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A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2017.

Use this template to determine readiness for the proposed changes, and to build a project plan for delivery.

A tool to help you plan, organize, manage and control resources in order to achieve specific project related goals.

Use this template to define how risks associated with the project will be identified, analyzed, and managed.

A checklist to help you mitigate risks and ensure success on your project.

You need to determine your company's customer lifetime value (CLV).

You need to determine the Customer Satisfaction Index (CSI) for your individual customers as well as your organization.

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

A self-assessment of marketing/business alignment in 6 key areas.

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

Use this tool to evaluate your organization’s management & leadership capabilities.

We created the Management Strategy Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this tool to assess your marketing measurement and reporting capabilities.

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

A self-assessment tool to see if your organization has a 'world-class' marketing department.

A comprehensive template that standardizes your employee appraisal process.

A matrix designed to help you increase the skill set of your marketing team.

A template for assessing past performance and establishing objectives for improving performance.

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.