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.
Marketing Report Card Benchmark Report
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
Online Advertising Benchmark Report
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Social Media Analytics Benchmark Report
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Value of Using Big Data
A guide to help you understand the value of using big data.
Video Marketing Plan Methodology
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
How-To Guide: Enhancing Content with Video Marketing
This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
Post-Production Workflow Model
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Recording Live Video Checklist
Use this checklist to ensure you complete all of the tasks required to produce a live video.
How-To Guide: Selecting Content Types for Video
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Video Marketing Assets Database
Use this database to document the details of each video in your program and track your videos by content type.
